This document discusses various communication methods for evaluating advertising projects: - A mind map is used to freely generate ideas without limitations, though ideas may not be fully developed. - A mood board visually organizes related images and styles to inform design choices. However, it lacks context and flexibility compared to text. - A style sheet samples font styles but provides limited information compared to other methods. - A layout plan previews the final composition but remains subject to changes and may lack detail. - Additional methods discussed include brainstorming, informal/formal pitches, group idea generation, initial reactions, sketches, and formal proposals. Strengths and weaknesses are considered for each approach.