SlideShare a Scribd company logo
SEO BASICS
FOR BLOGGERS
Chris Burgess
@chrisburgess
clickify.com
What I’ll Cover…
•  What is SEO?
•  Getting Found
•  Structuring Your Content
•  Essential Tools
•  WordPress SEO by Yoast
•  Recommended Resources
What is SEO?
SEO Basics for Bloggers
What is SEO?
Search Engine Optimization
What is SEO?
ORGANIC	
  (SEO)	
  
PAID	
  (SEM)	
  
PAID	
  (SEM)	
  
Getting Found
1. Put your visitors first
Profile Your Visitors
•  What gender?
•  What age?
•  What interests?
•  What do they need?
•  What can you provide them with?
•  What is the purchase cycle like for them?
•  What pain points can you alleviate?
•  What competitor sites to they also visit?
•  What can you give that no other site
does?
2. What is your main goal?
Are You Looking For…
•  More visitors?
•  More leads?
•  More customers?
•  More subscribers?
•  More online sales?
•  More advertising?
Use this to benchmark your progress and to
ensure you have a focused call to action on
your site.
3. Prepare Your Strategy
What Your Strategy Should Include
SEO
•  Keyword Research
•  Content Marketing
•  Onsite/Offsite
It also needs to be integrated with:
•  SEM
•  Social Media
•  Comms/PR
•  Advertising
Keyword Research
Google Keyword Planner
h"p://adwords.google.com/keywordplanner	
  	
  
Google Trends – Keyword Research
h"ps://www.google.com.au/trends/	
  
Structuring your
Content
Content Structure – Hierarchical Order
<h1>Only 1 Heading 1(with target topic/keyword)<h1>
<h2>Sub Heading 2</h2>
<h3>Heading 3</h3>
<h2>Sub Heading 2</h2>
Pe9erunt	
  u9	
  sibi	
  concilium	
  to9us	
  Galliae	
  in	
  diem	
  certam	
  indicere.	
  Praeterea	
  iter	
  est	
  
quasdam	
  res	
  quas	
  ex	
  communi.	
  Prima	
  luce,	
  cum	
  quibus	
  mons	
  aliud	
  	
  consensu	
  ab.	
  
Pe9erunt	
  u9	
  sibi	
  concilium	
  to9us	
  
Galliae	
  in	
  diem	
  certam	
  indicere.	
  
Praeterea	
  iter	
  est	
  quasdam	
  res	
  
quas	
  ex	
  communi.	
  Prima	
  luce,	
  
cum	
  quibus	
  mons	
  aliud	
  	
  consensu	
  
ab.	
  
Pe9erunt	
  u9	
  sibi	
  concilium	
  to9us	
  Galliae	
  in	
  diem	
  certam	
  
indicere.	
  Praeterea	
  iter	
  est	
  quasdam	
  res	
  quas	
  ex	
  communi.	
  
Prima	
  luce,	
  cum	
  quibus	
  mons	
  aliud	
  	
  consensu	
  ab.	
  
IMAGE	
  
Content Structure
•  Descriptive File Name and use Image ALT Tags
Content Structure
•  Page Titles – Unique Title Tag for each page combination of
target keywords
•  Page URLs – Try to use keyword with hyphens as separators
•  Meta Description – Used in SERPs, try to include chosen keyword
Page	
  URL	
  
Meta	
  Descrip9on	
  
Page	
  Title	
  
Content Structure
Essential Tools
Essential Tools
•  Google Analytics
•  Google Search Console (Webmaster Tools)
•  Google Keyword Planner
•  Modern CMS (like WordPress)
I’d highly recommend starting with these free tools.
Specialists will use a variety of tools, however the above are more
than enough to get you started.
Google Tools
Google Analytics
Google Search Console
Google Keyword Planner
WordPress SEO
By Yoast
h"ps://wordpress.org/plugins/wordpress-­‐seo/	
  
SEO Basics for Bloggers
SEO Basics for Bloggers
Recommended Resources
•  Beginners Guide to SEO
–  https://moz.com/beginners-guide-to-seo
•  SEO Meetup
–  https://www.meetup.com/Melbourne-SEO/
•  Search Engine Ranking Factors
–  http://moz.com/search-ranking-factors
•  Google Webmaster Resources
–  http://www.google.com/webmasters/

More Related Content

What's hot

High ROI Content Strategies for SEO
High ROI Content Strategies for SEOHigh ROI Content Strategies for SEO
High ROI Content Strategies for SEO
Cyrus Shepard
 
Keyword Research
Keyword Research Keyword Research
Keyword Research
semrush_webinars
 
Yoast WP SEO Review
Yoast WP SEO ReviewYoast WP SEO Review
What Is SEO / Search Engine Optimization?
What Is SEO / Search Engine Optimization?What Is SEO / Search Engine Optimization?
What Is SEO / Search Engine Optimization?
UsamaRaza14
 
Best Digital Marketing Training course
Best Digital Marketing Training courseBest Digital Marketing Training course
Best Digital Marketing Training course
PARINITA Gupta
 
Seo for Wordpress - Wordcamp Montreal 2012
Seo for Wordpress - Wordcamp Montreal 2012Seo for Wordpress - Wordcamp Montreal 2012
Seo for Wordpress - Wordcamp Montreal 2012
CT Moore
 
Perfect Pages: Content Strategy and SEO
Perfect Pages: Content Strategy and SEOPerfect Pages: Content Strategy and SEO
Perfect Pages: Content Strategy and SEO
Cyrus Shepard
 
Linkedin mastery - Profiles, Groups, and Paid Ads
Linkedin mastery - Profiles, Groups, and Paid AdsLinkedin mastery - Profiles, Groups, and Paid Ads
Linkedin mastery - Profiles, Groups, and Paid Ads
Jabez LeBret
 
Paid Advertising , SEO/ PR & Social Media
Paid Advertising, SEO/PR & Social MediaPaid Advertising, SEO/PR & Social Media
Paid Advertising , SEO/ PR & Social Media
Henrik Bondtofte
 
Making money with Google's Adsense
Making money with Google's AdsenseMaking money with Google's Adsense
Making money with Google's Adsense
Ray Villalobos
 
Plan Before You Build: Information Architecture & Content Strategy
Plan Before You Build: Information Architecture & Content StrategyPlan Before You Build: Information Architecture & Content Strategy
Plan Before You Build: Information Architecture & Content Strategy
Jim True
 
SEMpdx: SEO 101
SEMpdx: SEO 101SEMpdx: SEO 101
SEMpdx: SEO 101
Anvil Media, Inc.
 
Search engine optimization panda-penguin-mobile
Search engine optimization panda-penguin-mobileSearch engine optimization panda-penguin-mobile
Search engine optimization panda-penguin-mobile
Jenn Mathews Marketing Consulting
 
How to get on the first page of google
How to get on the first page of googleHow to get on the first page of google
How to get on the first page of google
KeystoneClick
 
Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missing
Beyond Yoast: 7 Critical SEO Steps Your Are Probably MissingBeyond Yoast: 7 Critical SEO Steps Your Are Probably Missing
Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missing
bigfishresults
 
SEO and search plugins
SEO and search pluginsSEO and search plugins
SEO and search plugins
dotCMS
 
Vtic 2013 smseo_bootcampfinal
Vtic 2013 smseo_bootcampfinalVtic 2013 smseo_bootcampfinal
Vtic 2013 smseo_bootcampfinal
Bobbie Carlton
 
Super Simple SEO July 2015
Super Simple SEO July 2015 Super Simple SEO July 2015
Super Simple SEO July 2015
Jessica Woodbury
 
Troy Henikoff - Entrepreneur's Guide to SEO
Troy Henikoff - Entrepreneur's Guide to SEOTroy Henikoff - Entrepreneur's Guide to SEO
Troy Henikoff - Entrepreneur's Guide to SEO
rmannino
 
SEO Basics for Entrepreneur
SEO Basics for Entrepreneur SEO Basics for Entrepreneur
SEO Basics for Entrepreneur
Amit Panchal
 

What's hot (20)

High ROI Content Strategies for SEO
High ROI Content Strategies for SEOHigh ROI Content Strategies for SEO
High ROI Content Strategies for SEO
 
Keyword Research
Keyword Research Keyword Research
Keyword Research
 
Yoast WP SEO Review
Yoast WP SEO ReviewYoast WP SEO Review
Yoast WP SEO Review
 
What Is SEO / Search Engine Optimization?
What Is SEO / Search Engine Optimization?What Is SEO / Search Engine Optimization?
What Is SEO / Search Engine Optimization?
 
Best Digital Marketing Training course
Best Digital Marketing Training courseBest Digital Marketing Training course
Best Digital Marketing Training course
 
Seo for Wordpress - Wordcamp Montreal 2012
Seo for Wordpress - Wordcamp Montreal 2012Seo for Wordpress - Wordcamp Montreal 2012
Seo for Wordpress - Wordcamp Montreal 2012
 
Perfect Pages: Content Strategy and SEO
Perfect Pages: Content Strategy and SEOPerfect Pages: Content Strategy and SEO
Perfect Pages: Content Strategy and SEO
 
Linkedin mastery - Profiles, Groups, and Paid Ads
Linkedin mastery - Profiles, Groups, and Paid AdsLinkedin mastery - Profiles, Groups, and Paid Ads
Linkedin mastery - Profiles, Groups, and Paid Ads
 
Paid Advertising , SEO/ PR & Social Media
Paid Advertising, SEO/PR & Social MediaPaid Advertising, SEO/PR & Social Media
Paid Advertising , SEO/ PR & Social Media
 
Making money with Google's Adsense
Making money with Google's AdsenseMaking money with Google's Adsense
Making money with Google's Adsense
 
Plan Before You Build: Information Architecture & Content Strategy
Plan Before You Build: Information Architecture & Content StrategyPlan Before You Build: Information Architecture & Content Strategy
Plan Before You Build: Information Architecture & Content Strategy
 
SEMpdx: SEO 101
SEMpdx: SEO 101SEMpdx: SEO 101
SEMpdx: SEO 101
 
Search engine optimization panda-penguin-mobile
Search engine optimization panda-penguin-mobileSearch engine optimization panda-penguin-mobile
Search engine optimization panda-penguin-mobile
 
How to get on the first page of google
How to get on the first page of googleHow to get on the first page of google
How to get on the first page of google
 
Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missing
Beyond Yoast: 7 Critical SEO Steps Your Are Probably MissingBeyond Yoast: 7 Critical SEO Steps Your Are Probably Missing
Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missing
 
SEO and search plugins
SEO and search pluginsSEO and search plugins
SEO and search plugins
 
Vtic 2013 smseo_bootcampfinal
Vtic 2013 smseo_bootcampfinalVtic 2013 smseo_bootcampfinal
Vtic 2013 smseo_bootcampfinal
 
Super Simple SEO July 2015
Super Simple SEO July 2015 Super Simple SEO July 2015
Super Simple SEO July 2015
 
Troy Henikoff - Entrepreneur's Guide to SEO
Troy Henikoff - Entrepreneur's Guide to SEOTroy Henikoff - Entrepreneur's Guide to SEO
Troy Henikoff - Entrepreneur's Guide to SEO
 
SEO Basics for Entrepreneur
SEO Basics for Entrepreneur SEO Basics for Entrepreneur
SEO Basics for Entrepreneur
 

Similar to SEO Basics for Bloggers

Introduction to SEO and SEO for WordPress
Introduction to SEO and SEO for WordPressIntroduction to SEO and SEO for WordPress
Introduction to SEO and SEO for WordPress
Chris Burgess
 
SEO Seminar for SF Chamber
SEO Seminar for SF ChamberSEO Seminar for SF Chamber
SEO Seminar for SF Chamber
Elative
 
Class 6 seo class
Class 6   seo class Class 6   seo class
Class 6 seo class
Sarah Zeldman
 
Class 6 seo class
Class 6   seo class Class 6   seo class
Class 6 seo class
TheEmaven
 
Denver ISS Digital Marketing Presentation
Denver ISS Digital Marketing PresentationDenver ISS Digital Marketing Presentation
Denver ISS Digital Marketing Presentation
Mary Merritt
 
Getting it Right with Keyword Research - Stukent Expert Session
Getting it Right with Keyword Research - Stukent Expert SessionGetting it Right with Keyword Research - Stukent Expert Session
Getting it Right with Keyword Research - Stukent Expert Session
Stukent Inc.
 
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
Simplilearn
 
Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)
NeslaSherin
 
Seo class (2) converted
Seo class (2) convertedSeo class (2) converted
Seo class (2) converted
NeslaSherin
 
SEO Presentation
SEO PresentationSEO Presentation
SEO Presentation
Alli Berry
 
Search Engine Marketing (Oldschool) - an introduction.
Search Engine Marketing (Oldschool) - an introduction.Search Engine Marketing (Oldschool) - an introduction.
Search Engine Marketing (Oldschool) - an introduction.
Tim Vermeire
 
SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015
Optimising
 
World domination by blog
World domination by blogWorld domination by blog
World domination by blog
David Rosam
 
Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012
andy1005
 
Search Marketing for Hoteliers
Search Marketing for HoteliersSearch Marketing for Hoteliers
Search Marketing for Hoteliers
Eight Trails
 
Commerce in context ver 06
Commerce in context ver 06Commerce in context ver 06
Commerce in context ver 06
hardik_surana
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
Subbu Lakshmanan
 
SEO Introduction
SEO IntroductionSEO Introduction
SEO Introduction
SSAA60
 
How to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tacticsHow to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tactics
Nathan Jones
 
7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing
Happy Marketer
 

Similar to SEO Basics for Bloggers (20)

Introduction to SEO and SEO for WordPress
Introduction to SEO and SEO for WordPressIntroduction to SEO and SEO for WordPress
Introduction to SEO and SEO for WordPress
 
SEO Seminar for SF Chamber
SEO Seminar for SF ChamberSEO Seminar for SF Chamber
SEO Seminar for SF Chamber
 
Class 6 seo class
Class 6   seo class Class 6   seo class
Class 6 seo class
 
Class 6 seo class
Class 6   seo class Class 6   seo class
Class 6 seo class
 
Denver ISS Digital Marketing Presentation
Denver ISS Digital Marketing PresentationDenver ISS Digital Marketing Presentation
Denver ISS Digital Marketing Presentation
 
Getting it Right with Keyword Research - Stukent Expert Session
Getting it Right with Keyword Research - Stukent Expert SessionGetting it Right with Keyword Research - Stukent Expert Session
Getting it Right with Keyword Research - Stukent Expert Session
 
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
 
Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)
 
Seo class (2) converted
Seo class (2) convertedSeo class (2) converted
Seo class (2) converted
 
SEO Presentation
SEO PresentationSEO Presentation
SEO Presentation
 
Search Engine Marketing (Oldschool) - an introduction.
Search Engine Marketing (Oldschool) - an introduction.Search Engine Marketing (Oldschool) - an introduction.
Search Engine Marketing (Oldschool) - an introduction.
 
SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015
 
World domination by blog
World domination by blogWorld domination by blog
World domination by blog
 
Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012
 
Search Marketing for Hoteliers
Search Marketing for HoteliersSearch Marketing for Hoteliers
Search Marketing for Hoteliers
 
Commerce in context ver 06
Commerce in context ver 06Commerce in context ver 06
Commerce in context ver 06
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
SEO Introduction
SEO IntroductionSEO Introduction
SEO Introduction
 
How to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tacticsHow to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tactics
 
7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing
 

More from Chris Burgess

Getting Started with Google Data Studio
Getting Started with Google Data StudioGetting Started with Google Data Studio
Getting Started with Google Data Studio
Chris Burgess
 
Professional WordPress Security: Beyond Security Plugins
Professional WordPress Security: Beyond Security PluginsProfessional WordPress Security: Beyond Security Plugins
Professional WordPress Security: Beyond Security Plugins
Chris Burgess
 
WordPress Hosting Basics
WordPress Hosting BasicsWordPress Hosting Basics
WordPress Hosting Basics
Chris Burgess
 
Improving the WordPress Ecosystem with Tide
Improving the WordPress Ecosystem with TideImproving the WordPress Ecosystem with Tide
Improving the WordPress Ecosystem with Tide
Chris Burgess
 
Deep Dive Into Yoast SEO 7
Deep Dive Into Yoast SEO 7Deep Dive Into Yoast SEO 7
Deep Dive Into Yoast SEO 7
Chris Burgess
 
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerceBootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Chris Burgess
 
WordPress and SSL
WordPress and SSLWordPress and SSL
WordPress and SSL
Chris Burgess
 
Identifying a Compromised WordPress Site
Identifying a Compromised WordPress SiteIdentifying a Compromised WordPress Site
Identifying a Compromised WordPress Site
Chris Burgess
 
Choosing the Right WordPress Theme
Choosing the Right WordPress ThemeChoosing the Right WordPress Theme
Choosing the Right WordPress Theme
Chris Burgess
 
Head Slapping WordPress Security
Head Slapping WordPress SecurityHead Slapping WordPress Security
Head Slapping WordPress Security
Chris Burgess
 
WordPress SEO Tips
WordPress SEO TipsWordPress SEO Tips
WordPress SEO Tips
Chris Burgess
 
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)
Chris Burgess
 
WordPress Security Basics - Melbourne WordPress User Meetup
WordPress Security Basics - Melbourne WordPress User MeetupWordPress Security Basics - Melbourne WordPress User Meetup
WordPress Security Basics - Melbourne WordPress User Meetup
Chris Burgess
 
40 of the Most Popular WordPress Plugins
40 of the Most Popular WordPress Plugins40 of the Most Popular WordPress Plugins
40 of the Most Popular WordPress Plugins
Chris Burgess
 
WordPress SEO Basics - Melbourne WordPress Meetup
WordPress SEO Basics - Melbourne WordPress MeetupWordPress SEO Basics - Melbourne WordPress Meetup
WordPress SEO Basics - Melbourne WordPress Meetup
Chris Burgess
 
SEO Training at Envatotalks
SEO Training at EnvatotalksSEO Training at Envatotalks
SEO Training at Envatotalks
Chris Burgess
 
WordPress Menus - Melbourne User Meetup
WordPress Menus - Melbourne User MeetupWordPress Menus - Melbourne User Meetup
WordPress Menus - Melbourne User Meetup
Chris Burgess
 
WordPress Themes Demystified
WordPress Themes DemystifiedWordPress Themes Demystified
WordPress Themes Demystified
Chris Burgess
 
Installing WordPress The Right Way
Installing WordPress The Right WayInstalling WordPress The Right Way
Installing WordPress The Right Way
Chris Burgess
 
WordPress, Domain Names and Web Hosting Basics
WordPress, Domain Names and Web Hosting BasicsWordPress, Domain Names and Web Hosting Basics
WordPress, Domain Names and Web Hosting Basics
Chris Burgess
 

More from Chris Burgess (20)

Getting Started with Google Data Studio
Getting Started with Google Data StudioGetting Started with Google Data Studio
Getting Started with Google Data Studio
 
Professional WordPress Security: Beyond Security Plugins
Professional WordPress Security: Beyond Security PluginsProfessional WordPress Security: Beyond Security Plugins
Professional WordPress Security: Beyond Security Plugins
 
WordPress Hosting Basics
WordPress Hosting BasicsWordPress Hosting Basics
WordPress Hosting Basics
 
Improving the WordPress Ecosystem with Tide
Improving the WordPress Ecosystem with TideImproving the WordPress Ecosystem with Tide
Improving the WordPress Ecosystem with Tide
 
Deep Dive Into Yoast SEO 7
Deep Dive Into Yoast SEO 7Deep Dive Into Yoast SEO 7
Deep Dive Into Yoast SEO 7
 
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerceBootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
 
WordPress and SSL
WordPress and SSLWordPress and SSL
WordPress and SSL
 
Identifying a Compromised WordPress Site
Identifying a Compromised WordPress SiteIdentifying a Compromised WordPress Site
Identifying a Compromised WordPress Site
 
Choosing the Right WordPress Theme
Choosing the Right WordPress ThemeChoosing the Right WordPress Theme
Choosing the Right WordPress Theme
 
Head Slapping WordPress Security
Head Slapping WordPress SecurityHead Slapping WordPress Security
Head Slapping WordPress Security
 
WordPress SEO Tips
WordPress SEO TipsWordPress SEO Tips
WordPress SEO Tips
 
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)
 
WordPress Security Basics - Melbourne WordPress User Meetup
WordPress Security Basics - Melbourne WordPress User MeetupWordPress Security Basics - Melbourne WordPress User Meetup
WordPress Security Basics - Melbourne WordPress User Meetup
 
40 of the Most Popular WordPress Plugins
40 of the Most Popular WordPress Plugins40 of the Most Popular WordPress Plugins
40 of the Most Popular WordPress Plugins
 
WordPress SEO Basics - Melbourne WordPress Meetup
WordPress SEO Basics - Melbourne WordPress MeetupWordPress SEO Basics - Melbourne WordPress Meetup
WordPress SEO Basics - Melbourne WordPress Meetup
 
SEO Training at Envatotalks
SEO Training at EnvatotalksSEO Training at Envatotalks
SEO Training at Envatotalks
 
WordPress Menus - Melbourne User Meetup
WordPress Menus - Melbourne User MeetupWordPress Menus - Melbourne User Meetup
WordPress Menus - Melbourne User Meetup
 
WordPress Themes Demystified
WordPress Themes DemystifiedWordPress Themes Demystified
WordPress Themes Demystified
 
Installing WordPress The Right Way
Installing WordPress The Right WayInstalling WordPress The Right Way
Installing WordPress The Right Way
 
WordPress, Domain Names and Web Hosting Basics
WordPress, Domain Names and Web Hosting BasicsWordPress, Domain Names and Web Hosting Basics
WordPress, Domain Names and Web Hosting Basics
 

Recently uploaded

Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
Rajesh Math
 
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaRevolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
VikasYadav194549
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
GNW Consulting
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
Kaushal445159
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Flow Agency (formerly Flow SEO)
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
amanprince3789
 
Content Optimization Master Class - Matt Raven
Content Optimization Master Class - Matt RavenContent Optimization Master Class - Matt Raven
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
shahdmahmoudattia
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
SyrineTouati
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
Top Klickz
 
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
Markonik
 
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdfTAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
Social Samosa
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
swethag283189
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
iamnavigato
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 

Recently uploaded (20)

Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
 
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaRevolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
 
Content Optimization Master Class - Matt Raven
Content Optimization Master Class - Matt RavenContent Optimization Master Class - Matt Raven
Content Optimization Master Class - Matt Raven
 
Social Media and Personal Branding - Bob Cargill
Social Media and Personal Branding - Bob CargillSocial Media and Personal Branding - Bob Cargill
Social Media and Personal Branding - Bob Cargill
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
 
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
 
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdfTAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 

SEO Basics for Bloggers

  • 1. SEO BASICS FOR BLOGGERS Chris Burgess @chrisburgess clickify.com
  • 2. What I’ll Cover… •  What is SEO? •  Getting Found •  Structuring Your Content •  Essential Tools •  WordPress SEO by Yoast •  Recommended Resources
  • 5. What is SEO? Search Engine Optimization
  • 6. What is SEO? ORGANIC  (SEO)   PAID  (SEM)   PAID  (SEM)  
  • 8. 1. Put your visitors first
  • 9. Profile Your Visitors •  What gender? •  What age? •  What interests? •  What do they need? •  What can you provide them with? •  What is the purchase cycle like for them? •  What pain points can you alleviate? •  What competitor sites to they also visit? •  What can you give that no other site does?
  • 10. 2. What is your main goal?
  • 11. Are You Looking For… •  More visitors? •  More leads? •  More customers? •  More subscribers? •  More online sales? •  More advertising? Use this to benchmark your progress and to ensure you have a focused call to action on your site.
  • 12. 3. Prepare Your Strategy
  • 13. What Your Strategy Should Include SEO •  Keyword Research •  Content Marketing •  Onsite/Offsite It also needs to be integrated with: •  SEM •  Social Media •  Comms/PR •  Advertising
  • 16. Google Trends – Keyword Research h"ps://www.google.com.au/trends/  
  • 18. Content Structure – Hierarchical Order <h1>Only 1 Heading 1(with target topic/keyword)<h1> <h2>Sub Heading 2</h2> <h3>Heading 3</h3> <h2>Sub Heading 2</h2> Pe9erunt  u9  sibi  concilium  to9us  Galliae  in  diem  certam  indicere.  Praeterea  iter  est   quasdam  res  quas  ex  communi.  Prima  luce,  cum  quibus  mons  aliud    consensu  ab.   Pe9erunt  u9  sibi  concilium  to9us   Galliae  in  diem  certam  indicere.   Praeterea  iter  est  quasdam  res   quas  ex  communi.  Prima  luce,   cum  quibus  mons  aliud    consensu   ab.   Pe9erunt  u9  sibi  concilium  to9us  Galliae  in  diem  certam   indicere.  Praeterea  iter  est  quasdam  res  quas  ex  communi.   Prima  luce,  cum  quibus  mons  aliud    consensu  ab.   IMAGE  
  • 19. Content Structure •  Descriptive File Name and use Image ALT Tags
  • 20. Content Structure •  Page Titles – Unique Title Tag for each page combination of target keywords •  Page URLs – Try to use keyword with hyphens as separators •  Meta Description – Used in SERPs, try to include chosen keyword Page  URL   Meta  Descrip9on   Page  Title  
  • 23. Essential Tools •  Google Analytics •  Google Search Console (Webmaster Tools) •  Google Keyword Planner •  Modern CMS (like WordPress) I’d highly recommend starting with these free tools. Specialists will use a variety of tools, however the above are more than enough to get you started.
  • 24. Google Tools Google Analytics Google Search Console Google Keyword Planner
  • 29. Recommended Resources •  Beginners Guide to SEO –  https://moz.com/beginners-guide-to-seo •  SEO Meetup –  https://www.meetup.com/Melbourne-SEO/ •  Search Engine Ranking Factors –  http://moz.com/search-ranking-factors •  Google Webmaster Resources –  http://www.google.com/webmasters/