Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut, MD at In Marketing We Trust presented a few fundamental elements on how to use pirate metrics as a series of key data points to track the health and growth of your startup.
Wisdom by DaveMcClure, Ash Maurya, Google team
Now, go! Do something amazing
Getting Your First 100 Customers On The Cheap - Startup Scaling Up SeriesIn Marketing We Trust
Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut presented, MD at In Marketing We Trust presented a few fundamental elements on how to target and acquire your core target users.
We cover:
* Customer segmentation and problem definition,
* Messaging
* Tips and tricks to reach out your core user group
Wisdom by Noah Kagan, Seth Godin, Ash Maurya, Copyhackers
Hacks & Ideas from : Tim Ferris, Noah Kagan, Atlassian boys, Hiten Shah and Freddy Chanut
Now, go! Do something amazing
A presentation on some of the most common marketing channels used by startups and how to leverage them effectively to scale beyond your core market.
Disclaimer: this content is taken from numerous sources on slideshare and may include some images I incorrectly credited. I do not claim any right on this and used it primarily to demonstrate how to best approach the development of a startup marketing plan. Contact me if you have any issue regarding copyright or image use.
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here is some more info:
http://www.inmarketingwetrust.com.au/services/
A presentation on how to use the lean canvas tool developed by @ash Maurya to test assumption on a new business idea
Disclaimer: this content is taken from numerous sources on slideshare and aoAsh Maurya presentation. I do not claim any right on this and used it primarily to demonstrate how the tool works.
I highly recommend you check out Ash's slideshare:
http://www.slideshare.net/ashmaurya
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here some more info:
http://www.inmarketingwetrust.com.au/services/
Sponsorship prospectus for The International Ecotourism Society (TIES), http://www.ecotourism.org, providing detailed information on various sponsorship opportunities associated with TIES and TIES annual conference, the Ecotourism and Sustainable Tourism Conference (ESTC), http://www.ecotourismconference.org
Become a TIES sponsor and leverage
the marketing power of one of the fastest‐ growing segments of the global tourism industry.
TIES sponsorship offers significant marketing benefits and unique opportunities to play an active role in the fields of ecotourism and sustainable tourism.
Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut, MD at In Marketing We Trust presented a few fundamental elements on how to use pirate metrics as a series of key data points to track the health and growth of your startup.
Wisdom by DaveMcClure, Ash Maurya, Google team
Now, go! Do something amazing
Getting Your First 100 Customers On The Cheap - Startup Scaling Up SeriesIn Marketing We Trust
Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut presented, MD at In Marketing We Trust presented a few fundamental elements on how to target and acquire your core target users.
We cover:
* Customer segmentation and problem definition,
* Messaging
* Tips and tricks to reach out your core user group
Wisdom by Noah Kagan, Seth Godin, Ash Maurya, Copyhackers
Hacks & Ideas from : Tim Ferris, Noah Kagan, Atlassian boys, Hiten Shah and Freddy Chanut
Now, go! Do something amazing
A presentation on some of the most common marketing channels used by startups and how to leverage them effectively to scale beyond your core market.
Disclaimer: this content is taken from numerous sources on slideshare and may include some images I incorrectly credited. I do not claim any right on this and used it primarily to demonstrate how to best approach the development of a startup marketing plan. Contact me if you have any issue regarding copyright or image use.
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here is some more info:
http://www.inmarketingwetrust.com.au/services/
A presentation on how to use the lean canvas tool developed by @ash Maurya to test assumption on a new business idea
Disclaimer: this content is taken from numerous sources on slideshare and aoAsh Maurya presentation. I do not claim any right on this and used it primarily to demonstrate how the tool works.
I highly recommend you check out Ash's slideshare:
http://www.slideshare.net/ashmaurya
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here some more info:
http://www.inmarketingwetrust.com.au/services/
Sponsorship prospectus for The International Ecotourism Society (TIES), http://www.ecotourism.org, providing detailed information on various sponsorship opportunities associated with TIES and TIES annual conference, the Ecotourism and Sustainable Tourism Conference (ESTC), http://www.ecotourismconference.org
Become a TIES sponsor and leverage
the marketing power of one of the fastest‐ growing segments of the global tourism industry.
TIES sponsorship offers significant marketing benefits and unique opportunities to play an active role in the fields of ecotourism and sustainable tourism.
Identifying a Compromised WordPress SiteChris Burgess
This talk was originally delivered at the Melbourne WordPress Developer Meetup in July 2016. Rather than the common talks on hardening and prevention, this presentation covered how you can identify a WordPress website is compromised, and some of the early warning signs.
Introduction to conversion rate optimization (cro) for ecommerceIn Marketing We Trust
More info here: http://www.inmarketingwetrust.com.au/conversion-rate-optimisation/cro-course/
A sample of our 1 day Conversion Rate Optimization (CRO) Course
A workshop designed to help you
* Find out how to identify key issues and quantify potential gain.
* Use a ready made CRO framework
* Developing good hypothesis is key to success
* Walk out with min. 20 action items to fix/improve your ecommerce this week
A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
1. The Tourism Industry
2. Classic Tourism Development Theories
3. Ideal Sustainable Tourism Development
4. Issues in Tourism Development
5. Some Possible Solutions
WordPress SEO Tips from a talk given at the Melbourne SEO Meetup in April 2016. It was delivered in person, and also via a webinar via an SEMrush online event.
A presentation on how to use the lean canvas tool developed by @ash Maurya to test assumption on a new business idea
Disclaimer: this content is taken from Ash Maurya presentation. I do not claim any right on this and used it primarily to demonstrate how the tool works.
I highly recommend you check out Ash's slideshare:
http://www.slideshare.net/ashmaurya
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here some more info:
http://www.inmarketingwetrust.com.au/services/
WordPress Security Basics - Melbourne WordPress User MeetupChris Burgess
This presentation covers the basic security topics that those building or hosting your own WordPress website should be aware of. Security is an incredibly broad topic, this is targeted at those who want to hit the ground running.
Surviving the Analytics Apocalypse_ The Death of Universal Analytics and the...In Marketing We Trust
Slidedeck from the Digital Analytics Wednesday Presentation held on the 14th of June.
Freddy, our Chief Innovation Officer, is speaking to us on the end of Universal Analytics and "new dawn" that is GA4. It doesn't sound melodramatic at all. ;) It will be cathartic and entertaining I'm sure as the looming deadline approaches.
Learn how In Marketing We Trust uses Botify for Internal Linking on enterprise websites.
See how we:
- Identify quick wins and tidy up work
- Cut down huge websites
- Redirect crawl resources
- Increase traffic 47%
- Added 1.6M non-branded visits per month
- And More
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
For our TrustED Conf 2021 VR World Tour, we heard from Andrei Inso, a seasoned Operations Executive on a few techniques in overall improving performance plus a workflow to measure your success.
Identifying a Compromised WordPress SiteChris Burgess
This talk was originally delivered at the Melbourne WordPress Developer Meetup in July 2016. Rather than the common talks on hardening and prevention, this presentation covered how you can identify a WordPress website is compromised, and some of the early warning signs.
Introduction to conversion rate optimization (cro) for ecommerceIn Marketing We Trust
More info here: http://www.inmarketingwetrust.com.au/conversion-rate-optimisation/cro-course/
A sample of our 1 day Conversion Rate Optimization (CRO) Course
A workshop designed to help you
* Find out how to identify key issues and quantify potential gain.
* Use a ready made CRO framework
* Developing good hypothesis is key to success
* Walk out with min. 20 action items to fix/improve your ecommerce this week
A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
1. The Tourism Industry
2. Classic Tourism Development Theories
3. Ideal Sustainable Tourism Development
4. Issues in Tourism Development
5. Some Possible Solutions
WordPress SEO Tips from a talk given at the Melbourne SEO Meetup in April 2016. It was delivered in person, and also via a webinar via an SEMrush online event.
A presentation on how to use the lean canvas tool developed by @ash Maurya to test assumption on a new business idea
Disclaimer: this content is taken from Ash Maurya presentation. I do not claim any right on this and used it primarily to demonstrate how the tool works.
I highly recommend you check out Ash's slideshare:
http://www.slideshare.net/ashmaurya
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here some more info:
http://www.inmarketingwetrust.com.au/services/
WordPress Security Basics - Melbourne WordPress User MeetupChris Burgess
This presentation covers the basic security topics that those building or hosting your own WordPress website should be aware of. Security is an incredibly broad topic, this is targeted at those who want to hit the ground running.
Surviving the Analytics Apocalypse_ The Death of Universal Analytics and the...In Marketing We Trust
Slidedeck from the Digital Analytics Wednesday Presentation held on the 14th of June.
Freddy, our Chief Innovation Officer, is speaking to us on the end of Universal Analytics and "new dawn" that is GA4. It doesn't sound melodramatic at all. ;) It will be cathartic and entertaining I'm sure as the looming deadline approaches.
Learn how In Marketing We Trust uses Botify for Internal Linking on enterprise websites.
See how we:
- Identify quick wins and tidy up work
- Cut down huge websites
- Redirect crawl resources
- Increase traffic 47%
- Added 1.6M non-branded visits per month
- And More
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
For our TrustED Conf 2021 VR World Tour, we heard from Andrei Inso, a seasoned Operations Executive on a few techniques in overall improving performance plus a workflow to measure your success.
For our TrustED Conf 2021 VR World Tour, we heard from Leann Chan, an experienced Search Engine Optimisation specialist, on COVID-19 consumer trends & post-pandemic SEO. Learn what the SEO 'musts' are to survive and thrive during a pandemic.
For our TrustED Conf 2021 VR World Tour, we heard from EL Phan, a Talent Acquisition Specialist who’s been active in the APAC region for the past 4 years focused on the IT division before switching to digital marketing on how the talent market changed after the pandemic.
For our TrustED Conf 2021 VR World Tour, we heard from Leticia Eroles Palacio, an Account Manager with over 10 years of experience across different countries developing and implementing digital strategies for well-known companies. We got key insights on how to effectively communicate and connect with clients and teammates.
For our TrustED Conf 2021 VR World Tour, we heard from Lisa Ffrench, Paid Media Specialist on The Explosion of Online Shopping During the Pandemic.
Online shopping has taken off over the past 12-18 months. Will this trend continue? Are retailers keeping up with the explosion of growth?
What we’ll cover:
- Shopping during the global pandemic
- Online shopping in 2020/2021
- Online retail results
- Online retail: Australia
- How will this translate to Christmas and beyond?
- Christmas & new consumer behaviours
- How to position your ecomm store for success
At our TrustED Conf 2021 VR World Tour, we heard from Oum Chirdchuen, on the benefits and uses of Google Search Operators, plus some more cool Google features you might not know about.
For our TrustED Conf 2021 VR World Tour, we heard from Martin Sprong, a seasoned digital marketer, specialising in SEO on The Power Of Persuasion.
Find out what the principles of persuasion are and how to apply them to your digital marketing activities. Learn about the power of persuasion.
First-Party World Problems: Future-Proof Your Business with First-Party DataIn Marketing We Trust
Last month for our Data-Driven Digital Community webinar, we talked about First-Party World Problems and how to Future-Proof Your Business with First-Party Data with our Head of Growth, Selina Gough.
Collecting and strategically activating first-party data has never been more important and it’s the businesses who are preparing for the change of cookies in their business decision-making processes that are winning today.
Learn:
- How businesses can formulate strategies to collect relevant data
- How to utilise first-party data to provide value to consumers
- How first-party data improves reporting, marketing budget utilisation and marketing decision making
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
For our last Data-Driven Digital community webinar, we spoke to Heather Physioc at VMLY&R about building an integrated digital powerhouse and got lessons from merging an organic, paid and content practice.
Search and other digital marketing channels can’t live in a silo - yet nearly every company struggles to break down the walls between disciplines. In order to be its most effective, search and digital teams have to collaborate successfully across paid, organic, content and more.
Get tips for integrating and collaborating from the hard knocks and learnings through merging an organic, paid and performance content team into one unified Discoverability group.
Find out how VMLY&R went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from their mistakes and wins as you apply the principles in your own company.
Crawl before you run... with enterprise SEO
Enterprise websites are often large, sprawling things with dark corners people only find out about years later.
In this webinar with Amanda King, SEO Specialist at Optus, we’ll go through why it’s important you understand all the dark corners of your website (and how it impacts Google and other search engines seeing the important bits of your site).
Plus, if you’re so inclined, we’ll go through some easy ways to find potential rabbit holes, and other analysis and review to take to your teams or agencies.
Last month, for our Data-Driven Digital community webinar, we talked to Jes Scholz about how to Unleash the Power of Google Without Keywords. Many marketers hear the word Google and immediately their minds focus on optimising for Universal Search. The issue is, Google is no longer a list of 10 blue links plus some ads.
The search engine has become a fully-fledged ecosystem, which takes its users on a journey to content they never knew they wanted to search. This is achieved through experiences such as Google News, Google Discover, Google Lens and more. Learn why it’s critical to prominently establish your brand within the full Google ecosystem, where to focus your optimisation efforts for these new contact points and how to measure the impact on visibility, sessions and conversions.
The recent COVID-19 pandemic has pushed the world into uncharted waters, particularly when it comes to predicting how people will behave in this environment, let alone dispatching meaningful and effective actions at scale.
In this talk, James Nicholson, Digital Technology Consultant at Neobadger, will cover how organisations who bridge the gap between their first-party data and their marketing and business operations automation have flourished during these trying times.
70% of campaign performance is driven by creative, yet the majority of markets are still using static banners with no personalisation or data insights.
Come learn how JoyStick has rolled out data-driven campaigns with smart personalized creatives for global brands such as Google, Nike, HBO & Netflix to name only a few.
Internal links are an important way of telling search engines about your site's most important pages, but most of the internal linking structures we see aren't optimised to take advantage of this.
Here, our Head of Data, James Bardsley, dives into some of the techniques, from scraping to machine learning, that we use to identify internal linking problems and find solutions at scale for enterprise businesses including Expedia and Gumtree.
Building a Marketing Data Warehouse in Google BigQuery with SupermetricsIn Marketing We Trust
Learn how to build a marketing data warehouse in Google BigQuery with Supermetrics' Jukka Puputti.
We will cover:
- Changes in marketing data landscape
- Drivers and obstacles to data-driven approach in marketing
- Challenges in taking control of marketing data
- Benefits of building a marketing data warehouse
- Simple steps to get started
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.