The document describes 7 codes for evaluating marketing communications. Code 1 is about compliance with laws and avoiding harm. Code 2 ensures marketing communications are understandable and achieve their purpose. Code 3 prohibits misleading advertising. Code 4 avoids causing offense or harming religious groups. Code 5 prevents using children in advertisements or promoting dangerous behavior. Code 6 does not allow referencing other brands to discredit competitors. Code 13 regulates depicting and promoting nutrition and food.

1. Communication Method
Evaluation
Your Name

2. ASA Codes
Number Name Brief Description
1 Compliance That what you publish is legal and not damaging to
other people and companies.
2 Recognition of
marketing
communications
Make sure people can understand it and what it
does and achieves the purpose of what's its
advertising. it also got logos slogans and images in
it.
3 Misleading Adverts It can not mislead people to think something when
it is not true. This cam make people have biased
opinion.
4 Harm and Offence It cant offend anyone or offend anyone in a religious
group. The audience cat take the advert to heart.
5 Children cant get children in the advert or promote
dangerous behaviour towards children.
6 Privacy The advert cant refer to other company's or brands
or try to discredit other company's products.
13 Food, food
supplements
and associated
You can not show bad eating and bad nutrition in
the food or promote bad eating.

3. Mind Map

4. Mind Map
• Strengths of using this method
– It can sometimes help you sort out all your thoughts and
can be very productive at times.
• Weaknesses of using this method
– It can sometimes mislead people into thinking that it is
more simple. It can also get confusing for people when
there are similarities between topics.
• Did you like using this method? Why?
• Personally I wouldn’t use this method due to the fact
that I think it is more time consuming and does not get
your point across as well as writing in paragraphs.

5. Mood Board

6. Mood Board
• Strengths of using this method
• -You can see what it shows and is very well visualised
and can be seen as good.
• Weaknesses of using this method
-It does not use paragraphs and you can lose context in
the work.
• Did you like using this method? Why?
-It was pretty good but I felt it can keep being worked on
to make it more effectual.

7. Style Sheet

8. Style Sheet
• Strengths of using this method
-It can be very easy to do what is very good for time and
presentation. And it can also be pretty useful for someone
who is a visual learner.
• Weaknesses of using this method
-This method can be seen as very basic and also is seen as
pretty pointless because there is so basic colours and fonts
what doesn't show the image.
• Did you like using this method? Why?
-No not really this is because of the fact its so simple, can lose
its meaning behind its purpose of the style sheet.

9. Layout Plan
Our Open Happiness

10. Layout Plan
• Strengths of using this method
- It can be very well visualised and is also very clear to see
what its saying and straight forward to understand.
• Weaknesses of using this method
-It is not very accurate and also is pointless due to the
fact for the lack of information.
• Did you like using this method? Why?
-yes I do like this method because it helps me easily
visualise what I plan to do.

11. Brainstorm

12. Brainstorm
• Strengths of using this method
-It can be very helpful to understand and get your ideas
together. It can get all the ideas in the group and gets it all
together. This can help you to get thoughts together.
• Weaknesses of using this method
-it can not always go into that much detail and may be hard to
get to agree with one thing and can sometimes make it harder
for it.
• Did you like using this method? Why? Yeah it was pretty
good. This is because it can help your thoughts and is pretty
good at sorting your mind map out.

13. Informal Pitch
• Strengths of using this method
– The people we were telling found it easier to
understand what ideas where being put across
because it was verbal and they were able to
communicate back to us to clarify.
• Weaknesses of using this method
– We couldn’t show them our ideas it was just verbal.
• Did you like using this method? Why? No it was
pointless because as a group we knew what we
had to do and explaining it to other people would
just be pointless.

14. Group Idea Generation
• Strengths of using this method
-we can come up with loads of ideas. This make it better.
These ideas can help create new ideas.
• Weaknesses of using this method
-As a group we sometimes get side tracked with our work.
This can lead us to go off topic.
• Did you like using this method? Why?
-Yes it was good because it help us to get ideas out. It also
good to work in a group.

15. Initial Reaction
• I feel good about the task of making the
advergame.
• I think it’s going to be fun and the concept of
it is easy for me to understand because I have
played advergames before.

16. Initial Reaction
• Strengths of using this method
• It helped me get my thoughts together which helped me plan better
further on.
• Weaknesses of using this method
– It was hard to come up with an initial reaction. It was time consuming
when I could have been getting started on the job.
• Did you like using this method? Why?No because it
felt like a waste of time when I could be doing my work.

17. Sketches

18. Sketches
• Strengths of using this method
-it can help me plan out what I do in the future for my
advergame game when I made it in Photoshop.
• Weaknesses of using this method
-it can change when you do it later on. This is because
when you make your design in Photoshop it changes.
• Did you like using this method? Why?
-Yes because I get the chance to plan my idea out abit
more for what I do later on.