Social logins have now become an important part of eCommerce. Why are they so important for your e-commerce website? There are several other reasons which you should give a look at to understand why a social login feature is a much-needed addition to your eCommerce website.

1. Why they abandon the cart? A customer’s perspective on
cart abandonment
Abandoned cart is the biggest revenue killer for all those e-commerce websites
that are operating out there. With an average cart abandonment rate of over
50% for almost all e-commerce websites, the question arises, what is the reason
behind it? To get a deeper look at the problem, we need to look upon the issue
from the perspective of a customer to understand it better. Here, we will discuss
those points which annoy the customer to abandon the cart.
Why customer abandons a cart?
Customers view on cart abandonment is the crucial information that you should
gather.Now we will look at the issues which a customer faces before
abandoning a cart.
Lack of details:Most of the customers point out that due to lack of certain
information like return and shipment policy, they are forced to abandon the
cart. This information is crucial as they contribute in promoting
transparency and builds a customer connect instantly, as the customer
knows what to expect from your side.
Website crash/slow loading:This is another major reason which customers
find very annoying. Since the whole meaning of e-commerce is quick, easy
and seamless transaction for the customer, unnecessary delay in loading and
unwanted crashes of your website would give a huge blow to this seamless
experience. Thus, you must ensure that your website is bug-free, responsive
and up to date so as to cater the needs of the customers. You need to work
on your website loading speed immediately if it is having any such speed

2. issue.
Lack of payment options:Limited payment options during checkouts act
as final nail on your conversion rates coffin. Nowadays, customers want to
avail the benefits offered by various payment modes so as to avail the
discount on their purchase. Restricting the customer to a particular payment
mode not only results in cart abandonment but also restricts your customer
base. Because, some customers may not want to use that payment method
or they do not have an access to the payment mode which you are offering.
Lengthy checkout process:Long checkout process with lots of unnecessary
details to be filled often forces the customer to opt out. Nobody likes to wait
for loading of 5-10 pages to fill a detail information when his/her motive is
a fast and easy transaction. In this regard, you need to update your
e-commerce website with any of the One page checkout modules based on
your CMS platform. PrestaShop One page checkout is one such addon
which you can opt for your e-commerce website.
Shipping charges:Asking for shipping charges act as a great diverge for
your conversions. Most of the customer that transact online prefer to
purchase from a website that offers free shipping or a minimum charge for
shipment. Customers generally don’t like to pay charges over and above the
product price and when certain shipment charges are added they make the
product costly from the customers perspective. Moreover, customers can
easily find an alternative to your site which might offer free shipping on the
same kind of purchase.
Conclusion
Looking at the problems from the customer’s perspective has an optimum
chance to deliver you with certain positive solutions. Cart abandonment is one
such problem which requires itself to be analyzed from the customer’s
perspective. The points discussed above would certainly help you in getting a
deeper insight into the problem.