A presentation on SEO, WordPress and SEO Tools from the Melbourne WordPress Meetup, October 2013. Presented by Chris Burgess, Peter Mead and Michael Jones.
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit.
November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
Learn the importance of Keyword Research and competition analysis for SEO.
Keyword Research is a process of finding the good keywords for website to optimize the site.
Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit.
November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
Learn the importance of Keyword Research and competition analysis for SEO.
Keyword Research is a process of finding the good keywords for website to optimize the site.
Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
To help you choose between the most well-known and widely used open source Content Management System (CMS) platforms : Joomla, Wordpress, and Drupal, this presentation compares the features, pros and cons of each of the three CMS. This can help you decide which CMS best suits your business scenario.
For more understanding, you can reach us at: connect@advaiya.com
Microsoft Azure vs Amazon Web Services (AWS) Services & Feature MappingIlyas F ☁☁☁
If you are a Cloud Architect, Developer, IT Manager, Director or whoever may be, if you are associated with Azure or AWS cloud in some form, I’m sure you must have come across a common question.
“What is the alternate service available in Azure or AWS vice versa and it’s pricing?” I’m sure you will say yes!
Agreed, it’s hard to remember all the services offered by public clouds, i.e. Azure and AWS. Remembering existing services and their benefits itself is a big task, on top of that updating ourselves with the new feature releases and enhancements is another major task.
So I put together a Service & Feature Mappings between Microsoft Azure & AWS for my and colleagues quick reference.
I hope you also find this piece informative.
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
Search Marketing Workshop seminar, outlining the key components of search marketing and how search marketing must now include more than just SEO and the techniques you need to know about to take full advantage.....
....A good introduction for small businesses looking to get started in online marketing.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
seo-search engine optimization,to increase the page rank on search engines and make website visible on google,yahoo,bing,etc.on page and off page are the two types of seo.SEO may be paid or free.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results
SEO is search engine optimization means it deals with search engines like GOOGLE,Yahoo,Bing,etc.When you have a website or a web page,then there is a big problem is that how to make it visible on search engines top 10 results means on first page.The solution to this problem is SEO.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Introduction to Search Marketing - Search Engine OptimisationRhys Downard
In this SlideShare we look at Search Engine Optimisation as part of Search Marketing. We consider the elements that can affect SEO as well as looking at some basic tools and strategies
Getting Started with Google Data StudioChris Burgess
Presented at the Melbourne SEO Meetup in September 2019, this slide deck offers a broad overview of the Google Data Studio product. It includes a walk through of the main features, resources to help you learn more, as well as some tips to help you with your own custom dashboards and reports.
Professional WordPress Security: Beyond Security PluginsChris Burgess
A talk delivered at the Melbourne WordPress Meetup discussing practical advice on how you can add additional layers of security to your WordPress website.
These slides are from a talk given at the Melbourne WordPress Meetup in November 2018. The topic was WordPress Hosting Basics, although not all of the content is WordPress specific, covering general topics such as DNS, security and performance.
Yoast SEO is the most popular choice for doing some of the heavy lifting when optimising your site for search engines and social platforms. With millions of active installs, most WordPress sites are using this plugin, but like all good tools, you still need to use it correctly and put in the work yourself to see results.
This talk was delivered at the Melbourne WordPress Meetup in March 2018, I covered what's new in the latest release of Yoast SEO, as well as the fundamental areas you need to focus on to ensure you content can be found in the search engines.
Bootstrapping eCommerce with WordPress and WooCommerceChris Burgess
An overview of WordPress eCommerce, with a focus on the popular option - WooCommerce. I cover some of the basics, common extensions, and where to get help.
This is a slide deck from a talk I gave at the Melbourne WordPress Meetup about SSL/HTTPS. It covers the basics on what it SSL is, if you should be using it, and how to enable it on your WordPress site.
Identifying a Compromised WordPress SiteChris Burgess
This talk was originally delivered at the Melbourne WordPress Developer Meetup in July 2016. Rather than the common talks on hardening and prevention, this presentation covered how you can identify a WordPress website is compromised, and some of the early warning signs.
This talk was initially delivered at the Melbourne WordPress User Meetup. With tens of thousands of choices for WordPress users and developers, choosing the right theme is an important decision to make when working on any WordPress project. Theme choice impacts on not only design and UX, but also usability, accessibility, performance and more.
WordPress SEO Tips from a talk given at the Melbourne SEO Meetup in April 2016. It was delivered in person, and also via a webinar via an SEMrush online event.
A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.
WordPress Security Basics - Melbourne WordPress User MeetupChris Burgess
This presentation covers the basic security topics that those building or hosting your own WordPress website should be aware of. Security is an incredibly broad topic, this is targeted at those who want to hit the ground running.
This is a short slide deck delivered at an event that was part of Melbourne Spring Fashion Week called Fashion Forward. The aim was to help fashion bloggers learn about the benefits of SEO and get their blogs found.
WordPress SEO Basics - Melbourne WordPress MeetupChris Burgess
The slide deck from an introduction to WordPress SEO, covering basic search engine optimization, onsite and offsite factors, keyword/topic and content strategy, WordPress SEO by Yoast and a few recommendations to help people learn more about SEO in general.
WordPress Menus - Melbourne User MeetupChris Burgess
Menus aren't the most exciting topic, but they're a critical component of any successful website. In this slide deck from the Melbourne WordPress User Meetup, I cover all of the basics for creating and managing menus in WordPress, along with a few tips and handy plugins.
WordPress Themes Demystified was presented at the Melbourne WordPress Meetup in November 2014. It covers the very basics for newcomers and then digs a little deeper referencing some useful resources and tools for developers.
In this presentation we cover the details of installing WordPress, go over common problems and talk about the importance of maintaining your website and basic website security.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Elevating Tactical DDD Patterns Through Object Calisthenics
Introduction to SEO and SEO for WordPress
1. Introduc)on
to
SEO
and
SEO
for
WordPress
Chris
Burgess,
Peter
Mead
and
Michael
Jones
2. A
li7le
about
us…
Chris
is
Chief
Informa9on
Officer
for
a
non
profit
in
Melbourne
and
is
ac9vely
involved
in
tech
user
groups
including
co-‐managing
the
Melbourne
SEO
Meetup
with
Michael
Jones.
In
his
spare
9me
he
also
enjoys
working
on
a
variety
of
web
projects
and
manages
a
few
of
his
own
websites.
Peter
Mead
is
a
WordPress
and
SEO
consultant,
with
a
focus
on
strategy.
Working
with
small
business
clients
to
deliver
personalized
WordPress
websites
and
specialized
SEO
services,
he
feels
quality
is
a
determining
factor
for
las9ng
success
on
the
web.
He
has
also
established
a
regular
WordPress
meetup
in
Bendigo.
Michael
works
at
Razorfish
as
SEO
Manager,
Suncorp
Insurance
Head
of
Onsite
/
Technical
SEO.
Michael
has
12
years
of
search
engine
marke9ng
experience,
worked
with
many
large
organisa9ons
in
Australia
(both
in-‐house
and
agency
side),
in
a
broad
range
of
industries
including:
shopping,
classifieds
and
service
websites.
Michael
specialises
in
SEO
but
also
has
experience
in
SEM,
Analy9cs,
Social,
Local,
Reputa9on
management
and
Email
Marke9ng.
Peter
Mead
PeterMeadIT.com
Chris
Burgess
ChrisBurgess.com.au
Michael
Jones
HolidayPoint.com.au
3.
4. Agenda
• (Part
1)
Introduc)on
to
SEO
–
Chris
Burgess
– SEO
basics
and
why
SEO
is
important
– Areas
to
focus
on
to
help
you
get
found
in
the
major
search
engines
– Onsite
and
offsite
SEO
– The
importance
of
keyword
research
• (Part
2)
SEO
and
WordPress
–
Peter
Mead
– SEO
and
WordPress
– WordPress’
SEO
capabili9es
out
of
the
box
– Recommended
plugins
– Themes
and
frameworks
• (Part
3)
SEO
Tools
–
Michael
Jones
– Common
issues
and
fixes
– Tools
and
services
– Examples
of
some
do's
and
don'ts
– Where
to
from
here?
• (Part
4)
SEO
Q&A
Panel
and
Ques)ons
8. Everybody
wants
to
get
found
Source:
h[p://moz.com/blog/smwc-‐and-‐other-‐essen9al-‐seo-‐jargon
…but
not
everyone
can
get
to
#1
spot
on
search
engines
That’s
why
you
need
SEO.
At
least
not
at
the
top!
J
10. Defini)on
of
SEO
Source:
h[p://moz.com/blog/smwc-‐and-‐other-‐essen9al-‐seo-‐jargon
“The
process
of
increasing
the
number
of
visitors
to
a
website
by
achieving
high
rank
in
the
search
results
of
a
search
engine.
The
higher
a
website
ranks
in
the
results
of
a
search,
the
greater
the
chance
that
users
will
visit
the
site.
It
is
common
prac9ce
for
Internet
users
to
not
click
past
the
first
few
pages
of
search
results,
therefore
high
rank
in
SERPs
is
essen)al
for
obtaining
traffic
for
a
site.
SEO
helps
to
ensure
that
a
site
is
accessible
to
a
search
engine
and
improves
the
chances
that
the
site
will
be
indexed
and
favorably
ranked
by
the
search
engine.”
-‐
Moz
11. Search
Engines
–
Librarians
of
the
Internet
Think
of
search
engines
like
the
librarians
of
the
Internet.
Their
systems
collect
informa)on
about
every
page
on
the
web
so
they
can
help
users
find
exactly
what
they’re
looking
for.
Surce:h[p://searchengineland.com/guide/what-‐is-‐seo
12. Search
engines
use
a
program
called
an
algorithm
(think
of
it
like
a
secret
recipe)
to
determine
what
pages
to
suggest
for
a
search
query
by
a
user.
Surce:h[p://searchengineland.com/guide/what-‐is-‐seo
Source:
h[p://moz.com/blog/smwc-‐and-‐other-‐essen9al-‐seo-‐jargon
Image
Source:
h[p://www.longtermfix.com/
How
do
they
do
it?
13. Algorithms
are
constantly
being
updated
which
means
that
rankings
are
constantly
changing.
These
algorithm
changes
have
code
names.
You
may
have
heard
some
of
the
more
popular
ones
Penguin,
Panda
and
Hummingbird.
Surce:h[p://searchengineland.com/guide/what-‐is-‐seo
Source:
h[p://moz.com/blog/smwc-‐and-‐other-‐essen9al-‐seo-‐jargon
Image
Source:
h[p://www.longtermfix.com/
and
h[p://www.markcijo.com/
Upda)ng
the
algorithm
15. Why
SEO
is
important
Higher
SERP
More
visitors
+
customers
to
your
site
Greater
exposure
and
opportunity
for
conversions
(leads,
sales,
revenue
etc.)
$$$
17. Ge]ng
Found
• Just
being
online
doesn’t
guarantee
being
found
• Lots
of
people
have
great
websites,
causes,
products
and
services,
but
they
don’t
get
much
traffic
• You
might
be
in
a
compe99ve
industry
19. Onsite
• Op9mise
your
pages
content
• Titles,
headings,
images,
text,
meta
descrip9ons
• Keywords
and
content
strategy
• XML
sitemaps
• Canonical
link
to
determine
the
“original”
page
(we’ll
cover
this
bit
later)
• Robots.txt
(we’ll
cover
this
bit
later)
• Configura9on
20. Offsite
• Should
be
done
aier
on
site
op9misa9on
• Links
(context,
anchor
text)
– Inbound
links
=
The
Holy
Grail
• Quality
of
links
• Bad
links
can
hurt
your
site
• Social
media,
web
2.0
proper9es
etc.
• Bookmarking,
StumbleUpon,
Digg,
Squidoo
etc.
• Examples
of
good
links:
mainstream
news
site
or
blog,
natural
• Example
of
bad
links:
spammy,
unnatural
22. How
can
you
get
links?
• Link
building/earning
–
create
high
quality
and
unique
content
– Blogs
– Social
media
– Podcasts
– Video
– eBooks
– eNewsle[ers
– Infographics
– Whitepapers
• The
buzzword
is
“inbound
marke9ng”
25. Keyword
Research
• Knowing
your
audience
• What
they
search
for
• What
keywords
to
focus
on
• Compe9tor
analysis
• Look
for
words
that
have
high
search
volume
and
low
compe99on,
they
will
be
easier
to
rank
for
Good
“Moving
house
on
a
budget”
Bad
“Broke
and
need
to
get
out?”
Good
“Bookkeeping
9ps
for
small
business”
Bad
“Ge>ng
your
books
in
order”
26. Keyword
Research
• Many
tools
and
methods
available
• Looking
for
keywords
with:
– high
traffic
value
– low
compe99on
– make
great
9tles
– make
great
content
• Check
out
h[p://tools.seobook.com/keyword-‐tools/seobook/
27. Google
Keyword
Planner
(formerly
AdWords
Keyword
Tool)
h[p://adwords.google.com/keywordplanner
28. Recap
• SEO
basics
and
why
SEO
is
important
• Areas
to
focus
on
to
help
you
get
found
in
the
major
search
engines
• Onsite
and
offsite
SEO
• The
importance
of
keyword
research
32. What
works
for
me…
• Quality
-‐
PLAF
– People
– Link
– Ar9cles
– Found
• Cri9cal
factors
-‐
SAT
– Site
speed
– Ar9cles
/
Content
– Time
on
site
/
Bounce
rate
• WordPress
helps
make
these
processes
easy
for
users
34. WordPress’
SEO
capabili)es
out
of
the
box
• Strong
community
• Well
supported
• It’s
a
clean,
easy
to
use
CMS
• Titles,
Headings
and
Content
• Professional
publishing
plarorm
(built
with
SEO
in
mind)
• Search
friendly
URLs
(permalinks)
• Google
can
index
default
WordPress
quite
easily
• Ability
to
easily
extend
(via
Plugins)
37. Yoast:
Overview
of
features
• Developed
by
pro’s
(Joost)
for
pro’s
and
beginners
alike
• Very
easy
to
use
Features:
• Op)mize
your
WordPress
site
with
just
one
plugin
• The
most
complete
SEO
plugin
for
WordPress
available
• Content
analysis
func)onality
-‐
write
be[er
content
with
the
built-‐in
content
analysis
and
easily
op9mize
your
sites
9tles
and
descrip9ons
with
the
snippet
preview
• Automa)cally
generate
XML
Sitemaps
• And
many
more
technical
improvements
to
your
site
that
you
don’t
even
have
to
look
at.
Source:
h[p://yoast.com/wordpress/seo/
38. Yoast:
Titles
and
meta
tags
• Set
templates
for
9tles
and
meta
descrip9ons
for
all
types
of
pages
globally
• The
WordPress
SEO
meta
box
to
op9mize
your
post
9tle
and
meta
descrip9on
• The
snippet
preview
shows
what
it
would
look
like
in
Google,
this
helps
us
crai
for
higher
click-‐through’s
Source:
h[p://yoast.com/wordpress/seo/
44. All
In
One
SEO
Pack
• Free
version
and
also
pro
version
for
$39USD
+
$49
every
12
months
h[p://semperplugins.com
45. Broken
Link
Checker
• Checks
your
blog
for
broken
links
and
missing
images
and
no9fies
you
on
the
dashboard
if
any
are
found.
• Free
plugin
h[p://w-‐shadow.com/blog/2007/08/05/broken-‐link-‐checker-‐for-‐wordpress/
46. Google
XML
Sitemaps
• This
plugin
will
generate
a
special
XML
sitemap
which
will
help
search
engines
like
Google,
Yahoo,
Bing
and
Ask.com
to
be[er
index
your
blog.
h[p://www.arnebrachhold.de/projects/wordpress-‐plugins/google-‐xml-‐sitemaps-‐generator/
47. Google
XML
Sitemap
for
Images
• This
plugin
will
generate
a
XML
Image
Sitemap
for
your
WordPress
blog.
Open
the
seengs
page
to
create
your
image
sitemap.
• Free
plugin
h[p://wordpress.org/plugins/google-‐image-‐sitemap/
48. Head
Cleanup
• Remove
extraneous
head
tags
from
WordPress
• Free
plugin
h[p://wordpress.org/plugins/header-‐cleanup/
49. NGFB
Open
Graph+
Pro
• Adds
HTML
header
tags
for
be[er
Google
Search
results
and
Social
Sharing
posts.
An
essen9al
plugin
for
every
WordPress
website!
• Free
plugin
and
pro
version
for
$29USD
h[p://surniaulula.com/extend/plugins/nextgen-‐facebook/
50. WP
Minify
• This
plugin
uses
the
Minify
engine
to
combine
and
compress
JS
and
CSS
files
to
improve
page
load
9me.
• Free
plugin
h[p://wordpress.org/plugins/wp-‐minify/
58. Robots.txt
• Robots.txt
is
used
by
Google
and
other
search
engines
to
know
which
pages
the
spiders
should
index.
• Can
edit
robots.txt
manually
or
with
a
plugin.
• Can
control
each
page
or
post
if
desired.
• Indexing
your
search
pages
Disallow:
/*?s=
59. Excluding
content
• Exclude
category,
tag,
archive,
author
tags
to
suit
• You
can
do
this
manually
or
through
an
SEO
plugin
60. Canonicalisa)on
• Google
introduced
canonical
link
to
dis9nguish
the
“original”
page
from
deriva9ve
pages
in
your
site,
to
avoid
"duplicate
content!"
• Set
in
the
seengs
of
your
WordPress
site
• Set
it
on
a
page
level
for
each
page
if
needed
61. XML
Sitemaps
• XML
sitemaps
are
used
by
GWT
(Google
Webmaster
tools)
• Plugins
(such
as
WordPress
SEO
etc.)
let
you
create
and
control
details
of
said
XML
sitemaps.
• Tells
Google
what
is
important.
62. .htaccess
Configura)on
1. Set
character
formaeng
2. Enabling
compression
of
txt
based
assets
using
DELFATE
3. Enable
caching
of
image
based
assets
4. Enable
caching
of
txt
based
assets
5. Enabling
last
modified
headers
6. Fixing
Etag
issues
Most
of
this
on
the
right
can
be
copied
straight
into
the
htaccess
===============================
AddDefaultCharset
UTF-‐8
<ifModule
mod_deflate.c>
<filesMatch
".(css|js|txt|x?html?|php)$”>
SetOutputFilter
DEFLATE
</filesMatch>
</ifModule>
<FilesMatch
".(gif|png|jpg|jpeg|js|swf|bmp|ico)$”>
ExpiresAc9ve
On
ExpiresDefault
"access
plus
2
years”
Header
set
Cache-‐Control
"public,
no-‐transform”
</FilesMatch>
<FilesMatch
".(js|css)$”>
ExpiresAc9ve
On
ExpiresDefault
"access
plus
2
months”
Header
set
Cache-‐Control
"public,
no-‐transform”
</FilesMatch>
<IfModule
mod_headers.c>
<FilesMatch
".(js|css|xml|gz|gif|png|jpg|jpeg|swf|bmp|ico)$”>
Header
append
Vary
Accept-‐Encoding
Header
set
Last-‐Modified
"Thu,
27
Jun
2011
12:00:00
GMT”
</FilesMatch>
</IfModule>
<ifModule
mod_headers.c>
Header
unset
ETag
</ifModule>
FileETag
None
===============================
76. Do’s
and
Dont’s
ü Do
focus
on
quality
ü Do
focus
on
building
your
authority
ü Provide
content
people
actually
want
ü Be
careful
of
bad
SEO
(due
diligence)
✕ Don’t
look
for
tricks
✕ Don’t
look
for
shortcuts
✕ Don’t
rely
on
old
informa9on
(search
changes
fast)
✕ If
something
feels
spammy,
it
probably
is
–
don’t
use
it
77. Checking
your
progress
• Google
Analy9cs
(key
metrics
Visits,
PageViews,
Return
vs
New,
Time
on
site,
Bounce,
Entry
and
Exit
pages)
• Seeng
up
goals
in
Analy9cs
(opt-‐in,
form,
purchase
etc.)
h[p://www.google.com/analy9cs/
• Google
Webmaster
Tools
h[ps://www.google.com/webmasters/tools/home?hl=en
• Advanced
Web
Ranking
h[p://www.advancedwebranking.com/
• Raven
Tools
h[p://raventools.com/
• Moz
h[p://moz.com/
79. Where
to
from
here?
• Check
out
some
of
these
resources
for
more
informa9on
• Google’s
official
Webmaster
Guides
• h[p://moz.com/beginners-‐guide-‐to-‐seo
• h[p://searchengineland.com/guide/what-‐is-‐seo
• Come
along
to
Melbourne
SEO
Meetups
h[p://www.meetup.com/Melbourne-‐SEO/
• Thanks
to
David
Iwanow
for
some
of
the
images
and
9ps
J
80. Recap
• Common
issues
and
fixes
• Tools
• Examples
of
some
do’s
and
don’ts
• Where
to
go
for
more
info
81. Part
4
-‐
SEO
Q&A
Panel
and
Ques)ons
Peter
Mead
PeterMeadIT.com
Chris
Burgess
ChrisBurgess.com.au
Michael
Jones
HolidayPoint.com.au
Thanks
and
stay
in
touch!