1. CAMELLIAINSTITUTEOF TECHNOLOGY & MANAGEMENT
DEPARTMENT OF MECHANICAL ENGINEERING
TOPIC- CREATIVITY
NAME :ANANTA KUMAR NANDI
ROLL NO.:25700722037
REG. NO.:222570120277 OF 2022-23
SUBJECT :HUMANITIES-I (EFFECTIVE TECHNICAL COMMUNICATION) {HM-HU501}
YEAR :3RD
SEM :5TH
3. DEFINITIONS OF CREATIVITY
Creativity is a mental process involving the
generations of new ideas or concepts or new
association between existing ideas or concepts.
Creativity involves the generation of new ideas
or the recombination of known elements into
something new, providing valuable solutions to a
problem.
4. OBJECTIVES OF CREATIVITY
Main objectives of a creative thinking process is to
think beyond existing boundaries,
to break away from rational, conventional ideas and
formalised procedures,
to rely on the imagination, the divergent, the random
and to consider
multiple solutions and alternatives
5. CREATIVE TECHNIQUES
1. Analytical Techniques And Intuitive Techniques.
2. Creativity In Individuals, And Techniques, Which Generate
Creativity In Groups.
3 Divergent Thinking And Convergent Thinking.
6. Main points to increase or encourage
creativity in a company are:
To Be Happy, To Have Fun
Keep Channels Of Communication Open
Trust, Failure Accepted
Contacts With External Sources Of Information
Independence, Initiatives Taken
Support Participatory Decision-making And Employees’ Contribution
Experiment With New Ideas
7. The Quality Of Creative Thinking
Can Be Judged By Three Criteria
Productivity.
Originality.
Flexibility
8. The 10 Mental Blocks To Creativity
Concepts are adapted from Van Oech’s book, A Whack On The
Side Of The Head.
1. One “Right Answer”.
2. Logic Can Kill Creativity.
3. Be Creative – Break Some Rules
4.Be Creative – Is That Practical?
5. Play Is Creative.
9. TWO PHASES OF CREATIVITY
Creativity can be divided into two phases of
thinking:
Divergent thinking
Convergent thinking
10.
11.
12. DIVERGENT THINKING
Is the ability to find many possible answers to a
particular problem. Guilford (1950).
Divergent thinking is a thought process or method used to
generate creative ideas by exploring many possible
solutions.
Divergent thinking typically occurs in a spontaneous, free-
flowing manner, such that many ideas are generated in an
emergent cognitive fashion.
13. ACTIVITIES WHICH PROMOTE
DIVERGENT THINKING
Creating Lists Of Questions,
Setting Aside Time For Thinking And Meditation,
Brainstorming.
Subject Mapping / "Bubble Mapping",
Keeping A Journal,
Creating Artwork, And Free Writing.
14.
15. CONVERGENT THINKING
The term convergent thinking was coined by J.P.Guilford, a
psychologist well known foe his research on creativity.
Convergent thinking involves the pursuit of predetermined a
goal, usually in linear progression and using highly focused
problem solving techniques.
Convergent thinking questions are those which represent the
analysis and integration of given or remembered information.
They lead you to an expected end result or answer.
16. Personality Assessment Instruments
Used in the Field of Creativity
Instrument Theoretical
background and
purpose
Structure Administrati
on
Age
range
Adjective
Checklist
(ACL)
Adjectives
describe a
person’s
attributes,
‘actual’ & ‘ideal’
self;
identification
of potentially
creative persons
300 item
list of
adjectives
measures
37 traits
Self-
assessment
or by
observers,
10 to 15
minutes
Widely
used in
adults
17. Personality Assessment Instruments
Used in the Field of Creativity
Instrument Theoretical
background and
purpose
Structure Adminis
tration
Age
rang
e
Khatena-
Torrance
Creative
Perception
Inventory
Measures artistic
inclination, intelligence,
individuality, sensitivity,
initiative, and self
strength;
imagination,
appeal to authority, self
confidence,
inquisitiveness,
and awareness of others.
Comprises two
tests: Something
About Myself
(SAM)
What Kind of
Person Are You?
(WKOPAY)
Self
report
20–40
minutes
12
year
s
and
older
18. Personality Assessment Instruments
Used in the Field of Creativity
Instrument Theoretical
background and
purpose
Structure Administrati
on
Age
rang
e
Myers-
Briggs Type
Indicator
Uses the Jungian
dichotomies
of introversion/
extroversion,
sensing/intuiting,
thinking/feeling,
perceiving/judging
16
different
personality
types
166 multiple
choice
items
14
years
and
older
19. Personality Assessment Instruments
Used in the Field of Creativity
Instrument Theoretical
background and
purpose
Structure Administ
ration
Age
range
Kirton Adaptation
Innovation
Inventory (KAI)
Evaluates differences
in preferred styles of
problem-solving and
creativity:
adaptors improve
things; innovators do
things differently
Adaptation/
Innovation
continuum
32 items Teens
and
adults
20. CONCLUSION
creativity, Ability to produce something new through
imaginative skill, whether a new solution to a problem, a
new method or device, or a new artistic object or form. The
term generally refers to a richness of ideas and originality of
thinking. Psychological studies of highly creative people
have shown that many have a strong interest in apparent
disorder, contradiction, and imbalance, which seem to be
perceived as challenges.
21. REFERENCES
How Generative AI Can Augment Human Creativity". Harvard Business
Review. 2023-06-16. ISSN 0017-8012. Retrieved 2023-06-20.
https://journals.sagepub.com/doi/10.1177/0149206314527128
https://journals.sagepub.com/doi/10.1177/0149206319827088
https://www.oecd-ilibrary.org/science-and-technology/oslo-manual-
2018_9789264304604-en
https://www.britannica.com/summary/creativity#:~:text=creativity%2C
%20Ability%20to%20produce%20something,ideas%20and%20original
ity%20of%20thinking.
