Beth Aldridge received feedback on her pre-production work for an A2 media course music video project. The feedback assessed 14 areas of pre-production planning on Beth's blog. Overall, the feedback was very positive, praising Beth's excellent research, analysis, storyboards, schedules and skill in ICT. Minor improvements were suggested, including further target audience research and a separate equipment list post. Beth addressed the areas for improvement, and her final mark was 18 out of 20 at Level 4.

1. A2 Pre-production Tasks Feedback
Student Name: ALDRIDGE Beth
Blog Address: http://bethaldridgea2media.blogspot.co.uk/
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis
An excellent level of research into similar music video
conventions has been completed. Agreed, excellent analysis
of Kid Rock video using Goodwins theory – please label this
also as ‘pre-production’
Yes
2. Genre Analysis (including genre & digipak research)
Beth has demonstrated excellent skills in analysis examining
similar products such as CD covers and completing
convention analysis. Beth demonstrates excellent skills in ICT
through the production of her Digi Pack.
Good genre research presented in a slideshare. Annotations
and analysis of the CD covers are to an excellent standard.
Your analysis of the posters is also good however you would
benefit from annotating the posters in the same way you did
for the CD covers.
Yes
3. Target Audience
Beth details her considerations for her target audience but
research could have been completed into her own specific
potential audience such as focus groups or questionnaires.
Agreed, good use of avatars to show the average audience
member.
Yes
4. Annotated lyrics
Beth has completed this area showing plans and thought
process in the conception of her music video. Agreed, well
annotated lyrics showing your ideas.
Yes
6. Storyboards
Beth has presented excellent story boards further showcasing
skills in ICT of an excellent level. Agreed, excellent use of
animated storyboards to show your vision.
Yes
7. Shotlist
The shortlist presented by Beth includes considerable detail
and demonstrates further excellent planning of her
cinematography. Agreed, a very detailed and thought through
shot list.
Yes
8. Layouts – floor plan
Beth has completed proficient floor plans that are clear and
easily understood. Agreed, good clear floor plans.
Yes

2. 9. Locations
Beth has completed detailed research into the potential of her
location, including risk assessments with detailed
considerations presented.
Agreed, great photos of each location and explanation as to
why they have been chosen has been provided. An excellent
risk assessment for each location has also been provided.
Yes
10. Costumes
Beth has provided excellent detail of this area of planning and
included photographs to illustrate her plans clearly. Agreed
excellent explanations behind each costume.
Yes
11. Props
Props are discussed proficiently and images are presented.
Agreed.
Yes
12. Actors
Beth has discussed her choice of actors in her pre-production
blog with proficient detail. Images of each actor are also
presented. Agreed.
Yes
13. Equipment
Beth has presented a proficient equipment list for her
production. Equipment is listed within the production schedule
but would benefit from a separate post detailing what
equipment will be used and why.
Yes/Some
14. Production schedule
Beth’s production schedule is excellent with considerable
detail presented including shooting times and equipment
listing. Agreed a very comprehensive production schedule.
Yes
Teachers comments
Beth’s blog is well organised with clear structure. Beth has blogged frequently
throughout the pre production process demonstrating excellent time
management. Beth has presented her work to an excellent standard with
considerable detail in most areas. Further target audience research could have
been completed. Beth has used an excellent level of skill in ICT - evidenced
through her Digi pack and also storyboard as well as the blog structure itself.
Level 4
17 marks
Beth your blog posts have been labelled well, but you need to add the ‘labels’
gadget to your blog so that the examiner can find your work easily. Overall
excellent pre-production work. Please re-label your Kid Rock analysis so that is
makes it easier to find. Please also add a more comprehensive equipment list.
Once added this could be 18/20 Level 4.
Work has now been improved based on feedback above, well done

3. Mark out of 20: 18/20
Teacher name: Liza-Marie Henshaw
Angela Jones AJO
Date: 12/12/15
10/03/16 02/04/16
Student action plan for improvement
I have added the labels gadget to my blog as well as relabeling my Kid rock
post. I have also added an equipment list to my blog.
Final mark out of 20: 18/20 Date: 02/04/16