This document outlines six steps to a successful omnichannel strategy. It begins with defining omnichannel and the sense of urgency for businesses to adopt an omnichannel approach. It then discusses challenges of omnichannel integration. The six steps include: 1) gaining management buy-in, 2) assessing the current situation, 3) setting goals and KPIs, 4) focusing on the customer journey, 5) aligning branding across channels, and 6) optimizing operations. The overall strategy is to create a seamless experience for customers across channels centered around their needs.
De zes onmisbare bouwstenen van uw omnichannel-strategievalantic NL
e digitale rol wordt een steeds groter onderdeel van de customer journey van uw klant. Tegelijkertijd hebben we te maken met een veeleisende en verwachtingsvolle consument in combinatie met een complex technische wereld. Leer welke bouwstenen noodzakelijk zijn voor een succesvolle omnichannel-transformatie.
Onmisbare trends en ontwikkelingen op het gebied van E-mailmarketingvalantic NL
E-mailmarketing is al jaren een populair middel om de doelgroep te bereiken. Maar het is wel continu in ontwikkeling. Wat zijn de trends waarop u een visie moet hebben of ontwikkelen?
Six steps to a successful omnichannel strategy valantic NL
Digitaal Strateeg Patrick van Dijl gaf tijdens Ecommerce Summit inzicht in welke bouwstenen noodzakelijk zijn voor een succesvolle omnichannel strategie
Hitting the Mark: e-commerce en e-mailtrends van VK & VSvalantic NL
Dotmailer is in het Verenigd Koninkrijk de grootste aanbieder van marketing automation voor e-mail. Elk jaar publiceren ze een benchmark (genaamd Hitting the Mark) met daarin marketing best practices en e-commerce trends. Stephen licht alles toe met inspiratievolle voorbeelden van grote (online) retailers in de VK en US.
De drie grootste omnichannel uitdagingen bij cross-border e-commercevalantic NL
De ultieme klantervaring creëren is moeilijk, maar wanneer klanten in verschillende landen wonen komt daar nog een stuk meer bij kijken! Wie zijn die klanten? Welke kanalen zet u in? Welke technische aspecten komen er bij kijken? Deze vragen worden beantwoord aan de hand sprekende voorbeelden uit de praktijk.
Verdubbel uw conversie in 4 stappen! Praktische tips voor meer omzetvalantic NL
Wilt u de conversie van uw webshop structureel verhogen? Dan mag u deze presentatie absoluut niet missen. Conversie-specialist Jurjen Jongejan legt u in een flitsende presentatie uit hoe u dat aanpakt. Waar moet u beginnen? Welke analyses moet u maken? Wat zijn de laatste trends? Deze presentatie zit vol met praktijkcases op het gebied van A/B-testen, veel bruikbare tips en een bewezen stappenplan. U verlaat gegarandeerd de zaal vol enthousiasme en concrete ideeën om de conversie van uw webshop te verhogen.
Behaal meer conversie door omnichannel e-mailmarketingvalantic NL
Elke marketeer houdt van loyale klanten. Maar hoe bereikt u ze? Met e-mailmarketing. Maar daarvoor hebt u wel gegevens nodig en helaas geven klanten die niet graag. En mocht u dit wel hebben, dan blijkt vaak dat klanten e-mails niet openen of lezen. Laat staan dat ze een aankoop doen.
De zes onmisbare bouwstenen van uw omnichannel-strategievalantic NL
e digitale rol wordt een steeds groter onderdeel van de customer journey van uw klant. Tegelijkertijd hebben we te maken met een veeleisende en verwachtingsvolle consument in combinatie met een complex technische wereld. Leer welke bouwstenen noodzakelijk zijn voor een succesvolle omnichannel-transformatie.
Onmisbare trends en ontwikkelingen op het gebied van E-mailmarketingvalantic NL
E-mailmarketing is al jaren een populair middel om de doelgroep te bereiken. Maar het is wel continu in ontwikkeling. Wat zijn de trends waarop u een visie moet hebben of ontwikkelen?
Six steps to a successful omnichannel strategy valantic NL
Digitaal Strateeg Patrick van Dijl gaf tijdens Ecommerce Summit inzicht in welke bouwstenen noodzakelijk zijn voor een succesvolle omnichannel strategie
Hitting the Mark: e-commerce en e-mailtrends van VK & VSvalantic NL
Dotmailer is in het Verenigd Koninkrijk de grootste aanbieder van marketing automation voor e-mail. Elk jaar publiceren ze een benchmark (genaamd Hitting the Mark) met daarin marketing best practices en e-commerce trends. Stephen licht alles toe met inspiratievolle voorbeelden van grote (online) retailers in de VK en US.
De drie grootste omnichannel uitdagingen bij cross-border e-commercevalantic NL
De ultieme klantervaring creëren is moeilijk, maar wanneer klanten in verschillende landen wonen komt daar nog een stuk meer bij kijken! Wie zijn die klanten? Welke kanalen zet u in? Welke technische aspecten komen er bij kijken? Deze vragen worden beantwoord aan de hand sprekende voorbeelden uit de praktijk.
Verdubbel uw conversie in 4 stappen! Praktische tips voor meer omzetvalantic NL
Wilt u de conversie van uw webshop structureel verhogen? Dan mag u deze presentatie absoluut niet missen. Conversie-specialist Jurjen Jongejan legt u in een flitsende presentatie uit hoe u dat aanpakt. Waar moet u beginnen? Welke analyses moet u maken? Wat zijn de laatste trends? Deze presentatie zit vol met praktijkcases op het gebied van A/B-testen, veel bruikbare tips en een bewezen stappenplan. U verlaat gegarandeerd de zaal vol enthousiasme en concrete ideeën om de conversie van uw webshop te verhogen.
Behaal meer conversie door omnichannel e-mailmarketingvalantic NL
Elke marketeer houdt van loyale klanten. Maar hoe bereikt u ze? Met e-mailmarketing. Maar daarvoor hebt u wel gegevens nodig en helaas geven klanten die niet graag. En mocht u dit wel hebben, dan blijkt vaak dat klanten e-mails niet openen of lezen. Laat staan dat ze een aankoop doen.
Listen & Learn: Join the E-Commerce MovementSana Commerce
This document advertises a webinar from Sana Commerce about how their e-commerce solutions can help businesses reach their full potential by joining the e-commerce movement. It highlights trends showing growing B2B and B2C e-commerce sales. The webinar will discuss the benefits of e-commerce, differences between interfaced and integrated solutions, and how businesses can get started with e-commerce in a quick and simple way using Sana's solutions. Customers testify that Sana's integrated e-commerce has helped improve sales, efficiency and customer satisfaction.
This document discusses moving marketing from good to great using an Account-Based Marketing (ABM) approach. It introduces the TEAM framework for ABM, which stands for Target, Engage, Activate, and Measure. It then discusses maturity curves for how marketing progresses from average to good to great on each element of the TEAM framework. Key points include prioritizing quality over quantity for engagement, focusing on proactive account activation over reactive approaches, and using a single unified scorecard for measurement rather than separate funnels. The document advocates aligning sales and marketing as a unified team to most effectively implement ABM strategies.
This document provides an overview of marketing trends, strategies for success, and the services offered by CMOAdvisory. Key points include:
- Top marketing trends like personalized content, visual storytelling, social media relevance, and increased analytics and online ad spending.
- Ways to avoid losing battles like inconsistent content, non-responsive websites, and lack of analytics.
- CMOAdvisory's approach to effective strategies including accurate targeting, strong baseline plans, and measurable effectiveness.
- They provide solutions across marketing, creative design, websites and more to help clients succeed.
Content Krush -Get Found and Sell More OnlineContent Krush
Content Krush is a leading performance digital marketing agency based in Lagos, Nigeria that helps businesses get found and sell more online.
We have worked with businesses across Tech, Information Technology, Human Resources, Food & Beverages, Education, Medicine and Media to increase online visibility, attract more leads, grow sales and revenue some of which we helped achieve 80% increase in visibility, 186% increase in month on month sales and revenue.
Our strengths include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Content Marketing, Mobile Marketing, Web & App Development.
Tijdens de presentatie van Bas Jansen van Google leerde u hoe de resultaten van uw online marketing campagnes verbeterd kunnen worden door het verbeteren van de mobiele gebruikerservaring van uw winkel.
Mobiel is inmiddels veel meer dan alleen een oriëntatiekanaal. Welke stappen kunnen retailers zetten om bezoekers te overtuigen om nu te kopen? Welke veranderingen moeten er binnen het bedrijf komen om tot een structurele betere online winkelervaring te komen? Welke maatregelen kunnen er genomen worden om ook in de toekomst goede e-commerce resultaten neer te zetten?
This document discusses how marketing can move from good to great by adopting an account-based approach. It presents frameworks for targeting the right accounts, engaging them through quality experiences, activating accounts through a proactive team structure, and measuring success through a unified scorecard. An account-based methodology is presented as driving more efficient growth at scale by aligning marketing and sales as one team with a shared focus on the highest priority accounts.
Get Rich - Increase Your Revenue 80 PercentAmy Larrimore
This version was presented at the National Constitution Center for Constant Contact in May of 2014. The secret to successful sales is followup, but what does that really mean? And how can a CRM help you? What is a CRM? Do you need one? If all you want is to take strangers and turn them into dollars, what is it that you need to make that happen?
Customer Experience maakt het échte verschil, personalisatie is de sleutel. S...valantic NL
This document discusses the importance of customer experience and personalization. It states that customer experience will be the primary basis of competition by 2016. It advocates starting the digital transformation journey with rules, algorithms and enterprise architecture as initial steps toward digital innovation. The document recommends product information management (PIM) to address issues like low productivity in content management and weak product content online and offline. PIM is presented as a process supported by workflow that allows team members to create, publish new versions, and review content within their roles.
E-commerce is growing in Costa Rica, which has a highly developed telecommunications network and 99% literacy rate. Online shoppers in Costa Rica prioritize price, in-stock items, and free/fast delivery. Global companies like Amazon have expanded operations in Costa Rica, now employing over 7,500 workers. Direct-to-consumer brands are now seen as a bigger competitive threat than Amazon. Successful direct-to-consumer brands focus on serving unmet customer needs, clear value propositions, purposeful branding, and a personalized, data-driven customer experience from acquisition to fulfillment. Building an effective direct-to-consumer brand requires more than just e-commerce - it demands attention to customer data, targeted marketing,
IS20G14 - This Changes Everything - Tim Cox, CarNowSean Bradley
Today dealers pay handsomely for multiple technology solutions that involve multiple employees spending dozens of hours and yet as an industry we still only sell 3% of cars online.
Why is that?
Key Takeaways:
Stop chasing customers. Start serving them!
Remove roadblocks and stop signs on your website. Go formless!
Adapt Real-Time Retail to Dealership Culture
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
In this presentation on behalf of Standard Press, Terminus Co-Founder & CMO Sangram Vajre shares why ABM & H2H are the future of B2B marketing. Learn how "customer heroism" can transform the buyer's journey.
Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on ...saastr
This document outlines how to close your first 1,000 customers solely based on data. It describes building a growth engine by finding qualified leads through trade shows, email campaigns, partnerships and content. It then discusses how to find who should buy from the company using data on 600k accounts to identify 60k qualified accounts and 1k ready accounts. It also discusses tailoring the closing process, personalizing onboarding, and getting a unified view of customers through a growth dashboard to track marketing initiatives and assign the right accounts to salespeople. The result was said to be a repeatable lead generation machine and getting to 1,000 customers through a data-driven culture.
"Building a Revenue Engine: WTF is Demand Generation and how do you do it?" a...L-SPARK
The document discusses building an effective revenue engine through demand generation, funnels, and smart marketing (smarketing). It emphasizes that in addition to a great product, companies need systems to improve processes and expand revenue operations to scale. It outlines three phases of evolution and provides tips on positioning, defining personas, content marketing, events, paid channels, partnerships, defining the sales funnel, qualifying leads, and handoff processes between marketing and sales. The overarching message is that companies need clarity, focus, and alignment across their marketing, sales, and customer success to build an effective revenue engine.
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)Sean Bradley
This document discusses solving the #1 problem plaguing the automotive sales industry: retaining and developing talent. It argues that people are assets, not liabilities. It then outlines ways to improve recruiting, onboarding, training, and talent development. For recruiting, it recommends having an online career presence, using video and social media graphics, email blasts, job fairs, and conventional advertising. For onboarding, it says dealers need job descriptions and schedules. For training, it argues dealers underinvest and provides examples like product knowledge, communication skills, and personal development. It promotes talent development beyond just training. The document encourages attending live sessions to learn more.
On Shifting to the Next Gear: Proven Strategies to Accelerate Growth with Int...saastr
When is the best time to find your next gear of growth? Now. Whether you are growing rapidly or seeing growth start to slow, this talk will share proven ways to accelerate. Karen Peacock, CEO of Intercom and former SVP of Small Business at Intuit, will discuss how putting customers at the forefront of your business is the key to hitting that next level. She’ll cover how to segment your customer base and analyze the health of each part as input to strategy, design and package your product based on value and build highly contextual and personalized customer experiences that lead to happy customers, retention, expansion and growth. Karen will share stories based on her experience at Intuit building one of the world’s largest SaaS product lines from $500M to $2.5B and in her current role leading Intercom’s high growth on the path to IPO.
The Customer Revolution or Evolution? Presented @ CRM EvolutionSAP
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters.
It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...Sean Bradley
Yesterday's Everything is NOT Today's Anything: What's New for the Automotive Industry
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
A presentation centred on a few key fundamentals small businesses should consider as they grow their business. Marketing, customer experience, metrics and of course controlling the customer experience from store to door.
Severe thunderstorms resulting in flash floodingSABC News
Severe thunderstorms and heavy rainfall caused flash flooding in parts of Gauteng province in South Africa on November 9th, 2016. Areas most affected were Johannesburg and Ekurhuleni. The flooding resulted in at least 4 deaths and property damage, including delayed or diverted flights at OR Tambo International Airport. Major roads were flooded with submerged vehicles. The South African Weather Service warned of further heavy rains and flooding over the following days in several provinces.
ETIK2016 - Hvad laver hjertestarteren på plejehjemmet?Mads Astvad
Jacob Birkler, filosof og nyligt afgået formand for etisk råd, foredrager om etiske dilemmaer i sundhedsvæsenet i forbindelse med kritisk sygdom.
Oplæg ved ETIK2016. Kan ses og høres her:
http://scanfoam.org/etik2016
Listen & Learn: Join the E-Commerce MovementSana Commerce
This document advertises a webinar from Sana Commerce about how their e-commerce solutions can help businesses reach their full potential by joining the e-commerce movement. It highlights trends showing growing B2B and B2C e-commerce sales. The webinar will discuss the benefits of e-commerce, differences between interfaced and integrated solutions, and how businesses can get started with e-commerce in a quick and simple way using Sana's solutions. Customers testify that Sana's integrated e-commerce has helped improve sales, efficiency and customer satisfaction.
This document discusses moving marketing from good to great using an Account-Based Marketing (ABM) approach. It introduces the TEAM framework for ABM, which stands for Target, Engage, Activate, and Measure. It then discusses maturity curves for how marketing progresses from average to good to great on each element of the TEAM framework. Key points include prioritizing quality over quantity for engagement, focusing on proactive account activation over reactive approaches, and using a single unified scorecard for measurement rather than separate funnels. The document advocates aligning sales and marketing as a unified team to most effectively implement ABM strategies.
This document provides an overview of marketing trends, strategies for success, and the services offered by CMOAdvisory. Key points include:
- Top marketing trends like personalized content, visual storytelling, social media relevance, and increased analytics and online ad spending.
- Ways to avoid losing battles like inconsistent content, non-responsive websites, and lack of analytics.
- CMOAdvisory's approach to effective strategies including accurate targeting, strong baseline plans, and measurable effectiveness.
- They provide solutions across marketing, creative design, websites and more to help clients succeed.
Content Krush -Get Found and Sell More OnlineContent Krush
Content Krush is a leading performance digital marketing agency based in Lagos, Nigeria that helps businesses get found and sell more online.
We have worked with businesses across Tech, Information Technology, Human Resources, Food & Beverages, Education, Medicine and Media to increase online visibility, attract more leads, grow sales and revenue some of which we helped achieve 80% increase in visibility, 186% increase in month on month sales and revenue.
Our strengths include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Content Marketing, Mobile Marketing, Web & App Development.
Tijdens de presentatie van Bas Jansen van Google leerde u hoe de resultaten van uw online marketing campagnes verbeterd kunnen worden door het verbeteren van de mobiele gebruikerservaring van uw winkel.
Mobiel is inmiddels veel meer dan alleen een oriëntatiekanaal. Welke stappen kunnen retailers zetten om bezoekers te overtuigen om nu te kopen? Welke veranderingen moeten er binnen het bedrijf komen om tot een structurele betere online winkelervaring te komen? Welke maatregelen kunnen er genomen worden om ook in de toekomst goede e-commerce resultaten neer te zetten?
This document discusses how marketing can move from good to great by adopting an account-based approach. It presents frameworks for targeting the right accounts, engaging them through quality experiences, activating accounts through a proactive team structure, and measuring success through a unified scorecard. An account-based methodology is presented as driving more efficient growth at scale by aligning marketing and sales as one team with a shared focus on the highest priority accounts.
Get Rich - Increase Your Revenue 80 PercentAmy Larrimore
This version was presented at the National Constitution Center for Constant Contact in May of 2014. The secret to successful sales is followup, but what does that really mean? And how can a CRM help you? What is a CRM? Do you need one? If all you want is to take strangers and turn them into dollars, what is it that you need to make that happen?
Customer Experience maakt het échte verschil, personalisatie is de sleutel. S...valantic NL
This document discusses the importance of customer experience and personalization. It states that customer experience will be the primary basis of competition by 2016. It advocates starting the digital transformation journey with rules, algorithms and enterprise architecture as initial steps toward digital innovation. The document recommends product information management (PIM) to address issues like low productivity in content management and weak product content online and offline. PIM is presented as a process supported by workflow that allows team members to create, publish new versions, and review content within their roles.
E-commerce is growing in Costa Rica, which has a highly developed telecommunications network and 99% literacy rate. Online shoppers in Costa Rica prioritize price, in-stock items, and free/fast delivery. Global companies like Amazon have expanded operations in Costa Rica, now employing over 7,500 workers. Direct-to-consumer brands are now seen as a bigger competitive threat than Amazon. Successful direct-to-consumer brands focus on serving unmet customer needs, clear value propositions, purposeful branding, and a personalized, data-driven customer experience from acquisition to fulfillment. Building an effective direct-to-consumer brand requires more than just e-commerce - it demands attention to customer data, targeted marketing,
IS20G14 - This Changes Everything - Tim Cox, CarNowSean Bradley
Today dealers pay handsomely for multiple technology solutions that involve multiple employees spending dozens of hours and yet as an industry we still only sell 3% of cars online.
Why is that?
Key Takeaways:
Stop chasing customers. Start serving them!
Remove roadblocks and stop signs on your website. Go formless!
Adapt Real-Time Retail to Dealership Culture
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
In this presentation on behalf of Standard Press, Terminus Co-Founder & CMO Sangram Vajre shares why ABM & H2H are the future of B2B marketing. Learn how "customer heroism" can transform the buyer's journey.
Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on ...saastr
This document outlines how to close your first 1,000 customers solely based on data. It describes building a growth engine by finding qualified leads through trade shows, email campaigns, partnerships and content. It then discusses how to find who should buy from the company using data on 600k accounts to identify 60k qualified accounts and 1k ready accounts. It also discusses tailoring the closing process, personalizing onboarding, and getting a unified view of customers through a growth dashboard to track marketing initiatives and assign the right accounts to salespeople. The result was said to be a repeatable lead generation machine and getting to 1,000 customers through a data-driven culture.
"Building a Revenue Engine: WTF is Demand Generation and how do you do it?" a...L-SPARK
The document discusses building an effective revenue engine through demand generation, funnels, and smart marketing (smarketing). It emphasizes that in addition to a great product, companies need systems to improve processes and expand revenue operations to scale. It outlines three phases of evolution and provides tips on positioning, defining personas, content marketing, events, paid channels, partnerships, defining the sales funnel, qualifying leads, and handoff processes between marketing and sales. The overarching message is that companies need clarity, focus, and alignment across their marketing, sales, and customer success to build an effective revenue engine.
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)Sean Bradley
This document discusses solving the #1 problem plaguing the automotive sales industry: retaining and developing talent. It argues that people are assets, not liabilities. It then outlines ways to improve recruiting, onboarding, training, and talent development. For recruiting, it recommends having an online career presence, using video and social media graphics, email blasts, job fairs, and conventional advertising. For onboarding, it says dealers need job descriptions and schedules. For training, it argues dealers underinvest and provides examples like product knowledge, communication skills, and personal development. It promotes talent development beyond just training. The document encourages attending live sessions to learn more.
On Shifting to the Next Gear: Proven Strategies to Accelerate Growth with Int...saastr
When is the best time to find your next gear of growth? Now. Whether you are growing rapidly or seeing growth start to slow, this talk will share proven ways to accelerate. Karen Peacock, CEO of Intercom and former SVP of Small Business at Intuit, will discuss how putting customers at the forefront of your business is the key to hitting that next level. She’ll cover how to segment your customer base and analyze the health of each part as input to strategy, design and package your product based on value and build highly contextual and personalized customer experiences that lead to happy customers, retention, expansion and growth. Karen will share stories based on her experience at Intuit building one of the world’s largest SaaS product lines from $500M to $2.5B and in her current role leading Intercom’s high growth on the path to IPO.
The Customer Revolution or Evolution? Presented @ CRM EvolutionSAP
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters.
It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...Sean Bradley
Yesterday's Everything is NOT Today's Anything: What's New for the Automotive Industry
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
A presentation centred on a few key fundamentals small businesses should consider as they grow their business. Marketing, customer experience, metrics and of course controlling the customer experience from store to door.
Severe thunderstorms resulting in flash floodingSABC News
Severe thunderstorms and heavy rainfall caused flash flooding in parts of Gauteng province in South Africa on November 9th, 2016. Areas most affected were Johannesburg and Ekurhuleni. The flooding resulted in at least 4 deaths and property damage, including delayed or diverted flights at OR Tambo International Airport. Major roads were flooded with submerged vehicles. The South African Weather Service warned of further heavy rains and flooding over the following days in several provinces.
ETIK2016 - Hvad laver hjertestarteren på plejehjemmet?Mads Astvad
Jacob Birkler, filosof og nyligt afgået formand for etisk råd, foredrager om etiske dilemmaer i sundhedsvæsenet i forbindelse med kritisk sygdom.
Oplæg ved ETIK2016. Kan ses og høres her:
http://scanfoam.org/etik2016
This document summarizes scenes from the Flo Rida music video "This is the club cant even handle me right now" to provide research for planning a club scene in another rap music video. It describes establishing shots of luxury cars outside the club, shots of the DJ mixing music to bring the club to life, scenes of girls dancing around the main rapper, potential for break dancing, shots of people drinking alcohol, and how club scenes typically use dark lighting with flashing colors focused on the rapper.
The document provides information about training educators on the use of Google Drive. It includes a learner analysis that describes the target group of educators as teachers from Da Vinci Academy in Georgia. It notes their educational backgrounds, technology comfort levels, learning preferences, and attitudes. The document also includes a task analysis that outlines the steps to log in to and navigate Google Drive, create documents, and share files. Finally, it proposes instructional objectives and assessments to evaluate educators' understanding of defining Google Drive, setting up folders, navigating the system, and creating/sharing documents. The training aims to prepare educators to effectively use Google Drive for collaboration with students and colleagues.
The document provides information about oceanography and the world's oceans. It discusses key topics such as:
- Oceanography is an interdisciplinary science that studies all aspects of the oceans.
- The world ocean covers 71% of the Earth's surface and has an average depth of 5,000 meters.
- The Pacific Ocean is the largest ocean, covering over half the Earth's water area and having an average depth of 3,800 meters with the deepest point being the Challenger Deep.
- Other oceans discussed include the Atlantic, Indian, and Arctic Oceans along with their sizes, depths, and notable islands.
- The document outlines the composition of seawater, sources of ocean salts, layered structure
This curriculum vitae is for Nenad Nikolcic, a 24-year-old Serbian male currently living in Belgrade. He has a Bachelor's degree in hotel management and experience working as a waiter and head waiter at two hotels in Belgrade. His work experience includes taking care of guests, serving food and drinks, and ensuring a clean environment. He is proficient in English and Microsoft Office programs. Some of his career achievements include training as a sommelier and being named Employee of the Year at one hotel.
EXTENT-2016: MiFID 2 Compliant Fixed Income SOR SystemIosif Itkin
The document discusses GATElab's MiFID II-compliant fixed income smart order routing (SOR) system. It aims to provide transparency on non-equity markets by aggregating liquidity from multiple venues and counterparties. The system matches customer orders to aggregated liquidity, stores real-time activity snapshots for transparency, and publishes post-trade reporting. It supports a large range of fixed income products and implements best execution and its rules.
Behaal meer conversie door omnichannel e-mailmarketingvalantic NL
Elke marketeer houdt van loyale klanten. Maar hoe bereikt u ze? Met e-mailmarketing. Maar daarvoor hebt u wel gegevens nodig en helaas geven klanten die niet graag. E-mailmarketing Specialist Patrick legt in vier stappen tijdens een interactieve presentatie uit hoe u klanten wel zover krijgt om zelfs meer dan één aankoop te doen.
Alchemative is a premium agency specializing in e-commerce services to propel businesses to new heights. They have over 9 years of experience completing thousands of projects and have developed over 60 apps for Shopify. Their team of over 300 professionals is dedicated to delivering innovative technological products and solutions to elevate profitability and enhance reputation. They seek to unlock their clients' true capabilities and guide them towards success through transformational technology.
Brisbane Shopify Meetup - 21st September 2017ReloadMedia
Slides from the Brisbane Shopify Meetup on 21st September 2017. Special guest speakers are Nikki & Bec Bowling (Lacey Lane), Rohan Lock (dotmailer), and Paul Goldston (Shopify Plus).
Founded in Ahmedabad in 2010,as Small Development Center.We began in 2010 as a small Web Development house, servicing a number of local businesses with website design and Internet marketing.
We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other business partners. V2Infotech is assisting organizations and companies throughout the world. V2Infotech help them connect with their customers, to sell ideas, products and services.
In 2017 Leading SEO Company in Ahmedabad.
On Tuesday 13th March, 2018, TradeGecko, Shopify and Jumpstart Commerce co-hosted the Shopify Meetup in Singapore. Special guests and industry experts discussed tips on how SMEs can optimize their online store and grow their business in 2018.
We at Response on innovation have both eyes firmly on your business future. We know how to create powerful & engaging campaigns that can build your business or brand successfully online. We'll also make sure you gain maximum growth in a rapidly evolving digital marketplace.
This document promotes Rothwell Media Ltd's AdWords PPC services for e-commerce merchants. It summarizes the company's approach of focusing on profitability over cost and its "Clicks, Customers, Cashflow" system. Merchants are offered a "No Fix, No Fee" profit audit to identify issues with their AdWords campaigns. The document highlights the company's experience and emphasizes that it helps merchants maximize profits from their AdWords spending.
The document summarizes the findings of a study that visited over 300 stores in London to analyze their offline and online customer data collection processes. It found that only 49% of stores had an established process for capturing customer data offline, though this was an increase from 2013. Additionally, of the 309 stores interviewed, only 30 sent a confirmation email within 15 days of customers providing their information, representing under 15% of stores. The document concludes by describing the services of emocial, an agency that helps companies improve their digital marketing and customer engagement across channels.
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time.
For more tips and advice follow companies on social:
Promodo:@promodo_en
Brightpearl: @BrightpearlHQ
The document summarizes the results of a nationwide survey of the UK creative industry conducted in March 2016. Some key findings include:
- Digital and full-service/integrated agencies made up over half of the 347 responding agencies.
- Most agencies reported annual turnovers between £100k-£499k.
- The top challenges agencies face are winning new business, increasing profitability, and recruiting talent.
- Over half of agencies plan to grow by 11-50% in 2016, with 13% planning over 50% growth.
This document discusses a company that provides a total ecommerce solution for brands and retailers, including setting up and managing accounts on various marketplaces and channels, product listing and management, order fulfillment, customer service, and reporting. Their services are aimed at increasing brand visibility and sales. They take on all the complexities of ecommerce so brands can focus on their core business.
B2B ecommerce is accelerating fast, with online B2B revenues double those of B2C. This guide provides you with all the facts, stats and figures you need.
Shopify Meetup Manila - How the Big Players Do It - Aug 2019 - Speaker Slides Filta.
Ben Robinson, Merchant Success Manager, Shopify Plus - the future of commerce and the tools on offer to level up the overall customer experience, and how you can leverage these tools as merchants or with your clients.
Jason Anderson, General Manager, Andzen, who creates smart customer journey solutions that turn browsers into buyers and increases the revenue from your ecommerce store will be focusing on the model Andzen uses to help their clients be market leaders. From starting a project with quick wins to laying foundations for long term success, he'll help you understand key pain points for clients and how you can overcome them to get the most growth in the shortest amount of time.
Ben, Nerissa and Jason are based in Brisbane, Australia and we are honoured they are flying to Manila for this event to share their knowledge.
This will be followed with a 30 minute Q&A panel discussion, giving you an opportunity to ask questions.
This unmissable meetup is FREE to attend with Jollibee's and drinks provided.
What are you waiting for? Sign up now and bring your friends with you!
We can't wait to see you!
How to connect with the "E-Commerce Market Seller" dropshipping storeMarketsellerBusiness
How to connect with the "E-Commerce Market Seller" dropshipping store? Will we give you more benefits? Can you build a strong business brand? Listen us.
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
EmailMiners - B2B Lead Generation Agency - Company Presentation Vish B
At EmailMiners, we design and strategize a “Lead Generation Machine” to turn your desired prospects into the most valuable customers.
You will get your calendar filled with qualified leads.
We leverage LinkedIn Lead Generation System, Sniper Targeted Prospecting & Cold Email Machine.
You are a Startup, SAAS, Marketing Agency, IT services ready with your unique solutions, and you’re blowing up to share it with the world.
Brand awareness, reputation management, marketing strategy & business growth is officially your #1 priority.
Right now, it’s essential to pull up your socks and develop an outreach strategy that delivers a flow of qualified leads to your inbox.
You can do this by saving the cost of tools, talent, and training with EmailMiners.
Email us at bonjour@emailminers.com
Schedule a quick discovery call at https://emailminers.com/contact-us/
Here’s your digital marketing playbook for the retail industry in 2021Jeremy Mays
One of the biggest mistakes that brick-and-mortar retailers can make is to dismiss online marketing. In an increasingly competitive marketplace filled with change and innovation, small businesses are now having to compete with larger organizations like never before. It’s no longer good enough to rely solely on word-of-mouth for increased business and new customers. Retailers must now provide an omnichannel shopping experience that brings people in and brings people back.
What does this have to do with online marketing? More or less, everything. If you want to achieve retail success, you need to have a strategy that leverages not only social media and email, but one that also gets creative and makes good use of new forms of marketing.
We’ve built a digital marketing strategy playbook for the retail industry to give you the tools and techniques to grow your brand.
The document introduces the concept of social selling, sharing shoppable moments on social media, and using social media as both a research and sales tool. It discusses moving from customer intimacy to brand ambassadors and shares some facts and figures. The document concludes by thanking the audience and providing a discount code for -15% off.
This document discusses customer centricity in an omnichannel retail environment. It provides insights into implementing an omnichannel strategy based on 10 commandments, including knowing customers, automating engagements, personalizing experiences across channels, empowering sales associates, embracing self-service and social media, listening to top customers, adapting branding to customer segments, integrating systems, and joining the mobile revolution. The presentation emphasizes that omnichannel marketing is a continuous process of collecting customer data to better understand and serve customers through a unified experience across all touchpoints.
Media Markt is the largest consumer electronics retailer in Europe, operating over 1000 stores across 14 countries since 1979. In Belgium, Media Markt has 24 stores and a successful web shop launched in 2013. The document discusses Media Markt's omni-channel strategy to enhance the customer experience, including electronic shelf labels for real-time pricing, online ordering with in-store pickup, services offered both online and in physical stores, and using tablets in stores. The conclusion is that an omni-channel approach delivers more value for customers by creating a seamless shopping experience across channels.
This document discusses four scenarios for how urban shopping areas may change by 2030 based on evolving consumer behavior.
The four scenarios are: 1) "Home as a shop" where consumers do most shopping from home using smart devices; 2) "Fast & easy" focuses on quick, personalized shopping experiences; 3) "Fun @ home" involves social online shopping and interaction; and 4) "Experience city" prioritizes unique in-person experiences in cities.
Key takeaways are that retail is transforming, city centers still have potential if they develop unique identities, consumer behavior will dictate the future, and collaboration across stakeholders is essential to co-create the cities and communities of tomorrow.
This document discusses the future of shopping and personalization from Cedric Moulin, CEO of Cameleon. In 3 sentences: Cameleon is a Belgian retailer with 2 private shopping locations serving over 580,000 members and generating over 30 million euros annually. Moulin discusses returning to the brand's roots of curated shopping experiences and event-based activities while embracing social media and engaging with the local community in an environmentally responsible way. The document promotes upcoming pop-up events and initiatives focused on young designers and meeting artisans to "give back to the community".
Marketing automation can help companies improve customer retention through various types of targeted communications. Specifically, the document discusses 5 types of automated emails including transactional, abandoned cart, product-related, date-driven, and customer retention emails. It also discusses how increasing customer retention by 5% can increase profits by 75% and how loyal, long-term customers are the most valuable. The rest of the document outlines a retention grid that segments customers into categories like new, promising, drifting, sleepers, loyal, at-risk, and red alerts in order to trigger different automated journeys and communications for keeping each group engaged.
The retail landscape is changing with the rise of online shopping and digital consumers. Retailers are adopting omni-channel strategies to provide consistent experiences across online and physical channels. Internet of Things (IoT) and big data analytics can help retailers enrich the customer experience and improve operational efficiency. IoT technologies like asset tracking, smart parking, smart lockers, and smart temperature monitors can collect data to track inventory and optimize operations. Analytics of mobile data can provide insights about customer shopping behaviors and locations to help retailers locate stores and understand customers.
The document discusses how consumers are increasingly connected and shopping online, posing challenges for retailers to provide a coherent brand experience across digital and physical channels. It then focuses on the Belgian retailer BabyKid, which has established an omni-channel strategy and partnership with DPD to facilitate order fulfillment across its e-commerce, warehouse, and 15 store locations. This enables convenient delivery and pickup options for customers while optimizing BabyKid's logistics and inventory management to create value through an integrated shopping experience online and offline.
The document outlines 10 email marketing trends for improving conversion rates. The three main trends are data-driven marketing, omni-channel marketing, and mobile marketing. Some key trends include using progressive profiling and data quality management to improve customer data, personalizing marketing in real-time, using marketing automation to manage leads, developing an omni-channel strategy, designing emails for mobile first, and creating contextual and customer-centric email content. The document provides details on each trend and examples of how marketers can implement them.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
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1. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Zes stappen naar een succesvolle omnichannel strategie
Shopping Innovation Expo 2016
2. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Even voorstellen
Patrick van Dijl
Digitaal Strateeg| ISM eCompany
p.vandijl@ism.nl
Vorige bedrijven
Opleidingen
3. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 3
ISM eCompany
4. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
5. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 5
years of
e-Commerce experience
20+
100+
e-Marketing customersSana & Magento Shops
500+
Design customers
100+
Netherlands | USA | Indonesia| UK |
Belgium | Australia | Ukraine |
Sri Lanka | Austria
10offices
e-Commerce
specialists
400+
6. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
6
Agenda
• Wat is omnichannel?
• Sense of urgency
• Omnichannel uitdagingen
• Zes stappen naar een
succesvolle omnichannel
strategie
7. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 7
Omnichannel
8. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Omnichannel
Omni-channel
Omni Channel
9. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 9
Wat verstaan wij onder omnichannel?
Verschillende retail kanalen naadloos met elkaar
geïntegreerd De klant(beleving) staat centraal!
10. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 10
Single channel naar omnichannel
11. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 11
Kanalen vervagen…
12. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 12
… en voegen samen
13. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 13
64% van de verkoop in de fysieke winkel wordt beinvloed door online
Bron: “Navigating the new digital divide’, Deloitte Digital, Mei 2015
14. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 14
Sense of urgency
15. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 15
“Omnichannel Retail Brands Increase
Revenue 28% via Ecommerce Presence”
”77% of smartphone-related transactions
are actually happening within the store”
'60% of our revenue is via omnichannel,' says Esprit boss
16. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
5%van de bedrijven vindt zichzelf
een omnichannel leider
Tussen de 35% en 40% vindt dat zij achterblijft
Bron: “Retail insight: Fulfilling Consumer Expectations’, RSR retail systems research
17. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 17
Omnichannel gap
Omnichannel gap
Klantverwachting
Omnichannel
ontwikkeling
18. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
62% van de retailers
‘Mijn klant verwacht het’
Bron: “Minding the omnichannel gap’, Forrester, Januari 2014
19. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successBron: “Minding the omnichannel gap’, Forrester, Januari 2014
Zonder online winkelvoorraad bezoekt 40% de fysieke winkel niet
20. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Minder ‘nee’ verkopen
21. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Omnichannel levert geld op
22. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 22
Omnichannel shoppers zijn het meest waardevol
Meer loyaliteit
Verhoogde merk interactie
Besteden 3,5x meer
Kopen 3x vaker
Bron: “The omnichannel challenge: strategies that work’
23. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 23
Meer omzet bij omnichannel opties in de winkels
77% 95% 107%
Bron: “Omnichannel Retail’, L2 intelligence report, september 2015
Online aankoop
100% - 23%
retourkosten
Online aankoop
100% - 23%
Online aankoop
100% - 23%
Retourneren in
de winkel + 18%
Retourneren in
de winkel + 18%
Ophalen in de
winkel + 12%
24. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 24
Uitdagingen
25. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
94%van de retailers loopt tegen significante
barrièresaan bij de omnichannel transformatie
Bron: “Minding the omnichannel gap’, Forrester, januari 2014
26. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
De klant staat niet centraal
27. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
De transformatie wordt onderschat
28. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Onduidelijke omnichannel KPI’s
29. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 29
Zes stappen naar een succesvolle
omnichannel strategie
30. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Game changers
Sterke merken
Klantbeleving experts
Operational excellence
Data crunchers
> 20 jaar ervaring
> 350 professionals
> 1.000 klanten
Winnaars Onderzoeken Ervaring
31. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 31
ISM Omnichannel Model
32. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 32
Strategie
1. Creeër draagvlak bij het management
en business units
2. Zorg dat de huidige situatie (SWOT) en
uitdagingen van uw onderneming duidelijk zijn.
3. Bepaal omnichannel doelstellingen en
KPI’s
33. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 33
Digitale visie
UitdagingenKPI’s
Doelstellingen
34. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 34
Klant
1. Werk persona’s uit
2. Beschrijf de ultieme customer journey
3. Maak een overzicht van de informatiebehoefte
per touchpoint en identificeer de pijnpunten en
kansen.
35. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 35
36. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 36
37. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 37
Branding
1. Bepaal de online merk positionering
2. Analyseer de customer journey op de visuele
brand identiteit en gebruikservaring (user
experience)
3. Creëer “wow”-momenten en creatieve
concepten die de klantverwachting overtreffen.
38. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
38
39. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 39
Data driven marketing
1. Creëer een plan om klant data te verzamelen en
analyseren om vervolgens een traffic drivers
plan op te stellen
2. Analyseer de customer journey om een 360C
klantbeeld en persoonlijke benadering te kunnen
realiseren
40. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 40
Traffic drivers plan
41. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 41
Online kanalen gedurende de customer journey
42. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Infrastructuur
1. Analyseer de customer journey om te bepalen
welke informatie nodig is op welke momenten
2. Bepaal de logica en processen
3. Evalueer de huidige infrastructuur
4. Creëer een flexibel omnichannel ecosystem
43. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 43
IT Infrastructure
44. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 44
Organisatie
1. Bepaal welke benodigde expertise binnen de
organisatie beschikbaar is en welke moet
worden ingehuurd/aangenomen.
2. Creëer multidisciplinaire teams (SCRUM)
3. Zorg dat iedereen betrokken is bij de
omnichannel transformatie
45. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 45
ISM Omnichannel Model
46. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 46
Business Case
47. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 47
Roadmap
48. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 48
Verrassings gap
Lever je visitekaartje in en
ontvang als eerste gratis de
presentatie in je mailbox!
49. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Patrick van Dijl
Digitaal Strateeg| ISM eCompany
p.vandijl@ism.nl
https://www.linkedin.com/in/patrickvandijl
Follow us
Facebook.com/ism.ecompany
Linkedin.com/company/ism-ecompany
Editor's Notes
Welkom allemaal.
Introductie Patrick
Meer dan 20 jaar400 mensen werken bij onsFull service ecommerce bureau
Wie vind zichzelf een omnichannel leider hier?
Wat verstaan wij onder omnichannel
Van single channel naar omnichannel
Omnichannel > geen barrieres in b.v. voorraad, communicatie is overal vergelijkbaar. Voorbeeld:
Kanalen vervagen in koop process
Kanalen voegen samen
Deloitte verwacht dat dit naar bijna 100% gaat. Klanten weten vaak al voordat zij in de winkel kopen wat ze willen kopen.Alle investeringen die gedaan worden leveren dus niet alleen op voor dat % online verkoop, maar levert voor de totale business op.Macy’s elke dollar aan online sales levert hen 6 dollar in store sales op.
Kanalen voegen samen
Wie vind zichzelf een omnichannel leider hier?
Klantverwachting is afgelopen jaren blijven stijgen. Nieuwe technologie, devices, overal internet. En dat gaat snel! Altijd online.Echter blijven organisaties achter in ontwikkeling, het lukt weinigen om de verwachtingen van de klant bij te benen.Er is een gap ontstaan. Met jullie vandaag bespreken hoe dat gat ontstaan is en hoe deze gedicht kan worden.
Er is ook onderzoek naar gedaan. En dat is terecht. Klanten verwachten het ook.Motivatie achter omnichannel investeringen62% mijn klant verwacht het55% onze concurrentie is ermee bezig
Andere motivaties:
36% benutten winkel tov pure players36% klanttevredenheid35% customer life time value33% efficientie en kostenbesparing op voorraadbeheer26% efficientie in de winkels3% niet belangrijk1% anders
Willen weten of producten op voorraad zijn.
Wanneer je winkelvoorraad niet inzichtelijk is online, komt een groot gedeelte niet eens langs!
Niet op voorraad? Wel snel leveren! Anders zoek je wel een andere manier. Klant is in de driver seat.
Uitdaging van jullie allemaal om nooit meer nee te verkopen. Met behulp van 1 virtuele realtime voorraad kun je leveren vanuit alle voorraad ipv je locale voorraad.
Lagere voorraden aanhouden (al een bezuiniging), minder vloeroppervlakte nodig, en hogere marges bereiken doordat je minder hoeft af te prijzen (ook een bezuiniging)
Heel leuk dat de klant het verwacht, maar wat levert het jullie op? Internet/Google heeft altijd het beeld geschept dat alle digitale investeringen meetbaar zijn. Nu klanten zich bewegen over steeds meer verschillende kanalen lastig.Meest gehoorde vraag wanneer ik aan tafel zit met klanten. Wat levert omnichannel op?
Ja het levert geld op, maar eerst levert het heel veel liefde op.
Hoe vaker ze in de customer journey met jouw merk/organisatie in aanraking komen, hoe groter de kans op een conversie. Door de verhoogde loyaliteit zullen ze meer aankopen bij je doen en is het orderbedrag ook groter (meer aankopen bij jou doen
Ook in NL, laatst las ik dat MS mode tevens cijfers ziet dat omnichannel klanten 3x meer uitgeven dan online klanten.Engelse keten John lewis ziet dit ook.
Omnichannel shoppers zijn het meest waardevol.
Wanneer we heel concreet kijken naar omnichannel functionaliteit zien we het volgende.Van elke euro die besteedt wordt aan een online aankoop houd je 77 cent over (ivm retourkosten).Wanneer je omnichannel functionaliteit erbij voegt verandert dit plaatje.
Met omnichannel functionaliteit zorg je dat klanten vaker in je winkel komen en kun je hen verleiden met meer producten. Dit werkt!
Ik ben wel heel erg benieuwd wie de 6% is geweest die niet tegen barrieres is aangelopen.Kan haast niet anders dan dat het hele kleine organisaties zijn geweest, onbeperkte budgetten hebben en opnieuw zijn begonnen of gewoon liegen.Maar goed, dit geeft wel aan dat het heel erg complex is!Logisch, te maken met een complexe wereld: Veel informatie/data in verschillende systemen.Customer journeys zijn veranderd door alle nieuwe kanalen, technologie etc. Ideaal voor klanten maar lastig voor bedrijven.Hoe zorg je voor die geintegreerde, relevante en persoonlijke ervaring over alle touchpoints, op het juiste moment?Uit ervaring en onderzoek zijn er een aantal bottlenecks (Niet allemaal, maar een aantal eruit gepikt):
Wij zien vaak dat de klant niet centraal wordt gestelt.Veel organisaties beginnen met het lanceren van allemaal prachtige features. Zien wij ook. Websites, applicaties, apps. Omnichannel 1.0 wat ik eerder noemde.Klanten komen vaak bij ons met functionaliteit, zonder erover nagedacht te hebben wat ze ermee willen bereiken. Wat moet de klantbeleving worden over alle kanalen?Al die applicaties en functionaliteit leveren niet niet vanzelf de echte geintegreerde, relevante en persoonlijke benadering op de touchpoints op het juiste moment.Andere kant zien wij ook vaak een stuwende kracht vanuit de techniek (ERP partners) die een hele infrastructuur neerzetten wat natuurlijk top is. Maar waarin niet goed inzichtelijk gemaakt wat de klant er uiteindelijk aan voordeel heeft. Wat kunnen we de klant beiden met deze nieuwe infrastructuur?
Om de geintegreerde, relevante en persoonlijke benadering te creeeren en vanuit de klant te denken wordt vaak als een uitdaging gezien.
Een omnichannel transformatie raakt de hele organisatie. Het is geen veredeld eCommerce traject.Aan de andere kant levert het ook veel op voor de hele organisatie.
online sales kanaal gemeten mbt online bezoekers/conversie/bonbedrag tov de online investeringen.Geeft een vertekent beeld van de werkelijkheid. Want zoals eerder gezegd: 64% van de aankopen offline zijn beinvloed door online gedrag.Wanneer je stuurt op online conversie en bonbedrag en daar je investeringen van af laten hangen, mis je de boot.
De potentie van je omnichannel strategie wordt enorm onderschat. Zorg dat je duidelijk kunt maken wat je digitale inspanningen voor effect hebben op de totale business.
John Lewis geeft bijvoorbeeld;Shopmanagers niet meer alleen meer shoptargets, maar ze worden ook afgerekend op online omzet in de regio.Het moet voor een shopmanager niet uitmaken waar de sale plaatsvind, als hij maar plaatsvind.
Wanneer je functionaliteit hebt toegevoegd is het toekennen van succes en omzet ook belangrijke key succes factor.Nu wordt het online kanaal wel eens als concurrent gezien. Je gelooft het niet, maar veel shopmanagers van onze klanten halen het niet in hun hoofd om klanten naar de webshop te sturen.Voorbeeld van de kiosken, bijna in elke winkel staan tegenwoordig;Ene klant succesvol: Omzet niet voor winkel rechtstreeks, maar telt wel mee voor de eindbonus. +wedstrijdje mbt kioskomzet doordat de cijfers elke week in de regio worden rondgestuurd.Andere klant werkt het niet: Omzet is niet voor de webshop, telt volledig bij de online omzet. Daarnaast moeten ze ook al retouren innemen zonder er wat voor te krijgen. Daar staan de kiosken werkloos in de winkel.
Stuur op de juiste KPI’s anders zijn je inspanningen en investeringen voor niets geweest. Eigenlijk wil je dat iedereen stuurt op groei van je overall sales.
___Wanneer je functionaliteit hebt toegevoegd is het toekennen van succes en omzet ook belangrijke key succes factor.Nu wordt het online kanaal wel eens als concurrent gezien. Je gelooft het niet, maar veel shopmanagers van onze klanten halen het niet in hun hoofd om klanten naar de webshop te sturen.Voorbeeld van de kiosken, bijna in elke winkel staan tegenwoordig;Ene klant succesvol: Omzet niet voor winkel rechtstreeks, maar telt wel mee voor de eindbonus. +wedstrijdje mbt kioskomzet doordat de cijfers elke week in de regio worden rondgestuurd.Andere klant werkt het niet: Omzet is niet voor de webshop, telt volledig bij de online omzet. Daarnaast moeten ze ook al retouren innemen zonder er wat voor te krijgen. Daar staan de kiosken werkloos in de winkel.
Stuur op de juiste KPI’s anders zijn je inspanningen en investeringen voor niets geweest. Eigenlijk wil je dat iedereen stuurt op groei van je overall sales.
+ Wie zijn de winnaars en wat doen zij goed? Vijf soorten winnaars bekeken en daaruit de bouwstenen afgeleid.+ Onderzoeken doorgenomen. In mijn voorgaande slides al een aantal gezien.+ Onze ervaring met klanten en waar wij zien dat klanten tegen aan lopen.Vanuit daar een strategie model neergezet. Met veel onderdelen houden wij ons al jaren bezig, maar het is nog nooit in een model gezet.Het model gebruiken wij als navigatiesysteem voor het opzetten van een omnichannel strategie met roadmap.Het is geen heilige graal en het hele model zal niet op iedereen 1 op 1 van toepassing zijn. Wij merken dat het onze klanten helpt naar een goed onderbouwde roadmap.In deze sessie stip ik de bouwstenen kort aan, en verwijs ik naar de sessie waar een van mijn collega’s dieper ingaat opde bouwsteen (of een onderdeel daarvan).
Voor elke bouwsteen organiseert ISM workshops op maat voor klanten.
We beginnen altijd bij de basis. Namelijk het bepalen van de strategische richting. Wij organiseren workshops voor elke sessie.Altijd directie, eCommerce, marketing en business unit managers aanwezig.1. Overtuig hen van de digitale invloed op het totale bedrijf. Het levert sales voor de totale business op, maar heeft intern ook invloed op de gehele business.Wanneer je dit goed kunt aanduiden levert dit meer budget op en meer slagkracht in de organisatie.
2. Zorg dat wanneer je allemaal bij elkaar bent dat de uitdagingen helder zijn. Werk met directie en een multidisciplenair team een SWOT uit. Wij merken dat er altijd heel veel onzekerheden naar boven komen in deze sessies. Die onzekerheden houden het proces tegen. Bijvoorbeeld: onze organisatie en systemen zijn er niet klaar voor, er is te weinig kennis, we houden de snelheid van verandering niet bij.Die onzekerheden remmen de omnichannel transformatie. Wanneer vanaf het begin de uitdagingen helder zijn, kun je daarop inspelen.3. Meet de juiste waarden. Zorg dat je kunt meten wat de investeringen voor invloed hebben op de totale omzet, niet alleen op het eenvoudig meetbare online gedeelte. Grote bedrijven zijn hier met data heel goed toe in staat. Zij kunnen de customer journey van de klant voorspelllen. (Amazon/target: weet eerder dan jijzelf). Wilt weten hoe je dat kunt doen: bezoek de sessie. Tot die tijd meten van softere KPI’s zoals bezoek aan de winkelpagina/afhalen van bestellingen in de winkel/gebruik van de kiosk.
Kanalen voegen samen
Kanalen voegen samen
Kanalen voegen samen
Data driven marketing. Net zo’n containerbegrip als omnichannel eigenlijk. Omvat veel onderdelen.
Grofweg in drie onderdelen gesplitst:1. Traffic drivers plan – online marketing hoe velen die nu kennen. Wat doen al mijn kanalen (organisch, betaald, social etc) voor mijn totale omzet.2. Met data kun je starten met attributie modelling. Wat is het effect van elk kanaal op de totale omzet?De digitale kanalen kunnen we in google aardig inzien, maar om de offline kanalen erbij te pakken is meer nodig. 3. Met data kun je natuurlijk personaliseren. Ook hiervoor weer customer journey als basis. Welke informatie zou je waar naar voren willen komen en wat heb je daarvoor nodig.
Voor alle drie zou je aparte projecten moeten maken. Over dit blok worden natuurlijk aparte events georganiseerd, gelukkig hebben wij een behoorlijk team van online marketeers en data experts die zich hierin kunnen verdiepen.Volg een aantal sessies in de digiroom om meer te weten te komen.
Kanalen voegen samen
Eerst wil ik de kern van SEO toelichten
Merken dat er in een organisatie veel vraagstukken spelen, zoals: X,X,X.Alle organisatievraagstukken die in alle blokken naar voren komen, schuiven we naar 1 sessie waarin we daarmee concreet aan de slag gaan.
We beginnen altijd bij de basis. Namelijk het bepalen van de strategische richting. Wij organiseren workshops voor elke sessie.Altijd directie, eCommerce, marketing en business unit managers aanwezig.1. Overtuig hen van de digitale invloed op het totale bedrijf. Het levert sales voor de totale business op, maar heeft intern ook invloed op de gehele business.Wanneer je dit goed kunt aanduiden levert dit meer budget op en meer slagkracht in de organisatie.
2. Zorg dat wanneer je allemaal bij elkaar bent dat de uitdagingen helder zijn. Werk met directie en een multidisciplenair team een SWOT uit. Wij merken dat er altijd heel veel onzekerheden naar boven komen in deze sessies. Die onzekerheden houden het proces tegen. Bijvoorbeeld: onze organisatie en systemen zijn er niet klaar voor, er is te weinig kennis, we houden de snelheid van verandering niet bij.Die onzekerheden remmen de omnichannel transformatie. Wanneer vanaf het begin de uitdagingen helder zijn, kun je daarop inspelen.3. Meet de juiste waarden. Zorg dat je kunt meten wat de investeringen voor invloed hebben op de totale omzet, niet alleen op het eenvoudig meetbare online gedeelte. Grote bedrijven zijn hier met data heel goed toe in staat. Zij kunnen de customer journey van de klant voorspelllen. (Amazon/target: weet eerder dan jijzelf). Wilt weten hoe je dat kunt doen: bezoek de sessie. Tot die tijd meten van softere KPI’s zoals bezoek aan de winkelpagina/afhalen van bestellingen in de winkel/gebruik van de kiosk.
We beginnen altijd bij de basis. Namelijk het bepalen van de strategische richting. Wij organiseren workshops voor elke sessie.Altijd directie, eCommerce, marketing en business unit managers aanwezig.1. Overtuig hen van de digitale invloed op het totale bedrijf. Het levert sales voor de totale business op, maar heeft intern ook invloed op de gehele business.Wanneer je dit goed kunt aanduiden levert dit meer budget op en meer slagkracht in de organisatie.
2. Zorg dat wanneer je allemaal bij elkaar bent dat de uitdagingen helder zijn. Werk met directie en een multidisciplenair team een SWOT uit. Wij merken dat er altijd heel veel onzekerheden naar boven komen in deze sessies. Die onzekerheden houden het proces tegen. Bijvoorbeeld: onze organisatie en systemen zijn er niet klaar voor, er is te weinig kennis, we houden de snelheid van verandering niet bij.Die onzekerheden remmen de omnichannel transformatie. Wanneer vanaf het begin de uitdagingen helder zijn, kun je daarop inspelen.3. Meet de juiste waarden. Zorg dat je kunt meten wat de investeringen voor invloed hebben op de totale omzet, niet alleen op het eenvoudig meetbare online gedeelte. Grote bedrijven zijn hier met data heel goed toe in staat. Zij kunnen de customer journey van de klant voorspelllen. (Amazon/target: weet eerder dan jijzelf). Wilt weten hoe je dat kunt doen: bezoek de sessie. Tot die tijd meten van softere KPI’s zoals bezoek aan de winkelpagina/afhalen van bestellingen in de winkel/gebruik van de kiosk.
We beginnen altijd bij de basis. Namelijk het bepalen van de strategische richting. Wij organiseren workshops voor elke sessie.Altijd directie, eCommerce, marketing en business unit managers aanwezig.1. Overtuig hen van de digitale invloed op het totale bedrijf. Het levert sales voor de totale business op, maar heeft intern ook invloed op de gehele business.Wanneer je dit goed kunt aanduiden levert dit meer budget op en meer slagkracht in de organisatie.
2. Zorg dat wanneer je allemaal bij elkaar bent dat de uitdagingen helder zijn. Werk met directie en een multidisciplenair team een SWOT uit. Wij merken dat er altijd heel veel onzekerheden naar boven komen in deze sessies. Die onzekerheden houden het proces tegen. Bijvoorbeeld: onze organisatie en systemen zijn er niet klaar voor, er is te weinig kennis, we houden de snelheid van verandering niet bij.Die onzekerheden remmen de omnichannel transformatie. Wanneer vanaf het begin de uitdagingen helder zijn, kun je daarop inspelen.3. Meet de juiste waarden. Zorg dat je kunt meten wat de investeringen voor invloed hebben op de totale omzet, niet alleen op het eenvoudig meetbare online gedeelte. Grote bedrijven zijn hier met data heel goed toe in staat. Zij kunnen de customer journey van de klant voorspelllen. (Amazon/target: weet eerder dan jijzelf). Wilt weten hoe je dat kunt doen: bezoek de sessie. Tot die tijd meten van softere KPI’s zoals bezoek aan de winkelpagina/afhalen van bestellingen in de winkel/gebruik van de kiosk.