The document proposes a radio advertisement for Coca-Cola that depicts people enjoying beach fun and drinking Coca-Cola. The ad would target males ages 21-27 and feature the Coca-Cola jingle. It sends the message that Coca-Cola can be enjoyed anywhere. The proposed ad avoids offensive content and compares in style to a Pepsi ad set on a beach.

1. Working title: coca cola radio advert
Target platform: radios
Genre: radio advert
Language/territories: the radio advert would be suitable for
worldwide as everyone can listen to the advert. It doesn’t offend any
cultures or beliefs.
Synopsis/treatment/story/how the game plays: the product is
about being on the beach and having some coca cola. It sends a
message that you can have coca cola anywhere and that they have
the option to drink it.
One line sales pitch: beach fun with coca cola.
Style (similar products and graphical style): Pepsi is like coca cola as
they both are fizzy drinks. I got inspiration with one of the radio ads
for a fizzy drink, where they were sat on the beach before taking a
drink.
Audience: 21-27 years old males. I feel like they would hear it more
than others and they would be more interested in wanting to try the
drink.
Legal & ethical considerations: there isn’t any offensive material in
the radio advert. This is fine for younger audiences as there isn’t any
violence or offensive language heard in the advert. It won’t offend
any social groups/religions/ethnicities. I would make sure that it
doesn’t mention any religions or social groups. My product is using
the coca cola jingle and the word coca cola. It would be different as it
doesn’t include a lot of talking like other adverts and it only really
mentions coca cola once. I would make sure that it wont include any
thing that could involve existing products.