Tom Biggs-Rayner blogged about his pre-production work for a music video on his blog. The teacher provided feedback on each pre-production task, finding Tom's work to be generally proficient with excellent details in some areas. The teacher suggested organizing the blog posts into clear sections and ensuring all text was easily readable. Overall the pre-production work was good but could be improved by adding proper storyboards. The teacher noted some improvements based on organizing the blog but adding labels could help navigation. The final mark was 14/20.

1. A2 Pre-production Tasks Feedback
Student Name: BIGGS-RAYNER Thomas
Blog Address: http://biggsraynert.blogspot.co.uk/
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis
Tom presents good analysis of music videos related to his
song choice. Key features are discussed with a generally
good use of language. Excellent analysis of 3 music videos
from a variety of decades, good use of Goodwin’s theory.
Yes
2. Genre Analysis (including genre & digipak research)
Tom has presented a good level of research into his genre
generally. He could have looked into the key features of his
style of music video in more depth. A good slideshare on
hiphop and its origins is presented. Well annotated digipak
and variety of posters.
Yes
3. Target Audience
Tom has presented good discussions for his consideration of
audience. This could area could be researched further. A well
presented prezi on your target audience.
Yes
4. Annotated lyrics
Tom has presented excellent annotated lyrics which help to
demonstrate his thoughts and ideas with clarity and detail.
Agreed excellent annotated lyrics which show your ideas well.
Yes
6. Storyboards
Tom has presented this well - alongside lyrics also. Some
evidence of basic storyboards in with the annotated lyrics,
although a more comprehensive storyboard is needed.
Yes
7. Shotlist
Tom has blogged his shot list as a list which does present his
ideas and plans, although this cannot be used on the shoot -
therefore Tom would need to produce his shot list as a
document. Although Tom’s shot list presented is considerably
detailed. An extremely detailed shot list is present. Due the
large amount of lyrics in the song, the document is long and
quite hard to read in places. You could try to upload this as a
slideshare to make it easier to read. Excellent detail though.
Yes
8. Layouts – floor plan
Tom has presented fairly detailed ideas of his floor plans
alongside discussions of locations. Very detailed floor plans
with clear annotations.
Yes

2. 9. Locations
Tom’s discussions are fairly detailed on his choice of
locations - further research could have been completed within
this area, such as risk assessments. Agreed, good location
photos with choices explained well. Risk assessment would
have boosted this area.
Yes
10. Costumes
Tom has discussed costumes with a good level of detail.
Agreed – costumes discussed at length within the production
schedule, however a separate post with images would have
boosted this area
Yes
11. Props
Proficient discussion. Props only mentioned in production
schedule – would have benefited from a separate post with
images explaining choices.
Yes/Some
12. Actors
Proficient discussion. Props only mentioned in production
schedule – would have benefited from a separate post with
images explaining choices.
Yes/Some
13. Equipment
Proficient discussion. A good equipment list, including
pictures stating choices well.
Yes
14. Production schedule
Tom has blogged his production schedule which means
information is not as clear as it could be if produced on a
document. Planning can be seen on the schedule but Tom
would need to produce a formal production schedule to show
full effective planning in this area.
A very detailed production schedule has been uploaded.
Might benefit from being uploaded as a word doc in
slideshare to make it easier to read. This has now been
updated.
Yes
Teachers comments
Tom’s ideas for his music video are communicated well through his pre
production blog. Tom’s blog is organised well but he would benefit from posting
documents of his planning rather than posting the information directly on to his
blog. In most area’s Tom is working at a fully proficient level with some excellent
work completed in areas of production.
Level 3
15 marks
Tom your blog needs labels to make it easier to navigate. Your work should be
organized into clear areas: Theory, Preliminary Tasks, Pre-production,
Production and Evaluation. Please sort this so the examiner can find your work.

3. Also please ensure that all your blog posts have white text, as some have black
making it is extremely hard to read. Overall a proficient set of pre-production
work Tom, some elements have excellent detail. You need to add proper
storyboards to secure this as high level 3 work.
Some improvements have been made based on feedback above, with some
attempt to re-organise your blog. Although adding the label app would have
been beneficial.
Mark out of 20: 15 / 20 13/20 14/20
Teacher name: Liza-Marie Henshaw
Angela Jones AJO
Date: 12/12/15 10/03/16 02/04/16
Student action plan for improvement
Final mark out of 20:14/20 Date: 02/04/16