The document discusses various communication and advertising methods and standards. It includes: 1. Six standards for advertising from an organization including not being misleading, offensive, or pressuring children. 2. A standard for food claims requiring proof of health benefits and not promoting poor diets. 3. An evaluation of different creative planning methods like mind maps, mood boards, style sheets, layout plans, and sketches, outlining their strengths and weaknesses.

1. Communication Method
Evaluation
Andrew Downes

2. ASA Codes
Number Name Brief Description
1 Compliance Don’t lie don’t break the law and don’t include any
indecent images
2 Recognition of
marketing
communications
Make the ad look like an ad use logos and state
product.
3 Misleading Adverts Don’t lie about abilities
4 Harm and Offence Don’t offend people
5 Children Do not promote dangerous behaviour do not
pressure children and
6 Privacy You can only to ask for permission
13 Food, food
supplements
and associated
health or nutritional
claims
Do not promote dietary poor dietary habits and you
have to have proof that the product has health
benefits

3. Mind Map

4. Mind Map
• Strengths of using this method
– It puts your thoughts in a more organized manor
– It can be really efficient if you can come up with the
ideas
• Weaknesses of using this method
– Can be difficult to understand by others
– It takes a lot of space and can have way to much
information.
• Did you like using this method? Why?
• It was alright but it was difficult to find the ideas
in the begining.

5. Mood Board

6. Mood Board
• Strengths of using this method
– Easy to make fast to go through
– It is very inspiring
• Weaknesses of using this method
– Hard to convey what you actually want
– It is not accurate
• Did you like using this method? Why?
• Yeah it was entertaining to think what it would
have looked like.

7. Style Sheet
This is going to be used for the
video games
This text will be used for
the house and the town
area
This will be used at the
shop

8. Style Sheet
• Strengths of using this method
– Giving more of realization of how the text will look
– It also saves time when you go into production
• Weaknesses of using this method
• Could realize the text that doesn't work with
the advert and the pictures
– Also the colours don't work with the pictures
• Did you like using this method? Why?
• Yes helps when it comes up to the production.

9. Layout Plan

10. Layout Plan
• Strengths of using this method
– Gives a much more vivid idea of how it could look
– You can add colour to add vividness
• Weaknesses of using this method
– Could come out differently than expected
– It takes a long time to do
• Did you like using this method? Why?
• No because it takes to long and it also didn't
really help it just gave me different ideas.

11. Brainstorm

12. Brainstorm
• Strengths of using this method
• A bunch of ideas together in one place
– Quick and easy gives plenty of ideas
• Weaknesses of using this method
• Could be a bunch of useless ideas
– Could be random
– Could not coexist
• Did you like using this method? Why?
• No because we ended up using way to much
time trying to make ideas match

13. Informal Pitch
• Strengths of using this method
• Get an idea of what it would sound like whilst
handing over the idea
It could have had some useful feedback
• Weaknesses of using this method
– It could change the idea
– The idea could have been not developed
• Did you like using this method? Why?
• No I'm not really confident so in pitches I lose
the words easily.

14. Formal Pitch
• Strengths of using this method
– Get a good view of who you are aiming at when it
comes to audience
– Weaknesses of using this method
– You get the wrong age group such as dark souls
rick and morty, and Archer
• Did you like using this method? Why?
• No because it had a bunch of unset variables
that can not be controlled.

15. Initial Reaction
• It was much harder to draw in pixels than I
expected
• I thought it would be easy to draw because
I’ve seen lots of people do stuff like this
• It got easier with experience of drawing in this
method
• Initial disappointment in myself

16. Initial Reaction
• Strengths of using this method
– You get to visually view the characters
– Maybe even the background
• Weaknesses of using this method
– I need to spend more time to get better at drawing
• Did you like using this method? Why?
• Yes because it is nice to actually be able to view
the work and to be able to have a general idea of
what you are going to do.

17. Sketches

18. Sketches
• Strengths of using this method
– Gives you a general idea of what you are doing.
– Gives you ideas of how to improve it.
• Weaknesses of using this method
– It’s difficult to draw accurately.
• Did you like using this method? Why?
• No because I don’t really like the art style it
involves.

19. Formal Proposal
• Strengths of using this method
– It can give you ideas of who you are pitching the idea
to and it also gives a broader range of information to
you.
• Weaknesses of using this method
– If something goes wrong you could have rethink the
whole idea which would take a long time.
• Did you like using this method? Why?
• Yes it was good because it gave us a more realistic
view on what we were supposed to create.