Creativity is goal-directed thinking that produces novel and useful ideas. It involves both convergent and divergent thinking. Convergent thinking finds single solutions, while divergent thinking generates many possible solutions. There are various stages of creativity including preparation, incubation, illumination, verification and revision. Wallas proposed five stages: preparation, incubation, illumination, verification and revision. Creativity can be obstructed by fears of rejection, but it simplifies complexity by finding elegant solutions.

1. Presented by:
Sarvi Parnami

3. Creativity
is a goal directed
thinking which is
unusual, novel
and useful.
Creativity

4. creativity as the ability to produce work
that is both novel (i.e. original,
unexpected) and appropriate (i.e. useful
concerning tasks constrains).
~Sternberg and Lubart (1999)
Definition

5. Process OF Creativity
Smith, Ward & Finke (1995)

6. 2 Phases of Creativity
Convergent Thinking Divergent Thinking

7. Convergent Thinking
- Term was coined by J.P. Guilford, a psychologist well known
for his research on creativity.
- Ability to find a single solution to a particular problem.
- Highly focused problem solving techniques are used.
- Leads to an expected end result or problem
Guilford (1950)

8. Divergent Thinking
- Ability to find many possible answers to a particular problem
- Occurs in free flowing manner.
- It a thought process used to generate creative ideas by exploring
many possible solutions.
Guilford (1950)

9. Aspects OF Creativity
Guilford (1986)

11. Stages of Creativity
o Stage of preparation: Formulating the problem and making initial attempts to solve
it.
o Stage of incubation: Leaving the problem while considering other things.
o Stage of illumination: Achieving insight to the problem.
o Stage of verification: some modification may also occur to ideas reached in the
previous stages.
o Stage of revision: Testing and/or carrying out the solution.
Graham Wallas (1926)

12. Obstacles
in creativity
Afraid of
rejection

13. Stages of Problem Solving
Stage 1: Define, understand and think about the problem.
Stage 2: Devise a plan for solution.
Stage 3: Carry out the plan.
Stage 4: Looking back.
Polya

14. Anyone can make the simple
complicate. Creativity is making the
complicated simple.
Quote
“ “
~Charles Mingis

15. Thank you
Submitted to: Dr. Hema ma’am
Submitted by: Sarvi Parnami
M.A. Psychology (CBCS) Sem II
Reference:
https://egyankosh.ac.in/bitstream/123456789/20700/1/U
nit-4.pdf
Tracy, B. (2016, October 10). 6 obstacles to creative
thinking and how to overcome them. Entrepreneur.
https://www.entrepreneur.com/growing-a-business/6-
obstacles-to-creative-thinking-and-how-to-overcome-
them/282960