The document outlines 7 codes from the ASA that provide guidance for advertising communications:
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2. Clear identification of advertising
3. Avoiding misleading claims about products
4. Avoiding harm or offense
5. Restrictions around advertising to children
6. Requirement to obtain permission to use celebrities
7. Restrictions around claims relating to food and health
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Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
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http://sandymillin.wordpress.com/iateflwebinar2024
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2. ASA CodesNumber Name Brief Description
1 Compliance You need to make sure you don’t lie, or break the
law or include any images that may be considered
indecent in your advert.
2 Recognition of
marketing
communications
• If you’re making a advert, it needs to look like a
advert.
• Employ conventions of adverts; logos, slogans,
images.
3 Misleading Adverts You cannot lie about the product, its abilities/
functions or price.
4 Harm and Offence Your advert cannot set out to intentionally offend a
particular person or social group.
5 Children You cannot promote dangerous behaviour in
children.
6 Privacy Need to get permission to include a celebrity or well
know person.
13 Food, food
supplements
and associated
health or nutritional
Can’t promote poor dietary habits.
Can’t tell people your product has health benefits
without proof to back it up.
3. Mind Map
Coca-Cola
Slogan- have a
coke and smile
A inviting
image to make
people want to
but it.
Creative way to
get people to
want to drink
coke
Coca-Cola colors
Reds whites
Interesting
poster with the
Coca-Cola logo.
Images of
Coca-Cola
Different
types of
coke.
Promoting
happiness
All about
shearing
When it was
made.
4. Mind Map
• Strengths of using this method
– Helps get ideas down to use on the poster.
– Lets you have a lot of ideas to chose from so that you can
have a variety of things to chose from.
• Weaknesses of using this method
– Ideas aren't as clear as they could be as the Ideas are all
over the place and not easy to work out.
– Hard to understand because of all the random placements
of ideas.
• Did you like using this method? Why?
• Yes because there easy to do and you can get a lot of
ideas down fast.
6. Mood Board
• Strengths of using this method
– Helps to think of ideas to do.
– Inspires you to make a professional looking poster as you have been
using coke posters for ideas to make yours the best you can.
• Weaknesses of using this method
– Ideas aren’t as clear as they could be as it is a lode of pictures and not
really a idea you are just using them for inspiration to make your
poster.
– lots of random images that probably don’t relate to your idea just got
them because it’s the same brand your doing.
• Did you like using this method? Why?
• I liked using the method as it helped me think of lots of different
ideas.
8. Style Sheet
• Strengths of using this method
– Helps pick a style of font you may want to use.
– Helps pic a colour of font you want to use and see what
colours work well together.
• Weaknesses of using this method
– Lots of the same style fonts, because there isn’t a big
variation of fonts to chose from.
– The same word so don’t see what other letters look like in
that font
• Did you like using this method? Why?
• I liked using this method because it helped me get an
idea of what types of fonts I would like to use.
10. Layout Plan
• Strengths of using this method
– helps get ideas down and lets you see how well things go
together to make the product stronger and look better.
– Get the idea of how its going to look so you can make
improvements if needed but also allows you to change your
idea if you find something better.
• Weaknesses of using this method
– Your ideas could look weak and not clear of what you want by
not showing your ideas as clear as they could in a different way.
– Haven’t cut out the images so cant over lay them the way you
want without there been a white box around you image.
• Did you like using this method? Why?
• Yeah I liked it because it helped me get my ideas down.
12. Brainstorm
• Strengths of using this method
– Get ideas down quickly so you can have lots of things to work on
when it comes to choosing the right idea
– Ideas easy to work on as in you can add and adapt your ideas
easily and clearly so then the ideas are easier to understand.
• Weaknesses of using this method
– Looks messy because there are ideas all over the page in
random places.
– Not clear because of all the random places the ideas are in and
could look like one idea could be two.
• Did you like using this method? Why?
• Yes because it’s a quick way to get the ideas down and
there easy to change and adapt.
13. informal pitch
•Main plan: make fun of competitor brands!
•How?:
• Use there own slogans against them!
Examples:
•“Come alive your in a Pepsi generation.”
•“Have a Pepsi a day!”
•“ Pepsi now!”
•“Generation next!”
Then we replace the “Pepsi” with “coke” and question
the idea of the slogan!
14. Informal pitch
•Actual coke slogans:
•“the only thing like Coca-Cola is Coca-Cola!”
•“open happiness”
•SFX:
•Music:
15. Informal Pitch
• Strengths of using this method
– Makes you make sure you have done everything right by
checking if you have met all the criteria it also makes sure
you haven’t got any copyright or offensive things init.
• Weaknesses of using this method
– When talking to the tutor it was easy and didn’t think that
the informal sheets was necessary because we didn’t get
asked the things on that sheet and it was time consuming
when it came to doing the sheet.
• Did you like using this method? Why?
• It was easy to talk to the tutor about are ideas but the
sheet wasn’t as good to do as the sheet as you couldn’t
explain your ideas as clearly.
17. Group Idea Generation
• Strengths of using this method
– Have different ideas from some other people, more ideas
than there would be if on your own.
– Get different opinions on a idea so you can improve on a
idea to make it better.
• Weaknesses of using this method
– Might disagree on a idea and not be able to chose one to
do.
– Could have to many ideas and not be able to chose witch
one is the best one.
• Did you like using this method? Why?
• Yeah because you get a lot more ideas to use.
18. Formal Pitch
• Strengths of using this method
• can say what your idea is in more detail by talking
about it to someone and explaining your idea.
• Weaknesses of using this method
– Easier to talk about it that to write it down and can
get ideas out easier when talking about then then you
can typing them down.
• Did you like using this method? Why?
• Yeah because it helps get your ideas out as the
tutor can help you by adding something to your
idea to improve what you are doing.
19. Initial Reaction
• Have to create a game advertising Coca-Cola
• It will be pixel based on a grid of 120 by 80
• Have to animate the game to show how it
works.
20. Initial Reaction
• Strengths of using this method
– Could use any idea as long as it had coca-cola in it.
• Weaknesses of using this method
– Haven’t really used it before so haven’t played around
with the software.
– Didn’t have much time to get use to the software or
the idea that I used so it isn’t the best I could have
done.
• Did you like using this method? Why?
• Its good because you have to come up with
something on the spot and make it work.
22. Sketches
• Strengths of using this method
– Gets your ideas down easily by sketching out your ideas.
– Can see what your idea is going to look like before you
have started to make it.
• Weaknesses of using this method
– The size of the box is smaller that the one you would be
using so you cant draw it how you want it.
– Could have a different idea after you’ve sketched it all out
• Did you like using this method? Why?
• I do like using it because it helps get the ideas on the
page.
23. Formal Proposal
• Strengths of using this method
– Talk about the idea rather than hand it in on paper.
– Explain ideas easier and clearer.
• Weaknesses of using this method
– Got no evidence of talking about it.
– Might not remember what you have said before
writing them ideas down.
• Did you like using this method? Why?
Its good because you can explain your ideas easily.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
