1) Wordpress has the core functionality to handle many SEO tasks but SEO requires an understanding of additional factors beyond basic mechanics. 2) Key areas discussed include on-page optimization through titles, descriptions, keywords, linking, XML sitemaps; off-page factors like content quality, social sharing, guest blogging; and tools to implement techniques. 3) While search engines focus on relevance, quality content remains important for SEO along with relationship building through outreach and links.

1. Wordpress SEO @JustinRBriggs

2. So… I may speak fast, but I’ll upload slides. #1 distilled.co.uk/blog #2 twitter.com/JustinRBriggs

3. How do I do better in Google?

4. Wordpress Can Handle Most SEO (the mechanics at least)

5. But SEO Is a Bit More Complicated

6. What Do You Need To Know?

7. Passing Link Value Source: http://seomoz.org

8. Passing Link Value Source: http://www.mattcutts.com/blog/pagerank-sculpting/

9. Anchor Text Source: http://seomoz.org

10. Keyword Research Source: http://seomoz.org

11. Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

12. Fundamentals Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid

13. The Mechanics

14. Themes

15. Permalinks “Just like Danny Devito, URLs should be short, relevant and easy to remember.” - Danny Dover

16. SEO Plugins All-in-One SEO: http://bit.ly/SFGb Headspace: http://bit.ly/SRYzq Robots Meta: http://bit.ly/DT0l YoastWordpress SEO Plugin: http://bit.ly/axBnIb In Beta

17. Titles Job Search Made Simple| Simply Hired Better Simply Hired | Job Search Made Simple Job Search Made Simple Job Search, Jobs, Find Jobs, Career Search Worse Simply Hired Home

18. Meta Descriptions This acts as ad copy.

19. Meta Keywords "we don't use this information at all" http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/

20. Duplicate Content Source: http://www.elliance.com/

22. Linking inside posts

24. URLs can still index

25. Can acquire PageRankSource: http://bit.ly/6R9uF0

27. Submit to search engines

29. Change URLs

31. Some decayRedirection Plugin: http://bit.ly/sQsa Source: http://bit.ly/ffhgGR

32. Security Keep your site updated! Tips from Cutts: http://bit.ly/SPudd Hardening WordPress http://bit.ly/NQox

34. WP Super Cache - http://bit.ly/2JRmag

35. W3 Total Cache - http://bit.ly/13GVNl

37. The Non-Mechanics

39. Relevant

40. Interesting

42. Google Instant (Everyone Else) The same conversations!

43. Break the Noise OKCupid Inspired Heatmap!

44. Mormon SEO Instead of repeating story, add value. Earned links from 48 domains.

45. Good, even great, content alone means nothing.

46. Link building is about relationship building.

47. Link Building 101 Create great content Build relationships Link out Do outreach Use social media

48. Social Media

49. Zemanta

50. Guest Blogging

52. YoastSEO Guide: http://bit.ly/VMQg