The document defines creativity as the ability to generate innovative ideas and manifest them. It discusses Wallis' four-stage model of the creative process: preparation, incubation, illumination, and verification. Characteristics of creative people are described, such as being both energetic and focused, as well as proud yet modest. The components of creativity include imagination, flexibility, decision making, communication, motivation, and collaboration. Various techniques for creative thinking are also outlined, like mind mapping, lateral thinking, and changing perspectives. Finally, potential blockages to creative ideas like tradition, negativism, and fear of failure are listed.

1. CREATIVITY
An overview
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

2. • Creativity is the ability to
generate innovative ideas and
manifest them
from thought into reality. The
process involves original
thinking and then producing.
• Creativity is defined as the
tendency to generate or
recognize ideas, alternatives,
or possibilities that may be
useful in solving problems,
communicating with others,
and entertaining ourselves
and others.
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

3. MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

4. Creativity and innovation
• creativity is the ability to think and act in ways
that are new and novel. In our minds, there
are two kinds of creativity, innovation and
invention. Innovation is thinking
creatively about something that already exists
(e.g., the tape recorder, Walkman, and CD
player are all innovations on the phonograph).
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

5. MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

6. CREATIVITY PROCESS
• Wallis' model of the Creative process
• Preparation
• Incubation
• Illumination
• Verification
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

7. MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

8. In the preparation stage, we define the problem, need, or desire, and
gather any information the solution or response needs to account
for, and set up criteria for verifying the solution's acceptability.
In the incubation stage, we step back from the problem and let our
minds contemplate and work it through. Like preparation,
incubation can last minutes, weeks, even years.
In the illumination stage, ideas arise from the mind to provide the
basis of a creative response. These ideas can be pieces of the whole
or the whole itself, i.e. seeing the entire concept or entity all at
once. Unlike the other stages, illumination is often very brief,
involving a tremendous rush of insights within a few minutes or
hours.
In verification, the final stage, one carries out activities to
demonstrate whether or not what emerged in illumination satisfies
the need and the criteria defined in the preparation stage.
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

9. MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

10. Nature and Characteristics of
Creativity
• Creativity is not confined
to any individual
• Creativity is innate as
well as acquired
• Creativity is adventurous
and open thinking
• Creativity carries ego
involvemeny
• Creativity has a wide
scope
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

11. Characteristics of creative people
• Creative people are energetic, but focused
• Creative people are smart, but also naive
• Creative people are playful, yet disciplined
• Creative people are realistic dreamers
• Creative people are extroverted AND introverted
• Creative people are proud, yet modest
• Creative people are not weighed down by rigid gender roles.
• Creative people are conservative, yet rebellious.
• Creative people are passionate, but objective about their work.
• Creative people are sensitive and open to experience, but happy
and joyful.
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

12. Components
of creativity
• Imagination and
originality
• Flexibility
• Decision making
• Communication
and self
expression
• Motivation
• Collaboration
• Action
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

13. 8 Creative Thinking Techniques and
The Tools
1 Mind Mapping
The key to mind mapping is to take note of every idea
that comes up. Don’t neglect anything, no matter how
far-fetched it may seem.
2 The Checklist
1. Why?
2. Where?
3. When?
4. Who?
5. What?
6. How
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

14. 3. Six Thinking Hats
White Hat – Facts, Red Hat – Emotions, Black
Hat – Judgement, Caution, Yellow Hat – Logic,
Green Hat – Creativity, Blue Hat – Control
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

15. 4. Lateral Thinking
look at their situation differently, to step
sideways for a second if you will. This allows
people to re-examine their predicament from
a much more creative point of view.
5. Random Word Generation
Simply pick two random words and try and tie
your content to it in the most imaginative way
possible. Simple as that.
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

16. 6. Picture Association
If you’re truly stuck for ideas, perform an image search on
your topic of choice, pick a random photo. Work
backwards from the picture, developing a story around
how the photo was taken.
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

17. 7. Change Perspective
This can often be hard to do, but try putting
yourself in other people’s shoes.
8. Get Up and Go Out
People underestimate the value of being bored. If
you work around screens all day, if can often
prove both relaxing and rewarding to just get up
and walk about for a bit. Let your mind wander
instead of focussing on a task so hard it hurts.
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

18. MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

19. Blockages and barriers that keep
creative ideas from fully developing
• Tradition
• Control
• Overspecialization
• Negativism
• Prejudice
• Fear of failure
• Impatience
• Uniformity
• Fear of Ridicule
• Conceit
• Lack of Funding
• Confusion
• Jealousy
• Group Pressure
• Laziness
• Apathy
• Lack of Commitment
• Lack of Support
• Intolerance
• Tenseness
• Fear of Change
• Toxic Nostalgia
• Insecurity
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

20. MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in

21. MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in