Nearly 75% of eCommerce website visitors put an item in their shopping cart and then leave, never to return. You will never convert 100% of your website visitors. However, simple changes can help you convert a whole lot more. This presentation will show you how to ask the right questions to improve conversion rates.
Conversion rate optimization is a powerful tactic to get more value from your visitors, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos.
Learn more about the big picture, and what truly moves the needle, with Rand Fishkin himself.
Check out this presentation to learn:
- Conversion Rate Optimization basics
- What's in a conversion decision
- How to find out what needs optimizing
- 10+ tactical tips for CRO
Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)Conversion Rate Experts
Learning from your mistakes is expensive. So learn from ours.
Rand Fishkin is the co-founder of Moz, and one of the web industry’s most innovative thought leaders. His company’s values—embodied by the acronym TAGFEE—are well worth reading; they are bold and innovative. In addition to being an expert in search engine optimization (SEO), he has extensive knowledge of conversion rate optimization (CRO), having contributed a whole chapter to the first edition of Marketing Sherpa’s Landing Page Handbook.
Dr Karl Blanks is the co-founder of Conversion Rate Experts, a consultancy that has designed pages for more top-500 websites than any other company. He has the benefit of having grown almost every type of web business.
In this webcast, you’ll get
* Strategic and tactical mistakes that we have made and seen. It’s likely that your company is making some of these mistakes right now, and can easily fix them.
* How CRO affects SEO. Many companies worry that CRO will damage their search-engine rankings. Rand will explain how to increase your conversions whilst keeping—or even enhancing—your organic rankings.
* Q&A: Ask Rand and Karl your burning conversion questions.
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
Lizards Thru Doorways: Optimize Your Website Buttons with These A/B Tests to ...Joanna Wiebe
There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we've done to reduce friction and neutralize anxiety. (With data from A/B tests we ran in 2013 and 2014 on button copy.) Oh, and find out what the hell we mean by "lizards thru doorways"... and how that little phrase can make all the difference for your button click-thrus. By Joanna Wiebe of Copy Hackers (www.copyhackers.com).
Here are the slides for our latest talk. They aren't fully self-explanatory. If you'd like to see us "live", visit...
http://www.conversion-rate-experts.com/speaking-engagements/
Do you want to learn the “vital few” copywriting techniques that we use to achieve the greatest impact on profits?
Our advice comes from years of experience increasing conversion rates for highly successful companies such as Apple, Google, Facebook and Sony.
What you’ll get:
1. Case studies: Three real-world A/B tests, and the lessons they teach us.
2. The “vital few” most effective copywriting techniques – with which you can beat most professional copywriters. (If this sounds impossible, remember that most professional copywriters don’t split-test their work.)
3. A winning copywriting template you can use to sell almost any product.
This talk was given by Paras Chopra (CEO and founder of Visual Website Optimizer) and Dr Karl Blanks (Chairman and co-founder of Conversion Rate Experts). For more great resources, see www.visualwebsiteoptimizer.com and www.conversion-rate-experts.com.
Conversion rate optimization is a powerful tactic to get more value from your visitors, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos.
Learn more about the big picture, and what truly moves the needle, with Rand Fishkin himself.
Check out this presentation to learn:
- Conversion Rate Optimization basics
- What's in a conversion decision
- How to find out what needs optimizing
- 10+ tactical tips for CRO
Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)Conversion Rate Experts
Learning from your mistakes is expensive. So learn from ours.
Rand Fishkin is the co-founder of Moz, and one of the web industry’s most innovative thought leaders. His company’s values—embodied by the acronym TAGFEE—are well worth reading; they are bold and innovative. In addition to being an expert in search engine optimization (SEO), he has extensive knowledge of conversion rate optimization (CRO), having contributed a whole chapter to the first edition of Marketing Sherpa’s Landing Page Handbook.
Dr Karl Blanks is the co-founder of Conversion Rate Experts, a consultancy that has designed pages for more top-500 websites than any other company. He has the benefit of having grown almost every type of web business.
In this webcast, you’ll get
* Strategic and tactical mistakes that we have made and seen. It’s likely that your company is making some of these mistakes right now, and can easily fix them.
* How CRO affects SEO. Many companies worry that CRO will damage their search-engine rankings. Rand will explain how to increase your conversions whilst keeping—or even enhancing—your organic rankings.
* Q&A: Ask Rand and Karl your burning conversion questions.
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
Lizards Thru Doorways: Optimize Your Website Buttons with These A/B Tests to ...Joanna Wiebe
There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we've done to reduce friction and neutralize anxiety. (With data from A/B tests we ran in 2013 and 2014 on button copy.) Oh, and find out what the hell we mean by "lizards thru doorways"... and how that little phrase can make all the difference for your button click-thrus. By Joanna Wiebe of Copy Hackers (www.copyhackers.com).
Here are the slides for our latest talk. They aren't fully self-explanatory. If you'd like to see us "live", visit...
http://www.conversion-rate-experts.com/speaking-engagements/
Do you want to learn the “vital few” copywriting techniques that we use to achieve the greatest impact on profits?
Our advice comes from years of experience increasing conversion rates for highly successful companies such as Apple, Google, Facebook and Sony.
What you’ll get:
1. Case studies: Three real-world A/B tests, and the lessons they teach us.
2. The “vital few” most effective copywriting techniques – with which you can beat most professional copywriters. (If this sounds impossible, remember that most professional copywriters don’t split-test their work.)
3. A winning copywriting template you can use to sell almost any product.
This talk was given by Paras Chopra (CEO and founder of Visual Website Optimizer) and Dr Karl Blanks (Chairman and co-founder of Conversion Rate Experts). For more great resources, see www.visualwebsiteoptimizer.com and www.conversion-rate-experts.com.
Michelle Morgan
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
Rand Fishkin, CEO & Founder, Moz
Conversion rate optimization is a powerful tactic to get more value from the visitors finding your site, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos - even though that's what most testing software is good at. Learn more about the big picture, and what truly moves the needle in this presentation.
[Webinar]: eCommerce Insights Generation For a Super Holiday SeasonVWO
Slides from the eCommerce marketing webinar where Johann van Tonder from AWA Digital and Sushant Sharma from VWO talk about eCommerce insight generation for the holiday season and how to form a marketing strategy around the same.
*Key Takeaways From the Talk*
1- Generating eCommerce insights based on user behavior
2- Using generated insights to plan time-boxed campaigns
3- Data backed case studies with proven success rates
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...CXL
Managing millions in PPC ad spend allows for some interesting results. Knowing which combination of PPC placements, offers, ads and more that work best, will help you get the right people into the right parts of your conversion funnel. Plateauing your PPC performance is a fairytale, and Johnathan will show you how to keep getting more and more ROI from your PPC efforts.
Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Friends of Search 2016 - Building a Bridge to GTDWil Reynolds
Inspired by the conference you just attended? You learned all about content, and SEO, and PPC? What do you do with all that inspiration? That notebook ends up in the drawer, that evernote file never gets shared with the team, and goes to the digital wasteland. This presentation shares the early steps of my journey to improve consistency in how we deliver ideas to clients.
Grow with CRO - 7 Ways CRO is a Growth Driver for Your BusinessSean Ellis
This presentation, from the Conversion Conference in Chicago, highlights seven ways that conversion rate optimization (CRO) helps online businesses growth, including actionable tips to get the most out of your CRO efforts.
Nathalie Nahai - The psychology behind persuasive storytellingNathalie Nahai
In this revealing presentation, we'll explore the secret psychological principles behind persuasive storytelling.
You'll learn how the most successful brands create narratives that engage us every time, and you'll take away a process you can use to make your own brand stories more emotionally engaging.
Michelle Morgan
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
Rand Fishkin, CEO & Founder, Moz
Conversion rate optimization is a powerful tactic to get more value from the visitors finding your site, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos - even though that's what most testing software is good at. Learn more about the big picture, and what truly moves the needle in this presentation.
[Webinar]: eCommerce Insights Generation For a Super Holiday SeasonVWO
Slides from the eCommerce marketing webinar where Johann van Tonder from AWA Digital and Sushant Sharma from VWO talk about eCommerce insight generation for the holiday season and how to form a marketing strategy around the same.
*Key Takeaways From the Talk*
1- Generating eCommerce insights based on user behavior
2- Using generated insights to plan time-boxed campaigns
3- Data backed case studies with proven success rates
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...CXL
Managing millions in PPC ad spend allows for some interesting results. Knowing which combination of PPC placements, offers, ads and more that work best, will help you get the right people into the right parts of your conversion funnel. Plateauing your PPC performance is a fairytale, and Johnathan will show you how to keep getting more and more ROI from your PPC efforts.
Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Friends of Search 2016 - Building a Bridge to GTDWil Reynolds
Inspired by the conference you just attended? You learned all about content, and SEO, and PPC? What do you do with all that inspiration? That notebook ends up in the drawer, that evernote file never gets shared with the team, and goes to the digital wasteland. This presentation shares the early steps of my journey to improve consistency in how we deliver ideas to clients.
Grow with CRO - 7 Ways CRO is a Growth Driver for Your BusinessSean Ellis
This presentation, from the Conversion Conference in Chicago, highlights seven ways that conversion rate optimization (CRO) helps online businesses growth, including actionable tips to get the most out of your CRO efforts.
Nathalie Nahai - The psychology behind persuasive storytellingNathalie Nahai
In this revealing presentation, we'll explore the secret psychological principles behind persuasive storytelling.
You'll learn how the most successful brands create narratives that engage us every time, and you'll take away a process you can use to make your own brand stories more emotionally engaging.
Your site may be giving off the wrong psychological signals and causing potential customers to click away.
In this keynote presentation for Conversion Summit (Frankfurt 2013) Nathalie covers how gender and cultural differences impact your customers' online behaviours, and reveals winning tactics you can use on your website to change your message and convert more customers online.
Nathalie Nahai - How gender and cultural differences in web Psychology affect...Nathalie Nahai
Are you missing half your audience?
Your site may be giving off the wrong psychology signals and causing potential customers to click away. Nathalie covers how gender and cultural differences impact your business and winning tactics to change the message and convert more customers.
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai
In this keynote for WistiaFest 2016, I reveal how to leverage the brain's metaphorical primal, emotional and rational systems to design more persuasive videos.
You'll learn how to use specific psychological techniques and psychographics to personalise content to people's personalities, and come away with a formula you can use to start applying these insights to your content right now.
Nathalie Nahai - 15 psych tips to help you sell more onlineNathalie Nahai
Do you want to drive more sales through your website?
In this presentation, Nathalie covers 15 top psychological tips that you can use to sell more persuasively online. Using case studies and examples of best practice, you'll take away key insights that you can apply to your website, whether you run an SME or a Fortune 500 business.
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...Nathalie Nahai
In this keynote, The Web Psychologist Nathalie Nahai reveals the psychological and neurochemical ways in which your smartphone demands, shapes and disrupts your attention.
With more and more of us suffering from connection fatigue and internet addiction, it’s crucial we arm ourselves with the tools and the knowledge we need to become the master, and not the slaves, of our devices.
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...Nathalie Nahai
In this presentation for SXSW Interactive, I outline 5 key psychological principles for persuasive product designs, and discuss the ethical implications for implementing these.
Joining me on the panel were best-selling authors Roger Dooley and Nir Eyal.
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai
This is the keynote address I gave at a ‘women in tech’ event for Deloitte (London, 2014).
I’m sharing it here because more often than not, when I’m invited to speak I’m the only female voice on the lineup.
I absolutely love giving presentations, but it saddens me that we are so under-represented in the public domain, especially since at many of these events I am approached afterwards by women asking how they can contribute to the conversation and take the stage.
My hope is that in sharing this address and the slides from my presentation, it will encourage and inspire other women in STEM to follow their passions and take the lead; so that together, we can help shape a more representative, exciting and diverse vision of the future of tech.
Nathalie Nahai - The secret psychology behind social behaviourNathalie Nahai
Why does certain content go viral?
Why are we so addicted to social media?
And how does what you share, reveal who you are?
In this keynote for the Spredfast Summit, I'll explore the psychology behind what, how and why we share, and how you can psychologically optimise your content for personality-based targeting.
Nathalie Nahai - Culture and its influence on websites (part 2)Nathalie Nahai
In this keynote presentation for SearchLove (London 2013), Nathalie explains how Hofstede’s dimensions can be used to profile your audience and convert more customers on your website.
Whether you're in e-commerce, consultancy, design or business, you'll discover which website elements and psychological techniques you can use to target customers from specific cultures (including your own).
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai
In this keynote for The Inbounder conference (2016), I reveal how to leverage the psychology of decision-making, personality and persuasive language to grab your audience's attention, provoke the right emotion, and convert it into action.
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai
In this presentation for the Habit Summit, I outline 5 of the most powerful psychological principles for persuasive product design:
1. Endowed progress
2. Sunk-cost fallacy
3. Appointment dynamic
4. Opportunity Cost
5. Hedonic adaptation
During the talk I’ll explain their scientific basis and illustrate their application with numerous case studies, as well as give practical tips on how you can implement these principles in your own work.
Hope you enjoy it!
NN x
Nathalie Nahai - Empathy: Your secret weapon in designing for the webNathalie Nahai
This is the presentation I gave at UX Brighton (2013).
Behind every screen sits a user, waiting to be engaged.
Whether you reach them or not will depend on how you make them feel, more than anything else. In this presentation, Nathalie will explore how the primal, emotional and rational systems in the brain can be used as a metaphorical model to build persuasive online experiences. And show why mirror neurons and empathy are the hidden driving force behind effective design.
Fashion Days with Howard Beader & Andreas Meier at Forrester #CXNYC 2015SDL
At Forrester CXNYC 2015 in New York Howard Beader, Vice President Product Marketing at SDL discussed brand relationships and customer experience. He then joined forces with Andreas Meier, Head of Business Development for Fashion Days Group to talk about customer experience in retail.
As brands revive experiences and face financial constraints they couldn’t have seen coming, they are facing renewed scrutiny of experiential marketing budgets. Just how effective are experiences at building brand loyalty and changing brand perception?
Watch AnyRoad presenters Lauren Snyder and Tasha Campbell, with special guests from Sierra Nevada Brewing Company and Bardstown Bourbon Company, to learn about the universal metric that measures the impact of experiences: Brand Conversion.
Learn the A to Z of How to Sell in Today's World - 2023
Today’s Market
Today's marketplace has changed dramatically. Buyers are more cautious and sophisticated.
The environment is competitive, challenging and constantly shifting
To grow and compete you need a new set of sales strategies and a new approach to growth.
In this high-energy workshop, we discover how to turn uncertainty into your competitive advantage. You will learn how to stay razor-like focused while remaining highly flexible, so you are prepared no matter what this marketplace does.
Sales Challenges
• Selling On-Line and Face 2 Face
• Failing to CLOSE Deals
• Inability to communicate VALUE to Buyers
• Hearing TIO - ‘think it over’ - all too often when you ask for the business
• Handling the Price Objection
Sales Modules
1. Understanding this VUCA world
2. Selling Face 2 Face
3. Prospecting & Cold Calling
4. Getting Qualified Appointments
5. Effective Telephone Techniques
6. Engaging the KDMs
7. Control with Questions and Active Listening
8. Open Questions to find the “PAIN”
9. Cross Sell & Up Sell
10. The Objection Handling System
11. Power Closes of a Champion
12. How to Motivate your way out of a Slump
13. Selling On Value and not Price
How “associate-first” learning drives more sales and satisfactionAxonify
Today’s digitally empowered shopper expects your associates to know more than ever. But it has been virtually impossible to get your frontline store associates the critical knowledge they need to deliver a measurable impact on sales, profitability, and store operations.
Join Axonify and At Home as we demonstrate how best-of-breed retailers are using “associate-first” learning to transform their bottom line.
See more at www.insivia.com.
These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.
In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and paid advertising. You will learn how how the bidding process works, what a quality score is and why it impacts your PPC, and how to create retargeting ads that drive conversions.
This is a Futurelab Action Guide I wrote up on the topic of customer centricity.
Before you criticise the small fonts: it's designed for use on a small/computer screen only :-)
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
Elad goldenberg: How to Develop your eCommerce StrategyElad Goldenberg
How to Develop your eCommerce Strategy
The 3 verticals of strategy:
1 - The Offering: What?
2 - The Experience: How?
3 - Marketing Channel: To Whom and Where?
Newest strategies, leading companies and useful tips.
Enjoy,
Elad
To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so
much more. Your brand is your company’s face to the world. It’s your reputation, your
personality, your promise. It’s communication of the characteristics, values and attributes
that define what your business is and is not.
This eBook will cover important brand topics such as:
- Defining a Brand
- Benefits of a Strong Brand
- Defining Your Positioning
- Developing Your Visual Identity
- Giving Your Brand Character
- Tips to Help Live Your Brand
Branding isn’t just for the big guys anymore. Small businesses can benefit, too —
maybe even more so than bigger businesses. The fact is, when people are looking for a
small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.
Please use "Building Your Brand" as your guide to building your own business story. Learn more at www.deluxe.com
Similar to 11 Questions to Answer to Improve Your Conversion Rate (20)
The focus, now more than ever, is on the customer and combining A/B testing and personalization will create a better experience. 2 key digital strategies that will impact eCommerce retailers in 2016 and beyond.
Designing an engaging eCommerce experience can be challenging. Tackling this along with changing a culture is nearly impossible. Learn simple tactics to create an engaging website and changing company culture along the way.
Losing Confidence: Does confidence and relevancy affect a siteCraig Kistler
Presentation given for the NEOUPA World Usability Day.
Does visitor confidence and content relevancy make a site more successful?
I'll make the case that visitors can very quickly lose confidence in a site causing them to become frustrated and leave.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. 72%
OF SHOPPERS
ABANDON THEIR
SHOPPING CARTS
Sourced from Listrak Shopping Cart Abandonment Index
4. ONLY 28%
OF ECOMMERCE BUSINESSES ARE HAPPY
WITH THEIR CONVERSION RATES
PERCENTAGE OF ECOMMERCE PROFESSIONALS SATISFIED WITH CONVERSION RATES
Build something modern and allow for buying multiple copies of an items like
all other shopping sites.
2
26
32 31
9
Very Satisfied Quite Satisfied Neither Satisfied nor
Dissatisfied
Quite Dissatisfied Very Dissatisfied
Sourced from eConsultancy: Conversion Rate Optimization Report 2013
5. MOST SHOPPERS DO NOT MAKE A PURCHASE THE
FIRST TIME THEY VISIT A SITE, AND MANY
CONSISTENTLY ADD ITEMS TO A SHOPPING CART
WITHOUT EVER MAKING A PURCHASE.
15. IS THE VALUE PROPOSITION OBVIOUS?
This should answer the question ‘Why should I buy from you’.
Value proposition that is
aspirational in nature.
Value proposition that clearly indicates why a customer should buy from Lululemon.
16. LOW HANGING FRUIT
IS THE VALUE
PROPOSITION
OBVIOUS?
IS THE HEADLINE
CLEAR &
COMPELLING?
2 3
4 5 6
17. IS THE HEADLINE CLEAR & COMPELLING?
Your headline is the most important copy on your page – its job, stop visitors in their tracks.
Under Armour makes a strong statement with their hunting boots headline.
18. LOW HANGING FRUIT
IS THE VALUE
PROPOSITION
OBVIOUS?
IS THE HEADLINE
CLEAR &
COMPELLING?
ARE THE IMAGES
PROFESSIONAL &
MOTIVATING?
2 3
4 5 6
19. ARE THE IMAGES PROFESSIONAL & MOTIVATING?
High quality images should excite the visitor and make them believe they cannot live without your product.
Anthropologie has large, high quality images that show different angles of the dress.
20. LOW HANGING FRUIT
IS THE VALUE
PROPOSITION
OBVIOUS?
IS THE HEADLINE
CLEAR &
COMPELLING?
ARE THE IMAGES
PROFESSIONAL &
MOTIVATING?
2 3
ARE BENEFITS
FOCUSED ON THE
VISITOR?
4 5 6
21. ARE BENEFITS FOCUSED ON THE VISITOR?
Customers want to know what the product or service will do for them –speak to visitors, not at them.
William-Sonoma talks about the benefits of using the egg poaching cups first.
22. LOW HANGING FRUIT
IS THE VALUE
PROPOSITION
OBVIOUS?
IS THE HEADLINE
CLEAR &
COMPELLING?
ARE THE IMAGES
PROFESSIONAL &
MOTIVATING?
2 3
ARE BENEFITS
FOCUSED ON THE
VISITOR?
ARE THE
TESTIMONIALS
GENUINE?
4 5 6
23. ARE THE TESTIMONIALS GENUINE?
A mix of positive and negative reviews helps to improve consumer trust and improve conversion.
As you can see here Patagonia doesn’t hide bad reviews.
24. LOW HANGING FRUIT
IS THE VALUE
PROPOSITION
OBVIOUS?
IS THE HEADLINE
CLEAR &
COMPELLING?
ARE THE IMAGES
PROFESSIONAL &
MOTIVATING?
ARE BENEFITS
FOCUSED ON THE
VISITOR?
ARE THE
TESTIMONIALS
GENUINE?
IS THE
CALL-TO-ACTION
OBVIOUS?
25. IS THE CALL-TO-ACTION OBVIOUS?
The CTA must be nice and clear; and stand out from other elements on the page.
The hot pink CTA that Lululemon has chosen really stands out against the grey background.
26. 88%
OF ECOMMERCE BUSINESSES INDICATE LACK OF
RESOURCES & BUDGET HURT CONVERSION RATES
4 BIGGEST BARRIERS PREVENTING YOU FROM IMPROVING YOUR CONVERSION RATES
Build something modern and allow for buying multiple copies of an items like
all other shopping sites.
52
36
28 26
Lack of Resources Lack of Budget Department Conflicts Lack of Strategy
Sourced from eConsultancy: Conversion Rate Optimization Report 2013
27. CONVERSION OPTIMIZATION HAS A VERY SIMPLE GOAL:
MAKE MORE MONEY BY IMPROVING CONVERSIONS.
THERE ARE PLENTY OF WAYS TO DO THIS BUT IT ALL
BEGINS WITH ASKING THE RIGHT QUESTIONS.
28. ?
WANT HELP 3 Ways to get help & find out more:
Call: 330.648.3276
Email: Craig@StrategyAndDesign.co
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