2. Definition
• “Communication,” which is
etymologically related to both
“communion” and “community,” comes
from the Latin communicare, which means
“to make common” or “to share.”
• DeVito (1986) expanded on this, writing
that communication is “the process or
act of transmitting a message from a
sender to a receiver, through a channel
and with the interference of noise”
3. Definition of Communication
The process of creating and exchanging
meaning through symbolic interaction.
◦ As a process communication constantly
moves and changes. It does not stand still.
◦ Meaning involves thoughts, ideas, and
understandings shared by communicators.
◦ Symbolic means that we rely on words and
nonverbal behaviors to communicate meaning
and feelings.
4. Definition of Communication
Communication is the process of
sharing our ideas, thoughts,
feelings and values with other
people and having those ideas,
thoughts, feelings and values
understood by the people we are
communicating with in the same
sense.
5. Features of Communication
Two way communication
Information sharing and
understanding
Verbal and non-verbal
Circular flow
Goal oriented
Continuous process
11. Components of Communication
Sender or Communicator
Encoding of Message
Communication Channel
Receiver
Decoding
Feedback
Noise
Barrier
12. Objectives of Communication
Exchange of Information
Issue of Orders and Instructions
Advice & Counselling
Persuasion
Suggestion
Education
Motivation
Raising Morale
Warning
13. Need For Communication
Giant Organization(Large Business
Houses)
Global Business Environment
Technological Advancement
Timely Information
Need for Better Human Relations
Better Public Relations.
14. Importance of Communication
Facilitates Planning
Basis in Decision-making
Achieves Effective Co-ordination
Facilitates Better Administration
Creation of Mutual Trust & Confidence.
Motivation Of Employees
Building Employees Morale
Binding Force
Facilitates Effective Control.
20. DIRECTION/FLOW OF COMMUNICATION
Downward communication represents flow
of information from top level to lower levels of
the organisation.
Modes of Downward Communication
Handbooks & Pamphlets
Posters & Bulletins
House Journal,
Direct mail,
Annual Reports,
Special Meetings
21. MERITS OF DOWNWARD COMMUNICATION
Mission and Goals
Plans and Policies
Duty and Authority
Job satisfaction
22. DEMERITS OF DOWNWARD COMMUNICATION
Distortion
Incomplete information.
Time consuming
Filtration of Information
23. UPWARD
COMMUNICATION
It signifies the flow of communication
from the lower level to upper level.
Media of upward communication are
◦ suggestion system,
◦ Grievance procedure,
◦ Open-door policy,
◦ Questionnaires,
◦ Ombudsperson.
24. MERITS OF UPWARD COMMUNICATION
Feedback
Creative ideas
Better relations
Overcomes resistance to change
Increased motivation
25. DEMERITS OF UPWARD COMMUNICATION
Fears and Apprehensions.
Filtration
Time consuming
Inattention by superiors Low Morale
26.
27.
28.
29.
30. HORIZONTAL COMMUNICATION
It refers to transmission of information
among persons of the same level and
status.
Objectives
◦ To coordinate
◦ Solve problems
◦ Resolve conflicts
◦ Exchange information
◦ Promote social relations
31. DIAGONAL COMMUNICATION
Diagonal communication cuts across
different functions and levels in an
organisation.
LATERAL COMMUNICATION
32. Feedback
What:
Comments in the form of opinions about or reactions to
something
Feedback can be a desire action, an oral or written message, or
simply a silence. It is the most important part of communication
process.
Why:
To initiate and improve communication
To evaluate or modify a process or product
To enable improvements to be made
To provide useful information for future decisions and
development
34. PURPOSE OF FEEDBACK
To provide the information about the work to
be done.
To facilitate understanding
To tell subordinates about their performance
To give specific directions
To give information about organizational
procedure and practices
36. IMPORTANCE OF FEEDBACK
Confirmation of Transmission
Seeking Solution to Problem
Identification of Change Required
Better Understanding
Better Planning
Overall Coordination
Psychological Satisfaction
Higher Productivity
Development of Employees
38. Means of Communication
Media of Communication
Verbal
Nonverbal Communication
Communication
Oral Written
39. Means of Communication
Media of Communication
Verbal
Communication Nonverbal Communication
Body Language/
Sign Language Object movements
Language
Audio Sign
Pictures
Visual Sign
Clothes
40. Means of Communication
Means of Communication
Non-Verbal Communication
Body Language/ movements
Kinesics ( facial expressions, postures & gestures)
Oculesics (Role of eye contact)
Haptics (Study of touching)
Proxemics (Study of measurable distance between people as
they interact)
Chronemics (Study of use of time)
Paralinguistics (Study of variations in pitch, speed, volume, and
pauses to convey meaning)
Physical Appearance Your physical appearance always contributes
towards how people perceive you. Neatly combed hair, ironed
clothes and a lively smile will always carry more weight than words.
41. Point of Difference Written Business communication Oral Business communication
Feedback Immediate feedbacks is not required In case of oral communication we need
immediate feedback.
Evidence Written message are kept as record, As no record is maintained for oral
thus they can be used as evidence. communication it cannot be used as
evidence.
Easy acceptance In compression to oral communication On the other hand oral message are
has lack of directness. easily acceptable.
Directness or direct In most of the cases written It takes place in a face to face or direct
approach communication has lack of directness. situation.
Barriers Written communication need to It faces less barriers than written
overcome more barriers than oral communication.
communication.
Audience size The audience size of written Audience size is comparatively small.
communication is large and
geographically scattered.
cost It is more costly than oral It is less costly than written
communication. communication.
Knowledge level In case of written communication Even illiterate people can participate in
minimum level of knowledge and oral communication.
literacy is required.
42. Few Questions:
What is communication? Discuss its elements in
detail.
Give a detailed account of FEEDBACK in
Communication.
What are the advantages and disadvantages of
different channels of communication?
Discuss the various means of communication.
43. Bibliography
Business Communication by K.K.Sinha
Business Communication Concepts
and Skills by T.N.Chhabra
Essentialsof Business Communication
by Rajendra Pal and J.S.Korlahalli