ONLINE
TOOLS.
OFFLINE
IMPACT.
2014
HOW IT WORKS

Swarm uses Wi-Fi and BlueTooth technology to
anonymously pick up smartphone signals of people in your
premis...
SWARM Mobile
Traffic + Wi-Fi Hotspot + Data capture/CTA/Promotions
WindowTraffic

1. Footfall - window traffic/In store
Ve...
1. Footfall traffic
Increase revenue and reduce cost by knowing exactly what's happening in your store/venue in
real time....
Footfall traffic /cont
Dwell time

Repeat visitors
Footfall traffic /cont
Shop Window conversion A/B test

Image of window display
2. Wifi Hotspot
Open access /
Email sign in

Deals

rewards

Guides
Online/Offline Marketing
In store POS CTA

Image of in store activation

Online activation
POS INTEGRATION

Swarm is integrated with POS. Your store/events transaction and
foot traffic data is automatically update...
Shopper Profile

Overall Shoppers
/averages

Personal shopper profile
HOW IT WORKS  ANALYTICS
Desktop & mobile interface
HOW IT WORKS  ANALYTICS

Capturing 80%+ of foot traffic, creating consistent
datasets for benchmarking store performance
HOW IT WORKS  SENSORS
FAST SETUP
Easily integrate with supported wireless networks
or via Swarm proprietary sensors (about...
TESTIMONIAL  APPAREL

“Swarm fills a huge gap. In a brick-and-mortar environment you
typically have no visibility on a cus...
TESTIMONIAL APPAREL

Rapha Cycle Clubs can easily monitor effectiveness of
window displays, cross-shopping and other custo...
WHO IS SWARM?

$3.34M
RAISED FROM

Offices: San Francisco - New York – London -Los Angeles - Sydney
RETAIL TECH  ECOSYSTEM

18
COMPARISON  SHOPPERTRAK
Captured Traffic (precision)

80%+

60%

Works with Multiple
Entrances

Yes

No

Dynamic POS Integ...
COMPARISON  COMPETITORS
Wi-Fi Analytics

Yes

Yes

Yes

Enhanced Bluetooth
Analytics

Yes

No

No

Customer
Engagement

Ye...
RETAIL TECH  ECOSYSTEM

21
CONTACT
Richard Eccles
Project Director
richard.eccles@exposure.com
Ph. 07711306805
Exposure, 22/23 Little Portland Street...
http://www.swarm-mobile.com/

23
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Swarm brings online data and marketing techniques to offline commerce.

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Swarm’s technology treats smart phones as offline cookies, giving brick-and-mortar retailers the same data, personalisation and marketing techniques that make ecommerce so successful. Working with Fortune 1000 and Fortune 500 companies, Swarm has quickly become the de-facto standard for shopper analytics and omnichannel marketing. Swarm deploys quickly in both SMBs and enterprise and is compatible with leading POS platforms and Wi-Fi providers.

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Swarm brings online data and marketing techniques to offline commerce.

  1. 1. ONLINE TOOLS. OFFLINE IMPACT. 2014
  2. 2. HOW IT WORKS Swarm uses Wi-Fi and BlueTooth technology to anonymously pick up smartphone signals of people in your premises or at your events, delivering insights for:
  3. 3. SWARM Mobile Traffic + Wi-Fi Hotspot + Data capture/CTA/Promotions WindowTraffic 1. Footfall - window traffic/In store Venue Foot Traffic - Total Visits, Walk-by Traffic, Dwell time, Repeat Visitors, Visitor Frequency, Visit Patterns out side of location. Open access Guides Deals 2. Wi-Fi Hotspot Wi-Fi web portal- Accessible on any Wi-Fi enabled device (open source), Easily deliver a branded experience with personalized rewards and offers, Event Guides or videos, Mobile Marketing Deliver location-based couponing and digital ads 3. POS integration Data Capture/CTA-online Marketing. Amplify existing digital strategies, develop crossover strategies, integrate social media and e-mail opt-in programs. Deliver location-based couponing and digital ads CTA Activation Rewards
  4. 4. 1. Footfall traffic Increase revenue and reduce cost by knowing exactly what's happening in your store/venue in real time. Analytics for passing window traffic.
  5. 5. Footfall traffic /cont Dwell time Repeat visitors
  6. 6. Footfall traffic /cont Shop Window conversion A/B test Image of window display
  7. 7. 2. Wifi Hotspot Open access / Email sign in Deals rewards Guides
  8. 8. Online/Offline Marketing In store POS CTA Image of in store activation Online activation
  9. 9. POS INTEGRATION Swarm is integrated with POS. Your store/events transaction and foot traffic data is automatically updated on a daily basis. No need to pull reports or manually update.
  10. 10. Shopper Profile Overall Shoppers /averages Personal shopper profile
  11. 11. HOW IT WORKS ANALYTICS
  12. 12. Desktop & mobile interface
  13. 13. HOW IT WORKS ANALYTICS Capturing 80%+ of foot traffic, creating consistent datasets for benchmarking store performance
  14. 14. HOW IT WORKS SENSORS FAST SETUP Easily integrate with supported wireless networks or via Swarm proprietary sensors (about the size of a deck of cards) throughout your property or event POS Data Swarm Partner API Architecture
  15. 15. TESTIMONIAL APPAREL “Swarm fills a huge gap. In a brick-and-mortar environment you typically have no visibility on a customer until at or after point of sale.” – Daniel Neukomm, CEO
  16. 16. TESTIMONIAL APPAREL Rapha Cycle Clubs can easily monitor effectiveness of window displays, cross-shopping and other customer behavior to improve their sales
  17. 17. WHO IS SWARM? $3.34M RAISED FROM Offices: San Francisco - New York – London -Los Angeles - Sydney
  18. 18. RETAIL TECH ECOSYSTEM 18
  19. 19. COMPARISON SHOPPERTRAK Captured Traffic (precision) 80%+ 60% Works with Multiple Entrances Yes No Dynamic POS Integration Yes No Window Traffic Yes No Dwell Time Yes No Web-Based Dashboard Yes No Setup Cost $0 ~$2,000
  20. 20. COMPARISON COMPETITORS Wi-Fi Analytics Yes Yes Yes Enhanced Bluetooth Analytics Yes No No Customer Engagement Yes No No Mall-Wide Activity Reports Yes No No Third Pty Apps Yes No No Outbound API Yes No No POS Integration Yes No No
  21. 21. RETAIL TECH ECOSYSTEM 21
  22. 22. CONTACT Richard Eccles Project Director richard.eccles@exposure.com Ph. 07711306805 Exposure, 22/23 Little Portland Street. London W1W 8BU Swarm - Global Headquarters 255 Kansas St, Suite 320 San Francisco, CA 94103
  23. 23. http://www.swarm-mobile.com/ 23

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