2. ASA Codes
Number Name Brief Description
1 Compliance Needs to be legal, truthful, in the law and honest.
Not offensive, not insulting, not rude images.
2 Recognition of
marketing
communications
Needs to look like an advert.
Should include logos, slogans, images.
The advert needs to show the product or logo.
3 Misleading Adverts You got to be honest.
4 Harm and Offence Not insult a person or group.
5 Children Not promote dangerous behaviour or pressure the
children to buy. Needs consider if the advert can
seen by children.
6 Privacy You cannot include a celebrity or a person without a
permission first.
13 Food, food
supplements
and associated
health or nutritional
claims
You need to proof if your product has health
benefits.
4. Mind Map
• Strengths of using this method
– Easy to explain my ideas, helps the other peoples to
understand what I’m going to do in the advert.
– Quick way to put all your ideas together, give them
the details about your plans.
• Weaknesses of using this method
– If you do not explain your idea, when you look it may
confuse you.
• Did you like using this method? Why?
─ Yes, using the mind map, I can explicitly my ideas.
6. Mood Board
• Strengths of using this method
– Bring all your ideas together. Understand my ideas
and pick the colours that I’m going to use.
– Easy to see what is wrong. It shows Christmas because
I put some Santa images in and images of snow this
will help to understand my project ideas.
• Weaknesses of using this method
– It doesn’t give you the details that you need.
• Did you like using this method? Why?
─ Yes, using this method I can put all my ideas together.
8. Style Sheet
• Strengths of using this method
– Collect different types of fonts and colours, to
remember what fonts or colours I’m going to use
in the advert poster.
• Weaknesses of using this method
– It is just specifically fonts and colours, and will
only help you choose what font or colour that
you’re going to use.
• Did you like using this method? Why?
– I liked this method. I collect different type of fonts
and after I can choose one of those to use.
9. Layout Plan
Christmas
background to
get the
attention of the
public.
I put the Santa to
show that is a
Christmas advert.
I used some
effects to make
the Santa more
flashy.
In the coca
cola logo I
used some
shadow in the
back and I also
used drop
shadow.
I put the coca
just to the
audience know
that is a advert
from coca cola.
Slogan: Things go
better with coke.
10. Layout Plan
• Strengths of using this method
– You can plan what you are going to use, put all your ideas
together and check if you like it. If not, you can improve it
later.
• Weaknesses of using this method
– Limited availability of images to use.
– Restricted to images and fonts styles, colours that are
available. Lack of flexibility.
– Likely to change during design process.
• Did you like using this method? Why?
– Yes, I like using this method because I can visualising what
I'm going to do in my advert.
12. Brainstorm
• Strengths of using this method
– Using this method we can share your ideas with the
groups.
– Easy way to remember what going to do in the audio.
• Weaknesses of using this method
– Some people could disagree with others ideas.
• Did you like using this method? Why?
– I like using this method because we can collect the
ideas of the group members.
13. Informal Pitch
• Strengths of using this method
– It’s an open process, all members in the group could
talk about your ideas.
– Ideas get stronger through questions.
• Weaknesses of using this method
– Forget things that have been talked about.
– You might disagree with the others ideas.
• Did you like using this method? Why?
– Yes, I like using this method because we can share our
ideas to all group.
14. Formal Pitch
• Strengths of using this method
– Using this method we can clarify what you do in your
product.
– We can tell if the product will be offensive or illegal.
• Weaknesses of using this method
– It takes a time to have answer each question.
• Did you like using this method? Why?
– No, I don’t like using this method because I prefer to
use the informal pitch. I found a little bit hard in some
questions.
15. Initial Reaction - Advergame
• I think that task going to be a little bit easy to
create after get some inspiration from internet
or more practice using the pixels. I understand
the task and I’m happy with it. And I think
now I can plan what I can make for this
project.
16. Initial Reaction
• Strengths of using this method
– You can tell your first opinion about what you have
done.
– Also, you can start to have some ideas to your project.
• Weaknesses of using this method
– You can be confusing what to do.
• Did you like using this method? Why?
– Yes, I like using this method because I can think about
what I would do in my Advergame.
17. Sketches
The Santa has to
collect all coca
cola products.
If his pick the bomb,
he going to lose a life.
I change this idea when I
was make the animation.
Instead of the bird I put
some spikes.
18. Sketches
• Strengths of using this method
– You can start to make a visual plan about your
animation.
– You don’t have to draw perfectly, you can just give an
idea how your animation will be.
• Weaknesses of using this method
– It can be a bit difficult to erase and redo again the way
you want. It would be easier to use Photoshop.
Did you like using this method? Why?
– Yes, because I like make a draft first and then start to
make the animation.
19. Formal Proposal
• Strengths of using this method
– It makes you think and explain carefully what your
project going to be, if this going to work and make
sure that is all clearly.
• Weaknesses of using this method
– You can be a little be confuse about some questions.
• Did you like using this method? Why?
– Yes, I quite like using this method but sometimes I get
confusing and don’t know what to writing.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
