A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Winning in a Mobile Search World #LearnInboundAleyda Solís
Search is now mobile driven: How can you optimize and maximize your site results with it? Here are criteria, guidelines and tools to use for a mobile-first SEO process.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
How to establish a successful internationally targeted site? Take a look at the steps, criteria and tools that you can use to maximize the chances of success.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
How to achieve mind-blowing Content Marketing ROIJeremy Cabral
Presentation at Search Marketing Summit Sydney 2016. Here's the synopsis:
"Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that's the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business.
This session will show you how to create a world-class strategy for combining these social and content marketing to deliver real results. From real world examples to real-time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately."
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Winning in a Mobile Search World #LearnInboundAleyda Solís
Search is now mobile driven: How can you optimize and maximize your site results with it? Here are criteria, guidelines and tools to use for a mobile-first SEO process.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
How to establish a successful internationally targeted site? Take a look at the steps, criteria and tools that you can use to maximize the chances of success.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
How to achieve mind-blowing Content Marketing ROIJeremy Cabral
Presentation at Search Marketing Summit Sydney 2016. Here's the synopsis:
"Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that's the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business.
This session will show you how to create a world-class strategy for combining these social and content marketing to deliver real results. From real world examples to real-time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately."
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016Peter Mead
If you want Paid Traffic and you use WordPress, here's a buch of PPC Hacks - This talk was given by Peter Mead at the BigDigital Conference in Adelaide 2016
Harnessing The Power Of Archetypes For Your Digital MarketingGianluca Fiorelli
Consider this:
1) 80% of the times we take a decision unconsciously;
2) archetypes are figures and images imprinted and hardwired into our psyches.
Therefore, if a Brand is able to define an archetype figure around which to develop its own identity, and such to be attuned with the ones its audience refers itself to, then that Brand will be able to communicate and create strong bonds with that audience on a almost subliminal level, and with obvious competitive advantages.
In this deck I present the 12 archetype figures and how to use them along with narrative modes in order to create a branded world that users will love to be part of.
Using 'page importance' in ongoing conversation with Googlebot to get just a bit more crawl budget as part of technical SEO strategy for ecommerce and enterprise SEO website projects
Identifying a Compromised WordPress SiteChris Burgess
This talk was originally delivered at the Melbourne WordPress Developer Meetup in July 2016. Rather than the common talks on hardening and prevention, this presentation covered how you can identify a WordPress website is compromised, and some of the early warning signs.
A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.
WordPress Security Basics - Melbourne WordPress User MeetupChris Burgess
This presentation covers the basic security topics that those building or hosting your own WordPress website should be aware of. Security is an incredibly broad topic, this is targeted at those who want to hit the ground running.
WordPress SEO Tips from a talk given at the Melbourne SEO Meetup in April 2016. It was delivered in person, and also via a webinar via an SEMrush online event.
WordPress SEO Basics - Melbourne WordPress MeetupChris Burgess
The slide deck from an introduction to WordPress SEO, covering basic search engine optimization, onsite and offsite factors, keyword/topic and content strategy, WordPress SEO by Yoast and a few recommendations to help people learn more about SEO in general.
In this presentation we cover the details of installing WordPress, go over common problems and talk about the importance of maintaining your website and basic website security.
WordPress Menus - Melbourne User MeetupChris Burgess
Menus aren't the most exciting topic, but they're a critical component of any successful website. In this slide deck from the Melbourne WordPress User Meetup, I cover all of the basics for creating and managing menus in WordPress, along with a few tips and handy plugins.
These are the slides from my keynote at WordCamp Brisbane. There's a lot in here and I'm not sure they make much sense without the presenter but people have been asking for them.
Build on Chassis: Introduction to a Solid Development WorkflowJapheth Thomson
Build on Chassis: Introduction to a Solid Development Workflow
This covers setup and walk through of using Chassis as the basis of your development environment when creating themes, plugins, or client projects on WordPress. Also, using Mina for deployment tasks.
Le tendenze attuali e i tools per ottenere il massimo dalle vostre campagne SEO.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
At the 2015 MnSearch Summit, Aleyda Solis delivered a great presentation titled "How to Effectively Establish & Run a Successful International Digital Marketing Strategy".
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
When Your Inventory Changes: SEO Tips For Changing Product Pages Aleyda Solís
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Coca Cola Branding Strategy and strategic marketing plan
Writing the Right Content at #SMS2016
1. #contentconnect at #SMS2016 by @aleyda from @orainti
“WRITING THE RIGHT CONTENT”
Identifying Highly Searchable Content Opportunities that Connect with your Audience
3. #contentconnect at #SMS2016 by @aleyda from @orainti
I speak
ORAINTI.COM
I write
I’m Aleyda Solis
@ALEYDA FB.COM/ALEYDASEOTIPS/
#contentconnect at #SMS2016 by @aleyda from @orainti
I do SEO I shareI tweet
4. #contentconnect at #SMS2016 by @aleyda from @orainti
SEO & Content?
#contentconnect at #SMS2016 by @aleyda from @orainti
5. #contentconnect at #SMS2016 by @aleyda from @orainti
COPYWRITER
Don’t tell me how to
write my content…
#contentconnect at #SMS2016 by @aleyda from @orainti
6. #contentconnect at #SMS2016 by @aleyda from @orainti
SEO
I only wanted you to
use some keywords!
#contentconnect at #SMS2016 by @aleyda from @orainti
7. #contentconnect at #SMS2016 by @aleyda from @orainti
Content
Design
SEO
These situations between SEOs & any other areas
are caused when you think that it works like this
#contentconnect at #SMS2016 by @aleyda from @orainti
Product
Branding
Development Usability
8. #contentconnect at #SMS2016 by @aleyda from @orainti
It’s not about doing any action for SEO though…
but doing SEO to grow any action & presence
#contentconnect at #SMS2016 by @aleyda from @orainti
9. #contentconnect at #SMS2016 by @aleyda from @orainti
SEO works when it’s used as a cross-functional growth driver that
optimizes your multichannel actions & presence
#contentconnect at #SMS2016 by @aleyda from @orainti
10. #contentconnect at #SMS2016 by @aleyda from @orainti
… including your content, and not only to
make it easily findable by search bots
#contentconnect at #SMS2016 by @aleyda from @orainti
11. #contentconnect at #SMS2016 by @aleyda from @orainti
Or to protect it against potentially
dangerous Google mascots
#contentconnect at #SMS2016 by @aleyda from @orainti
12. #contentconnect at #SMS2016 by @aleyda from @orainti
But by helping your content to accurately answer your customers
queries across their journey, supporting it to achieve its goals
#contentconnect at #SMS2016 by @aleyda from @orainti
13. #contentconnect at #SMS2016 by @aleyda from @orainti
To communicate your news
#contentconnect at #SMS2016 by @aleyda from @orainti
14. #contentconnect at #SMS2016 by @aleyda from @orainti
To sell your products or services
#contentconnect at #SMS2016 by @aleyda from @orainti
15. #contentconnect at #SMS2016 by @aleyda from @orainti
Provide relevant support
#contentconnect at #SMS2016 by @aleyda from @orainti
16. #contentconnect at #SMS2016 by @aleyda from @orainti
Establish your brand as an authority
#contentconnect at #SMS2016 by @aleyda from @orainti
17. #contentconnect at #SMS2016 by @aleyda from @orainti
Grow your community
#contentconnect at #SMS2016 by @aleyda from @orainti
18. #contentconnect at #SMS2016 by @aleyda from @orainti
It’s time to go fishing for those
content opportunities
#contentconnect at #SMS2016 by @aleyda from @orainti
19. #contentconnect at #SMS2016 by @aleyda from @orainti
Start by identifying the current successful
content among your audience
#contentconnect at #SMS2016 by @aleyda from @orainti
Your own
content
Your
competition
Your
industry
Other
Countries
Similar
Industries
20. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
What’s your most visited & best converting content per device & channel?
Google Analytics
21. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Your top pages with the highest search visibility per device?
Google Search Console
22. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Your highest linked pages and most shared ones in social platforms?
cognitiveseo.com
buzzsumo.com
23. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Identify which terms they are ranking with by using
URLProfier Google Search Console Integration
urlprofiler.com
24. #contentconnect at #SMS2016 by @aleyda from @orainti
Now you have the topics towards which your best
performing & most popular content is focused on
#contentconnect at #SMS2016 by @aleyda from @orainti
25. #contentconnect at #SMS2016 by @aleyda from @orainti
Now you have the topics towards which your best
performing & most popular content is focused on
#contentconnect at #SMS2016 by @aleyda from @orainti
For which terms
does your
content have a
high CTR?
For which terms
is your content
ranking higher?
For which terms
does your content
have a low CTR?
For which terms
is your content
ranking lower?
26. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Expand this list by identifying the highest traffic
pages & categories from your competitors…
semrush.com
sistrix.com
27. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
and the terms driving the visibility towards them
28. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Identify which are those queries that your competitors
are already leveraging that you’re still not targeting
29. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
And those for which they are ranking and
obtaining more visibility than you already
30. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Download and segment these terms with the
ones you already had from your own site
31. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
If you still don't have much you can follow the same process with your
industries top sites, related industries or same industry in other countries
similarweb.com
32. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
It’s time to filter & choose the relevant terms that you have
gathered and organize them based on their search intent & type
+
informational
review
tips
guide
news
transactional
buy
reserve
purchase
register
or
products
brands
products
or
or
33. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Mapping them to your different personas & scenarios
Background
Characteristics
Activities &
Motivations
Context
Scenarios
34. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
… and if you still don’t have them, this is the time to develop them!
http://moz.com/blog/personas-understanding-the-person-behind-the-visit http://www.creativity101.com/creating-a-persona-why-and-how/
35. #contentconnect at #SMS2016 by @aleyda from @orainti
You can now take the previous relevant segmented queries
as an input to identify your new potential content topics
#contentconnect at #SMS2016 by @aleyda from @orainti
Your own
content
Your
competition
Your
industry
Other
Countries
Similar
Industries
New
relevant
topics
36. #contentconnect at #SMS2016 by @aleyda from @orainti
Start by expanding each of these queries to answer the most common user
questions across the customer journey: From transactional about products
#contentconnect at #SMS2016 by @aleyda from @orainti
Moz.com
ranktank.com
37. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
To cross-platform & multi-device offers
keywordtool.io
38. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
to questions about your business & even industry as a whole
39. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
or about your brand, when researching previous the
conversion, comparing it with your competitors…
40. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Or when looking for support about your
products or services after buying
41. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
… Not only in Google, but in any other searchable platforms where
you can also build presence and create multi-format content for
42. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Prioritize those queries that are relevant & popular, but also from which
you can get more visibility through SERP features & lower difficulty
semrush.com
moz.com
43. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Capitalizing on your business & website characteristics that you
can use to improve your content visibility with search features
AMP in News Carrousel
App Indexing
G Maps Results
44. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Or that are specifically popular for your business in mobile search
Google Keyword Finder
45. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
It’s also key to verify the format & platforms that your audience better
engage with, to prioritize them when creating & promoting your content
buzzsumo
46. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Researching for more granular recurrent & hot topics directly in those
top communities that are specifically relevant or highly popular
reddit
pinterest
47. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
With all of this you can build a prioritized list of potential
content topics using the previous criteria into consideration
BEHAVIOR
relevance
volume
seasonality
intent
BUSINESS
availability
profitability
STATUS
content existence
content format
rankings
traffic
conversion rate
SEARCH RESULTS
competition
features
48. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Use it to create a content matrix that fits with your
business & Web content goals & resources
www.distilled.net/blog/the-content-matrix/
49. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
This will give you input to create a diverse range of effective & useful
content, like product comparison pages to help your users decide
50. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Cross-platforms landing pages that drive
visibility and conversions towards your app
YES
NO
51. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Support pages that your audience actually search for, that
solve their issues while increasing engagement & loyalty
YES
52. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
Even leveraging search features to increase visibility for related queries
or using highly authoritative platforms to rank for highly competitive terms
Snapchat
should have
produced this
content!
Opportunity
alert to create an
infographic about
how to use
Snapchat
53. #contentconnect at #SMS2016 by @aleyda from @orainti
But what if it’s a really competitive industry and all
topics are already targeted with amazing content?
#contentconnect at #SMS2016 by @aleyda from @orainti
54. #contentconnect at #SMS2016 by @aleyda from @orainti
Then, you can reuse them!
#contentconnect at #SMS2016 by @aleyda from @orainti
Your own
content
Your
competition
Your
industry
Other
Countries
Similar
Industries
New
relevant
topics
Same Topics
Reformat
Update
Expand
Curate
Refocus
55. #contentconnect at #SMS2016 by @aleyda from @orainti
Follow the content reusage workflow
to identify opportunities
#contentconnect at #SMS2016 by @aleyda from @orainti
56. #contentconnect at #SMS2016 by @aleyda from @orainti
I do it with my own content: Update existing content
that is outdated and not that useful anymore
#contentconnect at #SMS2016 by @aleyda from @orainti
57. #contentconnect at #SMS2016 by @aleyda from @orainti
Expand content that is not complete and can be
more useful if more information is added
#contentconnect at #SMS2016 by @aleyda from @orainti
58. #contentconnect at #SMS2016 by @aleyda from @orainti
Reformat existing content that would be easier to
understand and use if it’s created in another format
#contentconnect at #SMS2016 by @aleyda from @orainti
59. #contentconnect at #SMS2016 by @aleyda from @orainti
Curate content that has many independent and non-organized
sources or is complex to give a unified, easier understanding
#contentconnect at #SMS2016 by @aleyda from @orainti
60. #contentconnect at #SMS2016 by @aleyda from @orainti
Refocus content that can be targeted from another
standpoint or useful perspective for your audience
#contentconnect at #SMS2016 by @aleyda from @orainti
61. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
There’s no excuse! There are always opportunities to create
or reuse content to effectively connect with your audience
62. #contentconnect at #SMS2016 by @aleyda from @orainti#contentconnect at #SMS2016 by @aleyda from @orainti
That will increase not only your search visibility, but your
engagement, traffic, conversions, links & mentions… like this!
seomonitor.com
63. #contentconnect at #SMS2016 by @aleyda from @orainti
Now is your time to create it! Questions?
#contentconnect at #SMS2016 by @aleyda from @orainti