- Online shopping has benefits like saving time and fuel but also privacy concerns if personal and payment details are not secure. - Websites track user behavior through various tools like session recording, engagement tracking, and analytics to understand browsing patterns, improve features and recommendations, and see what drives purchases. - However, this tracking means personal data is at risk if breached, as demonstrated by malware attacks on Yahoo and Cleartrip that compromised advertising servers and user information. - Users can increase privacy with tools like ad blockers, Ghostery, and incognito windows, but websites need user data to better optimize the customer experience.

1. (IN)Security in
E-Commerce
Application

2. Disclaimer

3. Do you shop online?
- YES
- NO
- RARELY
- NEVER

4. Reason to shop online !!
-Save fuel
-Save time
-More categories at one place
-Deals/discounts
-Avoid queues
-Get everything at door step

5. Reason not to shop
online!!
-Privacy(is my details/purchases secure?)
-Is online payment safe?
-Should I save credit card?
-Tracking /Ads

6. Lets talk about privacy

7. I have a bigger question

8. Why so many calls?
-What’s happening here?
-Where is all the data going?
-Is this normal?

9. Some examples
-Ad re-targeting: vizury,adroll,google ads
-Troubleshoot:sessioncam
-User Engagement:webengage,live chat
-Tracking:omniture,lognormal

10. Some Examples
SessionCam

11. Examples
Web Engage

12. Examples
Tracking

13. good or bad?

14. Good Side:
-Now think if you own the online portal who wants to make
the customer experience as delightful as possible

15. Lets answer few questions
● If there are complaints saying that they
cannot find few features on the websites?
● Find browsing pattern of customers
● Putting a feature where on the page would
give max visibility, how would u do that?
● Where should you put the new feature?

16. Tracking ?
-How will you track that if x people coming to
website how many add to cart
-How many go to last step of checkout
-How many drop before that
-How many actually purchases
-How many actually purchases what they were
looking for
-Did recommendations helped them

17. Re-targeting!!

19. Why Re-targeting?
-To make money!!

20. Bad Things
-Who all has access to the data
-What if something compromise the device
-What if third party gets compromised
-Most browsing activity is tracked

21. Example
-(CNN) -- A malware attack hit Yahoo's advertising server over the last few
days
-CLEARTRIP.COM WEBSITE COMPROMISE: MALICIOUS AD TACTICS

22. Need Security ?
- Ad block
-Ghostery
-No Script
-Do not Track me
-Incognito Window

23. Questions????