The document describes various communication methods used in developing an advertisement game for Coca-Cola, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, group idea generation, formal pitches, initial reactions, sketches, and formal proposals. Strengths and weaknesses are discussed for each method, as well as whether the method was enjoyed.

1. Communication Method
Evaluation
Reece Boland

2. ASA Codes
Number Name Brief Description
1 Compliance This means to follow rules and do not mislead in
anyway, for example breaking the law and lying.
2 Recognition of
marketing
communications
This means to make sure an advert looks like an
advert and it contains clear branding.
3 Misleading Adverts You cannot lie about price, functionality and side
effects if it has any.
4 Harm and Offence This means you must try and not offend anyone
either by religion or beliefs.
5 Children This means to entice children to make this product
look exciting and also to adults so it doesn't look
inappropriate.
6 Privacy Ask permission to use their face or work pieces.
13 Food, food
supplements
and associated
health or nutritional
claims
Make sure to clearly display what is used within the
product and if it is a food/drink state either if its
unhealthy or no appropriate to vegetarians/vegans.

3. Mind Map

4. Mind Map
• Strengths of using this method.
Simple and easy.
• Weaknesses of using this method.
Can take a long time.
• Did you like using this method? Why?
I like using this method because it is easy but
can take up some time.

5. Mood Board

6. Mood Board
• Strengths of using this method.
Quick and follows the theme.
• Weaknesses of using this method.
Possibly overwhelming and confusing.
• Did you like using this method? Why?
I like this method because it is quick and satisfying
to look at after.

7. Style Sheet
Gadugi
Gill Sans Ultra Bold Condensed

8. Style Sheet
• Strengths of using this method.
It shows what the creator has done some research and
found the colour scheme and found the exact (or close
to) fonts.
• Weaknesses of using this method.
Can take a long time to do research.
• Did you like using this method? Why?
I don’t like this because I want to put more into the style
sheet but I can’t find any more information so it can look
plain.

9. Layout Plan
Christmas is the time for
some Coca-Cola

10. Layout Plan
• Strengths of using this method.
Quick and allows the creator to get an idea of
what their creation is going to look like.
• Weaknesses of using this method.
Can be hard to find the images you would like.
• Did you like using this method? Why?
I like this because it gives me a good idea of
what my creation will look like.

11. Brainstorm
• Style
1. Calm
2. Fun
• Target audience
1. 16-19 Years old
• Sound effects
1. Can opening
2. Refreshing ahh
3. Coca cola hello
happiness jingle
4. Small group of
teenagers
talking/laughing
• Theme
1. Beach

12. Brainstorm
• Strengths of using this method
It gives you an idea of what it will contain.
• Weaknesses of using this method
Can take a long time to think of everything.
• Did you like using this method? Why?
I like this because It prints out a picture of what it is going to happen.

13. Informal Pitch
• Strengths of using this method
You get feedback and he/she will point out any mistakes.
• Weaknesses of using this method
N/A
• Did you like using this method? Why?
I like this because it summarizes the whole project.

14. Group Idea Generation

15. Group Idea Generation
• Strengths of using this method
Multiple minds are better than one so some of the ideas that I didn’t
think of came from someone else.
• Weaknesses of using this method
It can be tricky if all of the people in the GIG have different ideas and
to settle on one.
• Did you like using this method? Why?
I like this because ideas can be shared through out the GIG to make
one complete project.

16. Formal Pitch
• Strengths of using this method
It prepares you for any formal email you may have to complete in the
future.
• Weaknesses of using this method
You have to be careful with what words you chose and there is no
feedback.
• Did you like using this method? Why?
I like this because it gives you practice for future formal emails.

17. Initial Reaction
• I think that this will be challenging because I've never made a
game before. My idea is Santa Claus will toss cans of coke
towards consumers which is similar to a mini game called
Circus Baby in the game Five Night’s at Freddy's : Sister
Location.

18. Initial Reaction
• Strengths of using this method
– It allows you to expand on ideas that can later be developed into the
advergame.
• Weaknesses of using this method
– You have to limit yourself to a pixilated game.
• Did you like using this method? Why?
I like this method because it allows you to expand on ideas.

19. Sketches

20. Sketches
• Strengths of using this method
You can draw your ideas so your ideas can make it to reality.
• Weaknesses of using this method
If your drawing skills are bad then it may not turn out how you want.
• Did you like using this method? Why?
no because it is harder to sketch on squared paper than on
Photoshop.

21. Formal Proposal
• Strengths of using this method
– More preparation when writing formal letters.
• Weaknesses of using this method
– Little feedback, can take a long time to think of what to put.
• Did you like using this method? Why?
– I like this because I get more preparation with formal letters.