The document discusses various communication and advertising methods and codes. It includes 13 codes that govern advertising standards around issues like compliance, identifying marketing communications, misleading ads, harm and offense, rules for ads targeting children, and food and health claims. Evaluation methods like mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, initial reactions, sketches, and formal proposals are also summarized with their strengths and weaknesses.

1. Communication Method
Evaluation
Jake greenwood

2. ASA Codes
Number Name Brief Description
1 Compliance The central principle for all marketing communications is
that they should be legal, decent, honest and truthful
2 Recognition of
marketing
communications
Make sure the material is clearly identifiable as marketing
communication/ advertisements/ advertorials.
3 Misleading Adverts The ASA may take the consumer protection from unfair
trading regulations 2008 into account. Marketing
communications that are alleged to be misleading.
4 Harm and Offence To ensure that ads do not cause harm or serious or
widespread offence.
5 Children Rules that must be followed if directing ads at children or
featuring them.
6 Privacy Marketers must not unfairly portray or refer to anyone in
the adverse or offensive way unless that person has given
permission
13 Food, food
supplements
and associated health
or nutritional claims
Marketing communication must not condone or
encourage poor nutritional habits.

3. Mind Map
Coca cola
add
logo
layout
In full view so
everyone can
see it
A coca cola can
someone drinking coca cola
A party with people
drinking coca cola
On the
product (cola
can)
On a car
or truck
Red background
Ice

4. Mind Map
• Strengths of using this method
– It puts all your ideas on to one page.
– Helps you decide what you want.
– You can mix up your ideas to create something good.
• Weaknesses of using this method
– You may not have any good ideas of your own.
– The ideas you put on the mind map mite not be shown in
the final product.
• Did you like using this method? Why?
• I do like using this method because it is very simple.

5. Mood Board

6. Mood Board
• Strengths of using this method
– You can see everything you want to use.
– Its describes what you want to do.
• Weaknesses of using this method
– You might not be able to find the image you want.
– You may not have a main style to your projected.
• Did you like using this method? Why?
• I like this method as it is a great way to see all your ideas on
one page.

7. Style Sheet
Apple casual
Arial Narrow
Bernard MT Condensed
Bangla MN
American Typewriter
Font Colour
Red
black
blue
orange

8. Style Sheet
• Strengths of using this method
A good to make a decision on what font you want.
• Weaknesses of using this method
You may not be able to find the font you want.
• Did you like using this method? Why?
I don’t like it as I feel that it is not really needed, because you
can chose the font you when your making it.

9. Layout Plan
Sip it or drink it just love it

10. Layout Plan
• Strengths of using this method
– It’s good to see it all put together.
– It helps you decide if that’s what you want it to look like.
• Weaknesses of using this method
• it may end up looking different in the final design.
• Did you like using this method? Why?
• I like it, because can get to see what it mite look like in the
end.

11. Brainstorm

12. Brainstorm
• Strengths of using this method
– Makes it easier to decide what you want in your ad.
– It makes it easy to mix some ideas together.
• Weaknesses of using this method
– You may not have any ideas.
– You may not like planning.
• Did you like using this method? Why?
• No, because I don’t like to plan.

13. Informal Pitch
• Strengths of using this method
– It’s a good way to build up and describe your idea.
• Weaknesses of using this method
– You may not know what to put.
• Did you like using this method? Why?
• Yes because it helps describe the product your
making.

14. Group Idea Generation

15. Initial Reaction
• Someone collecting coca cola cans.
• Christmas type background.
• pixel art.
• side scrolling game.

16. Initial Reaction
• Strengths of using this method
– You may be very good at thinking of ideas really
quickly.
– Helps remind you what your ideas are.
• Weaknesses of using this method
– You may not have any ideas.
– your ideas might change in the final product.
• Did you like using this method? Why?
• No, because I’m not good at coming up with ideas
quick.

17. Sketches

18. Sketches
• Strengths of using this method
– You can get an idea of what you want your sketches to
look like.
– You could also be a good drawer.
• Weaknesses of using this method
– You may not be a good drawer.
– The final product mite look like your drawings.
• Did you like using this method? Why?
• Yes, because I like to get an idea of what my character
mite look like.

19. Formal Proposal
• Strengths of using this method
– It give a description of your product.
– A good way to get your product out there.
• Weaknesses of using this method
– You mite not know some of the questions for your product.
– You may need to change your product after you do the
formal proposal as it isn’t suitable to a persific audience.
• Did you like using this method? Why?
• Yes because it helps people understand your product.