Creativity involves generating new ideas and solutions. It is a universal ability that can be both innate and acquired. Creative people are typically adventurous thinkers who are ready to take challenges and think outside the box. There are various techniques to enhance creativity such as brainstorming, lateral thinking, analogies, and checklists that involve divergent thinking, combining ideas, and looking at problems from different perspectives. Factors like fluency, flexibility, originality, and sensitivity to problems influence creativity. The creative process often involves preparation, incubation, illumination, and verification stages.