The music video received a high score due to excellent use of technical skills like camera work, framing, locations, props, and performance. It was well edited to match the beat of the song with good transitions between visuals. Overall, the video was a tongue-in-cheek homage that met the conventions of the genre and maintained audience attention through strong visuals and lip syncing. The digipak design showed awareness of conventions but images lacked creativity, while the poster also met some conventions but needed more original images and links to purchase.

1. A2 Coursework – Media Texts
Name: BIGGS-RAYNER Thomas
Music Video
There is evidence of excellence in the use of most of the technical skills.
Footage:
Great use of camera, with great variety of shots, mostly in focus. Good use of
framing. Effective use of mise-en-scene (especially the use of
locations/props/performance).
Editing:
Video is edited to beat with good actions to beat. Good use of transitions that link
with song and visuals. Footage has been edited well.
Overall:
Great video which meets the conventions of the genre. Good attention to visuals to
maintain audience. Great performance from actor, excellent lip synch as this works
very well. A tongue in cheek homage to the genre.
Ancillary Task 1: Digipak 6/10
Work showsgood awarenessof digipak(genre) conventionswithgoodimagesusedtopromote
album.Some nice detail onwhyimageschosenandjustificationforchoices.Imagesall seemto
come from video????
Inside imagescouldshowbettercreativity.
Work onlypostedwithnotes,notseparate post.
Ancillary Task 2: Poster 5/10
Work showssome awarenessof advert(genre)conventionswithimage andtextusedtopromote
album.Image seemstocome fromvideo????
Imagescouldshow bettercreativity.Neededlinkstosocial mediaandwhere tobuy.
Video:
33/40
Level 4
Ancillary Task 1: Digipak
6/10
Level 2
Ancillary Task 2: Poster
5/10
Level 2
Total 44/60