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KEYNOTE
SAN DIEGO, CA ~ MAY 2 - 3, 2024
DIGIMARCONCALIFORNIA.COM | #DigiMarConCalifornia
De-risk Your
Digital Evolution
Hannah Grap
SVP, CORPORATE
MARKETING
SITECORE
De-risk Your
Digital Evolution
Hannah Grap
Senior VP, Corporate Marketing
Sitecore
© 2024 Sitecore Corporation A/S.
In 2023, martech teams reported using
just 33% of total martech stack capability.
2023 Gartner Marketing Technology Survey
© 2024 Sitecore Corporation A/S.
Evolution unlocks opportunity
© 2024 Sitecore Corporation A/S.
1. Be clear about your
objectives and goals
© 2024 Sitecore Corporation A/S.
2. Centralize truth
& avoid adding siloes
© 2024 Sitecore Corporation A/S.
3. Ensure you have the data
you need (and can use it)
© 2024 Sitecore Corporation A/S.
4. Think globally
from day one
© 2024 Sitecore Corporation A/S.
5. Define governance
requirements
© 2024 Sitecore Corporation A/S.
6. Consider your
available resources
© 2024 Sitecore Corporation A/S.
7. Think big…
but move forward
© 2024 Sitecore Corporation A/S.
De-risk your digital evolution
1. Be clear about your objectives and goals
2. Centralize truth & avoid adding siloes
3. Ensure you have the data you need (and can use it)
4. Think globally from day one
5. Define governance requirements
6. Consider your available resources
7. Think big…but move forward
© 2024 Sitecore Corporation A/S.
Ensure you have the data you need
(and can use it)
Let’s continue the
conversation!
@hannahgrap
De-risk Your Digital Evolution - Hannah Grap

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Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
 

De-risk Your Digital Evolution - Hannah Grap

  • 1. KEYNOTE SAN DIEGO, CA ~ MAY 2 - 3, 2024 DIGIMARCONCALIFORNIA.COM | #DigiMarConCalifornia De-risk Your Digital Evolution Hannah Grap SVP, CORPORATE MARKETING SITECORE
  • 2. De-risk Your Digital Evolution Hannah Grap Senior VP, Corporate Marketing Sitecore
  • 3. © 2024 Sitecore Corporation A/S. In 2023, martech teams reported using just 33% of total martech stack capability. 2023 Gartner Marketing Technology Survey
  • 4. © 2024 Sitecore Corporation A/S. Evolution unlocks opportunity
  • 5. © 2024 Sitecore Corporation A/S. 1. Be clear about your objectives and goals
  • 6. © 2024 Sitecore Corporation A/S. 2. Centralize truth & avoid adding siloes
  • 7. © 2024 Sitecore Corporation A/S. 3. Ensure you have the data you need (and can use it)
  • 8. © 2024 Sitecore Corporation A/S. 4. Think globally from day one
  • 9. © 2024 Sitecore Corporation A/S. 5. Define governance requirements
  • 10. © 2024 Sitecore Corporation A/S. 6. Consider your available resources
  • 11. © 2024 Sitecore Corporation A/S. 7. Think big… but move forward
  • 12. © 2024 Sitecore Corporation A/S. De-risk your digital evolution 1. Be clear about your objectives and goals 2. Centralize truth & avoid adding siloes 3. Ensure you have the data you need (and can use it) 4. Think globally from day one 5. Define governance requirements 6. Consider your available resources 7. Think big…but move forward
  • 13. © 2024 Sitecore Corporation A/S. Ensure you have the data you need (and can use it) Let’s continue the conversation! @hannahgrap