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Digital Workplace Roadmap

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Presented at Interaction Intranet conference. London September 2015.
Sam Marshall ClearBox Consulting.

Digital Workplaces should be driven by an employee-centred view. Here I present a manifesto for what typical matters to them, arguing that the technology to serve these needs over time will evolve, but the needs themselves are more enduring.

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Digital Workplace Roadmap

  1. 1. Digital Workplace Roadmap Sam Marshall www.clearbox.co.uk @sammarshall @ClearBoxTeam
  2. 2. Drivers • Global markets • Dispersed teams vs. silos • Recruitment flexibility • Office costs • Employee engagement • Floor / Field workers • Innovation • “One” Company Strategy • Knowledge work • Work-life balance • Work autonomy / productivity • Information power balance • Freelancing • Consumer IT Employees • Social tools • Cloud • Mobile • Broadband • Search • Big data Technology
  3. 3. “It’s a Unix system – I know this!”
  4. 4. So what does that tell us? We’re pretty bad at predicting how technology will be used in practice Technology increases options for how we work, but doesn’t give us a plan We should define the principles of what matters to people, and keep that as the constant as our digital workplaces evolve
  5. 5. 1. Work is no longer a place. Let me be productive where I choose, but respect my home life too. Working from home can lead to a 13-20% increase in productivity
  6. 6. “ We need to stop thinking of work as a destination and ask ourselves: what’s the best place for me to work today?” —Dave Coplin, Microsoft
  7. 7. 2. Manage the outcome, not the process. Trust that I’m working productively when you can’t see me, but hold me accountable for the results. Best Buy saw a 35% increase in productivity in departments adopting a results-oriented approach
  8. 8. The challenge of remote knowledge work • Trust between employees not by managers may be the issue • The onus moves to employees to ‘work out loud’ • Introverts may need a different approach 73% of office workers felt remote workers wouldn’t work as hard
  9. 9. 3. The digital workplace should be a pleasure to use. If it’s not as good as my digital home life, let me bring in my own solutions.
  10. 10. Does your head office look like this…
  11. 11. But your digital workplace look like this?
  12. 12. Credits: Accolade
  13. 13. 4. Collaboration only works if we do it the same way. The best tool is the one we all use, otherwise we create digital divides to match physical ones.
  14. 14. 5. Let me be myself online. My profile is who I am in the digital workplace, and many of my working relationships may be with people I don’t get to meet.
  15. 15. 6. Learning is good for me and the company. Give me the opportunity to acquire knowledge from outside and in, and the chance to use it well.
  16. 16. 7. Not everyone is an early-adopter. Give support and guidance to those that need it, but also freedom to learn by playing for the self-starters. 40% of social network users say they are easier to use than workplace software. 44% of employees say insufficient training is a barrier to adopting new workplace technologies.
  17. 17. 8. Work doesn’t stop at the firewall. Our digital workplace should encompass customers, suppliers, partners and contacts.
  18. 18. 9. Everything should be geared to helping me do the work that matters. You know who I am – once I’m logged in I should get everywhere I need to go.
  19. 19. Do happy people work harder? “we analyzed the 64,000 specific workday events reported in the diaries: of all the events that engage people at work, the single most important — by far — is simply making progress in meaningful work.” Amabile & Kramer in “The Progress Principle”
  20. 20. 10. Working relationships involve understanding each other. Let me express my views and I’ll listen to yours.
  21. 21. “Internal communication is the process by which the bosses tell everyone what is happening, followed by a feedback stage where everyone can tell the bosses what is really happening.” —Guy Browning
  22. 22. 11. If I don’t like it, I can always leave.
  23. 23. The Digital Workplace Manifesto 1. Work is no longer a place. 2. Manage the outcome, not the process. 3. The digital workplace should be a pleasure to use. 4. Let me be myself online. 5. Learning is good for me and the company. 6. Not everyone is an early-adopter. 7. Work doesn’t stop at the firewall. 8. Everything should be geared to helping me do the work that matters. 9. Working relationships involve understanding each other. 10. Collaboration only works if we do it the same way. 11. If I don’t like it, I can always leave Download the poster: www.clearbox.co.uk/digital- workplace-manifesto
  24. 24. Digital Workplace Framework Strategy Governance & Operation Adoption User Experience Technology & Security Services Management Communicate & Engage Collaborate Find & Share Business Applications Agile Working
  25. 25. Framework scoring 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Communicate & Engage Collaborate Find and Share Business Applications Agile Working Current Score Ideal
  26. 26. Digital workplace framework - Services Communicate and Engage Formal Communication Two-Way Communication Orientation Collaborate Formal Collaboration Informal Collaboration Real-time Collaboration Innovation External Collaboration Personal Productivity Find & Share Find People Search Store & Retrieve Classify Notify & Filter Business Applications Business Systems Employee Services Agile Working Mobile Anywhere Access Physical Spaces Agile work support
  27. 27. Intranet vs. Digital Workplace Homepage https://richarddennison.wordpress.com/2015/06/17/10-differences-between-an-intranet-and-digital-workplace-homepage/
  28. 28. Don’t think of your intranet in the middle of your Digital Workplace….
  29. 29. …think of how it enables the flow between people and content
  30. 30. It’s a Unix system… I know this!
  31. 31. References/Credits Original cartoons commissioned by ClearBox from: www.businessillustrator.com & Duncan Scott(1) 13% - Stanford University study http://www.stanford.edu/~nbloom/WFH.pdf, 20% - BT case study www.anywhereworking.org/case-studies/ Office layout at GSK: www.forbes.com July 16th (2) 73% Stat from Ipsos MORI poll of a representative GB sample of 1,000 office workers. http://anywhereworking.org (3) Cisco Connected World report 2011" www.cisco.com/en/US/netsol/ns1120/ Old office pjoto: http://www.old- picture.com/american-legacy/001/Workers-Office- Women.htm (6) http://blog.adidas- group.com/2014/03/bringing-the-adidas-group- learning-campus-to-life-learning-in-the-21st- century/ (7) Oracle study “Enterprise 2.0: Driving creativity, productivity and collaboration” (8) Kudos to xkcd.com (9) Office design by architizer.com (10) Digital workplace survey by NetJMC http://t.co/M5IsOSfF PC icon from Freepik @ Flaticon.com
  32. 32. sam@clearbox.co.uk www.clearbox.co.uk @sammarshall

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