The document discusses various communication and planning methods for marketing projects, including mind maps, mood boards, style sheets, layout plans, brainstorming, sketches, and formal proposals. Strengths and weaknesses of each method are considered, such as mind maps helping to plot future ideas but only providing rough concepts. Feedback indicates the methods can help generate and organize creative ideas to improve projects, while also learning strengths and weaknesses to focus efforts.

1. Communication Methods
Planning
Kieran chesher

2. Codes
Number Name Brief Description
1 Compliance
2 Recognition of
marketing
communications
3 Misleading Adverts
4 Harm and Offence
5 Children
6 Privacy
13 Food, food
supplements
and associated
health or nutritional
claims

4. Mind Map
poster
Eye catching: stands
out to the public and
sells them your idea
so they will buy the
product
Colourful:
bright
colour or
design to
drawin
attention.
Original yet
modern
Font: make it stylish
so it stands out
among the other
similar products.
Slogans:
slogans like
“can’t beat
the real
thing. "or
“taste the
feeling”.
Gimmick: to try and
sell the product to the
public through my
stand out design.

5. Mind Map
• Strengths of using this method
– Helps to plot ideas for the future.
• Weaknesses of using this method
– Its just ruff ideas
• Did you like using this method? Why? Its ok I
enjoyed using it as it helps create new ideas so
I can make them better

6. Mood Board

7. Mood Board
• Strengths of using this method
Gives me more creative methods of how I want my poster to look.
• Weaknesses of using this method
• Don’t want to copy loads of idea from my mood board just
want to take a couple to make mine different yet the same.
• Did you like using this method? Why?
• I likes using this method as it helps me to pinch ideas that I
might not of thought of so it expands my ideas of what I
want my poster to look like.

8. Style Sheet
• Use same logo but different
style.
• Collab with football
• Use a stand out font
• Use some original coca cola
styles and some modern.
• Use eye-catching colours to
draw in attention to the product.

9. Style Sheet
• Strengths of using this method
Its like a list to help u remember what things you want
to add in so you don’t forget
• Weaknesses of using this method
you might change your mind of how you want to lay
stuff out on the poster
• Did you like using this method? Why? Yes
because it organises me what to do first layout
wise.

10. Layout Plan
Tastes better than the world cup

11. Layout Plan
• Strengths of using this method
– Helps you understand how you want your poster
• Weaknesses of using this method
– Make some improvements in fireworks
• Did you like using this method? Why? Yes
because I'm getting a understanding of how I
want my poster

13. Independent Brainstorm
Try to catch the listener's attention with the sound and the vibe of
the advert.
Make the advert suitable for all ages.
To call out to the public to try and sell the product.

14. Independent Brainstorm
• Strengths of using this method
– It helps to think of ideas to use for my radio advert
• Weaknesses of using this method
– Might want to change your ideas later on in the
project
• Did you like using this method? Why? Yes
because it helps create ideas to use in the
project.

15. Group Idea Generation
Crocodile Dundee clip from YouTube where he say “that’s not a
knife. This is a knife” but instead of knife I replace it with coke.
This is like a classic movie moment but coca cola style.

16. Group Idea Generation
• Strengths of using this method
– Helps to use different ideas to improve. Easier and
faster as everyone helping and pitching in.
• Weaknesses of using this method
– Clash of ideas and argue over who idea your doing.
• Did you like using this method? Why? Yes bcause
it was helpful as everyone chiped in and was
helpng to creat the radio advert.

17. Informal Pitch
• Strengths of using this method
– Helps to see how your doing and how you can improve in a
proffecional way. Strngths and weaknesses in the ide.
• Weaknesses of using this method
– You might disagree with your tutor and want to pursue the
idea anyway.
• Did you like using this method? Why? Yes because it
helps to know how to improve and getting a
proffecional opionion helps.

18. Formal Proposal
• Strengths of using this method
– Good at thinking of idea for the radio advert
• Weaknesses of using this method
• First time using premire pro and was a bit difficult
editing.
• Did you like using this method? Why? Yes
because it was a learning step but I need more
practice on premire pro.

20. Initial Reaction
• Apprehensive about it at first, but it was was
easier than I thought by the end I quite
enjoyed it. I am quite a good drawer on
photoshop so it was easy and I did mine
pixelated.

21. Initial Reaction
• Strengths of using this method
– Yes I am good a drawing and I had good ideas for my adva
game
• Weaknesses of using this method. I had loads of ideas
but could only use one this was challenging because I
didn’t know which idea to use.
• Did you like using this method? Why? Yes because I
had I strong idea and just went with it and it turned out
great along with my animation.

22. Sketches
Couldn’t print out my sketch.

23. Sketches
• Strengths of using this method
– Creating a idea of how your advergame will look like.
Creating idas to help you make a advagame.
• Weaknesses of using this method
• its different to making it on photoshop and drawing it.
• Did you like using this method? Why? Yes because it
turned out as I expected and I created a advagame out
of my sketch

24. Formal Proposal
• Strengths of using this method
– It like a evolution checklist of what you have done.
– It checks you have done everything right.
• Weaknesses of using this method
• It doesn’t cover everything
• Did you like using this method? Why? Yes because It
informs and make you check if it suitable for everyone.