The document describes various communication methods used for planning and developing creative projects. It includes brief explanations and evaluations of mind maps, mood boards, style sheets, layout plans, brainstorming, informal and formal pitches, initial reactions, sketches, and formal proposals. For each method, it discusses strengths, weaknesses, and whether the author found it useful. Overall, the document evaluates different planning and communication techniques for creative work.

1. Communication Method
Evaluation
Imogen Minto

2. ASA Codes
Number Name Brief Description
1 Compliance Your adverts have to be honest, can’t break the
law and can’t take images and videos that are
insulting.
2 Recognition of
marketing
communications
Has to look like an advert, clear stating of the
product you’re promoting.
3 Misleading
Adverts
Not allowed to lie about what you’re selling as a
product.
4 Harm and Offence Advert can’t offend anyone and cant offend
anyone by imagery.
5 Children No dangerous behaviour in what you promote,
no pressure involved and product has to be able
a child.
6 Privacy Need permission by a well known person, don’t
misrepresent.
13 Food, food
supplements
and associated
health or
Can’t lie about the food, has to have proof.

3. Mind Map
Colours; red,
white, green

4. Mind Map
• Strengths of using this method
- Develops ideas easier, also to look back when you need more help.
- Can add while you go if you think of anything else which will help if you
cant think of anything.
• Weaknesses of using this methods?
- Can become too big and not pick the main keywords, which can make you
confused when trying to look for something else.
- may look scattered.
• Did you like using this method? Why?
- I like using this method because it helps when you have multiple ideas to
remember.

5. Mood Board

6. Mood Board
• Strengths of using this method
- Develops more ideas by using pictures than looking at words that may
confuse you.
- Can see if there is anything wrong and then will be able to change it to
something better.
• Weaknesses of using this method
- Harder to get the right pictures to match what you want, which can slow
you down.
- doesn’t really give you a lot of description.
• Did you like using this method? Why?
- Yes, because you can see what you want by pictures not words, which
helps with creating more ideas.

7. Style Sheet

8. Style Sheet
• Strengths of using this method
- Can see what type of font you like that might represent Easter which will
help with having similar fonts in your piece.
- Have different colours to see the one you prefer, which will help in the final
piece.
Weaknesses of using this method
- Can get too many and struggle to pick one for the final piece which may
slow you down.
- its only one specific thing, isn’t really a important thing.
• Did you like using this method? Why?
- Yes, because you can discover new text and colour that might match
what you want for your final piece.

9. Layout Plan
Bottle with bunny
ears on it to show
that its Easter
theme.
Background:
Easter theme so
people know
what it’s about.
Logo: Make it 3d,
more bold so it
stands out.
I have put a coca
cola bottle to
show that the
advert is for coca
cola.
Slogan: Jump to
coca cola

10. Layout Plan
• Strengths of using this method
- You can see what you want and don’t want on your layout which will help
when you come to your final piece.
- Give’s yourself an idea of what you want in your advert which saves time.
Weaknesses of using this method
- Can be hard to think of what to add to make it the way you want it to be.
- Might not have correct images to make it to fit you theme.
- might change your idea when you come Photoshop it.
• Did you like using this method? Why?
- Yes, I like using this method because it gives you a clear view of what you
want your layout to be like.

11. Brainstorm

12. Brainstorm
• Strengths of using this method
- Can look at all the ideas we have thought of, which will help when we can’t
think of anything else.
- Can add more if we think of anything else so we remember it than forgetting
and not writing it down.
• Weaknesses of using this method
- Might take a while to think of things, which can slow us down when it come to
doing the work.
- People may disagree with your ideas, which can cause problems in your group.
• Did you like using this method? Why?
Yes, because it lets you think of ideas that you can keep adding when you think of
stuff, it can also bring the group together by listening people’s ideas as well.

13. Informal Pitch
• Strengths of using this method
- It’s good because you can speak open about it.
- The members in your group can take part which can move
your ideas forward.
• Weaknesses of using this method
- Can forget the things you’re saying because you are
speaking about it not writing it down.
- Can disagree with the members in your group about
they’re idea’s.
• Did you like using this method? Why?
-Yes, I like using this method because you can interact with
your group to share your ideas together.

14. Formal Pitch
• Strengths of using this method
- Can create your ideas of what you want to happen for the radio, which is
good when coming to record the audio.
- Can look back add what you want at any time before recording it to make
it better or if something didn’t work.
• Weaknesses of using this method
- Might be hard to think of things that you and your group might of not
thought of or described in much detail.
• Did you like using this method? Why?
- Yes, because you can put your ideas down and can keep looking back at
them if you forget what to do next.

15. Initial Reaction - Advergame
I think that it was hard when I first started, I wasn’t too
sure how it worked, but when I started to use the pixels
I got the hang of how to use it. Now that I got the hang
of it I understood the task and I’m happy with it. I also
think that I can plan what I want to make for the
project.

16. Initial Reaction
• Strengths of using this method
- Can see what I did and didn’t understand when I wrote the Initial Reaction,
which helped because it shows that I improved.
- Can allow you to brainstorm earlier as well which is good when you have
to come up with stuff.
• Weaknesses of using this method
- Doesn’t really show how you felt about it fully as It was written.
• Did you like using this method? Why?
- Yes, because It shows your first reaction, which is good by knowing how
you were when you first went on it.

17. Sketches
Coca-Cola bottle
Lives you got Eggs that you
have to collect.
Bombs that explode if
you hit them.

18. Sketches
• Strengths of using this method
- It helps you design the way you want your game to look like, which you can
keep adding to make it better.
- Also to see what you want to move when you come to animate it.
• Weaknesses of using this method
- Can be hard to fit a lot in by have to use the squares, which are pixels on
the computer, so you might need to change your ideas for it to work.
- Might struggle to think of things when sketching it.
• Did you like using this method? Why?
- Yes, because you can see the way you want your game to look like and can
keep looking back at it to see what you need to add.

19. Formal Proposal
• Strengths of using this method
- Can lay it out the way other people may understand which is good when
they read it.
- Describes what your game is about, instead of watching you can read it
which might more sense to some people.
• Weaknesses of using this method
- Can take a long time to think of each question, which can slow thongs
down.
• Did you like using this method? Why?
- Yes, because you can look at what your game is about which has more
detail to it, instead of clicking on the actual game.