Organization / Workplace

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Advertising / Marketing / PR

Website

About

Hi, I'm Ed Tankersley with Eight Trails. I consult to businesses on online marketing and website planning and development, with a focus on the outdoor industry — outdoor recreation products and sporting goods, destinations, and events, for example. I help companies squeeze every bit of potential out of the web: 1) Improving usability to make site users happier, so they stick around longer and come back more often. 2) Optimizing sites for search to ensure that search engines see your key benefits. 3) Developing and managing paid search campaigns to get more of the right people to your site. 4) Creating compelling content to position your business as a resource for busy customers