This document outlines a content marketing formula for achieving return on investment (ROI). The formula consists of 3 parts: 1) developing a 10x content idea that exceeds anything already available on the topic, 2) hustling through commitment, investment of time/money, and technical skills to create content others won't, and 3) launching the content through various distribution channels to reach the target audience. Examples of developing unique content ideas and distributing content are provided. The document stresses finding underserved topics and distributing widely to achieve ROI through customer loyalty and high-quality backlinks.

1. How to achieve mind-
blowing content marketing
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2. cc: flazingo_photos - https://www.flickr.com/photos/124247024@N07

3. cc: latddotcom - https://www.flickr.com/photos/37527143@N03

4. cc: lecates - https://www.flickr.com/photos/23688516@N00

5. cc: bottled_void - https://www.flickr.com/photos/22964099@N05

6. cc: Kristine Paulus - https://www.flickr.com/photos/13796250@N00

7. Content Marketing ROI =
customer loyalty

8. Content Marketing ROI =
quality citations
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11. cc: WarzauWynn - https://www.flickr.com/photos/94246031@N00

12. 3 things to consider every time to ensure ROI
Content Marketing Formula
cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06

13. 1. 10x content Idea
Exceed anything already on the internet for this topic
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14. 2. Hustle
Willing, committed & able to create content other's won't
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15. 3. Launchpad
Propel your content to your audience
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16. cc: Vito Fun - https://www.flickr.com/photos/48625357@N00

17. The pain-point
• Difficult to get titles information
when using Netflix
• No-one knew how much of the
US catalogue would be
available in Australia
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19. Our 10x idea
1. Create a searchable list
2. Show the IMDB rating for each
title
3. Compare the US and AU libraries
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20. Hustlecc: markhorrell - https://www.flickr.com/photos/41849531@N04

23. We were sailing high seas
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24. Why we were willing, committed & able to win:
1. Time
2. $ Investment
3. 'Go live!'
4. We know SEO
5. Technical skills
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25. Launchpadcc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00

29. cc: Rosino - https://www.flickr.com/photos/84301190@N00

33. cc: jonolist - https://www.flickr.com/photos/46635911@N00

34. 3 things to consider every time to ensure ROI
Content Marketing Formula
cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06

35. Exceed anything already on the internet for this topic
1. 10x Content Idea
cc: juhansonin - https://www.flickr.com/photos/38869431@N00

36. How to create 10x content
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00

38. News Hook
Contrary Hook
Attack Hook
Resource Hook
Humour Hook
Ego Hook
Incentive Hook
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39. Ranked list
Cost Analysis
Data to back an opinion
Trend analysis
Create a relationship between
multiple things
Make difficult data to get accessible
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40. Leverage your own data &
information

41. Raw data & visuals

44. Break through the noise
barrier
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45. Steal good ideas, make them
great
http://bit.ly/sms-ruzzit

46. Willing, committed & able to create content other's won't
2. Hustle
cc: markhorrell - https://www.flickr.com/photos/41849531@N04

47. Ask yourself: What's the probability
someone else would go to this effort or be
able execute this idea?
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48. Gain unfair advantage: learn
data analysis, visualisation
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49. Leverage freelancers to
scale quickly
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50. Exhaustion is the only real
measure of the required
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52. Propel your content to your audience
3. Launchpad
cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00

53. Content Distribution
cc: yaph - https://www.flickr.com/photos/8471827@N06

54. List of content distribution
channels: http://bit.ly/content-
distribution-list

56. Newswhip by Spike visit:
spike.newswhip.com

57. Reachout
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58. Pre-pitch, but be cautious
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59. Manufacture serendipity
cc: Mykl Roventine - https://www.flickr.com/photos/64419960@N00

60. Priceonomics content tracker
http://bit.ly/sms-content-tracker

61. Social amplification
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64. Australia's top facebook pages
http://bit.ly/sms-aussie-fb-
pages

65. Examples
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70. Content Marketing Formula for ROI
1. 10x Content Idea
2. Hustle
3. Launchpad
cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06

71. We are hiring!
jeremy@finder.com.au
finder.com.au/careers
cc: DonkeyHotey - https://www.flickr.com/photos/47422005@N04