The document provides an overview of the UK Advertising Standards Authority (ASA) codes for advertising communications. It outlines six key codes regarding compliance with laws, identifying advertising, misleading claims, harm and offense, protecting children, and obtaining permission for using images of people. The codes are meant to ensure advertising is legal, honest, and suitable for audiences which may include children.
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2. ASA Codes
Number Name Brief Description
1 Compliance Don’t lie, break the law and don’t include images
that may be thought as indecent
2 Recognition of
marketing
communications
It needs to look like an advert. Employ
conventions of adverts, logos, slogans and
images. Ensure people know its an advert by
stating the product
3 Misleading Adverts You can not lie about the product, its abilities/
function or price
4 Harm and Offence The advert can not be made to offend a person or
social group. It can not be made to offend anyone
on grounds of disturbing imagery or content
5 Children Cannot promote dangerous behaviour in children.
Cannot pressure children to buy the product .
Must consider that the advert could be seen by
children or selling a product used by children
6 Privacy Written permission is needed for using celebrity
or well known person
13 Food, food Can not promote poor dietary habits. You cannot
3. Mind Map
Coca
cola
advert
Use
colors
that
represent
coca cola
This will
help the
viewers
know what
the advert is
forWhat
amount
of
calories
Add
slogan
s/logos
For the
viewers who
may be
interested in
calories
intake
Some
people
may not
like the
amount of
calories
E.G.
“Open
happiness
”
Add coca
cola
bottles
Shows
the
product
Have a
theme to
make it
more eye
catching
Have a
winter
theme
Being
together
/ family
A
festive
time
4. Mind Map
• Strengths of using this method- you have
written down what you are going to have
on the advert and why
• Weaknesses of using this method- the
information might not be clear or easy to
explain
• Did you like using this method? Why?- yes
because it give me something to look back
at for what I need to put on the advert
6. Mood Board
• Strengths of using this method- Have the
pictures ready to use
• Weaknesses of using this method- You might
not be able to find a picture you want to use
• Did you like using this method? Why? Yes
because if you find the pictures you want it
makes the process of making the advert
faster
8. Style Sheet
• Strengths of using this method- You will
already have the colours and fonts to use
• Weaknesses of using this method- the
shade or colour may not fit with the design
• Did you like using this method? Why? you
don’t have to look through all the fonts you
have them picked already
10. Layout Plan
• Strengths of using this method- you get a
rough idea of what you want to do
• Weaknesses of using this method- the final
plan might not work how the lay out and the
pictures might fit right
• Did you like using this method? Why?-yes
because I can look back at it when making
the final product
12. Brainstorm
• Strengths of using this method
You can look at that for the ideas that you have
come up with instead of thinking on the spot
• Weaknesses of using this method
The brainstorm plan you come up with might be
too long or you might not be able to find things
e.g. sound effects
• Did you like using this method? Why?
Yes because it gives me and idea of how the
advert will go together
13. Informal Pitch
• Strengths of using this method
People have information about the product
• Weaknesses of using this method
You may not be able to find the words to
describe some things how you want them.
• Did you like using this method? Why? No
because I found some of the questions hard to
understand
14. Initial Reaction
You must create a pixel based animation
game for coca cola
I have to use Photoshop to create an
short animation like a game to advertise
coca cola. I have to do it in pixels.
I think this could be challenging but I
think it will be a good way to get used to
Photoshop
15. Initial Reaction
• Strengths of using this method
It shows if you understand what you're supposed to
be doing
• Weaknesses of using this method
It doesn’t give and in-depth explanation on what
you're supposed o be doing to create it
• Did you like using this method? Why?
No because I didn't’t understand what I had to do
and also it didn’t tell me about having to use the
pencil to draw and things about putting the game
together
17. Sketches
• Strengths of using this method
You have the ideas all ready to use on for the game
• Weaknesses of using this method
• The things you draw may not work well with
everything else when putting the game together
• Did you like using this method? Why?
Yes because you can think about the objects you
want to use and have a rough idea how you'd like
the game to look
18. Formal Proposal
• Strengths of using this method
It shows people the message of your game and
shows you have stuck to the ASA rules
• Weaknesses of using this method
You may decide to change your idea later on
• Did you like using this method? Why?
No because for me the questions are hard to
explain writing them down instead of speaking
one to one.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
