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Getting Started with Google Data Studio

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Presented at the Melbourne SEO Meetup in September 2019, this slide deck offers a broad overview of the Google Data Studio product. It includes a walk through of the main features, resources to help you learn more, as well as some tips to help you with your own custom dashboards and reports.

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Getting Started with Google Data Studio

  1. 1. Getting Started with Google Data Studio Melbourne SEO Meetup, September 2019 Chris Burgess @chrisburgess
  2. 2. What is Data Studio?
  3. 3. First release mid 2016, out of beta Oct 2018
  4. 4. Dashboarding
  5. 5. Visualisation
  6. 6. Interactive Reporting
  7. 7. Rapidly Evolving
  8. 8. All the features of the standard Google business tools
  9. 9. Google Docs (editing)
  10. 10. Google Drive (sharing)
  11. 11. Multi-page
  12. 12. Smart Copy and Paste
  13. 13. Easy Heatmaps
  14. 14. Easy Filters, Calculated Fields, Data Blending and more…
  15. 15. Vote for features here: https://support.google.com/datastudio/answer/7340016
  16. 16. Easy integration with almost everything…
  17. 17. Data Connectors (currently 160+)
  18. 18. Official
  19. 19. Third Party
  20. 20. Example for SEOs
  21. 21. Other Examples
  22. 22. https://blog.prototypr.io/the-6-best-free-google-data-studio-templates-9825c7f0fbd9
  23. 23. http://googledatastudio.co/data-studio-agency/
  24. 24. https://www.reddit.com/r/dataisbeautiful/
  25. 25. Sharing/Embedding
  26. 26. Embed, oEmbed, OpenGraph
  27. 27. Creating Your First Dashboard
  28. 28. Importing Your Data
  29. 29. https://phppot.com/php/php-restful-web-service/
  30. 30. Guides
  31. 31. Quick Start Guide https://support.google.com/datastudio/answer/9171315
  32. 32. Data Studio Tutorials https://support.google.com/datastudio/topic/9170843
  33. 33. Data Studio Tutorials https://cloud.google.com/bi-engine/docs/getting-started-data- studio
  34. 34. Other Guides • Distilled - https://www.distilled.net/google-data-studio-tutorial/ • Data Driven/Jeffalytics - https://www.jeffalytics.com/google-data-studio-templates/ • Yoast - https://yoast.com/video/how-to-create-a-dashboard-in-google-data-studio/ • SEMrush - https://www.semrush.com/kb/929-google-data-studio • HubSpot - https://blog.hubspot.com/marketing/google-data-studio
  35. 35. Personal Thoughts on Reporting… • Think about the audience who will read the report: • What do they care about? • What is their skill level to understand the data? • Less is more, don’t include data just for the sake of it • Include an executive summary • What works for one report/audience might not work for another • Don’t sugar coat things, use the data to help guide decisions
  36. 36. What are your Google Data Studio or reporting tips? Get in touch! @chrisburgess https://chrisburgess.com.au/

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