Identifying a Compromised WordPress SiteChris Burgess
This talk was originally delivered at the Melbourne WordPress Developer Meetup in July 2016. Rather than the common talks on hardening and prevention, this presentation covered how you can identify a WordPress website is compromised, and some of the early warning signs.
WordPress Security Basics - Melbourne WordPress User MeetupChris Burgess
This presentation covers the basic security topics that those building or hosting your own WordPress website should be aware of. Security is an incredibly broad topic, this is targeted at those who want to hit the ground running.
WordPress SEO Tips from a talk given at the Melbourne SEO Meetup in April 2016. It was delivered in person, and also via a webinar via an SEMrush online event.
WordPress SEO Basics - Melbourne WordPress MeetupChris Burgess
The slide deck from an introduction to WordPress SEO, covering basic search engine optimization, onsite and offsite factors, keyword/topic and content strategy, WordPress SEO by Yoast and a few recommendations to help people learn more about SEO in general.
WordPress, Domain Names and Web Hosting BasicsChris Burgess
In this presentation we cover the difference between WordPress.com and WordPress.org. We then move on to some tips on how to choose and register a good domain name as well as finding the right hosting provider.
Introduction to SEO and SEO for WordPressChris Burgess
A presentation on SEO, WordPress and SEO Tools from the Melbourne WordPress Meetup, October 2013. Presented by Chris Burgess, Peter Mead and Michael Jones.
Identifying a Compromised WordPress SiteChris Burgess
This talk was originally delivered at the Melbourne WordPress Developer Meetup in July 2016. Rather than the common talks on hardening and prevention, this presentation covered how you can identify a WordPress website is compromised, and some of the early warning signs.
WordPress Security Basics - Melbourne WordPress User MeetupChris Burgess
This presentation covers the basic security topics that those building or hosting your own WordPress website should be aware of. Security is an incredibly broad topic, this is targeted at those who want to hit the ground running.
WordPress SEO Tips from a talk given at the Melbourne SEO Meetup in April 2016. It was delivered in person, and also via a webinar via an SEMrush online event.
WordPress SEO Basics - Melbourne WordPress MeetupChris Burgess
The slide deck from an introduction to WordPress SEO, covering basic search engine optimization, onsite and offsite factors, keyword/topic and content strategy, WordPress SEO by Yoast and a few recommendations to help people learn more about SEO in general.
WordPress, Domain Names and Web Hosting BasicsChris Burgess
In this presentation we cover the difference between WordPress.com and WordPress.org. We then move on to some tips on how to choose and register a good domain name as well as finding the right hosting provider.
Introduction to SEO and SEO for WordPressChris Burgess
A presentation on SEO, WordPress and SEO Tools from the Melbourne WordPress Meetup, October 2013. Presented by Chris Burgess, Peter Mead and Michael Jones.
Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016Peter Mead
If you want Paid Traffic and you use WordPress, here's a buch of PPC Hacks - This talk was given by Peter Mead at the BigDigital Conference in Adelaide 2016
In this presentation we cover the details of installing WordPress, go over common problems and talk about the importance of maintaining your website and basic website security.
10 Ways to Speed Up and Secure your WP SiteFLBlogCon
Jennifer Graddy of Communications Marketing talks about WordPress and how bloggers can speed up and secure their sites. Presented at the 2015 FLBlogCon.com
WordPress Themes Demystified was presented at the Melbourne WordPress Meetup in November 2014. It covers the very basics for newcomers and then digs a little deeper referencing some useful resources and tools for developers.
What I learned about SEO (while building a WordPress Theme)David Zimmerman
A few years ago I created my own WordPress theme. It's not that I'm a web designer (or a developer, for that matter). I just wanted to understand the platform better. While working on this project, I learned several things about doing SEO on a WordPress website. I've compiled these lessons into this presentation.
What do you do when you need to fix your WordPress website and there's no developer around to help? Here are the tools you need, the steps to take, and how to call in the cavalry.
Slides from the Wordpress 102 workshop (afternoon session) at the Canadian Association of Labour Media Conference (CALM) in Hamilton, Ontario - May 26th, 2012
Sucuri Webinar: How to Optimize Your Website for Best PerformanceSucuri
TIP: Make sure you scroll to the last slide to view the video recording
On April 26th, 2017 at 11am PST, Caleb Lane - Firewall Analyst, presented this webinar.
Attention spans are getting shorter, and search engines are favoring websites with faster loading times and lower bounce rates. By optimizing your website performance, you can rank higher in search results, increase and retain your traffic and create an optimal user experience.
This webinar covered basic principles of website performance and teaches website owners:
- What two main metrics you should be focused on when optimizing your website.
- Which steps you can take to effectively optimize your website performance.
- How to utilize the recommended tools and solutions to accomplish these tasks.
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
What Is WordPress and Why Should I Use It? - Workshop April 2015BobWP.com
This workshop helps people to understand what WordPress is and to make a better decision of whether it's for them or not. I go over WordPress.com vs. a self-hosted site, hosting, themes, plugins and widgets, as well as touching on security and other features and options that WordPress has.
Help Jeff manage his WordPress website by accompanying him on a new journey, with the goal of saving time and putting processes into place so he can focus on doing the work he loves.
Harnessing The Power Of Archetypes For Your Digital MarketingGianluca Fiorelli
Consider this:
1) 80% of the times we take a decision unconsciously;
2) archetypes are figures and images imprinted and hardwired into our psyches.
Therefore, if a Brand is able to define an archetype figure around which to develop its own identity, and such to be attuned with the ones its audience refers itself to, then that Brand will be able to communicate and create strong bonds with that audience on a almost subliminal level, and with obvious competitive advantages.
In this deck I present the 12 archetype figures and how to use them along with narrative modes in order to create a branded world that users will love to be part of.
Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016Peter Mead
If you want Paid Traffic and you use WordPress, here's a buch of PPC Hacks - This talk was given by Peter Mead at the BigDigital Conference in Adelaide 2016
In this presentation we cover the details of installing WordPress, go over common problems and talk about the importance of maintaining your website and basic website security.
10 Ways to Speed Up and Secure your WP SiteFLBlogCon
Jennifer Graddy of Communications Marketing talks about WordPress and how bloggers can speed up and secure their sites. Presented at the 2015 FLBlogCon.com
WordPress Themes Demystified was presented at the Melbourne WordPress Meetup in November 2014. It covers the very basics for newcomers and then digs a little deeper referencing some useful resources and tools for developers.
What I learned about SEO (while building a WordPress Theme)David Zimmerman
A few years ago I created my own WordPress theme. It's not that I'm a web designer (or a developer, for that matter). I just wanted to understand the platform better. While working on this project, I learned several things about doing SEO on a WordPress website. I've compiled these lessons into this presentation.
What do you do when you need to fix your WordPress website and there's no developer around to help? Here are the tools you need, the steps to take, and how to call in the cavalry.
Slides from the Wordpress 102 workshop (afternoon session) at the Canadian Association of Labour Media Conference (CALM) in Hamilton, Ontario - May 26th, 2012
Sucuri Webinar: How to Optimize Your Website for Best PerformanceSucuri
TIP: Make sure you scroll to the last slide to view the video recording
On April 26th, 2017 at 11am PST, Caleb Lane - Firewall Analyst, presented this webinar.
Attention spans are getting shorter, and search engines are favoring websites with faster loading times and lower bounce rates. By optimizing your website performance, you can rank higher in search results, increase and retain your traffic and create an optimal user experience.
This webinar covered basic principles of website performance and teaches website owners:
- What two main metrics you should be focused on when optimizing your website.
- Which steps you can take to effectively optimize your website performance.
- How to utilize the recommended tools and solutions to accomplish these tasks.
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
What Is WordPress and Why Should I Use It? - Workshop April 2015BobWP.com
This workshop helps people to understand what WordPress is and to make a better decision of whether it's for them or not. I go over WordPress.com vs. a self-hosted site, hosting, themes, plugins and widgets, as well as touching on security and other features and options that WordPress has.
Help Jeff manage his WordPress website by accompanying him on a new journey, with the goal of saving time and putting processes into place so he can focus on doing the work he loves.
Harnessing The Power Of Archetypes For Your Digital MarketingGianluca Fiorelli
Consider this:
1) 80% of the times we take a decision unconsciously;
2) archetypes are figures and images imprinted and hardwired into our psyches.
Therefore, if a Brand is able to define an archetype figure around which to develop its own identity, and such to be attuned with the ones its audience refers itself to, then that Brand will be able to communicate and create strong bonds with that audience on a almost subliminal level, and with obvious competitive advantages.
In this deck I present the 12 archetype figures and how to use them along with narrative modes in order to create a branded world that users will love to be part of.
Using 'page importance' in ongoing conversation with Googlebot to get just a bit more crawl budget as part of technical SEO strategy for ecommerce and enterprise SEO website projects
How to achieve mind-blowing Content Marketing ROIJeremy Cabral
Presentation at Search Marketing Summit Sydney 2016. Here's the synopsis:
"Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that's the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business.
This session will show you how to create a world-class strategy for combining these social and content marketing to deliver real results. From real world examples to real-time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately."
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.
WordPress Menus - Melbourne User MeetupChris Burgess
Menus aren't the most exciting topic, but they're a critical component of any successful website. In this slide deck from the Melbourne WordPress User Meetup, I cover all of the basics for creating and managing menus in WordPress, along with a few tips and handy plugins.
These are the slides from my keynote at WordCamp Brisbane. There's a lot in here and I'm not sure they make much sense without the presenter but people have been asking for them.
Build on Chassis: Introduction to a Solid Development WorkflowJapheth Thomson
Build on Chassis: Introduction to a Solid Development Workflow
This covers setup and walk through of using Chassis as the basis of your development environment when creating themes, plugins, or client projects on WordPress. Also, using Mina for deployment tasks.
Publishing content online isn't quite as easy as hitting the publish button. With millions of pieces of content being 'published' daily, how do you make sure your content gets received by the people that matter? How can you make it travel further beyond your target audience?
We've answered these questions in our presentation: '13 Top Tips for Publishing Content'
For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/
Image credits can be found in the final slides, thank you to all who licensed their images for use.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Professional WordPress Security: Beyond Security PluginsChris Burgess
A talk delivered at the Melbourne WordPress Meetup discussing practical advice on how you can add additional layers of security to your WordPress website.
Thoughts on Defensive Development for SitecorePINT Inc
Presentation given by Thomas Powell (tpowell@pint.com) and Joe Lima (jlima@port80software.com) - 2-15-2012 covering WebAppSec issues with an emphasis on concerns with the Sitecore CMS platform.
Sorry for any small quirks in slideshare conversion.
When you work with a lot of companies scrutinizing their security, you get to see some amazing things. One of the joys of being a commercial security consultant working for big name firms, is that you get to see a lot of innovation and interesting approaches to common problems.
However, as great as this is, the discrete projects you work on are usually a small representation of the overall company. When you look at the company in its entirety, a familiar pattern of weakness begins to reveal itself. While some companies are obviously better than others, the majority of companies are actually weak in remarkably similar ways.
My work in the attacker modeled pentest and enterprise risk assessment realms focuses on looking at a company as a whole. The premise is that, this is what an attacker would do. They won’t just try to attack your quarterly code reviewed main web site, or consumer mobile app. They won’t directly attack your PCI relevant systems to get to customer credit card data. They won’t limit their attacks to those purely against your IT infrastructure. Instead – they’ll look at your entire company, and they will play dirty.
In this session, I’ll focus on the things that plague us all (well most of us), and I’ll offer some simple advice for how to try and tackle each of these areas:
– Weaknesses in Physical Security
– Susceptibility to Phishing
– Vulnerability Management Immaturity
– Weaknesses in Authentication
– Poor Network Segmentation
– Loose Data Access Control
– Terrible Host / Network Visibility
– Unwise Procurement & Security Spending Decisions
Keynote on why you should make Infosec a board level strategic item, how you should raise it to this level and how to approach Information Security strategically
An Introduction To IT Security And Privacy In LibrariesBlake Carver
An hour long presentation I gave for LYRASIS. It introduces many topics in security and privacy on the internet and computers and any other type of device with an ip address. IOT Internet of things, browsers, portable devices and more. In this hour I focused on things to train in libraries, security awareness training and other things relevant to people in libraries. Librarians and anyone else in a library
Talk on threats to database security. The title is, of course, deadly serious. Wile E. Coyote & other experts on correctness & security are enlisted to help make key points.
Modernizing, Migrating & Mitigating - Moving to Modern Cloud & API Web Apps W...Security Innovation
This talk will help you, as a decision maker or architect, to understand the risks of migrating a thick client or traditional web application to the modern web. In this talk I’ll give you tools and techniques to make the migration to the modern web painless and secure so you can mitigate common pitfalls without having to make the mistakes first. I’ll be doing demos, and telling lots of stories throughout.
Making some good architectural decisions up front can help you:
- Minimize the risk of data breach
- Protect your user’s privacy
- Make security choices easy the easy default for your developers
- Understand the cloud security model
- Create defaults, policies, wrappers, and guidance for developers
- Detect when developers have bypassed security controls
Blog World 2010 - How to Keep Your Blog from Being HackedBrian Layman
This presentation was given in Las Vegas at BlogWorld 2010 by Brian Layman. It describes techniques that can be used to keep your WordPress website safe.
How to Boost your Cyber Risk Management Program and Capabilities?PECB
The webinar explores how understanding your organization in crisis due to an exploitation of risk can develop the organization’s resilience and team in the drive for a stronger level of compliance maturity.
Main points covered:
• Information Security maturity
• ROPI
• Risk Management
• Incident Response
• Forensic Readiness
• Table Top Exercises
• Training
• Legislation
Presenter:
Our presenter for this webinar is Peter Jones, an experienced management professional, digital forensic analyst, cybersecurity professional, ISO 27001 and ISO 17025 auditor and University Lecturer. Peter has a wealth of experience and expertise which incorporates knowledge from being an academic and a practitioner in relation to best practice, data management, cyber security, digital system security and digital forensics, where he has conducted thousands of examinations on behalf of law enforcement and the private sector. Peter has extensive information technology and telecommunications experience which ranges from retail to enterprise environments including supporting the BBC with their hit drama series, ‘Silent Witness’.
Link the the YouTube video: https://youtu.be/aREo4l-pDgc
The state of web applications (in)security @ ITDays 2016Tudor Damian
The global security landscape is changing, now more than ever. With cloud computing gaining momentum and advanced persistent threats becoming a common occurrence, the industry is taking a more focused and serious approach, especially after some of last years' heavily publicized cyber breaches. Join this session for a high-level overview on the industry trends in the area of web application security, and find out why security is bound to become a hot topic in any organization developing or using web applications.
Getting Started with Google Data StudioChris Burgess
Presented at the Melbourne SEO Meetup in September 2019, this slide deck offers a broad overview of the Google Data Studio product. It includes a walk through of the main features, resources to help you learn more, as well as some tips to help you with your own custom dashboards and reports.
These slides are from a talk given at the Melbourne WordPress Meetup in November 2018. The topic was WordPress Hosting Basics, although not all of the content is WordPress specific, covering general topics such as DNS, security and performance.
Yoast SEO is the most popular choice for doing some of the heavy lifting when optimising your site for search engines and social platforms. With millions of active installs, most WordPress sites are using this plugin, but like all good tools, you still need to use it correctly and put in the work yourself to see results.
This talk was delivered at the Melbourne WordPress Meetup in March 2018, I covered what's new in the latest release of Yoast SEO, as well as the fundamental areas you need to focus on to ensure you content can be found in the search engines.
Bootstrapping eCommerce with WordPress and WooCommerceChris Burgess
An overview of WordPress eCommerce, with a focus on the popular option - WooCommerce. I cover some of the basics, common extensions, and where to get help.
This is a slide deck from a talk I gave at the Melbourne WordPress Meetup about SSL/HTTPS. It covers the basics on what it SSL is, if you should be using it, and how to enable it on your WordPress site.
This talk was initially delivered at the Melbourne WordPress User Meetup. With tens of thousands of choices for WordPress users and developers, choosing the right theme is an important decision to make when working on any WordPress project. Theme choice impacts on not only design and UX, but also usability, accessibility, performance and more.
This is a short slide deck delivered at an event that was part of Melbourne Spring Fashion Week called Fashion Forward. The aim was to help fashion bloggers learn about the benefits of SEO and get their blogs found.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
8. Don’t wait to see something like this
before you care about it.
9. Try and be proactive, not just reactive.
• xxx
http://www.dailymail.co.uk/news/article-1388660/Mississippi-River-flooding-Residents-build-homemade-dams-saves-houses.html
10. What we’ll cover…
• Common myths and misconceptions
• Why is WordPress a popular target?
• Who is an attacker?
• What motivates them?
• How do they do it?
• What can they do?
• What is the impact?
• What can you do?
• Common mistakes and how to avoid them
11. A little about me…
• Co-founder Clickify – Digital Marketing Agency
• Editor for SitePoint WordPress Channel
• Help organise a few Meetups (Melbourne
WordPress User Meetup and Melbourne SEO
Meetup)
@chrisburgess
18. Common myths and misconceptions
“WordPress sites always get hacked.”
“No one is interested in attacking my site.”
“I’ve got nothing valuable for anyone to steal.”
“Security is not my problem, my host/developer/
plugin takes care of security for me.”
23. “Most successful WordPress hack
attacks are typically the result of
human error, be it a configuration
error or failing to maintain WordPress,
such as keeping core and all plugins
up to date, or installing insecure
plugins etc.”
- Robert Abela (@robertabela)
26. Who is an attacker?
A person or group who’s trying to attack your site.
It may personal, but most often you’re just a victim of
opportunity.
Typically, your website is just one faceless entity on a
massive list of sites being scanned and probed.
31. There are approximately 1500
files in a default WordPress
installation – not including
themes and plugins.
32. What’s under the hood
• WordPress relies on a many popular Open Source libraries (as does
most software).
• Here are a few of the most common ones:
– jQuery
– jQuery Masonry
– jQuery Hotkeys
– jQuery Suggest
– jQuery Form
– jQuery Color
– jQuery Migrate
– jQuery Schedule
– jQuery UI
– Backbone
– colorpicker
– hoverIntent
– SWFObject
– TinyMCE
– Atom Lib
– Text Diff
– SimplePie
– Pomo
– ID3
– Snoopy
– PHPMailer
– POP3 Class
– PHPass
– PemFTP
https://www.sitepoint.com/javascript-and-php-libraries-used-by-wordpress/
33. They can do it via…
OUT OF DATE OR VULNERABLE THEMES
OUT OF DATE OR VULNERABLE PLUGINS
OUT OF DATE VERSION OF WORDPRESS
INTEGRATIONS
POOR PROCESSES
BAD PASSWORDS AND
PASSWORD MANAGEMENT
MISCONFIGURATION
HUMAN ERROR
55. Impacts your bottom line
• Loss in revenue
• Lose customers
• Cost of professional help
• Cost of your time
• Cost of your resources
• Potential legal and compliance issues
$
56. Damage to reputation
• Affects brand reputation
• Can compromise visitor systems or data
• Loss of trust and confidence amongst
customers or clients
• Negative publicity
L
57. STRESS!
• Causes you unnecessary stress dealing with
the security breach
• Can even cause stress to your staff, colleagues
and customers
!