This document discusses multiple channels for driving traffic to an ecommerce site, including organic search, paid search/display ads, social media referrals, image search, branding/promotions, mobile traffic, affiliate networks, and more. It also provides best practices for optimizing the customer experience on an ecommerce site, such as using high-quality product photos, detailed descriptions, transparent pricing/shipping policies, and optimization of site elements like search, filters, checkout flows, and reviews. The goal is to attract and retain customers through all phases of the purchase funnel.

2. Multiple channel traffic resources:-
Organic Traffic from Popular Search Engines:-
 Google
 Bing
 Yahoo
Paid traffic from various resources:-
 Google Ads – Search, Display Ads ( Placement Ads - Content & Keyword Target,
Banner Ads, Remarketing)
 Bing Ads
 Yahoo Ads
 Facebook Ads

3. Referral Traffic From Social Network Sites:-
Ex:-
 Face book
 Google +
 Twitter
 Linked IN
 Pinterest
 Stumble Upon
 You Tube
Referral Traffic from Image Search Engines:-
 Google Image Search
 Flickr & Pinterest Image Search

4. Branding & Promotions:-
 Social Media Promotions (Ex. Facebook Page, Twitter Community, Google +, Linked
In, Pinterest)
 E-Mail Promotion
 SMS Blast
Traffic from Mobile Website:-
Both Organic & Paid Traffic
ROI & Traffic from Affiliate Networks:-
 Sponsor Banner & Ads
 Merchants Stores

5. Cost One Time Set Up Fee Commission / Other Fee
Snapdeal.com Free
7% + 3 % Payment Collection
Charge + shipping cost
Shopping.rediff.com Rs.20,000 + 10.3% Service Tax 1-20% + Banking Charges
Yahoo Shopping Free Rs. 1780 P/M
Junglee.com Free 3% +10.5% Service
Amazon.in Free 3% +10.5% Service
Shopclues.com Free 6%+10.5% Service
Tradus.com Free 7%+10.5%Service

7.  People want to see what they’re getting, having high quality photos of your product
with different angles, in context, make them zoomable.
 Ex, From Ebay.in:-

8.  The role of product description is to give buyers enough information, so they
could conclude themselves this is the right product for them.
 Ex.From BestBuy.com

9.  People want free shipping, COD & EMI no surprise there.
 Ex. From Shopping.Indiatimes.com & Best Buy !

10.  Discount seeking behavior is set to continue, so thinking about having a dedicated
discount “sales” section on your site

11.  Effective way to reduce shopping cart abandonment rates is following up by email
 14.6% of the top web retailers used e-mail campaigns as a way to retarget
shoppers.

12.  It’s a small thing, but known to boost conversions – especially important for
small, less known stores.
 It’s a trust thing - making your email and phone number clearly visible
shows you’re a real business. Apple Doing It, Ex.From Apple Store

13.  People like to be in control and to be in the know.
 Flipkart – is doing it is better, the steps are more prominent(Look at Steps):

14.  Is this safe? Can I do returns? When will I get my stuff?
 Ex.From Groupon (look at the sidebar)

15.  These people are not the majority, but adding payment options like PayPal or
Amazon Payments to credit card payments, but its help you win over some
customers you would lose otherwise.

16.  When new people arrive on your site, they have to figure out what your site is about
in a matter of seconds.
 Yes, they can see that you sell stuff, but how are you “better or different”
 Ex.From Shopclues.com

17.  Search is crucial to e-commerce. People need to find products, and quick.
 Around half of the visitors navigate ecommerce sites using search.
 Ex.From Homeshop18.com

18.  Retail stores don’t have good filters (usually it’s the salesperson).
 The role of the filter is to make finding most suitable products easy.
 Ex.From Homeshop18.com (Look at Side bar)

19.  Do not ask for information you don’t absolutely need, it’s must be short forms.
 Ex.From Homeshop18.com

20.  Even when they add a product to the shopping cart, it doesn’t mean they’re
going to buy it. You have to keep selling it to them.
 The best solution is perpetual shopping cart – displaying the contents of their
cart at all times while they browse.
 1.Ex.From Onlineshoes.com (Look at Sidebar – Not a electronic store, but still
useful) & 2. Ex.From Homeshop18.com

21.  People use reviews, a lot, Nearly 60 percent of online shoppers consult
reviews prior to purchasing consumer electronics
 We need negative reviews also - they actually help sales if there are only a
few of them.
 Ex.From Flipkart.com

22.  Don’t force people to register. Instead, offer the option to customers for register

23.  Most important buttons like “Buy Now” “Availability” “Add to Cart” always big, bold
and prominent.
 Ex.From Flipkart.com

24.  Hope This Presentation Help You to Succeed in
ECommerce Vertical