Which A/B tests you should you focus on in order to maximize revenue on your Ecommerce site?
We will show you the most common ways to prioritize your A/B tests as well as ways to identify opportunity and pain points for your site.
A/B Testing has been one of the most commonly used methods for boosting website conversion rates. Many companies tend to use it in a tactical way that gets them some early wins, but pushes them down the path of high volume, low returns testing. This presentation talks about what it takes to transform from a tactical testing approach to a winning optimization strategy.
With the ever increasing marketing cost due to high competition, it becomes more and more important for e-commerce to create a better user experience to not losing them to your competitors and create a competitive advantage.
Affiliate marketing Key Strategies For 2016 Visualsoft
Affiliate marketing allows online retailers to work with a wide range of third party websites designed specifically to drive customers to eCommerce sites. Visualsoft's Head of Network, Luke Atherton, discusses key strategies in affiliate marketing for 2016.
The Ecommerce experts from FastPivot.com & Monitus.net review key metrics in measuring mobile visitors, sales and current mobile trends. During this online discussion they reviewed the need for a mobile website, tracking problems with JavaScript redirects, and the best way to capture mobile sales. Ron Yates, founder of Titanium-Jewelry.com was also on hand to share his mobile experiences and the results that he has witnessed including a 138% increase in revenue from mobile shoppers.
The marketing funnel is a tool used in analytics, to determine what percentage of the users landing on a webpage navigate towards other pages that represent steps to reaching a conversion goal. In short, it is a more advanced tool for tracking conversion rates and identifying problems in the customer journey.
Marketing + AI - How to optimise conversion rate by leveraging Machine LearningJack Nguyen (Hung Tien)
Cost Per Click and Marketing Spend have increased 2-3x over the year. Brands can not control the digital war zone between Google and Facebook.
However, brands are sitting on a big trove of their customer data that they can leverage to create competitive advantage with powerful machine learning to increase efficiency, return on ad spend and lift conversion rate.
Long gone the day of manual segmentation!
This document discusses conversion optimization and contrasts it with search engine optimization. It provides examples of how retailers optimize physical store layouts and merchandising based on sales data and seasons. This is analogous to how digital marketers can optimize websites using analytics to test things like page content, calls to action, and funnels to improve outcomes like sales, customer satisfaction and reducing costs. A variety of tools are mentioned for testing websites across devices to identify improvements without being too attached to existing designs. Data and testing are emphasized over personal opinions.
A/B Testing has been one of the most commonly used methods for boosting website conversion rates. Many companies tend to use it in a tactical way that gets them some early wins, but pushes them down the path of high volume, low returns testing. This presentation talks about what it takes to transform from a tactical testing approach to a winning optimization strategy.
With the ever increasing marketing cost due to high competition, it becomes more and more important for e-commerce to create a better user experience to not losing them to your competitors and create a competitive advantage.
Affiliate marketing Key Strategies For 2016 Visualsoft
Affiliate marketing allows online retailers to work with a wide range of third party websites designed specifically to drive customers to eCommerce sites. Visualsoft's Head of Network, Luke Atherton, discusses key strategies in affiliate marketing for 2016.
The Ecommerce experts from FastPivot.com & Monitus.net review key metrics in measuring mobile visitors, sales and current mobile trends. During this online discussion they reviewed the need for a mobile website, tracking problems with JavaScript redirects, and the best way to capture mobile sales. Ron Yates, founder of Titanium-Jewelry.com was also on hand to share his mobile experiences and the results that he has witnessed including a 138% increase in revenue from mobile shoppers.
The marketing funnel is a tool used in analytics, to determine what percentage of the users landing on a webpage navigate towards other pages that represent steps to reaching a conversion goal. In short, it is a more advanced tool for tracking conversion rates and identifying problems in the customer journey.
Marketing + AI - How to optimise conversion rate by leveraging Machine LearningJack Nguyen (Hung Tien)
Cost Per Click and Marketing Spend have increased 2-3x over the year. Brands can not control the digital war zone between Google and Facebook.
However, brands are sitting on a big trove of their customer data that they can leverage to create competitive advantage with powerful machine learning to increase efficiency, return on ad spend and lift conversion rate.
Long gone the day of manual segmentation!
This document discusses conversion optimization and contrasts it with search engine optimization. It provides examples of how retailers optimize physical store layouts and merchandising based on sales data and seasons. This is analogous to how digital marketers can optimize websites using analytics to test things like page content, calls to action, and funnels to improve outcomes like sales, customer satisfaction and reducing costs. A variety of tools are mentioned for testing websites across devices to identify improvements without being too attached to existing designs. Data and testing are emphasized over personal opinions.
Your Guide To Conversation Rate OptimizationUserEngage
What is conversion? What is conversion rate? And finally, what is the conversion rate optimization?
Find the answers in the presentation and learn more about A/B tests.
Do you know what kind of headlines you should have on your landing page? Or what's the most effective call-to-action button?
Just open the presentation and check your answers!
Driving Growth and Higher ROI across your touch points with AI-Powered Custom...Jack Nguyen (Hung Tien)
It is no longer sufficient to reach your customer via one marketing channel. All brands are suffering from data silo across the web, app, email ... due to point solutions usage. With increasing cost of acquiring new customers, it's crucial to identify who your real potential customers are, what they really like. In this presentation, you will see how at Insider, we help brands identify a 360 understanding of customers using predictive technology to scale and avoid manual segmentations. Then, empower brands to reach this audience across different touchpoints in a fully automated manner.
https://useinsider.com
This document outlines a 10-step process for conversion rate optimization using backstage access to Omniconvert:
1. Business research to understand goals and constraints
2. Technical review to ensure integrations support testing
3. Quantitative research via funnel analysis and segmentation to identify low-hanging fruits
4. Qualitative research via surveys, chat transcripts and heatmaps to understand customer pain points
5. UX audit of navigation, persuasion elements and emotional triggers to generate insights
6. Synthesizing insights to prioritize hypotheses for testing
7. Running A/B tests, personalization tests and surveys to evaluate hypotheses
8. Adjusting based on statistical significance, then learning and implementing wins
9
Checkout Report Webinar by Elastic Path and Netconceptsgetelastic
The report attempts to answer questions like: Does a shorter checkout process really decrease shopping cart abandonment? Should you use an order confirmation screen? Does live chat improve conversions? Study samples included a variety of vertical market groups including apparel and accessories, computers and electronics, and both high and low ticket value product retailers.
Key Revenue Driving Analyses For Online RetailersDataScience
Are you an online retailer? Does your team have a handful of dashboard tools that display colorful KPI charts but aren't able to answer the questions that drive your business forward? For example, how do we sell a higher volume of our inventory? How do we increase customer retention? How and where do we recommend products to increase sell through rate? The list goes on.
While your dashboard tool isn't able to answer these questions, a data scientist can. We put together a list of key analyses for online retailers as a checklist for certain models that can be applied to identify new revenue opportunities.
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email marketing tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
The Ideal Shopping Cart + Streamlining The Checkout ProcessGoECart
The document discusses strategies for streamlining the online checkout process based on a panel discussion. It notes that cart abandonment rates are up as consumers expect lower prices and a simpler checkout. The panelists recommend testing checkout improvements like persistent carts, payment options, and personalized offers to reduce abandonment and increase sales.
50 ways to increase your online sales (Roger Willcocks)Screen Pages
This document provides tips for increasing online sales in 50 ways. It discusses strategies for getting new customers through SEO, PPC, retargeting and other channels. It also offers suggestions for engaging customers through content marketing, navigation improvements, compelling category and product pages. Additional tips include persuading customers to buy through reviews and simple checkout processes, and getting customers to return through email marketing and loyalty programs. It emphasizes the importance of measurement, planning goals and tactics, and keeping strategies simple.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
How Top Ecommerce Merchants Approach Cart AbandonmentTinuiti
The Q4 Ecommerce Brand Accelerator Virtual Summit
Privy Presents:
Cart abandonment is a top pain point for today’s online merchants. In this webinar, we’ll show you why the way merchants been approaching the problem isn’t working, and discuss how today’s leading ecommerce merchants are rescuing more carts before they even happen.
This document discusses how analytics and reporting can help WooCommerce businesses by providing data insights. It covers key metrics like traffic, conversion rates, cart abandonment rates, and average order value. It then provides tips on how businesses can use this data, such as segmenting conversions by source and device, optimizing for returning visitors, focusing on top products, and using data to inform strategies around pricing, payments, personalization, bundles, and more. The overall goal is to show how analyzing data can help businesses make decisions that improve customer experience and increase revenue.
VWO - Trinity Webinar - 10 Ways to Convert More OrdersVWO
This document summarizes 10 conversion optimization experiments conducted by Trinity Insight over the past 12 years. The experiments focused on areas like checkout distractions, auto-populating forms, checkout design, direct links to checkout, filter presentation, cart simplification, re-order messaging, last mile messaging, reducing information overload, and personalized exit intent promotions. The summarized experiments showed conversion rate increases ranging from 4% to 30%, demonstrating the impact of small changes to the user experience. The document encourages analyzing progression funnel data and segment performance to identify high impact areas for testing, and defines UX economics as a framework for optimization.
This document provides an overview of Amazon's global operations and impact on online shopping. It notes that Amazon has over 300 million active customer accounts and over 13.5 billion global monthly page views. It also discusses how Amazon is the top global shopping destination and how 30% of online customers begin their product searches on Amazon. The document then outlines some opportunities for merchants in working with Amazon, such as increasing purchase completion rates by allowing customers to checkout with their Amazon login and payment details.
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
"Lessons learned from hundreds of A/B tests" Discover how A/B testing can help you improve your website's conversion. The objective is to go through certain good practices which will enable businesses to avoid some of the pitfalls encountered when implementing A/B testing. They are born out of the experiences, both positive and negative, that our clients have had when carrying out their testing.
The good and the bad about exit-intent interactions for eCommerce websites #e...Valentin Radu
You've heard of it. Actually, you are overwhelmed, intrigued, tricked, annoyed by it. Exit-intent surveys & exit-intent popups are actually used by the big guys in the eCommerce field, and they make it somehow that are not annoying at all. In this presentation, I will disclose why it works, how it works and how much can you do with exit intent for eCommerce websites, including 8 real case studies from companies like Iberia, Avon, BFashion or Samsung.
The presentation was held by Valentin Radu, CEO at Omniconvert - awarded conversion rate optimization platform for International eCommerce Day Nov 2016
How to use Insightful Data to Increase the Customer Lifetime ValueEmarsys
Reaching your customers at multiple touch points throughout their customer journey significantly increases customer engagement and therefore the customer lifetime value. In this presentation we highlight the business benefits of collating and analysing digital data to produce actionable intelligence.
Apptus provides intelligent search, recommendations, and content targeting technology to help e-commerce sites boost profits and streamline operations. Their relevance engine analyzes multiple dimensions like what, where, when, who, and channel to provide the most relevant results. It uses techniques like auto-complete, spelling corrections, implicit synonyms, and dynamic navigation personalized for each user. Reference customers like CDON, a Nordic Amazon, saw increased sales and reliability using Apptus's technologies to show more relevant products to buyers.
CRO is good, right? It sure is - but it’s time to start looking beyond the interaction and to the journey as a whole. We’ll unveil where CRO might be limiting you and how a small shift in focus can yield even more value for you and a better experience for your customer.
Originally presented by Yieldify at Journey2018
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
Your Guide To Conversation Rate OptimizationUserEngage
What is conversion? What is conversion rate? And finally, what is the conversion rate optimization?
Find the answers in the presentation and learn more about A/B tests.
Do you know what kind of headlines you should have on your landing page? Or what's the most effective call-to-action button?
Just open the presentation and check your answers!
Driving Growth and Higher ROI across your touch points with AI-Powered Custom...Jack Nguyen (Hung Tien)
It is no longer sufficient to reach your customer via one marketing channel. All brands are suffering from data silo across the web, app, email ... due to point solutions usage. With increasing cost of acquiring new customers, it's crucial to identify who your real potential customers are, what they really like. In this presentation, you will see how at Insider, we help brands identify a 360 understanding of customers using predictive technology to scale and avoid manual segmentations. Then, empower brands to reach this audience across different touchpoints in a fully automated manner.
https://useinsider.com
This document outlines a 10-step process for conversion rate optimization using backstage access to Omniconvert:
1. Business research to understand goals and constraints
2. Technical review to ensure integrations support testing
3. Quantitative research via funnel analysis and segmentation to identify low-hanging fruits
4. Qualitative research via surveys, chat transcripts and heatmaps to understand customer pain points
5. UX audit of navigation, persuasion elements and emotional triggers to generate insights
6. Synthesizing insights to prioritize hypotheses for testing
7. Running A/B tests, personalization tests and surveys to evaluate hypotheses
8. Adjusting based on statistical significance, then learning and implementing wins
9
Checkout Report Webinar by Elastic Path and Netconceptsgetelastic
The report attempts to answer questions like: Does a shorter checkout process really decrease shopping cart abandonment? Should you use an order confirmation screen? Does live chat improve conversions? Study samples included a variety of vertical market groups including apparel and accessories, computers and electronics, and both high and low ticket value product retailers.
Key Revenue Driving Analyses For Online RetailersDataScience
Are you an online retailer? Does your team have a handful of dashboard tools that display colorful KPI charts but aren't able to answer the questions that drive your business forward? For example, how do we sell a higher volume of our inventory? How do we increase customer retention? How and where do we recommend products to increase sell through rate? The list goes on.
While your dashboard tool isn't able to answer these questions, a data scientist can. We put together a list of key analyses for online retailers as a checklist for certain models that can be applied to identify new revenue opportunities.
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email marketing tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
The Ideal Shopping Cart + Streamlining The Checkout ProcessGoECart
The document discusses strategies for streamlining the online checkout process based on a panel discussion. It notes that cart abandonment rates are up as consumers expect lower prices and a simpler checkout. The panelists recommend testing checkout improvements like persistent carts, payment options, and personalized offers to reduce abandonment and increase sales.
50 ways to increase your online sales (Roger Willcocks)Screen Pages
This document provides tips for increasing online sales in 50 ways. It discusses strategies for getting new customers through SEO, PPC, retargeting and other channels. It also offers suggestions for engaging customers through content marketing, navigation improvements, compelling category and product pages. Additional tips include persuading customers to buy through reviews and simple checkout processes, and getting customers to return through email marketing and loyalty programs. It emphasizes the importance of measurement, planning goals and tactics, and keeping strategies simple.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
How Top Ecommerce Merchants Approach Cart AbandonmentTinuiti
The Q4 Ecommerce Brand Accelerator Virtual Summit
Privy Presents:
Cart abandonment is a top pain point for today’s online merchants. In this webinar, we’ll show you why the way merchants been approaching the problem isn’t working, and discuss how today’s leading ecommerce merchants are rescuing more carts before they even happen.
This document discusses how analytics and reporting can help WooCommerce businesses by providing data insights. It covers key metrics like traffic, conversion rates, cart abandonment rates, and average order value. It then provides tips on how businesses can use this data, such as segmenting conversions by source and device, optimizing for returning visitors, focusing on top products, and using data to inform strategies around pricing, payments, personalization, bundles, and more. The overall goal is to show how analyzing data can help businesses make decisions that improve customer experience and increase revenue.
VWO - Trinity Webinar - 10 Ways to Convert More OrdersVWO
This document summarizes 10 conversion optimization experiments conducted by Trinity Insight over the past 12 years. The experiments focused on areas like checkout distractions, auto-populating forms, checkout design, direct links to checkout, filter presentation, cart simplification, re-order messaging, last mile messaging, reducing information overload, and personalized exit intent promotions. The summarized experiments showed conversion rate increases ranging from 4% to 30%, demonstrating the impact of small changes to the user experience. The document encourages analyzing progression funnel data and segment performance to identify high impact areas for testing, and defines UX economics as a framework for optimization.
This document provides an overview of Amazon's global operations and impact on online shopping. It notes that Amazon has over 300 million active customer accounts and over 13.5 billion global monthly page views. It also discusses how Amazon is the top global shopping destination and how 30% of online customers begin their product searches on Amazon. The document then outlines some opportunities for merchants in working with Amazon, such as increasing purchase completion rates by allowing customers to checkout with their Amazon login and payment details.
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
"Lessons learned from hundreds of A/B tests" Discover how A/B testing can help you improve your website's conversion. The objective is to go through certain good practices which will enable businesses to avoid some of the pitfalls encountered when implementing A/B testing. They are born out of the experiences, both positive and negative, that our clients have had when carrying out their testing.
The good and the bad about exit-intent interactions for eCommerce websites #e...Valentin Radu
You've heard of it. Actually, you are overwhelmed, intrigued, tricked, annoyed by it. Exit-intent surveys & exit-intent popups are actually used by the big guys in the eCommerce field, and they make it somehow that are not annoying at all. In this presentation, I will disclose why it works, how it works and how much can you do with exit intent for eCommerce websites, including 8 real case studies from companies like Iberia, Avon, BFashion or Samsung.
The presentation was held by Valentin Radu, CEO at Omniconvert - awarded conversion rate optimization platform for International eCommerce Day Nov 2016
How to use Insightful Data to Increase the Customer Lifetime ValueEmarsys
Reaching your customers at multiple touch points throughout their customer journey significantly increases customer engagement and therefore the customer lifetime value. In this presentation we highlight the business benefits of collating and analysing digital data to produce actionable intelligence.
Apptus provides intelligent search, recommendations, and content targeting technology to help e-commerce sites boost profits and streamline operations. Their relevance engine analyzes multiple dimensions like what, where, when, who, and channel to provide the most relevant results. It uses techniques like auto-complete, spelling corrections, implicit synonyms, and dynamic navigation personalized for each user. Reference customers like CDON, a Nordic Amazon, saw increased sales and reliability using Apptus's technologies to show more relevant products to buyers.
CRO is good, right? It sure is - but it’s time to start looking beyond the interaction and to the journey as a whole. We’ll unveil where CRO might be limiting you and how a small shift in focus can yield even more value for you and a better experience for your customer.
Originally presented by Yieldify at Journey2018
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
This presentation explores the Omni Channel Strategies for Walmart. In this era a lot of companies are looking to expand their presence in Omni channel world and how can a big company venture out to this space is what we would discover
Dovetail usergroup presentation: E-commerce top tips Dovetail Services
A practical workshop that will deliver a range of tips and techniques on ways to improve e-commerce order conversion rates for subscription acquisition and renewal transactions.
The document outlines 10 best practices for e-commerce derived from past experiences and listening to customers. It discusses a 3-phase approach: 1) listening to the past, 2) learning lessons for the present, and 3) leading into the future. Each best practice addresses a common reason for customer abandonment and provides recommendations to improve the customer experience and increase conversions. Following these best practices can help shape the future of e-commerce by applying the lessons of history.
The document discusses persuasive design techniques that influence user behavior. It provides examples of how companies incorporate techniques like social proof, scarcity, and reducing choices to improve conversion rates. Key tips include showing testimonials, limiting options for new customers, and using language that creates a sense of urgency or emphasizes benefits to users. The goal of persuasive design is to establish trust and guide users through a process while maintaining a credible, user-focused experience.
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
This document discusses innovative monetization strategies for organizations. It notes that focusing solely on customer acquisition is insufficient, and that retention must also be emphasized through innovative revenue models, pricing strategies, and business models aligned with the customer journey. Examples are provided of companies innovating their monetization approaches through various strategies like freemium, value-based, subscription-based, and pay-per-use models. The importance of data-driven optimization of pricing and understanding customer willingness to pay is also highlighted.
This document discusses strategies for cross-selling, which involves promoting additional products to customers based on their previous purchases. It provides eight ideas for improving cross-selling opportunities, such as letting natural opportunities arise and keeping suggestions relevant. It also stresses the importance of knowing customers well through data collection and CRM systems to increase loyalty and sales. Fear of risking the original sale or confusing customers are common reasons salespeople avoid cross-selling. Effective techniques include bundling products, offering various price points, and being observant of customer needs and behaviors.
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemBrooke Boyle
The document discusses common mistakes made with Google AdWords campaigns and provides solutions. It covers 5 mistakes: 1) Poor metric measurement by not aligning metrics with goals; 2) Not properly considering attribution models; 3) Letting Google make campaign choices instead of the advertiser; 4) Not maximizing remarketing opportunities; 5) Dismissing the importance of mobile. For each mistake, the document provides explanations and recommendations on how to address the issues to improve AdWords performance.
E-commerce companies can use data analytics to gain insights from customer data to improve operations like predicting sales, reducing cart abandonment, providing better customer service, and doing more targeted marketing. However, companies must identify internal use cases for analytics, measure its impact, find the right talent, and ensure proper technical requirements are met to successfully adopt a data analytics program.
The document discusses how retailers can use shopping analytics and data to improve their online advertising by answering four critical questions: 1) Is this a valuable ad moment? 2) What is the value of the ad moment? 3) What is the buyer's context at this moment? 4) How do I maximize the moment? It argues that applying shopping analytics to address these questions can help retailers create unique and personalized ad experiences for customers and improve marketing performance and returns.
Introducing CPA MARKETING - the ultimate tips books. Inside this eBook, you will discover the topics about what is CPA - a comprehensive explanation, how to select the right CPA offer, method of CPA promotion, how to selection natural traffic to your CPA offer, CPA Marketing, 5 steps to choose the best CPA network, 3 steps to implement CPA Marketing the #1 fears in CPA Marketing, the advantage of joining a CPA Network, the benefits of CPA marketing 4.tips to get accepted by a CPA Network a Comprehensive explanation of CPA, What are the option for advertising CPA offer.
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...Apoorv Pandey
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey and Customer Experience : This is to explain how the landscape and behaviour are changing with the advent of digital age and also how marketers can leverage on digital landscape, use this opportunity to implement the right strategy to the target audience and find relevant data for analysis.
Whenever you are managing an online store you’re always looking for an alternate option to grow more over sales and try to focus on providing valuable services to each of the customers.
Ryan Hilliard, Head of Growth at ROI Revolution, reviews the importance of considering the customer journey when approaching your digital marketing mix, and applies this key facet of advertising to managing Shopping Campaigns for Google and Bing.
11 eCommerce CRO Tips to Scale up Your Business Graphsndigitalindia
The competition in eCommerce market is huge and so the conversion. We have compiled a list of 11 techniques to sustain and accrue if implemented correctly.
This document provides an overview of CPA (cost per action) marketing. It discusses what CPA marketing is, how to select the right CPA offers and networks to join, methods for promoting CPA offers, how to generate natural traffic to CPA offers, and why many CPA affiliate markets fail. Key points include that CPA marketing involves affiliates getting paid for each action or lead generated for an advertiser, the importance of researching popular niches and trends to select the best offers, and generating traffic through on-page and off-page SEO factors while also avoiding quitting campaigns too soon.
This document provides instructions for setting up and using 5 free Google tools to help agencies track online conversions for their clients: Google Insights for Search, AdWords Conversion Tracking, AdWords Conversion Optimizer, Google Analytics, and Google Website Optimizer. It includes step-by-step guides on interpreting search trends with Insights for Search, setting up Conversion Tracking and Conversion Optimizer, getting the most from Analytics, and launching initial tests with Website Optimizer. The overall goal is to help agencies translate online advertising investments into profits for their clients by measuring results and driving improvements.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
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This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
11. The upward pointing triangle
you’re looking at corresponds to
the expected value of each user
in the funnel based on their
probability of purchasing.
12. More accurately, the expected
value of each user is equal to the
probability of converting times
the value of the items in the cart.
13. As they move closer to
checkout, they signal
their intent to continue
with the purchase.
14. This method of visualization
demonstrates the value to
be gained by testing the
areas closest to the money.
15. Even a small improvement
to the checkout process
can make a significant
increase to your revenue.
18. The top of the funnel can be
seen as the persuasive end.
19. Only the most deliberate of
shoppers will focus wholly
on purchasing what they
came to the site for.
20. Only the most deliberate of
shoppers will focus wholly
on purchasing what they
came to the site for.
Those who clicked your site
at a time when they weren’t
ready to begin shopping will
bounce.
21. Only the most deliberate of
shoppers will focus wholly
on purchasing what they
came to the site for.
Those who clicked your site
at a time when they weren’t
ready to begin shopping will
bounce.
The vast majority of users at
this point still need to be
persuaded to buy from you
and move forward with their
purchase.
23. The bottom of the funnel is the action end.
This is where the intention to purchase is
put to the test.
24. The timeliness and fit of the
checkout experience with the
user’s context is the most
important factor here.
25. The timeliness and fit of the
checkout experience with the
user’s context is the most
important factor here.
Things that they are
concerned about will be
further deliberated at this
stage.
26. The timeliness and fit of the
checkout experience with the
user’s context is the most
important factor here.
Things that they are
concerned about will be
further deliberated at this
stage.
The users will keep mentally
weighing whether the purchase
is a good idea based on a
multitude of factors.
32. Prioritizing
based on
pain points
Pain points include:
Unexpected heatmap
activity, lower than
normal metrics, or
other data uncovered
suggesting a problem.
33. Prioritizing
based on
pain points
Pain points include:
Unexpected heatmap
activity, lower than
normal metrics, or
other data uncovered
suggesting a problem.
See the top “% Exit”
pages on Google
Analytics for the
most obvious areas
of improvement.
36. This means
identifying areas
where upselling may
occur and facilitating
browsing and
product discovery.
Prioritizing
based on
increases to
revenue per
customer
Focus exclusively
on increasing order
value per customer.
37. This means
identifying areas
where upselling may
occur and facilitating
browsing and
product discovery.
Time on site is
a key metric
for this.
Prioritizing
based on
increases to
revenue per
customer
Focus exclusively
on increasing order
value per customer.
38. What are the best
strategies for identifying
opportunity and pain
points in your store?
41. Funnel
bottlenecks
Map out your
conversion funnel and
find the bottlenecks (the
pages with the lowest
micro-conversions).
If you’re using a
common URL slug for
various page types,
you can figure this out
in Google Analytics.
42. Funnel
bottlenecks
Map out your
conversion funnel and
find the bottlenecks (the
pages with the lowest
micro-conversions).
If you’re using a
common URL slug for
various page types,
you can figure this out
in Google Analytics.
Otherwise, plot
the data in Excel
to figure it out
manually!
46. Test closest
to the money
Testing closest to
the money can
have the highest
impact on your
bottom line.
47. Test closest
to the money
Testing closest to
the money can
have the highest
impact on your
bottom line.
Start with your
checkout and move
backwards through
the process
48. Test closest
to the money
Testing closest to
the money can
have the highest
impact on your
bottom line.
Start with your
checkout and move
backwards through
the process
This will allow you
to see the most
direct improvement
in conversions and
revenue.
49. Although the above strategies will help increase your
conversion rates, find out why A/B testing is not
enough.
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