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WordPress SEO &
Optimisation Strategies
    A4UExpo London, October 2008
Joost de Valk
Open Source                        Theology
                        IBMS
                Apple
     Geek                  Marketeer
WordPress      SEO        Speaker        Blogger




      Online marketeer
http://yoast.com
http://orangevalley.nl
Today’s agenda
1 WordPress & SEO
2 Promoting Your Blog
3 Getting more subscribers
4 Conversation Optimization

And maybe, some bonus tips.
WordPress & SEO
Essential Plugins
HeadSpace2
    - Titles
    - Meta Keywords and Descriptions
    - More Tags
    - And SO much more.




http://urbangiraffe.com/plugins/headspace2/
Template tip #1
Your title should look like this:

<title><?php wp_title(‘’); ?></title>

Nothing more, nothing less. HeadSpace or any other
SEO plugin will take care of the title.
Redirection
   Use it for all your redirection needs.




http://urbangiraffe.com/plugins/redirection/
YARPP
Yet Another Related Posts Plugin

Related posts based on tags, categories,
post content, etc.




    http://mitcho.com/code/yarpp/
SEO Friendly Images
Auto-magically optimise alt and title tags.




  http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
Clean Slugs
Auto-magically optimise your post slugs.




       Sign up for my mailing list and get it!
RSS Footer
  Take advantage of those scrapers!




http://yoast.com/wordpress/rss-footer/
Structure for SEO
Template tip #2
Your blog title and subtitle should only be <h1> and <h2> on
your front page! Everywhere else, and <h4> and <h5> is
good enough.

To do that, do something like this in your header.php:

<?php if (is_home()) { ?>
<h1>Yoast</h1>
<?php } else { ?>
<h4><a href=quot;/quot;>Yoast</a></h4>
<?php } ?>
Template tip #3
Add a description to your categories:

<?php echo category_description(); ?>
Yoast Breadcrumbs
 Let users and spiders find the way home!


          Roy Huiskes - Internal Linking
          16.30 - Platinum 7




 http://yoast.com/wordpress/breadcrumbs/
Robots Meta
- Noindex, follow your archives, search pages, etc.
- Authenticate with webmaster tools
- Nofollow ancillary links
- Etc. etc.



             http://yoast.com/wordpress/robots-meta/
Pagination
     Because a search engine can’t skip pages.




http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html
          or http://wordpress.org/extend/plugins/wp-page-numbers/
More info on WP SEO?
   http://yoast.com/articles/wordpress-seo/
Promoting your blog
Because just praying won’t work
So Join In   The Conversation
Go where your readers go.
If you bait...
Use the good stuff.
Do Guest Posts.
Competing is more important than....
So now you’ve got visitors
Let’s turn them into fans
Your Subscribe Button
Can’t be BIG enough.
Offer e-mail too
Remind people. After each post.
Pick easy scores:
- comment redirect
 (http://yoast.com/wordpress/comment-redirect/)

- comment relish
Now we’ve got a conversation
Let’s keep it going!
Here’s 10 steps
to improve the conversation on your blog
Step 1:
Ask for comments.
Step 2: Thank people for commenting.
Step 3: get to know your readers.
Step 4: answer all questions,
and respond to all feedback.
Step 5: Reward good remarks.
Step 6: keep people involved.
Step 7: don’t distract them.

         Separate track- and pingbacks from comments:
http://yoast.com/wordpress-theming-pushing-trackbacks-down/
Step 8:
Fight spam, always.
Step 9: Keep It Stupid Simple (to comment)
Step 10:
Measure, improve, and repeat

               Use Blog Metrics:
  http://yoast.com/wordpress/blog-metrics/

               Google Alerts
            Twitter Ego Searches
Are you a good Housekeeper?
      http://yoast.com/serious-blogging-questions/
3 bonus tips!
Prevent fruitless searching

Improve the WordPress search experience:
   http://yoast.com/wordpress-search/
Aim for speed

                Optimize your template:
http://yoast.com/speed-up-and-clean-up-your-wordpress/
check themes before installing
 http://yoast.com/perfect-wordpress-theme/
Sign up to my WP mailing list!
                             http://yoast.com/mailing-list/




Joost de Valk
joost@yoast.com

http://yoast.com
http://www.orangevalley.nl

http://twitter.com/jdevalk

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