This document discusses various communication and planning methods used in marketing and advertising. It provides brief descriptions of strengths and weaknesses of each method from mind maps to sketches to formal proposals. Overall, the document evaluates different techniques for organizing ideas in the creative process.

1. Communication Method
EvaluationGeorge Wetton

2. ASA Codes
Number Name Brief Description
1 Compliance Shouldn't lie, have indecent images or break the law
in any way.
2 Recognition of
marketing
communications
Make whatever your promoting in the sensible
category it should be. You should also be putting
conventions in whatever your promoting to inform
the audience.
3 Misleading Adverts Making honest and reliable information on the
product.
4 Harm and Offence No such advertisement should be there to offend
whatever target audience your aiming at.
5 Children Such items must not be dangerous for kids, with it
being immoral and offensive to the company.
6 Privacy Such privacy is being invaded when a company is
using their name or image without any permission.
13 Food, food
supplements
and associated
health or nutritional
There shall be no lies when telling any dietary
procedures and how it will help without any
evidence or proof.

3. Mind Map

4. Mind Map
• Strengths of using this method
• It helps cross thinking your ideas to making them more
expanded.
• Usually you don’t have the idea fully fleshed out until you are
drawing out the mind map.
• Weaknesses of using this method
• One weakness of having a mind map is that sometimes you have
to go back and write out more information and expand more
spaces.
• It is a useful method but it's not very official and is only good for
the start of planning.
• Did you like using this method? Why?
• - I think it’s a very useful method that also brings out a very practical
and creative side of your project.

5. Mood Board

6. Mood Board
• Strengths of using this method
• Its shows the idea of what your portraying without over
complicating.
• It helps connects certain ideas or items and making a collage of
how each photo is linked.
• Weaknesses of using this method
• There's no written work being showed here so it's harder to
grasp the concept.
• There is no real work so without any proper detail its difficult
explain fully what you mean.
• Did you like using this method? Why?
• - personally I'm not a big fan of this method of draft because it
doesn't fully explain whatever idea you want for your promotion.

7. Style Sheet
Coke- cola
Coke
cola
own brand products
coca -
cola

8. Style Sheet
• Strengths of using this method
• A style sheet really narrows down when you are trying to explain the contents
of how such things will appear in your planning.
• Another strength of having a style sheet is seeing if the style works and if it's
right for the audience.
Weaknesses of using this method
• A weakness of style sheet is that it's not giving you full depth information of
how things should be instead its giving a bit of information on the plan.
• Another weakness of this method is that it comes in three different methods
going up to three.
• Did you like using this method? Why?
• - I think this is a useful way of planning because it draws into what you
should be practising on and where.

9. Layout Plan

10. Layout Plan
• Strengths of using this method
• It helps really to flesh out the detail of the size of your poster of most
importantly video game.
• You will construct out exact measurements of what is should be like.
• Weaknesses of using this method
• Layout plans are good for the form of video game or poster but anything to do
with radio then it's not useful.
• You will need to be accurate with your measurements and bring in foreword
planning into your planning.
• Did you like using this method? Why?
• - I consider this method to be really useful as it’s the right kind of
planning you'll need if you were promoting advertisement for a
company so official.

11. Brainstorm
• Strengths of using this method
• Brainstorming is a really useful technique with it being solo or as a
group. As makes thinking more like a mind map but literally taken for
being in your mind.
• It gathers you to the conclusion you had been trying to find.
• Weaknesses of using this method
• Brainstorming is a very key ideal way of practising but unlike most
things that are already there when you have a good idea you will have
to rely on the mind to remember it.
• Brainstorming is also a difficult way to process ideas with other
people's ideas interfering with yours.
• Did you like using this method? Why?
• Brainstorming I think is a key way to come up with the a certain
idea and turning it into a conclusion through planning.

12. Informal Pitch
• Strengths of using this method
• Feedback you will receive might changing when doing a final
design.
• You will be getting someone's else's feedback that is different as it's
not just what you'll think will be good for what you are doing.
• Weaknesses of using this method
• You may not agree with any of the information the teacher gives to
you.
• It's difficult to present.
• Did you like using this method? Why?
• I do like this method as you are getting someone else's
perspective on the ideas that you have brought to the table.

13. Group Idea Generation

14. Group Idea Generation
• Strengths of using this method
• There are more people, being in a group so there more ideas being
brought forward.
• Certain ideas can be combined and be collaborated when certain in the
group have run out of ides.
• Weaknesses of using this method
• There may be conflict with what the group are discussing.
• Some people in the group may be shy but others may be assertive.
• Everyone will have ideas but to put it on the paper and interpret the
idea in the same way. (camel is a horse by committee)
• Did you like using this method? Why?
• Despite me thinking that group work would be a good ideas because
there is more than one person in the room discussing their ideas.
However many people may not agree with other people's opinions
which could lead to arguments which is not good as it's time seeking.
So overall I dislike this method.

15. Formal Pitch
• Strengths of using this method
• Professionalism
• Have time to put your ideas across without interruption.
• Weaknesses of using this method
• Not getting instant feedback and direction with their
questions and knowledge. Also brainstorming and
development of ideas.
• A lot more organisation when preparing because of
presentations having to be set up.
• Did you like using this method? Why?
• I consider formal pitch to be very professional but it's
also very restrictive in embracing the client's needs.

16. Initial Reaction
• I'm good at the artistic side but what I'm looking
forward to is learning how to animate because it's
not something I have done before. I have already
got an idea for what it is I'm going to do for my
game. I consider that I may have to learn
photoshop for animating before I start my project
or learn when I'm going by. My initial reaction to
this part of the project is that this is going to have
to be the most detailed part of the project and is
the final part which is interesting on trying to make
it the best out of the three.

17. Initial Reaction
• Strengths of using this method
• Gathering together the mindset you are in before the project so you
can compare it to after the project.
• You're explaining what you need help with and what you're good at
so people have and understanding of your capabilities.
• Weaknesses of using this method
• Negativity can be worse than positivity when spreading the word.
• There may not be much to talk about with not having much
experience.
• Did you like using this method? Why?
• I think this is a important way of planning as you can see the
comparison from what you then to what you thought now and it's
helpful as you see where you have improved.

18. Sketches

19. Sketches
• Strengths of using this method
• Sketches are useful as it brings your product to life as to seeing what the design
looks together.
• Gives everyone else in a production team a better understanding for the image
you are aiming for.
• Weaknesses of using this method
• A weakness of sketching out your design is that you have to be good at art or
hire someone else in the art industry to draw it for which costs money.
• There are more valid ways to making your production team see the image of
what you are producing through photoshopping and such other things through
the internet.
• Did you like using this method? Why?
• I consider sketching out the product you are promoting to be really useful as it
helps formulate whatever producing come to life.

20. Formal Proposal
• Strengths of using this method
• professional
• You get time to put your ideas across.
• Weaknesses of using this method
• It could be waste of time as there certain things you
would be talking about during the presentation that
don’t interest clients.
• You've got to keep them connected.
• Did you like using this method? Why?
• Overall I consider this method to be old fashioned as the
business world is becoming a lot more informal.