Understanding the big picture of Internet marketing is key to getting the most out of your online efforts. Learn all about the Internet marketing ecosystem by comparing it to human body. Presentation originally given at MSPu's Chicago Bootcamp in July 2010.
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Understanding the big picture of Internet marketing is key to getting the most out of your online efforts. Learn all about the Internet marketing ecosystem by comparing it to human body. Presentation originally given at MSPu's Chicago Bootcamp in July 2010.
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Johnathan is the founder of KlientBoost, a no-nonsense, creative kick-ass PPC agency that hustles for results & ROI. He’s been named the 2015 “Conversion Marketer To Watch” by Unbounce’s readers.
1) Single Keyword Ad Groups 2) Ad Group Level Negatives 3) Multi Intent Keywords 4) The Five Ad Tests 5) Aggressive Ad Testing 6) AdWords is Your Carrot 7) Insane Importance of Design 8) Multi Step Landing Pages 9) Your Landing Page Offer 10) The Price Focus CTA
Single Keyword Ad Groups 1
Google’s advice…
That would mean…
But it should be… keyword 1 keyword 2
What happens to your CTR
Higher search-to-ad relevancy = higher CTR = higher quality scores = lower cpc = lower cost per conversion.
Your new ad group structure =
Ad Group Level Negatives 2
Killing off internal competition
What it means… Ad group = “web analytics” Ad group = “web analytics stripe” Ad group = “web analytics braintree” Ad group = “web analytics paypal”
What it means… Ad group = “web analytics” Ad group level negative keywords - stripe - braintree - paypal
Search terms should look like…
See what’s holding you back
Multi Intent Keywords 3
The Search Buying Cycle
Search Buying Cycle Awareness Consideration Action “broken transmission” “whats my car worth” “sell my car”
The Five Ad Tests 4
Proximity
Source: ThinkWithGoogle.com
Proximity Source: Hanapin Source: Engine Ready
30% increase in conversions
Countdowns 32% CTR boost & 3% conv/rate improvement
Specificity How to Get 6,312 Subscribers to Your Business Blog in One Day How to Get Over 6,000 Subscribers to Your Business Blog in One Day How to Get a Torrent of Subscribers to Your Business Blog in One Day
Specificity 88% CTR boost & 23% conv/rate improvement
Timeliness 217% CTR boost & 23% conv/rate improvement
Aggressive Ad Testing 5
Get Aggressive!
Isolate and label Headline Display URL Description 1 Description 2
Let time pass, then filter
GetDataDriven.com/ab-significance-test
6 AdWords is Just Your Carrot
“Cats are your customers, AdWords is your laser pointer”
7 Insane Importance of Design
How fast do people judge you?
Visual & Aesthetic Judgement Research at Google International Journal of Human-Computer Studies, vol. 70(11) (2012), pp. 794-811 |——————————————| 1 full second 50 ms = 0.05 second
Insane Important of Design 6
8 Multi Step Landing Pages
Single step landing pages are threatening
9 Your Landing Page Offer
Conversion Rate Optimization 101 “What makes a good value proposition? An offer that’s differentiated from your competitors.” — Peep Laja, CRO Expert at ConversionXL
A lot more valuable than your competitors Make your offer
10 The Price Focus CTA
Struggling with CTA ideas? Get Pricing & More Info
32 New Hacks To Get More Phone Leads With AdWords & CRO kboo.st/kiss-phone (60 pages deep!)
The Price Focus CTA landingpages@klientboost.com
Getting Digital Webinar 2: Talking Online from Chris McGuire, Occupancy Marke...Hannah Rudman
This slide presentation was part of a webinar masterclass exploring how organisations successfully talk online; why there needs to be different styles of writing; and what different online channels are for suitable for which messages. Occupancy Marketing highlights some good and bad practices, then show you some Search Engine Optimisation tools that will help your messages stand out from the noise so that you can talk effectively online.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
The Art of Startup Customer AcquisitionMartin Wrobel
"How to choose the right sales and marketing channels for your startup?"
Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Johnathan is the founder of KlientBoost, a no-nonsense, creative kick-ass PPC agency that hustles for results & ROI. He’s been named the 2015 “Conversion Marketer To Watch” by Unbounce’s readers.
1) Single Keyword Ad Groups 2) Ad Group Level Negatives 3) Multi Intent Keywords 4) The Five Ad Tests 5) Aggressive Ad Testing 6) AdWords is Your Carrot 7) Insane Importance of Design 8) Multi Step Landing Pages 9) Your Landing Page Offer 10) The Price Focus CTA
Single Keyword Ad Groups 1
Google’s advice…
That would mean…
But it should be… keyword 1 keyword 2
What happens to your CTR
Higher search-to-ad relevancy = higher CTR = higher quality scores = lower cpc = lower cost per conversion.
Your new ad group structure =
Ad Group Level Negatives 2
Killing off internal competition
What it means… Ad group = “web analytics” Ad group = “web analytics stripe” Ad group = “web analytics braintree” Ad group = “web analytics paypal”
What it means… Ad group = “web analytics” Ad group level negative keywords - stripe - braintree - paypal
Search terms should look like…
See what’s holding you back
Multi Intent Keywords 3
The Search Buying Cycle
Search Buying Cycle Awareness Consideration Action “broken transmission” “whats my car worth” “sell my car”
The Five Ad Tests 4
Proximity
Source: ThinkWithGoogle.com
Proximity Source: Hanapin Source: Engine Ready
30% increase in conversions
Countdowns 32% CTR boost & 3% conv/rate improvement
Specificity How to Get 6,312 Subscribers to Your Business Blog in One Day How to Get Over 6,000 Subscribers to Your Business Blog in One Day How to Get a Torrent of Subscribers to Your Business Blog in One Day
Specificity 88% CTR boost & 23% conv/rate improvement
Timeliness 217% CTR boost & 23% conv/rate improvement
Aggressive Ad Testing 5
Get Aggressive!
Isolate and label Headline Display URL Description 1 Description 2
Let time pass, then filter
GetDataDriven.com/ab-significance-test
6 AdWords is Just Your Carrot
“Cats are your customers, AdWords is your laser pointer”
7 Insane Importance of Design
How fast do people judge you?
Visual & Aesthetic Judgement Research at Google International Journal of Human-Computer Studies, vol. 70(11) (2012), pp. 794-811 |——————————————| 1 full second 50 ms = 0.05 second
Insane Important of Design 6
8 Multi Step Landing Pages
Single step landing pages are threatening
9 Your Landing Page Offer
Conversion Rate Optimization 101 “What makes a good value proposition? An offer that’s differentiated from your competitors.” — Peep Laja, CRO Expert at ConversionXL
A lot more valuable than your competitors Make your offer
10 The Price Focus CTA
Struggling with CTA ideas? Get Pricing & More Info
32 New Hacks To Get More Phone Leads With AdWords & CRO kboo.st/kiss-phone (60 pages deep!)
The Price Focus CTA landingpages@klientboost.com
Getting Digital Webinar 2: Talking Online from Chris McGuire, Occupancy Marke...Hannah Rudman
This slide presentation was part of a webinar masterclass exploring how organisations successfully talk online; why there needs to be different styles of writing; and what different online channels are for suitable for which messages. Occupancy Marketing highlights some good and bad practices, then show you some Search Engine Optimisation tools that will help your messages stand out from the noise so that you can talk effectively online.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
The Art of Startup Customer AcquisitionMartin Wrobel
"How to choose the right sales and marketing channels for your startup?"
Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
IP-ShareMedia Forum 29.11.2011
Digital ecosystems, Wissensgaerten
Sustainable integrated planning, realisation and operation
ensured by interdisciplinary networks: enlarging the
value chain. Concepts, realisation and operation of infrastructure for
teamwork, knowledge and intelligence experts:
Our Technology to share insight and values, reducing risks
and improving profits.
Services for Industry, Commerce, Academia, Public Sector
and NGOs with system analysis and application studies:
Enhancing your success in expectation management,
market operations and institutional standing.
Contact / Ansprechpartner
Georg von Nessler , Michael Christen
System und Anwendung FuE, Fachinformation, Beratung, Lehre
Neuer Wall 4 , 60594 Frankfurt am Main, Germany
Festnetz | Landline : +49 69 175 368 9 -11, Fax : + 49 ( 0 ) 69 -1753 689-19
Mobile Germany + 49 ( 0 ) 171-9 444 630
E-Mail: Nessler@IP-ShareMedia.de Internet : www.IP-ShareMedia.de
Desde Adsmurai hemos analizado lo que está pasando en el sector de los Social Media para preveer lo que nos traerá el nuevo año y adaptarnos al medio lo antes y mejor posible.
Presentación empleada en la conferencia de inauguración de "ElPunto" espacio de divulgación para emprendedores del Ayuntamiento de Yebes (Guadalajara-España). Ponencia acerca de la integración de la estrategia de marketing 2.0 dentro del plan de marketing. Se trataron temas como los puntos de un plan de marketing, la evolución del marketing, estrategia de marketing online, marketing de contenidos, seo/sem, gestión de la reputación online, marketing de afiliación, social media, pr, etc. La ponencia fué realizada por Germán Piñeiro Consultor de Marketing http://www.elblogdegerman.com http://www.iniciativasvirtuales.com
Los techos transparentes son especialmente espectaculares, ya que le ofrecen una visión total del entorno, al igual que iluminación natural.
Uno de los proyectos que más revaloriza su vivienda es la instalación de techos fijos en su porche, pérgola, veranda, terrazas o ático. No es necesario realizar obras y los resultados son inmediatos.
El cristal proporciona sensación de amplitud. Es un material muy apreciado en balcones y terrazas, ya que integra los espacios en la vivienda sin sacrificar la luminosidad ni las vistas. Además, protege de las inclemencias del tiempo, la entrada de polvo y la polución.
Kommunikation steuern, Wissen managen - das Krankenhaus als lernende Organisa...kliniksprecher.de
Krankenhäuser sind Dienstleistungsunternehmen, deren wichtigster „Rohstoff“ die Menschen
mit ihrem Wissen sind. Der Kliniksprecher muss Prozesse anstoßen, die Wissen sichtbar
machen; er muss sie zielgerichtet verbreiten und eine Vernetzung der Mitarbeiter forcieren.
Diesem Anspruch wird er nur gerecht, wenn er selbst über funktionierende Kommunikationsstrukturen verfügt.
Stained glass is a type of art in which colored glass is cut and shaped in a mosaic way to create or represent a picture. Its main peak was between the 10th and 16th Centuries. It has been built almost exclusively as churches' windows.
There are a great deal of stained glass around the whole world. We show you a few of them in this brief presentation.
More about stained glass at www.vitrallsbonet.com/en
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
Geared towards small and medium manufacturers, this presentation explains the basics behind web site design, search engine optimization, pay-per-click marketing and social media. It includes tips for both DIY'ers and those looking to outsource. Finally, find out which web marketing strategies work best based on timelines, budgets and resources.
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
Popping the Higher Education Digital Bubble Jason Smith
In multiple surveys, more than eighty percent of prospective students rank the website as the number one tool for research when selecting a school. Despite a desire to focus on prospects, most higher education websites are unable to power enrollments. Instead, marketing groups are slowed by internal politics, a lack of actionable data, and long funding cycles. Drawing on examples from both successful higher education and corporate clients, this session will provide a new framework for defining investment in your school’s website. We’ll highlight how marketing groups can: - Make the case for ongoing investment in digital - Define clear business goals - Measure and make decisions based on data, not opinion - Leverage analytics to take control - Comprehensive look at social, search, paid search, ads, email The session will translate corporate practices into a higher education context to provide you with actionable next steps. In addition, we’ll present an overall framework for socializing the evolution of websites -- and the required staffing and budget -- to invest in digital. (All of these concepts are not tied to a specific vendor or software solution.)
Similar to SBDC Online Marketing Checkup - PPT (20)
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
7. What Is Online Marketing? Marketing is promoting, distributing, and selling a product or service Online is anything you can do on the Internet Such as…
8. Online Marketing Search Engine Optimization (SEO) Paid Search AKA PPC or Pay-Per-Click Email Marketing Internet Display Ads AKA Banner Ads Social Media Your Website
9. Internet is THE Place to Be More people have Internet connections than have cable TV 105 million Americans are online at work every day 92% of those have high-speed, broadband connections
11. Online Marketing is Hot 80% of advertisers include Internet in their marketing mix Online marketing spending increasing 20% each year By comparison, TV spending increasing 2.4% and print 3.3%
15. Search Engine Optimization AKA SEO, Natural Search, Organic Search SEO is huge, because if someone is searching for your company, product, or service, they're already motivated Search is the second most common online task Hundreds of millions of searches each day
17. Search Engine Optimization How do you get to the top? Select good search terms (keywords) Integrate terms into key areas Build searchable web sites Keep your content fresh Get connected - Inbound links Measure your results Repeat SEO is a process
18. Check-Up Question - SEO My website is optimized and I’m getting great ranking My website is optimized but I’m not on the first page of search results I’m not sure if my website is optimized Boy, I probably should get a website
22. Paid Search Several varieties Search-based Content-based (Google, Facebook, and others) Your position (ranking) is based on your bid amount Tricky: Your bid amount is based on your quality score
23. Paid Search Flexibility Geotargeting – reach only visitors in specific cities, states, or regions Daypart – your ads appear when you think your target market will be searching Negative keywords – filter out irrelevant traffic Can get fast results Good for testing ad themes and headlines
24. Paid Search Get yourself some professional help Most effective when monitored constantly Headlines, copy, and landing pages need to be carefully crafted Constant testing is a must to get the highest ROI
25. Check-Up Question - PPC I make multiple dollars back for every PPC dollar I spend My pay-per-click is all pay and no pay-off I think I could make some money with PPC, but I haven’t tried it My customers won’t click on ads Boy, I should really get a website
27. Email Marketing Email is cheap Practically everybody with a pulse has it and reads it daily Done well, email will be welcomed by your customers and prospects Great at moving customers through purchase cycle
28.
29.
30. Email Marketing Guidelines for email campaigns Anticipated Timely Relevant Simple design Minimal graphics Short and to the point
31. Email Marketing Use an ESP (email service provider) CAN-SPAM compliance List management Automatic subscription and unsubscribe maintenance Advanced features Segmented lists Event triggers Split testing
32. Check-Up Question - Email I have a large and growing subscriber list, and I email regularly I’ve sent some emails, but I don’t know what it did for me I’m spamming like crazy! I don’t know what I would say in an email
36. Online Display Ads Sizes and position Bigger is better Avoid cluttered sites Ads that are closer to content get more clicks Animation can increase action
38. Online Display Ads Media buying options Site direct Networks Pricing models CPM (cost per thousand) = impressions CPC (cost per click) = behavior CPA (cost per action) = results This one needs a pro, too
39. Check-Up Question Online display ads are an important part of my nutritious media mix My ads are in the local newspaper, right where they belong Geez, I really should get a website
40. Social Media Stop talking about yourself and start conversing
41. Social Media It's not just for teens anymore MySpace - still for teens, actually Facebook - explosive growth in adult market LinkedIn - professional connections Blogs - human voice for business Twitter - mini blog Flickr and YouTube - share images and videos
45. Social Media The point of social media is to engage in conversations and build relationships Follow / link to people and companies that interest you Respond to notes – even the negative ones Have a human voice – share your interests and opinions Talk about and recommend others 5 times as often as you talk about yourself
46. Social Media It’s still marketing Social media requires time and attention Have a goal – increasing awareness, driving sales, improving customer relations What makes you different? What’s your voice? Know your audience – are they Tweeters or are they LinkedIn, for example Understand how you will measure your efforts
47. A Note About Blogs Blogs are easy to set up Hosted at Wordpress.org or Blogger.com Integrate into your website You’re already talking about your business. Invite your customers into the conversation. Your customers are already talking about your business. Join in. Participate regularly - answer comments Join in other conversations, too
48. Check-Up Question – Social Media I have a clear social media strategy and have lots of engaging conversation going on I’m tweeting, blogging, and posting photos and videos like crazy This is just for kids, right?
50. Your Website Your website is an expense – time and money It can pay for itself many times over, if… It’s findable It’s usable It’s designed and written to turn visitors into customers
51. Your Website - Findability Search Optimization – make sure you’re found by those who want what you’ve got Keyword optimization Site structure Inbound links
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53. Want more about search optimization? Attend my Search Optimization seminar next month – details at the end
54. Your Website - Usability Make your website work for the people who actually use it Who are your website’s most important users? What do they want? (Ask them!) Surveys Interviews Ask front-line employees (cashiers, customer service, tech support, sales)
55. Your Website - Usability Usability Important stuff first - Make your website an FAQ Every page should quickly answer three questions: What is this website about? What can I do here? What should I do next?
56. Your Website - Conversion Conversion – turn visitors into customers Ask for the order Email signup Invitation on every page Contact form Live support Blog
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58. Want more about making your website work harder? Attend my website optimization seminar in two weeks – details at the end
59. Check-Up Question – My Website My website is my best salesperson I’ll need to get back to you – I haven’t looked at my website for a while My website is a disaster – Flash, frames, pictures of my dog Criminy! I really need to get a website!
60. Upcoming Seminars Harnessing the White Elephant: Make Your Website Pull Its Weight Following my multi-point website checklist, we’ll discuss what makes a website effective for its visitors and what can make it work harder for you. Volunteers can offer up your websites for a live site review. August 20, 2009 Are You Hiding from Customers? Tune-Up Your Site for Search Engines Overview of search engines and organicsearch, followed by a discussion of the top tactics for improving search visibility and search ranking, and concluding with a live review of a website. September 10, 2009
61. Questions? Comments? Ed Tankersley EightTrails.com ed@eighttrails.com @EdTankersley 602-361-2001