The document summarizes various planning methods that could be used to develop an advertising campaign or product, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, initial reactions, sketches, and formal proposals. Strengths and weaknesses of each method are discussed, along with whether the method is liked and why.

1. Communication Method
Evaluation
Kieran Bradley

2. ASA Codes
Number Name Brief Description
1 Compliance Compliance is when you follow through with a
damned or action.
2 Recognition of
marketing
communications
When you make sure the advert tells people what
its about.
3 Misleading Adverts When you do an advert explaining a product and it
explains another advert that has nothing to do with
it.
4 Harm and Offence When an advert that has images or words that
could offend someone either religiously or racially .
5 Children You can't put anything in your advert that might
encourage children to eat poorly or encourage bad
behaviour.
6 Privacy When you don’t disclose someone else's personal
life .
13 Food, food
supplements
and associated
For example if you put in you advert that a certain
food product has benefits you will need to show
that to back it up.

3. Mind Map
What’s Going To
Be In My Advert
Happiness,
maybe a
picture of
people laughing
or smiling
Bright
colours,
this will
attract
people to
my advert
Meaningful wording,
when I’m wording
my advert I will think
about what words I
could use to make
people stop and
think when they see
it and to make sure
they take something
away from it
Target marketing,
my advert will be
amid at young
people, mid teens

4. Mind Map
• Strengths of using this method
– Ideas can be put down fast, this is because you put them down in forms of
arrows and you don’t waste time skimming through, this is because there are
no notes or pages.
– you can remember more because using a mind map to plan stimulates the
brain in a different way to planning on lined notes.
• Weaknesses of using this method
– It takes a lot of time planning a mind map and time is not always on your side.
– It may be difficult for other people to understand all of your ideas once you
have put them down.
• Did you like using this method? Why?
• I like to use mind mapping because I can put all of my ideas in to one place
and I can brainstorm fast, also it’s a very easy and quick way for me to
plan.

5. Mood Board

6. Mood Board
• Strengths of using this method
• Mood boards help establish the baseline that will eventually be on your
final product.
• The mood board isn’t your final design so if you want to change anything it
can easily be done.
• Weaknesses of using this method
• You may not of been able to find the exact image that you want your
design to look like.
• You may not be able to find any images at all that could help you with your
design.
• Did you like using this method? Why?
• I enjoyed using the mood board method because I found the images that
will influence my poster.

7. Style Sheet
coca cola
The font I have used is
apple chancery
Coca cola
The font I have used is
birch std
Live a little, Be
happy
The font I have used
is American
typewriter
Come together, feel
it, make history.
The font I have used
is andale mono
The colours I have
used are
Red
Green
Purple
Light blue

8. Style Sheet
• Strengths of using this method
• It’s a great way to decide what font you want to
use for your design
• Weaknesses of using this method
– You might not be able to find the ideal font you want
to use for your design
• Did you like using this method? Why?
• I enjoyed using this method because I was able to
find some really good fonts that I might use in my
poster

9. Layout Plan
Come together, feel
it, make history.

10. Layout Plan
• Strengths of using this method
– It’s a great way to plan out what you want your product to look like and it will
remind me what to put in my final poster
• Weaknesses of using this method
• It is very time consuming and I a lot of thought needs to be put in to my
layout
• You may still need to change some of the pictures or text when you come
to do your final product because it may look different to how it does now
• Did you like using this method? Why?
• I enjoyed using the layout method because it gave me an idea of how I
want my poster to look

11. Brainstorm

12. Brainstorm
• Strengths of using this method
• You can collaborate different ideas, it’s time effective also its very easy to
understand and produce
• Weaknesses of using this method
• People may disagree with your ideas, some people my prefer a more visual
way of learning
• It may limit your ideas
• Did you like using this method? Why?
• I did like this method because it allows people to come together and forward ideas
to each other it can bring people together which I enjoy.

13. Informal Pitch
• Strengths of using this method
• You get constructive criticism from your tutor
• You get feedback witch can maybe help you change your idea about your
final design
• Weaknesses of using this method
• Your tutor my be biased and give you feedback you may want to hear
• The information you get from your tutor you may not agree with
• Did you like using this method? Why?
• I do like this method because it gives you the chance to get feedback from
an outsiders prospective but I also don’t like it because they may give me
feedback that I might not agree with

14. Initial Reaction
• I have been given the task to produce a game
advertising coca cola, I will use Photo Shop to
produce my game on, also I will use a coca
cola bottle in my game and two people, one
person will have the bottle and the other
person will chase him and when they get it
they’ll be given a number of points

15. Initial Reaction
• Strengths of using this method
• It can help you to plan out your idea of what you want your game to
look like
• Its easy for an outsider to understand what you are producing,
• Weaknesses of using this method
• You may not be able to come up with the ideas you want to put in
to your game
• Did you like using this method? Why?
• I enjoyed using this method because I didn’t have difficulty coming
up with ideas for my game and this method is easy to do unlike
some others

16. Sketches

17. Sketches
• Strengths of using this method
• You can draw they way you want your game and characters to look
• Its an effective and easy way to plan
• Weaknesses of using this method
• You may have difficulty drawing the characters and props you need
for your game
• It could be time consuming if your drawings need a lot of detail
• Did you like using this method? Why?
• I didn’t like this method because drawing isn’t my greatest skill, I
would of preferred to do it a different way instead of drawing

18. Formal Proposal
• Strengths of using this method
– You can talk about how your product is going to be laid out and
what your product is about
– It’s easy to understand and not time consuming unless you have
a question that requires a lot of detail
• Weaknesses of using this method
• It can be time consuming if some questions require a lot of
detail
• Did you like using this method? Why?
• I liked this method because I could easily answer the
questions that were being asked and the lay out was easy
to understand