![Links
Embed links in meaningful text within your sentences
Let people know if you're linking to a file
Read navigation design using card sorting [PDF; 425KB] to assess
if helpful.
Never say 'click here'](https://image.slidesharecdn.com/intranetcontenttactics-140610041559-phpapp01/85/Intranet-content-tactics-22-320.jpg)
![Documents vs. pages
When to use PDF, Word, and other formats
Use intranet pages rather than Office documents
unless there's a specific reason not to
Consider replacing policies and guides in PDF with a
collection of intranet pages
If linking to a PDF or Office file, let people know
explicitly [Word; 300KB]](https://image.slidesharecdn.com/intranetcontenttactics-140610041559-phpapp01/85/Intranet-content-tactics-35-320.jpg)
Uploaded byIntranätverk
Intranet content tactics
The document provides a comprehensive guide for creating effective intranet content, emphasizing the importance of clear communication and engagement strategies. Key tactics include using effective headlines, quality images, and structured layouts to enhance readability and facilitate interaction. It advocates for a focus on audience needs and encourages the use of diverse channels for content distribution to foster engagement within organizations.
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Intranet content tactics
- 1. Text Content tactics executing yourstrategy on the page
- 2. @Wedge — kilobox.net WedgeBlack UK Past intranet manager Currently consultant ClearBox Consulting, and Content Formula, and the WIC I like dogs, cats, books, plants (not flowers), and insects
- 3. Text Beyond the technical Beyondfeatures
- 6. Creating intranet content Effective headlines Images Links Layout Search Writing Documentsvs pages Engagement Channels Mobile
- 7. Creating intranet content Free guideto everyone who attends my workshop tomorrow
- 8. Content strategy “Content strategyplans for the creation, publication, and governance of useful, usable content.” Kristina Halvorson “The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences. We have to be experts in all aspects of communication in order to do this effectively.” Rachel Lovinger
- 9. Content tactics Micro-content strategy Page-level/ interaction-level content strategy UX + UI + ID + communications A matter of scale and focus
- 12. Effective headlines Help peoplechoose what to read Short and clear Help people know what's relevant to them Summaries help convey further detail
- 13. Effective headlines Present tense Succinct Informative,detailing the who and what direct and to the point statements, not questions
- 16. Images Attract interest andconveying meaning Format images so they look consistent and pleasing alongside your content Chose your file-type and file-size carefully, to make sure the image loads quickly Put the image on the right-side of the content, unless the image is the main focus
- 17. Images Crop photos tofocus on people or relevant detail Use photographs taken inside the organisation or by colleagues Avoid clip-art Permission from the owner, and preferably from anyone shown Use fresh images .jpg / .png Alt text
- 22. Links Embed links inmeaningful text within your sentences Let people know if you're linking to a file Read navigation design using card sorting [PDF; 425KB] to assess if helpful. Never say 'click here'
- 23. Links for navigation Avoidusing the term ‘Quick links’ Avoid ordering items by ‘importance’ Avoid alphabetising a long list of links Group lists of links by function
- 26. Layout Structure articles for scanability Openingparagraph should communicate the most important facts Use sub-headings throughout the article Respect that many people will not read the full article
- 27.
- 28. Layout In-page menu links(for long pages) – a topic menu at the top that links to content further down Lots of sub-headings to break up the content and define topics In-page links to return readers to the top of the page Bullet points – people love the simplicity and richness Multiple paragraphs Short sentences, in the active voice
- 31. Writing Write for youraudience, not for your boss Get the formality level right for your company culture and the topic Use short, simple sentences and be as clear and direct as possible Avoid humour, metaphors, acronyms and jargon unless you know your audience very well
- 32. Text The equation forgood comms http://d.pr/hrV5
- 35. Documents vs. pages Whento use PDF, Word, and other formats Use intranet pages rather than Office documents unless there's a specific reason not to Consider replacing policies and guides in PDF with a collection of intranet pages If linking to a PDF or Office file, let people know explicitly [Word; 300KB]
- 36. Documents vs. pages Peopleprefer single-topic short pages that link to each other, except when an ‘official procedure’ Word document can be presented as a long web page instead. ! Such ‘official documents’ (like procedures, work instructions and policies) could be one comprehensive page, or published in sections over several intranet pages.
- 39. Engagement Writing to starta conversation Some content serves its purpose merely by being read, other content is only truly valuable if people engage with it in more active ways Comments, social sharing and the creation of new observations and ideas can unlock the knowledge within your organisation An informal tone can encourage feedback
- 40. Engagement Share progress, notjust results Share ideas, not just results Blogs Discussion forums ESN
- 43. Channels The intranet isnot an amorphous channel — it’s a city of sectors, communities, highways and byways. We should diversify our comms and stop simply publishing a single news story. ! http://d.pr/AIYc Photo: Jaakko Hakulinen
- 44. Channels Don't only relyon the home page to get your content noticed Use different areas of the intranet in different ways Actively engage audiences by using the channels they already use Photo: Alex Brown
- 47. Creating intranet content Effective headlines Images Links Layout Search Writing Documentsvs pages Engagement Channels Mobile
- 49. Text @Wedge — kilobox.net/3285 Thankyou - Intranätverk, May 2014