This document provides feedback from a teacher to a student, Lewis Lomax, on their pre-production work for a music video project. The teacher comments on 14 pre-production tasks, noting what was done well and improvements needed. Areas needing work included fully explaining research theories used, reflecting on peer feedback, adding sources, analyzing the target audience in more detail, and providing more details in various areas like production scheduling, locations, and actors. The student is asked to add missing tasks like storyboards and permissions. Their initial mark was 11/20, improving to 12/20 after addressing most feedback, but some tasks were still basic.

1. A2 Pre-production Tasks Feedback Student Name: LOMAX Lewis
Task 1 – Pre-production: Research & Planning Blog Teacher comments:
1. Similar Products:1 music video analysis inc.
Goodwin
Y A brief general analysis of Queen Video. You appear to have used
Goodwin’s theory (5 aspects of a music video). You should make this more
explicit – mention Goodwin, explain his theory and use it in full – add the 6
ways as well). No improvements made.
2. Ideas visualisation feedback and initial ideas Y Peer feedback displayed well. You need to add whether you will use this or
not. Are there any ideas that you might use? Reflect on the feedback.
Reflections now added.
3. Genre Research Y Excellent prezi of research, all areas covered well. You could add images to
make this more visual. Also is there a way of re-uploading so we can make
full screen as is a bit small. Please add a citation section – what websites did
you get your info from? Images and re-sizing now complete. Some sources
sites, as general websites not specifically where information is from.
4. Target Audience Y Good avatars showing your audience well. You could add theory to this,
where on the NRS scale and 4C’s scale are they? Did you do any research
into what the audience expect to see from your genre? Some analysis now
added using NRS scale and 4C’s. No own research completed.
5. Digipak and advert analysis (2 of each) some You have only completed 1 CD cover and 1 poster. Please add. No further
work added.
6. Annotated lyrics Y Lyrics notes explain your vision well. Good use of highlighted lyrics to show
the change in scenes. Be careful that your video doesn’t become a copy of
the original Bee Gees video. Try to make it your own as this is an iconic
song.
7. Storyboards Y MISSING Storyboards now added, some good detail. Be careful of your shot
types verses your drawings, you have said close up but drawn a long shot.
More detail could be included in sound. Some use of technical language.
8. Shot list Y Well detailed shot list. You could add in the details column, the lyrics that
match the shot. Lyrics column now added, a comprehensive shot list.
9. Locations recce some Some photos of locations – did you take all of these? You need to explain
where these photos are and what shots will be filmed there. You could also
mention potential risks. No improvements made.
10. Floor plans Y Good clear floor plans, nice use of a key. You could add the shot numbers
that you need to get at each of these locations. Shot numbers now added.
11. Costume Y Completed well using prezi. More detail needed on actors, you need to add
images of your actors, who are name and name!? No improvements made.12. Actors some
13. Props Y

2. 14. Production schedule including equipment Y Concise production schedule split into 3 clear sections. You need to add
when you will make your digipak and poster. Also you could add more detail
to the production section – what shots will you get at these locations. More
details now added to production and post production stages.
Initial Mark out of 20: 11/20
This is a basic body of work as you are missing tasks, this could be proficient. Please add storyboards and song permission
posts please as well as improvements above.
Teacher name: A Jones Date: 14/11/17
Student action plan for improvement
I have improved everything except 11-13 as I can’t work out how to get the embed link from the Prezi Next to be able to upload to my blog.
Final mark out of 20: 12/20
Most work has been improved to a proficient standard, some tasks are still bordering basic. Shame you did not use your time
more effectively.
Teacher name: A Jones Date: 15/01/18