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Business Plan
    23/10/2009




Colin GODEFROY
 Nadia LASFAR
Summary
I.      Critical Thinking
II.     Creative Thinking
III.    Creative Methods
IV.     Creative Thinking Techniques
V.      Brainstorming
VI.     Ideas Generating Questions
VII.    Checklists
VIII.   Block Busting Techniques
Life isn’t about
finding yourself.
Life is about
creating
yourself.
      (unkown)
Look at problems from a fresh perspective to find
              unorthodox solutions
?
        There are six eggs in the basket.
      Six people each take one of the eggs.


How can it be that one egg is left in the basket?
Critical Thinking
        What we learnt in formal education




Emphasizes the skills of analysis

Follow a logical argument

Eliminate the incorrect paths
and focus on the correct one.
When is it useful to be creative?


   Businesses are facing deep
   changes

   Globalization                     EVERYWHERE
   Competition                       EVERYWHEN
➔ Key to the success of a business
Creative Thinking
Developped by Edward de Bono
in his book «The Mechanism of Mind»

Focuses on exploring ideas,

Generates possibilities,

Looks for many right answers
rather than just one.
Creativity
    Everyone has substantial
        creative ability.

An Ability: To generate new ideas by combining, changing,
or reapplying existing ideas.

An Attitude: The ability to accept change

A Process: The creative person knows that there is always
room for improvement.
Characteristics of the
        Creative Person
curious
seeks problems
enjoys challenge
optimistic
able to suspend judgment
imaginative
sees problems as opportunities
doesn't give up easily
Creative Methods
Evolution
Every problem that has been solved can be
       solved again in a better way.
Synthesis
Two or more existing ideas are combined into a
               third, new idea.




        +                        =
Revolution
Sometimes the best new idea is a completely
              different one.




                  ≠
Reapplication
Look at something old in a new way.
Changing Direction
    The goal is to solve the problem,
 not to implement a particular solution.
Negatives attitudes
        that block creativity
Oh no, a problem!
It can't be done.
I can't do it.
But I'm not creative.
What will people think?
I might fail.
But remember...

 There is never one good solution...
There are always solutions.
Creative Thinking
 TECHNIQUES
Brainstorming

Idea Generating Questions

Checklists
Brainstorming
                    Basic Guidenlines
Suspend judgment:
   This is the most important rule.
   No critical comments are allowed.
   Evaluation is to be reserved for later.

Think Freely
   Practical ideas often come from impractical,
   impossible ones.
   Some "wild" ideas turn out to be practical, too.

Tag On
   Improve, modify, build on the ideas of others.

Quantities of ideas is important                        Alex Osborn
   Generate a large stock of ideas so that later they
   can be sifted through.
Practical Methodology

Choose a recorder
Organize the chaos
Keep the session relaxed and playful.
Limit the session.

Variations:
    Stop and Go.
    Sequencing.
Ideas Generating
                 Questions
The Journalistic Six          Historical Examination

   Who? (Actor or Agent)         Essence.
   What? (Act)                   Origin.
   When? (Time or Timing)        Purpose.
   Where? (Scene or Source)      Import
   Why? (Purpose)                Reputation.
   How? (Agency or Method)
Checklists
   The Five Senses
    Human Needs
Aristotle's Categories
 Physical Attributes
Block Busting
                 Techniques
Uses For
Improvements to
What-Iffing
Attribute Analysis
Morphological Analysis
Manipulative Verbs
Reversal.
Analogy and Metaphor.
Trigger Concepts.
Are you a creative
           thinker ?




               ?
        There are six eggs in the basket.
      Six people each take one of the eggs.


How can it be that one egg is left in the basket?
Are you a creative
            thinker?




                  !
The last person took the basket with the last egg
                   still inside!
Creative Thinking Presentation
Sources
http://www.creativethinking.net/

http://www.virtualsalt.com/crebook1.htm

http://managementhelp.org/crt_inov/creative/creative.htm

http://en.wikipedia.org/wiki/Creativity

http://eduscapes.com/tap/topic69.htm

http://www.brainstorming.co.uk/tutorials/creativethinking.html

http://www.creativethink.com/

http://www.ideachampions.com/creative_thinking.shtml
Thank you
for your attention

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