This document contains links to reference slides from an Envato talk on November 6th, 2015. It discusses basic structured content, the difference between search queries and keywords, why "good unique content" needs to change. It also mentions the future of search engine results pages and how they may become more like personal assistants that can understand the world, the user, and provide contextual answers instead of search engine result pages for voice searches.

1. #Envatotalks 11/06/2015
Reference Slides
@chrisburgess

2. Content

4. Basic Structured Content
http://forums.seochat.com/search-engine-optimization-28/div-tags-search-engine-optimization-392087.html

5. Search Queries vs Keywords
http://www.wordstream.com/blog/ws/2011/05/25/keywords-vs-search-queries

6. Why “Good Unique Content” Needs to Die
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday

7. The Future of the SERPs
Thanks to Dr Pete Meyers for the following few
pages, you can get check out his whole deck at:
http://www.slideshare.net/crumplezone/a-guide-to-google-down-under-edition

12. “Personal Digital Assistants”
The goal is to build the ultimate assistant, one
that understands:
– The world
– You and your world
– Your current context

13. http://www.futureplatforms.com/newsletter/2013/11/28/beacons-set-to-revolutionise-mobile/

16. You can’t have a SERP with voice, you
have an answer