Creativity involves producing novel and original ideas or objects. It involves divergent thinking and progresses through stages of preparation, incubation, illumination, and verification. Creativity rests on divergent thinking and involves explaining, predicting, or inventing in a new way. It can be identified using standardized tests, interviews, and observing behaviors. Developing creativity requires providing freedom from criticism, encouraging originality and risk-taking, and exposing individuals to role models and techniques like brainstorming.