The document explores the concept of creativity, defining it as the ability to generate new ideas and meaningful forms. It highlights individual and organizational creativity, emphasizing the importance of fostering a creative culture in the workplace for innovation and success. Various activities, personality traits, and managerial support are discussed as ways to enhance creativity among individuals and teams.

1. CreativityJeep Kulsirimongkol, JobbyKuruppachery, Jennifer Isaacs, and Fei Wu

2. AgendaIntroduction VideoDefine CreativityGroup Activity 1: PictionaryIndividual CreativitySelf-Analysis 1 & 2Group Activity 2: CharadesIndividual Creativity (continued)Creativity in the workplaceFinal Video

3. What is creativity?

4. Creativity (n.) the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination

5. 1950sNo definitionAbility to createCreating meaningful new forms Originality and imaginationToday

6. InventiveExpressiveversus

7. Theories of Creativity

8. Right Brain versus Left BrainLeft BrainAnalyticalRationalSequentialBreaks information apartRight BrainRelationshipsIntegrating and synthesizing informationInsightsPerspectivesPuts information togetherManagersSocial Workers

9. Torrance Test of CreativityFluencyOriginalityFlexibility

10. PictionaryPlease form two equal groups at the front of the classroomCreativity in the individual

11. Process of CreativityProblem DefinitionIdea GenerationIdea SelectionIdea Implementation

12. To unlock creativity, don’t think that….There is one right answerIt isn’t logicalYou need to follow the rulesYou should be practicalPlay is frivolousThe idea is outside your expertiseYou can’t be ambiguousYou shouldn’t be foolishYou can’t make mistakesYou aren’t creative

13. Self Analysis

14. Creativity and PersonalityHigh exploratory excitabilityLow harm avoidance (risk-taker)OptimisticTolerant of uncertaintyHigh persistenceHigh self-directednessDisplay responsibilityDirected to goalsAble to utilize resourcesHigh cooperativenessSelf-acceptingDisplay empathy, tolerance, and integrated consciousness

15. Highly Creative IndividualsPermanently open to personality reorganizationsCreativity is intimately related to the sense and meaning of being alive

16. Video Interlude

17. Creativity in the workplace

18. Creativity and Organizational Success

19. Apple: Product InnovationTouch PhoneiPhone, iTouchCreated a new need in the clientCult brandConstantly innovating

20. Southwest Airlines: Strategic InnovationStrategy developed of necessityFlight planStewardessesPricesCreated a new need

21. Fostering Organizational CreativityOrganizational cultureManager open to new ideasManager supporting and encouragingTransformational leaderResources of experimentationCollaborationInteresting workTeamwork can make a boring job interesting

22. Summary/ConclusionCreativity is difficult to defineDifferent approaches can foster individual creativityCreativity varies in the individual and is related to personalityCreativity in the workplace is necessaryManagerial skill can foster creativity amongst employeesCreativity allows for innovation and progress

23. “Creativity is contagious. Pass it on.” — Albert Einstein“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” — George Lois