SlideShare a Scribd company logo
Working Title:
What is it called? This can change if you think of something better later
Target Platform:
What media platform/platforms would you release the product on?
Genre:
What sort of a media product is it?
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Sum up your product in one sentence
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?

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3. formal proposal

  • 1. Working Title: What is it called? This can change if you think of something better later Target Platform: What media platform/platforms would you release the product on? Genre: What sort of a media product is it? Language / Territories What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable for any cultures or beliefs? Synopsis / Treatment / Story / How the game plays: What is your product about? Discuss how it works to communicate a message to the audience? What is the main message? One Line SalesPitch: Sum up your product in one sentence Style (similar products and graphical style): What product is yours similar to? Why have you used it for inspiration? Discuss this in relation to conventions and art style Audience: Who is your audience? Be very detailed; age, gender, social status, psychographic etc Why would your product appeal to this person? Legal & Ethical Considerations: Think about any offensive material you will include? Will you restrict younger audiences engaging with it? Will it offend any social groups/religions/ethnicities? How will you ensure you do not offend anyone? Is your product using characters/names/logos of existing ones? Will your product be sufficiently different from existing ones to not get sued for copyright infringement and how have you achieved this?