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1. communication methods pro forma(1)-1-1
This document discusses various communication and advertising codes from the ASA, including requirements for ads to be honest, not misleading, avoid harming or offending audiences, and not pressure children or make unproven health claims. It then summarizes the strengths and weaknesses of different brainstorming and planning methods for developing an advertisement, such as mind maps, mood boards, style sheets, layout plans, brainstorming, pitches, reactions, sketches, and formal proposals. In general, visual methods helped illustrate ideas but took more time, while freeform brainstorming was easier but less organized.
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1. communication methods pro forma(1)-1-1
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- 2. ASA Codes Number NameBrief Description 1 Compliance You need to be honest and Truthful and your images must be decent for all viewer 2 Recognition of marketing communications Must look like an advert, Logos, slogans and images 3 Misleading Adverts You can’t lie about the products; abilities and price 4 Harm and Offence You cannot offend a specific group or person, Images must be decent for all viewers 5 Children Cannot promote dangerous behaviour, you cannot pressure children to buy. 6 Privacy If you have a celebrity or well know person you must have written permission from them first 13 Food, food supplements and associated health or nutritional claims You can’t promote poor dietary habits, You cannot say it benefits health if you can’t prove it.
- 3. Mind Map Coca Cola Colorful Label Funand friendly advert Bright and Bold Lettering Catchy Slogan people can rememberInclude images of different people and places Themes such as festivals or specific dates; e.g. Christmas Color schemes Keep a similar style to normal coca cola
- 4. Mind Map • Strengthsof using this method – Helps you see ideas clearer – Helps you plan it better • Weaknesses of using this method – Takes a long time • Did you like using this method? Why? -Yes Because It helps you see it easier -No Because I prefer to just go for it and not plan
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- 6. Mood Board • Strengthsof using this method – It illustrates your ideas • Weaknesses of using this method – Just images, may not give any more ideas • Did you like using this method? Why? • Yes it is fun and colorful
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- 8. Style Sheet • Strengthsof using this method – Helps you see your ideas • Weaknesses of using this method – Limited fonts – Takes long time • Did you like using this method? Why? • Yes, It gave me a chance to se all fonts together with colour schemes
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- 10. Layout Plan • Strengthsof using this method – Shows how your ad will look • Weaknesses of using this method – Not all the images online are what you’re using • Did you like using this method? Why? • Yes because it helped me see the development
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- 12. Brainstorm • Strengths ofusing this method – Doesn’t have to follow a pattern – more free flow • Weaknesses of using this method – Takes time • Did you like using this method? Why? • Yes because its easy and you see it better
- 13. Informal Pitch • Strengthsof using this method – Sets it out so you can read it better • Weaknesses of using this method -Lots of categories to fill • Did you like using this method? Why? • No it was too long and confusing
- 14. Initial Reaction My ideais Based on a platform style game with an adventurer who has to jump onto the platforms over a fire pit to collect a Cola can.
- 15. Initial Reaction • Strengthsof using this method – Planning written down in case you forget • Weaknesses of using this method – Boring • Did you like using this method? Why? • No I don’t as it is not helpful
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- 17. Sketches • Strengths ofusing this method – Illustrates your ideas • Weaknesses of using this method – Not detailed enough • Did you like using this method? Why? No as it wasn’t as detailed as I needed it to be
- 18. Formal Proposal • Strengthsof using this method – It lays out the plan in certain areas • Weaknesses of using this method – It is hard to put the into ctagories • Did you like using this method? Why? No because it was hard to follow
Editor's Notes
- #4 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #6 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #8 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #10 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #12 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #17 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint