The document discusses the digitalization of business communication and messages. It begins by looking at the characteristics of digital communication versus analog communication. Digitization has influenced how business messages are transmitted by allowing for integration of different media like video calls and more interactive experiences. The digital transformation has led to clearer communication over longer distances at lower costs. Overall, the document analyzes how the shift from analog to digital has changed business communication.
Business Communication and Report Writing (MBA)Choudhry Asad
The document discusses key concepts in business communication and marketing communications. It covers the basic concepts of communication including a message source, receiver, encoding, decoding, and transmission medium. It also discusses some obstacles to effective communication such as poor encoding, decoding, medium failure, and communication noise. Finally, it outlines the major components of integrated marketing communications, including the marketing mix (product, price, place, promotion), advertising, direct marketing, online/internet marketing, sales and customer service, public relations, promotions, trade shows, and corporate philanthropy. When these diverse communication channels are coordinated effectively, it can result in a successful integrated marketing campaign.
Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Communication is the intercourse by words, letters, symbols or messages, and is a way that one organization member shares meaning and understanding with another - Koontz and O'Donnell.
“Communication is an exchange of ideas, facts, opinions or emotions by two or more persons” – Newman and Summer.
This document discusses business communication and mass communication. It defines communication as the transfer of information between people. Business communication differs from other types in its objectives. The communication process involves a sender, message, channel, receiver, and feedback. Mass communication relates to disseminating information to large audiences via newspapers, magazines, radio, television, film, and the internet. It also discusses forms of mass communication like print media, broadcasting, mobile, films, radio, and advertisements.
The document discusses the concept of corporate social responsibility and provides an example of an ITC group project report on CSR.
It defines social responsibility as the obligations of individuals and businesses to consider the welfare of society in their actions and decisions. Businesses operate within society and depend on societal resources, creating a duty to contribute to social welfare.
The project report was submitted by a student to fulfill the requirements of an MMS degree at SAS Institute of Management Studies. It examines CSR concepts and initiatives of the ITC group of companies in India.
The main differences between internet marketing and traditional marketing are:
- Reach - Internet marketing has the potential to reach a global audience, while traditional marketing is usually limited to a local or regional area.
- Cost - Internet marketing can often have lower costs per impression/lead compared to traditional marketing such as print, TV, radio ads. However, it requires an initial investment in things like website development.
- Interactivity - Internet marketing allows for more two-way interaction between business and customers through things like emails, social media, online reviews etc. Traditional marketing is usually one-way communication.
- Measurement - It's easier to track metrics like clicks, conversions, ROI etc with internet marketing. Traditional marketing effectiveness can be
This document provides information about Price & Buckland India Pvt Ltd, including:
1. Price & Buckland is a leading school uniform and sportswear manufacturer based in Delhi, India and partnered with their parent company in the UK, having over 50 years of experience.
2. They design, produce, and supply customized uniforms and sportswear to schools and universities across India, the Middle East, and Europe from their factory in Delhi.
3. Their core principles are providing high quality, affordable uniforms with excellent customer service while being socially responsible.
Business Communication and Report Writing (MBA)Choudhry Asad
The document discusses key concepts in business communication and marketing communications. It covers the basic concepts of communication including a message source, receiver, encoding, decoding, and transmission medium. It also discusses some obstacles to effective communication such as poor encoding, decoding, medium failure, and communication noise. Finally, it outlines the major components of integrated marketing communications, including the marketing mix (product, price, place, promotion), advertising, direct marketing, online/internet marketing, sales and customer service, public relations, promotions, trade shows, and corporate philanthropy. When these diverse communication channels are coordinated effectively, it can result in a successful integrated marketing campaign.
Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Communication is the intercourse by words, letters, symbols or messages, and is a way that one organization member shares meaning and understanding with another - Koontz and O'Donnell.
“Communication is an exchange of ideas, facts, opinions or emotions by two or more persons” – Newman and Summer.
This document discusses business communication and mass communication. It defines communication as the transfer of information between people. Business communication differs from other types in its objectives. The communication process involves a sender, message, channel, receiver, and feedback. Mass communication relates to disseminating information to large audiences via newspapers, magazines, radio, television, film, and the internet. It also discusses forms of mass communication like print media, broadcasting, mobile, films, radio, and advertisements.
The document discusses the concept of corporate social responsibility and provides an example of an ITC group project report on CSR.
It defines social responsibility as the obligations of individuals and businesses to consider the welfare of society in their actions and decisions. Businesses operate within society and depend on societal resources, creating a duty to contribute to social welfare.
The project report was submitted by a student to fulfill the requirements of an MMS degree at SAS Institute of Management Studies. It examines CSR concepts and initiatives of the ITC group of companies in India.
The main differences between internet marketing and traditional marketing are:
- Reach - Internet marketing has the potential to reach a global audience, while traditional marketing is usually limited to a local or regional area.
- Cost - Internet marketing can often have lower costs per impression/lead compared to traditional marketing such as print, TV, radio ads. However, it requires an initial investment in things like website development.
- Interactivity - Internet marketing allows for more two-way interaction between business and customers through things like emails, social media, online reviews etc. Traditional marketing is usually one-way communication.
- Measurement - It's easier to track metrics like clicks, conversions, ROI etc with internet marketing. Traditional marketing effectiveness can be
This document provides information about Price & Buckland India Pvt Ltd, including:
1. Price & Buckland is a leading school uniform and sportswear manufacturer based in Delhi, India and partnered with their parent company in the UK, having over 50 years of experience.
2. They design, produce, and supply customized uniforms and sportswear to schools and universities across India, the Middle East, and Europe from their factory in Delhi.
3. Their core principles are providing high quality, affordable uniforms with excellent customer service while being socially responsible.
1. The document discusses various aspects of business communication including the communication process, types of communication such as written, oral, and nonverbal, and barriers to effective communication.
2. It provides tips for improving written, oral, and nonverbal communication skills and highlights the importance of establishing trust and understanding cultural differences.
3. Guidelines for effective communication include clarifying the purpose, considering the receiver's needs and emotions, and obtaining feedback.
Study of effectiveness of distribution channelSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This document provides an introduction to business communication. It discusses communication as the transmission of information between a sender and receiver through meaningful interaction. Communication is a two-way process that involves the exchange of ideas, feelings, and knowledge, and should result in mutual understanding. The objectives and characteristics of business communication are outlined, including conveying the right message, coordination, and development of managerial skills. The document also covers the different channels, or mediums, through which communication can occur, such as notices and memos. Finally, it defines and gives examples of intrapersonal, interpersonal, and group communication.
The document discusses communication networks within organizations. It defines communication networks as how information flows through a system rather than freely. There are formal and informal internal communication networks, with formal including horizontal, vertical, and diagonal communication. Upward communication involves information flowing from lower to upper levels, while downward communication flows from top to bottom. Diagonal communication involves different structural levels communicating about shifts in objectives. Informal networks include the grapevine, social gatherings, and interactions with secretaries. External communication involves advertising, media interaction, public relations and presentations to represent the organization.
The document discusses various aspects of communication including:
1) Communication is the transfer of information from a sender to a receiver who understands it. Noise can obstruct communication while feedback facilitates it.
2) The ultimate purposes of communication are to establish goals, develop plans, organize resources, select and develop members, lead and motivate people, and control performance.
3) The communication process involves a sender encoding a message, transmitting it, potential noise, a receiver decoding and understanding the message, and providing feedback.
This document discusses e-business and compares it to e-commerce. E-business refers broadly to using technology to support business activities like managing inventory, production and customer relationships. It includes e-commerce, which specifically involves online buying and selling. The document traces the evolution of e-business from 1997 to today and discusses e-business models. It also outlines the impacts, advantages and challenges of e-business, such as worldwide presence, cost reductions, security issues and leveraging existing systems.
This document discusses listening skills in business communication. It covers the importance of listening, barriers to effective listening like distractions and assumptions, and strategies to improve listening like being attentive, asking questions, and taking notes. The document also discusses how listening is important in business contexts like understanding customers and employees, avoiding errors, and improving quality and productivity. Effective listening is an essential skill for managers and helps in tasks like locating jobs, interviews, and performance reviews.
This document discusses the different types of communication in organizations, including:
1) Formal and informal communication channels. Formal communication follows the chain of command while informal "grapevine" communication occurs between individuals.
2) The direction of communication flow, including downward from superiors to subordinates, upward from subordinates to superiors, horizontal between peers, and diagonal across functions.
3) The methods of communicating, either orally, in writing, or through gestures. Both formal and informal communication channels have their advantages and disadvantages for information sharing in organizations.
E-commerce refers to the buying and selling of goods and services over electronic systems like the Internet. It allows consumers to browse catalogs, place items in a shopping cart, pay for purchases, and receive order receipts online. There are several types of e-commerce including business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), and mobile commerce (M-commerce). E-commerce provides advantages such as faster transactions, global reach, and lower costs, but also disadvantages like the inability to examine products personally and security risks.
consumer attitude towards online shopping and their satisfactionRam Babu
This document provides a research project report on consumer attitudes towards online shopping and satisfaction in India. It includes an introduction to the growing field of e-commerce in India, objectives and methodology for the study, data collection and analysis, findings and conclusions. The study found that factors like information availability, perceived usefulness, ease of use, enjoyment and security/privacy influence Indian consumers' perceptions of online shopping. Online shopping is growing rapidly in India due to increasing internet access, computer users, and a large middle-class population with spending power looking for convenience.
This document provides an overview of key legal issues in business communication including defamation, invasion of privacy, misrepresentation, fraud, employment laws, and credit/collection laws. It defines defamation as harming reputation through false statements and discusses the differences between slander and libel. Invasion of privacy includes intrusion of solitude and public disclosure of private facts. Employment laws regulate conditions of employment and worker classifications. Credit and collection laws aim to protect consumers and prohibit unfair practices. Copyright law grants creators intellectual property protections for original works.
Advantages and disadvantages of different channels of communicationShivani Rana
This document discusses communication channels in organizations. It defines communication channels as the ways that information flows within an organization, including downward from managers to employees, upward from employees to managers, and horizontally between employees. It describes different formal and informal channels like meetings, emails, rumors. Each channel has advantages, like saving time or building relationships, and disadvantages, like potential misunderstandings or spreading misinformation. The document concludes that while conflict can arise through communication, channels influence its success, as each has strengths and weaknesses for different messaging needs.
This document discusses business communication and Hindustan Times. It defines business communication as the sharing of information within and outside an organization for commercial benefit. It then provides details about Hindustan Times, a major Indian newspaper founded in 1924 that is owned by HT Media. The document also lists various divisions and properties of HT Media, as well as different modes of business communication like meetings, presentations, emails and reports.
This document discusses different types of communication, including formal vs informal, oral vs written, internal vs external, and verbal vs non-verbal communication. It provides examples of each type and notes that communication can be through spoken words, written words, pictures, body language, gestures, facial expressions and more. Formal communication is associated with organizational structures while informal occurs casually between acquaintances. Oral communication includes conversations while written is through documented messages. Internal communication is within an organization and external is with outside parties. Verbal uses words while non-verbal relies on body language and facial expressions to convey messages.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Business communication plays several important roles:
1) It allows for the exchange of information between parties which is necessary for operations.
2) It helps in preparing plans, policies, and communicating objectives which increases employee efficiency.
3) Effective communication helps achieve goals in a timely manner by keeping employees informed and solving problems that arise.
This document is a project report submitted by Sagar Kumar for the partial fulfilment of the requirements for a Master's degree in Business Administration. The report provides information on Sagar Kumar's internship with MYK LATICRETE INDIA PVT.LTD. in Kolkata. The report includes details about the company such as its origin, growth, products, organizational hierarchy, and future plans. It also discusses Sagar Kumar's work profile and contributions during the training period.
Communication involves transferring information from a sender to a receiver through an appropriate channel. There are various categories of communication including verbal, non-verbal, and written. The communication process consists of a sender encoding a message and sending it through a channel to be decoded by the receiver. Misunderstandings can occur at any stage and effective communication seeks to minimize this. Feedback from receivers allows the sender to assess if the message was understood as intended.
Business Communication: Business communication self learning materialBrenda Rachel Marie
The document outlines the basics of business communication including the significance of communication skills. It discusses the scope of communication, types of communication including verbal and non-verbal, and the communication process. The key points are:
1) Communication skills are essential for career progression in management.
2) Communication can involve transportation, messaging, or artistic expression but in business it refers to influencing others to achieve shared goals.
3) Communication is a two-way process that involves both sending and receiving messages to complete the communication cycle.
1. The document discusses various aspects of business communication including the communication process, types of communication such as written, oral, and nonverbal, and barriers to effective communication.
2. It provides tips for improving written, oral, and nonverbal communication skills and highlights the importance of establishing trust and understanding cultural differences.
3. Guidelines for effective communication include clarifying the purpose, considering the receiver's needs and emotions, and obtaining feedback.
Study of effectiveness of distribution channelSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This document provides an introduction to business communication. It discusses communication as the transmission of information between a sender and receiver through meaningful interaction. Communication is a two-way process that involves the exchange of ideas, feelings, and knowledge, and should result in mutual understanding. The objectives and characteristics of business communication are outlined, including conveying the right message, coordination, and development of managerial skills. The document also covers the different channels, or mediums, through which communication can occur, such as notices and memos. Finally, it defines and gives examples of intrapersonal, interpersonal, and group communication.
The document discusses communication networks within organizations. It defines communication networks as how information flows through a system rather than freely. There are formal and informal internal communication networks, with formal including horizontal, vertical, and diagonal communication. Upward communication involves information flowing from lower to upper levels, while downward communication flows from top to bottom. Diagonal communication involves different structural levels communicating about shifts in objectives. Informal networks include the grapevine, social gatherings, and interactions with secretaries. External communication involves advertising, media interaction, public relations and presentations to represent the organization.
The document discusses various aspects of communication including:
1) Communication is the transfer of information from a sender to a receiver who understands it. Noise can obstruct communication while feedback facilitates it.
2) The ultimate purposes of communication are to establish goals, develop plans, organize resources, select and develop members, lead and motivate people, and control performance.
3) The communication process involves a sender encoding a message, transmitting it, potential noise, a receiver decoding and understanding the message, and providing feedback.
This document discusses e-business and compares it to e-commerce. E-business refers broadly to using technology to support business activities like managing inventory, production and customer relationships. It includes e-commerce, which specifically involves online buying and selling. The document traces the evolution of e-business from 1997 to today and discusses e-business models. It also outlines the impacts, advantages and challenges of e-business, such as worldwide presence, cost reductions, security issues and leveraging existing systems.
This document discusses listening skills in business communication. It covers the importance of listening, barriers to effective listening like distractions and assumptions, and strategies to improve listening like being attentive, asking questions, and taking notes. The document also discusses how listening is important in business contexts like understanding customers and employees, avoiding errors, and improving quality and productivity. Effective listening is an essential skill for managers and helps in tasks like locating jobs, interviews, and performance reviews.
This document discusses the different types of communication in organizations, including:
1) Formal and informal communication channels. Formal communication follows the chain of command while informal "grapevine" communication occurs between individuals.
2) The direction of communication flow, including downward from superiors to subordinates, upward from subordinates to superiors, horizontal between peers, and diagonal across functions.
3) The methods of communicating, either orally, in writing, or through gestures. Both formal and informal communication channels have their advantages and disadvantages for information sharing in organizations.
E-commerce refers to the buying and selling of goods and services over electronic systems like the Internet. It allows consumers to browse catalogs, place items in a shopping cart, pay for purchases, and receive order receipts online. There are several types of e-commerce including business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), and mobile commerce (M-commerce). E-commerce provides advantages such as faster transactions, global reach, and lower costs, but also disadvantages like the inability to examine products personally and security risks.
consumer attitude towards online shopping and their satisfactionRam Babu
This document provides a research project report on consumer attitudes towards online shopping and satisfaction in India. It includes an introduction to the growing field of e-commerce in India, objectives and methodology for the study, data collection and analysis, findings and conclusions. The study found that factors like information availability, perceived usefulness, ease of use, enjoyment and security/privacy influence Indian consumers' perceptions of online shopping. Online shopping is growing rapidly in India due to increasing internet access, computer users, and a large middle-class population with spending power looking for convenience.
This document provides an overview of key legal issues in business communication including defamation, invasion of privacy, misrepresentation, fraud, employment laws, and credit/collection laws. It defines defamation as harming reputation through false statements and discusses the differences between slander and libel. Invasion of privacy includes intrusion of solitude and public disclosure of private facts. Employment laws regulate conditions of employment and worker classifications. Credit and collection laws aim to protect consumers and prohibit unfair practices. Copyright law grants creators intellectual property protections for original works.
Advantages and disadvantages of different channels of communicationShivani Rana
This document discusses communication channels in organizations. It defines communication channels as the ways that information flows within an organization, including downward from managers to employees, upward from employees to managers, and horizontally between employees. It describes different formal and informal channels like meetings, emails, rumors. Each channel has advantages, like saving time or building relationships, and disadvantages, like potential misunderstandings or spreading misinformation. The document concludes that while conflict can arise through communication, channels influence its success, as each has strengths and weaknesses for different messaging needs.
This document discusses business communication and Hindustan Times. It defines business communication as the sharing of information within and outside an organization for commercial benefit. It then provides details about Hindustan Times, a major Indian newspaper founded in 1924 that is owned by HT Media. The document also lists various divisions and properties of HT Media, as well as different modes of business communication like meetings, presentations, emails and reports.
This document discusses different types of communication, including formal vs informal, oral vs written, internal vs external, and verbal vs non-verbal communication. It provides examples of each type and notes that communication can be through spoken words, written words, pictures, body language, gestures, facial expressions and more. Formal communication is associated with organizational structures while informal occurs casually between acquaintances. Oral communication includes conversations while written is through documented messages. Internal communication is within an organization and external is with outside parties. Verbal uses words while non-verbal relies on body language and facial expressions to convey messages.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Business communication plays several important roles:
1) It allows for the exchange of information between parties which is necessary for operations.
2) It helps in preparing plans, policies, and communicating objectives which increases employee efficiency.
3) Effective communication helps achieve goals in a timely manner by keeping employees informed and solving problems that arise.
This document is a project report submitted by Sagar Kumar for the partial fulfilment of the requirements for a Master's degree in Business Administration. The report provides information on Sagar Kumar's internship with MYK LATICRETE INDIA PVT.LTD. in Kolkata. The report includes details about the company such as its origin, growth, products, organizational hierarchy, and future plans. It also discusses Sagar Kumar's work profile and contributions during the training period.
Communication involves transferring information from a sender to a receiver through an appropriate channel. There are various categories of communication including verbal, non-verbal, and written. The communication process consists of a sender encoding a message and sending it through a channel to be decoded by the receiver. Misunderstandings can occur at any stage and effective communication seeks to minimize this. Feedback from receivers allows the sender to assess if the message was understood as intended.
Business Communication: Business communication self learning materialBrenda Rachel Marie
The document outlines the basics of business communication including the significance of communication skills. It discusses the scope of communication, types of communication including verbal and non-verbal, and the communication process. The key points are:
1) Communication skills are essential for career progression in management.
2) Communication can involve transportation, messaging, or artistic expression but in business it refers to influencing others to achieve shared goals.
3) Communication is a two-way process that involves both sending and receiving messages to complete the communication cycle.
Communication is an exchange between two or more individuals through various channels and media. It is essential for the functioning of organizations both internally and externally. Effective communication involves transmission of messages from a sender to receiver as well as feedback. Barriers like noise, filters, information overload and differing frames of reference can distort communication. Organizations rely on various forms of communication including downward, upward, horizontal and diagonal to share information and get feedback across levels. Maintaining clear, concise and considerate communication through multiple channels with understanding and feedback can help overcome barriers.
This document introduces concepts of media, information, and technology literacy. It discusses the importance of acquiring skills to understand and effectively use the vast amount of competing information available. The objectives are to describe how communication is influenced by media and information, identify the similarities and differences between media literacy, information literacy, and technology literacy, and discuss responsible use of media and information. It also outlines the key elements of the communication process and factors that can influence how people send and receive messages. Additionally, it provides guidance on how to be a responsible user of media and information technology.
For more Details visit : www.myallgarbage.blogspot.com
Fundamentals of Business Communication
Mastering Listening and Non-verbal Communication
Communication Teams
Communication Interculturally
Business etiquette and professional Grooming
The document discusses key aspects of communication including the communication process, perception, communication networks, and skills for effective communication. It covers the encoding and decoding of messages, factors that can interfere with communication like biases and stereotypes, and the importance of selecting the right communication medium based on its information richness. Managers need strong communication skills as both senders and receivers of messages to ensure clear understanding. Technological advances have provided new options but also risks of information overload.
Business communication self learning materialShyam Joe
This document outlines the contents of a business communication course. The course covers 5 blocks: basics of communication, oral communication skills, written communication skills, non-verbal communication, and business applications. Block 1 focuses on basic communication concepts and includes units on the significance of communication, overcoming barriers to communication, and the strategic relevance of communication. Communication is defined as a two-way process that is essential for businesses. Effective communication skills are important for career success.
1.INTRODUCTION TO BUSINESS COMMUNICATION.pptxpriyankalacbcs
This document provides an overview of business communication concepts. It begins by defining communication and noting that communication involves the exchange of information between individuals. It then defines business communication as communication related to business activities or issues. Several definitions of business communication are provided by different authors.
The document outlines key characteristics of communication, including that it involves at least two parties, is an ongoing process, and aims to elicit a response. It also discusses the importance, need, principles, process, elements, scope, and barriers of communication. Physical, cultural, linguistic, psychological and other barriers that can hinder effective communication are described. In summary, the document provides foundational information about the concept of communication and how it specifically relates to business.
The document discusses life skills and effective communication. It defines life skills as abilities that enable individuals to deal with everyday challenges. Life skills are categorized into cognitive, personal, and interpersonal skills and include skills like decision making, problem solving, communication, and stress management. Effective communication involves clearly sending and receiving intended messages and is important for social and professional contexts. The document also discusses various aspects of communication like types, flows, barriers, and overcoming noise.
This document discusses organizational communication. It begins by defining communication and explaining that communication is the process of transmitting information from one person to another. It then discusses the objectives, importance, and forms of communication within organizations. Specifically, it explains that communication allows organizations to achieve goals, coordinate actions, make decisions, and express emotions. The document also summarizes the communication process, types of communication (written, oral, nonverbal), and forms of organizational communication (vertical, informal). Finally, it discusses gateways and barriers to effective communication like noise, timing, channels, information, and structure.
This document discusses communication, including its definition, process model, characteristics, purposes, principles, scope, limitations, effectiveness evaluation, and barriers. Communication is defined as the exchange of information between two or more people to achieve understanding. The communication process involves a sender encoding a message, transmitting it through a channel, the receiver decoding and understanding the message, and providing feedback. Principles for effective communication include clarity, integrity, consistency, and providing feedback. Barriers can be external, organizational, or personal factors that introduce noise and hinder the communication process.
This document discusses the importance of effective communication. It defines communication as the sharing of information between two people through speaking, writing, or other means. Effective communication requires a sender, a message, and a receiver. Communication provides information, raises awareness, and promotes collaboration. It is important for the smooth functioning of organizations and maximizing productivity. Communication takes various forms, including verbal, non-verbal, and written. Breakdowns in communication can lead to conflicts, so maintaining open communication is crucial to solving problems.
The document discusses the process of communication, which involves a sender encoding a message and sending it through a media channel, a receiver decoding the message, and feedback being provided. It identifies the key elements as the sender, receiver, message, media, encoding, decoding, response, feedback, and noise. Communication can be external to a target market or internal within an organization. Different types of communication are also outlined, including formal, informal, verbal, non-verbal, and body language.
Importance of business communication for developing buyerAkash Islam
Business communication refers to sharing information within a company for commercial benefit, as well as promoting products/services to consumers. It encompasses topics like marketing, customer relations, and public relations. Business communication objectives include various forms of electronic, written, and in-person communication. There are key elements and features of business communication, such as the message, sender, receiver, channels, symbols, and feedback. The steps of business communication are forming the idea, encoding it, transmitting it, receiving it, decoding it, and providing feedback. Communication can occur vertically between levels of an organization's hierarchy or horizontally between peers.
The document discusses types and barriers of business communication. It describes different patterns of internal communication including vertical, horizontal, and network communication. It also discusses formal vs informal communication and serial communication. External communication patterns and types of communication including verbal oral/written and non-verbal are outlined. Finally, the document lists several factors that can act as barriers to effective business communication such as status, culture, choice of channel, language used, disabilities, atmosphere and lack of feedback.
This document discusses the process of communication. It defines communication and provides definitions from various authors. It then describes the main types of communication as verbal and non-verbal. Verbal communication is further divided into written and oral communication. The document outlines the key components of the communication process, including the context, sender, message, medium, recipient, and feedback. It explains each step in transmitting information from the sender to the recipient.
This document outlines a lesson plan on communication. It discusses key concepts like the definition of communication, types of communication (intrapersonal, interpersonal, group, mass), levels of communication (downward, upward, horizontal), and factors that affect communication quality. The objectives are to understand communication processes and how they relate to behavior, especially in work settings. Barriers to communication and models like transactional analysis are also covered.
This document analyzes the liquidity position of two Bangladeshi banks, Southeast Bank Ltd. and AB Bank Ltd., from 2011-2015 using various financial ratios. For Southeast Bank, asset-based liquidity indicators were mostly stable with some ups and downs, while liability-based indicators significantly varied over time. Core deposit ratios declined for Southeast Bank from 2011-2015. For AB Bank, asset-based liquidity positions were relatively stable from 2011-2015, though performance was slightly worse in 2015. Overall, the analysis found that Southeast Bank's liquidity position was generally satisfactory, while AB Bank was lagging behind due to more conservative banking practices.
Thank you for the detailed report on California National Bank. I appreciate you taking the time to analyze the key reasons for its failure and provide recommendations to strengthen the banking sector in Bangladesh. Please let me know if you need any clarification or have additional questions.
This document discusses behavioral trading analysis and factors that affect investment decisions such as anchoring, overconfidence, loss aversion, over and under-reaction, and herd behavior. It then covers the use of stop losses to control investment risk and protect from downside losses. Different types of stop losses like protective and progressive are described. Factors to consider when setting stop losses include individual risk tolerance, market conditions, liquidity, and price fluctuations. Overall, stop losses are presented as a risk management tool that works like insurance and helps investors stick to their risk commitment, though it does not guarantee profits.
The presentation covered business communication, including chapters on communication in the workplace, word adaptation and selection, and the writing process for business messages. The chapters discussed the importance of communication, different forms of communication, factors that affect communication, and strategies for effective writing. Specific topics included communication styles, the business communication process, problem solving, selecting words, formatting letters and emails, and writing direct messages, requests, responses, and claims in a clear and courteous manner.
Apex Footwear Limited is the leading manufacturer and exporter of leather footwear in Bangladesh. In 2015, the company earned $145 million in revenue. The document provides an analysis of Apex's financial performance over the past 5 years based on its annual reports. It includes a horizontal analysis comparing revenue, expenses, assets and liabilities from 2015 to 2014. It shows revenue declined 1% while costs rose, leading to a decrease in net profit of 74%. The document also outlines the company's production capacity and utilization rates.
Stop losses are used to control investment risk and limit losses from downward price movements. There are two types of stop losses - protective, which is used for risky stocks in dull markets, and progressive, which is used for potential stocks in bull markets. Stop losses help prevent small losses from becoming larger by cutting losses at a predetermined price. However, stop losses also have limitations, as they can cut into potential profits and give false signals. When setting a stop loss, factors like one's risk tolerance, the stock's price habits, and market conditions should all be considered.
1. 8/19/2016 Assignment on Business
Communication
Topics: Role of Digitalization of
Business Messages
Section: B, Group: 3
DEPARTMENT OF FINANCE, JAGANNATH UNIVERSITY
Prepared For:
Nafisa Rownak
Assistant Professor
Department of Finance
Jagannath University
2. Page | 1
Summary
Communication is simply the act of transferring information from one place to another. In the era
of business communication is a necessary tools. People often communicate with their business
partners, stake holders, employees, customers and any related parties.
The communication process and channels are significantly changes in the way social, technical
and global changes occurs and social agents produce, distribute and consume information,
knowledge and culture. One of the main reason of this changes is the fundamental shift from an
analog system to a digital one in transmitting business messages.
We will begin by looking at the characteristics of the digital means as opposed to the analog one;
we will analyze the ways in which that digitation influences the way we transmit business
messages and we will conclude by assessing the limitation and advantages of the digitation of
transmitting business messages.
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Objective of the Report:
The primary objective of this report is to use the theoretical concepts, gained in the classroom in
analyzing real life scenarios. This program is designed to conduct a real life research and gaining
some real life experiences, so that it adds value to the knowledge I have learned in Business
Communication subject.
The objectives are stated below:
1. To review my knowledge on Business communication.
2. To identify the advantages of digitalization of business messages.
3. To fulfill my academic requirement.
Methodology:
Methodology refers to the overall procedure of the report. To achieve the specific objective of this
study, data were collected from both primary and secondary sources. In addition, interaction with
the clients and traders of the company was an extremely effective source of retrieving information.
Primary Sources:
1. Data were collected by observation
2. Communication process of Royal Capital Ltd.
3. Transition of business messages of RCL.
Secondary Sources:
1. Websites
2. Articles
3. Books
4. Jurnals
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Limitations:
It is observable that almost all studies have some boundaries. During performing my work, we had
to face some unavoidable limitations. Some of the major limitations of our study are stated below:
Rush hours and business is another reason that acts as an obstacle while gathering data.
As it is a wide range of studies, to prepare this report our tenure was not enough to prepare
a report.
Upgraded data will make differences in the performance analysis of this report.
Lack of enough materials like books, journals and other papers capture me for severe
brainstorming during working this report.
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Introduction
In general, communication is a means of connecting people or places. Two-way process of
reaching mutual understanding, in which participants not only exchange (encode-decode)
information, news, ideas and feelings but also create and share meaning.
Business Communication
Business communication is the sharing of information between people within and outside the
organization that is performed for the commercial benefit of the organization. It can also be defined
as relaying of information within a business by its people.
There are various categories of communication and more than one may occur at any time.
The different categories of communication include:
Spoken or Verbal Communication: face-to-face, telephone, radio or television and other
media.
Non-Verbal Communication: body language, gestures, how we dress or act - even our
scent.
Written Communication: letters, e-mails, books, magazines, the Internet or via other media.
Visualizations: graphs and charts, maps, logos and other visualizations can communicate
messages.
The desired outcome or goal of any communication process is understanding.
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The Communication Process
1. A message or communication is sent by the sender through a communication channel to a
receiver, or to multiple receivers.
2. The sender must encode the message (the information being conveyed) into a form that is
appropriate to the communication channel, and the receiver(s) then decodes the message
to understand its meaning and significance.
3. Misunderstanding can occur at any stage of the communication process.
4. Effective communication involves minimising potential misunderstanding and overcoming
any barriers to communication at each stage in the communication process.
5. An effective communicator understands their audience, chooses an appropriate
communication channel, hones their message to this channel and encodes the message to
reduce misunderstanding by the receiver(s).
6. They will also seek out feedback from the receiver(s) as to how the message is understood
and attempt to correct any misunderstanding or confusion as soon as possible.
7. Receivers can use techniques such as Clarification and Reflection as effective ways to
ensure that the message sent has been understood correctly.
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Communication Channels
Communication theory states that communication involves a sender and a receiver (or receivers)
conveying information through a communication channel.
Communication Channels is the term given to the way in which we communicate. There are
multiple communication channels available to us today, for example face-to-face conversations,
telephone calls, text messages, email, the Internet (including social media such as Facebook and
Twitter), radio and TV, written letters, brochures and reports to name just a few.
Choosing an appropriate communication channel is vital for effective communication as each
communication channel has different strengths and weaknesses.
For example, broadcasting news of an upcoming event via a written letter might convey the
message clearly to one or two individuals but will not be a time or cost effective way to broadcast
the message to a large number of people. On the other hand, conveying complex, technical
information is better done via a printed document than via a spoken message since the receiver is
able to assimilate the information at their own pace and revisit items that they do not fully
understand.
Written communication is also useful as a way of recording what has been said, for example taking
minutes in a meeting.
Encoding Messages
All messages must be encoded into a form that can be conveyed by the communication channel
chosen for the message.
We all do this every day when transferring abstract thoughts into spoken words or a written form.
However, other communication channels require different forms of encoding, e.g. text written for
a report will not work well if broadcast via a radio programme, and the short, abbreviated text used
in text messages would be inappropriate if sent via a letter.
Complex data may be best communicated using a graph or chart or other visualisation.
Effective communicators encode their messages with their intended audience in mind as well as
the communication channel. This involves an appropriate use of language, conveying the
information simply and clearly, anticipating and eliminating likely causes of confusion and
misunderstanding, and knowing the receivers’ experience in decoding other similar
communications. Successful encoding of messages is a vital skill in effective communication.
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Decoding Messages
Once received, the receiver/s need to decode the message. Successful decoding is also a vital
communication skill.
People will decode and understand messages in different ways based upon any Barriers to
Communication which might be present, their experience and understanding of the context of the
message, their psychological state, and the time and place of receipt as well as many other potential
factors.
Understanding how the message will be decoded, and anticipating as many of the potential sources
of misunderstanding as possible, is the art of a successful communicator.
Feedback
Receivers of messages are likely to provide feedback on how they have understood the messages
through both verbal and non-verbal reactions.
Effective communicators pay close attention to this feedback as it the only way to assess whether
the message has been understood as intended, and it allows any confusion to be corrected.
Bear in mind that the extent and form of feedback will vary according to the communication
channel used: for example feedback during a face-to-face or telephone conversation will be
immediate and direct, whilst feedback to messages conveyed via TV or radio will be indirect and
may be delayed, or even conveyed through other media such as the Internet.
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Interpersonal Communication Skills
Interpersonal communication is the process by which people exchange information, feelings, and
meaning through verbal and non-verbal messages: it is face-to-face communication.
Interpersonal communication is not just about what is actually said - the language used - but how
it is said and the non-verbal messages sent through tone of voice, facial expressions, gestures and
body language.
When two or more people are in the same place and are aware of each other's presence, then
communication is taking place, no matter how subtle or unintentional.
Without speech, an observer may be using cues of posture, facial expression, and dress to form an
impression of the other's role, emotional state, personality and/or intentions. Although no
communication may be intended, people receive messages through such forms of non-verbal
behaviour.
Elements of Interpersonal Communication
The Communicators
For any communication to occur there must be at least two people involved. It is easy to think
about communication involving a sender and a receiver of a message. However, the problem with
this way of seeing a relationship is that it presents communication as a one-way process where one
person sends the message and the other receives it. While one person is talking and another is
listening, for example.
In fact communications are almost always complex, two-way processes, with people sending and
receiving messages to and from each other simultaneously. In other words, communication is an
interactive process. While one person is talking the other is listening - but while listening they are
also sending feedback in the form of smiles, head nods etc.
The Message
Message not only means the speech used or information conveyed, but also the non-verbal
messages exchanged such as facial expressions, tone of voice, gestures and body language. Non-
verbal behaviour can convey additional information about the spoken message. In particular, it can
reveal more about emotional attitudes which may underlie the content of speech. See our page:
Effective Speaking for more on how you can use your voice to full effect.
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Noise
Noise has a special meaning in communication theory. It refers to anything that distorts the
message, so that what is received is different from what is intended by the speaker. Whilst physical
'noise' (for example, background sounds or a low-flying jet plane) can interfere with
communication, other factors are considered to be ‘noise’. The use of complicated jargon,
inappropriate body language, inattention, disinterest, and cultural differences can be considered
'noise' in the context of interpersonal communication. In other words, any distortions or
inconsistencies that occur during an attempt to communicate can be seen as noise. See our page:
Barriers to Effective Communication for more information.
Feedback
Feedback consists of messages the receiver returns, which allows the sender to know how
accurately the message has been received, as well as the receiver's reaction. The receiver may also
respond to the unintentional message as well as the intentional message. Types of feedback range
from direct verbal statements, for example "Say that again, I don't understand", to subtle facial
expressions or changes in posture that might indicate to the sender that the receiver feels
uncomfortable with the message. Feedback allows the sender to regulate, adapt or repeat the
message in order to improve communication. Our pages: Clarification and Reflecting describe
common ways to offer feedback in communication, our page: Active Listening describes the
process of listening attentively.
Context
All communication is influenced by the context in which it takes place. However, apart from
looking at the situational context of where the interaction takes place, for example in a room,
office, or perhaps outdoors, the social context also needs to be considered, for example the roles,
responsibilities and relative status of the participants. The emotional climate and participants'
expectations of the interaction will also affect the communication.
Channel
The channel refers to the physical means by which the message is transferred from one person to
another. In face-to-face context the channels which are used are speech and vision, however during
a telephone conversation the channel is limited to speech alone.
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The Information Age/The Digital and ICT Revolutions
The digital revolution
Technological breakthroughs have revolutionized communications and the spread of information.
In 1875, for example, the invention of the telephone breached distance through sound. Between
1910 and 1920, the first AM radio stations began to broadcast sound. By the 1940s television was
broadcasting both sound and visuals to a vast public. In 1943, the world’s first electronic computer
was created. However, it was only with the invention of the microprocessor in the 1970s that
computers became accessible to the public. In the 1990s, the Internet migrated from universities
and research institutions to corporate headquarters and homes.
All of these technologies deal with information storage and transmission. However, the one
characteristic of computer technology that sets it apart from earlier analog technologies is that it is
digital. Analog technologies incorporate a combination of light and sound waves to get messages
across, while digital technology, with its system of discontinuous data or events, creates a universal
model? to represent information that is expressed by almost anything using light and sound waves.
To use an analogy, a digital world is a world united by one language, a world where people from
across continents share ideas with one another and work together to build projects and ideas. More
voluminous and accurate information is accumulated and generated, and distributed in a twinkling
to an audience that understands exactly what is said. This in turn allows the recipients of the
information to use it for their own purposes, to create ideas and to redistribute more ideas. The
result is progress. Take this scenario to a technological level all kinds of computers, equipment
and appliances interconnected and functioning as one unit. Even today, we see telephones
exchanging information with computers, and computers playing compressed audio data files or
live audio data streams that play music over the Internet like radios. Computers can play movies
and tune in to television. Some modern homes allow a person to control central lighting and air-
conditioning through computers. These are just some of the features of a digital world.
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The ICT
ICT is short for information and communications technology. It refers to a broad field
encompassing computers, communications equipment and the services associated with them. It
includes the telephone, cellular networks, satellite communication, broadcasting media and other
forms of communication.
The relationship between the digital revolution and the ICT revolution
The digital and ICT revolutions are twin revolutions. To understand their relationship, let us look
at the history of voice telephony. According to Robert W. Lucky, The crux of [Alexander Graham]
Bells invention of the telephone in 1875 was the use of analog transmission—the voltage
impressed on the line was proportional to the sound pressure at the microphone. The growth of the
telephone was relatively slow; it was not until the 1920s that a national telephone network was
established in the US. In the late 1940s, an alternative to analog transmission of voice was
considered with pulse-code modulation (an encoded signal of pulses). This marked the start of
digitization in telecommunications.
However, it was only in 1961 that the first digital carrier system was installed. Digitization meant
the widespread replacement of telephone operators with digital switches. In 1971 the first fiber
optic cables suitable for communications were made, leading to efforts to send communications
signals via light waves. (Light wave transmission systems are inherently digital.) By about 1989,
ones and zeros had become the language of telephone networks in the US. Digitization was a
critical development because with digital transmission noise and distortion were not allowed to
accumulate, since the ones and zeros could be regularly restored (i.e., regenerated) by a succession
of repeater sites along the transmission line. The outcome was clearer communications over longer
distances at lower costs.
Today, voice is translated into data packets, sent over networks to remote locations, sometimes
thousands of kilometers away, and, upon receipt, translated back to voice. Even television is not
immune to digitization. In the near future, television signals and television sets will be digital. It
will also be possible to use the television to surf the Internet. The digital TV will allow people
from different locations to chat with each other while watching a program. With everything
becoming digital, television, voice telephony, and the Internet can use similar networks. The
transmission of hitherto different services (telephony, television, internet) via the same digital
network is also known as convergence.
Cairncross observes that once the infrastructure and the hardware, be it a computer or a telephone
or another device, have been set in place, the cost of communications and information exchange
will be virtually zero. Distance will no longer decide the cost of communicating electronically.
This explains why, for example, a three-minute transatlantic call that costs $0.84 today would
probably have cost nearly $800 in today’s money 50 years ago!
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The main characteristics of digital technology
Media Integrity
Data stored in analog formats cannot be reproduced without degradation. The more copies made,
the worse the copies get. Digital data, on the other hand, do not suffer such deterioration with
reproduction. For instance, movies, videos, music and audio files in digital format can be copied
and distributed with a quality that is as good as the original.
Media Integration
One of the major limitations of many conventional technologies is their inability to combine media
types. Telephones, for example, can send and receive only sound. Similarly, you can watch
television and expect a character to answer a question you pose. However, with digital data, it is
easy to combine media. Thus, phones with video, or interactive sound with pictures, become
possible. Hence the term multimedia.
Flexible Interaction
The digital domain supports a great variety of interactions, including one-on-one conferences, one-
to-many broadcasts, and everything in between. In addition, these interactions can be synchronous
and in real time.
Transactions
The ability to combine the transactional capability of computers and computer networks with
digital media is another interactive advantage of the digital domain. Placing an order and finalizing
a transaction becomes as easy as filling in an electronic form and clicking a button. Movies-on-
demand (where you pay for movies that you choose to watch on your TV screen) is just around
the corner.
Tailoring
Software developed for digital communications and interaction is designed so that users may tailor
their use of the tool and the media in a manner not possible with conventional analog technologies.
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Editing
The conventional alternatives for manipulating text, sound, images, and video are almost always
more cumbersome or limited than the new digital tools. Years ago, Francis Ford Coppola said that
the day would come when his young daughter will take a home video camera and make films that
would win film awards. Coppola’s prediction is fast becoming a reality. Computers with the right
software and minimal hardware can do today what thousands of dollars’ worth of film and video
editing equipment did in the past decades.
Internet
The Internet is a network of networks. It is a global set of connections of computers that enables
the exchange of data, news and opinion. Aside from being a communications medium, the Internet
has become a platform for new ways of doing business, a better way for governments to deliver
public services and an enabler of lifelong learning.
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Importance of technological revolutions
New technologies transform our lives “by inventing new, undreamed of things and making them
in new, undreamed of ways, says the economist Richard Lipsey.
Imagine what will happen when the cost of a long distance telephone call becomes as low as the
cost of a local call? Or, when you can get a driving license at a time and place of your own
choosing? Or, when you can bank from the comfort of your own living room? In some countries,
ICT is already making these happen. Many believe that the current technological revolution may
in time exceed the Industrial Revolution in terms of social significance.
Lipsey, who studies the relationship between technological change and economic development,
suggests that the introduction of new technologies can have the following effects on society:
1. Initial productivity slowdown and delayed productivity payoff from the new technologies
2. Destruction of human capital (as many old skills are no longer wanted)
3. Technological unemployment (temporary but serious)
4. Widening disparities in the distribution of income, which tends to be temporary until the
supply of labor catches up to the new mix of skill requirements
5. Big changes in regional patterns of industrial location (globalization)
6. Big changes in required education
7. Big changes in infrastructure (e.g., the information highway)
8. Big changes in rules and regulations (intellectual property, antimonopoly, etc.)
9. Big changes in the way we live and interact with each other
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Are there any advantages of analog communication over digital communication
which is preventing the complete digitization of all communication networks?
Reliability
Analogue systems are still likely to work, or at least easy to fix even if individual components fail.
Graceful signal degradation
They still use AM in avionics because of this: in bad weather, you can still hear something.
Lifetime
New analogue systems are designed not to become obsolete. Additionally, it can always be
interfaced to a DSP chain if need be. You can usually upgrade replace analogue components with
better offerings, but you are stuck with digital ICs...
Simplicity in use
No fancy LCDs and touch screens. -- though this is bad in large systems- few/expensive integration
options
Rugged
Analogue components can be made rugged to ridiculous lengths nowadays, surviving
temperatures, radiation and other condition few IC packages can offer. once an IC develops a fault
due to environmental reasons, it is forever faulty. An analogue system may still decide to work,
even if badly. (note: does not apply to all analogue components)
Low-tech
All you need is some wire and polish to make RLCs. May come useful in desperate situations.
Supreme reason
everything is analogue. 'digital' is just a convention of analogue signals. To this extent, any digital
system needs at least an analog buffer and converter to exist. Analog = real world.
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Conclusion
Business communication is a very important and most used tools in today’s business world. Every
organization is heavily dependent on communication. Effective communication leads to a business
success. As the technical advancement is coming the communication is also updating its process.
Now business messages are more attractive, flexible, time efficient, cheaper and storable, all this
is being possible just because of digitalization of business messages.
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Bibliography:
1. https://en.wikibooks.org/
2. https://en.wikipedia.org/
3. https://academia.edu
4. Business Communication by Lesikar, 12th
Edition.